RXBAR Leadership

Experienced marketing leader with strong track record of business results on challenger brands with limited resources at both large (P&G) and small (Alberto Culver/Namaste) companies in beauty and spirits (Beam Suntory/Parce Rum) consumer packaged goods. History of strong leadership with sales organization developed during sales rotations at P&G and Beam Suntory. Business results achieved through strong commercial team leadership, innovation pipeline development, brand repositioning, advertising and people development. Consistent record of advancement at every company.

Specialties: General Managment, Commercial Team Leadership, People Development, Culture Renewal, Change Management, Business Integration, Consumer Driven Innovation, Agency Partnership, Packaging and Advertising, Supply Chain Management, Strategic Planning, Brand Turnarounds, Advertising Development, Creative Problem Solving, P&L Management, Distributor Management, Beauty Marketing, and Beverage Marketing.

Dwight McCardwell is a Vice President, Chief Financial Officer - North American Frozen Foods at KELLOGG CO; Vice President, CFO at Kashi; and Vice President, CFO at RXBAR and is based in Chicago / San Diego. He has worked as Senior Accountant at PwC. Dwight studied at Anderson University between 1988 and 1992 and University of Chicago between 1997 and 2000.

Lisa Watkins is a Chief People Officer at RXBAR and is based in Chicago, Illinois. She has worked as Senior Talent Acquisition Manager at INNERWORKINGS INC; Account Manager at Classified Ventures; and Director, Talent Acquisition & Development at INNERWORKINGS INC. Lisa attended Miami University between 2003 and 2007.