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Saga Holidays history
Saga Holidays company history timeline
1996 Our first cruise ship, Saga Rose, was purchased and entered service that same year.
In 1997, Saga Group purchased its first ship, Gripsholm, from Cunard Line, after which it renamed the ship Saga Rose.
The first Saga radio station was launched in the West Midlands on October 16, 2001, later followed by two other stations based in the East Midlands and Glasgow.
Saga Rose was briefly joined by Saga Pearl in the summer of 2003 after Saga chartered her.
In November 2004, Saga purchased its second ship, Caronia, from Cunard.
In 2004, Roger De Haan oversaw the sale of Saga in a takeover backed by private equity firm Charterhouse for a cool £1.4billion.
After a £17 million refurbishment at Malta Dockyard in 2005 she entered Saga service as Saga Ruby.
In 2006, Saga founded a sub-brand, named "Spirit of Adventure," with the ship, Spirit of Adventure.
Her farewell cruise was scheduled for 30 October 2009.
2014 – Saga floated on the London Stock Exchange as Saga plc.
2017 – Saga relaunches its successful graduate scheme to invest in future talent for the business.
2018 – Saga delivers apprenticeships from entry to degree and masters level across all business areas as it makes further investment in talent development.
But while in anticipation of her delivery, in April 2019, Saga reported it was still encountering significant financial difficulties, with its shares hitting a record low in light of lower profits.
As it looks to stay relevant in a far more competitive marketplace, in September 2019 it saw its share price tumble to an all-time low of just 65p before starting a steady recovery.
The retirement of Saga Pearl II, combined with the increase in marketing expenditure for the brand's new ship, was also credited for Saga's declining revenue through late-2019.
MAIDSTONERESIDENT wrote: 01/03/2021 09:40 As the pictures show, Folkestone in the 50's and 60's was lovely.
2022 Spirit of the Danube will join our river cruise fleet.
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