Saatchi & Saatchi Wellness history

Whilst their foundation London office was consistently successful in winning new clients, it too was propelled forward in the 1976 merger with the UK operation of the larger Garland-Compton business resulting in its tripling of size and a relocation into the Compton premises.

Noted work included their campaign "Labour Isn't Working" on behalf of the Conservative Party before the 1979 UK general election and ongoing campaigns for British Airways, and Silk Cut with whom the agency had long relationships.

The 1982 acquisition of Compton's United States business, for instance outlaid $29.2 million in cash and another $27.6 million to be paid over ten years if the agency achieved after-tax profits of $4.07 million.

The bank's Board rejected the offer in September 1987, openly questioned the qualifications of the Saatchis to be running a bank and may have leaked details of the bid to the press.

From June 1988 (see next section), the company began to use redeemable preference shares to raise capital.

In June 1989, Saatchi & Saatchi announced its intention to sell off its entire consulting division and to focus on advertising and related services.

He affected the sale of a number of businesses (the consultancies Infocom and Hay Consulting would collectively sell for half their initial purchase price) and presided over a major restructuring of the company until his departure in mid-1992.

In December 1994, the Board succumbed to shareholder pressure and sacked Maurice as chairman.

The ousting of the Saatchi brothers in 1995 and the subsequent formation of M&C Saatchi saw a period of turmoil for the agency, as key figureheads from the London office joined the defection to the new entity.

Newly dubbed an "ideas company" by Roberts, the agency sought to usher its resources towards the internet, still very much in its infancy in 1997.

In 2000, after speculation that it would be acquired by WPP or Omnicom, Saatchi & Saatchi joined the Publicis Groupe, a global marketing concern based in Paris, France.

In 2005, critics complained that in creating a £20 million campaign for a new Brazilian spirit the agency spray-painted graffiti images on walls and buildings in the East End of London.

While this met with scepticism in the advertising world, Roberts was vindicated in 2006 when he secured nearly $US700 million worth of billings from two clients, Wendy's and department store JC Penney.

Dr Martens CEO David Suddens decided to fire Saatchi & Saatchi as their advertiser on 24 May 2007.

In 2016, for example, the UK agency was sitting at Number 12 in Campaign Magazine table of agency billings.