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Account planner salary
Average account planner salary
$71,823
Average Account Planner Salary
As of October 2025, the average salary for an Account Planner is $71,823 annually, equating to around $35 per hour. This figure reflects the average across various states and accounts for different experience levels. Entry-level planners can expect to earn less, while those with several years in the field may see salaries exceeding $90,000.
Salary by Experience Level
Experience significantly influences earnings. Junior planners typically start at $50,000, while senior planners, especially in major markets, can earn upwards of $100,000. This trend highlights the importance of skill development and networking in advancing one’s career.
Top-Paying States
Account planners in states like California and New York earn notably higher salaries, often exceeding the national average. Geographic location, industry sector, and company size are key factors affecting salary potential.
Career Advancement Opportunities
With experience, account planners can transition into roles such as Marketing Manager or Brand Strategist, further increasing their earning potential. Continuous learning and adapting to industry changes are crucial for long-term success in this dynamic field.
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Where can an Account Planner earn more?
Account planner salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level account planner | $45,100 | $21.67 |
| Mid-level account planner | $76,100 | $36.59 |
| Senior-level account planner | $125,000 | $59.92 |
Account planner salary estimates from across the web
Average account planner salary by state
The average account planner salary in Delaware, Washington, and New Jersey are the highest in the U.S. The lowest average account planner salary states are Wyoming, Hawaii, and Nebraska.
- State view
- County view
Highest paying states for account planners
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $90,765 | $43.64 |
| 2 | New Jersey | $88,585 | $42.59 |
| 3 | Delaware | $91,119 | $43.81 |
| 4 | Connecticut | $76,485 | $36.77 |
| 5 | Arkansas | $72,852 | $35.02 |
| 6 | Maryland | $81,007 | $38.95 |
| 7 | New Hampshire | $74,546 | $35.84 |
| 8 | Michigan | $72,808 | $35.00 |
| 9 | New York | $81,280 | $39.08 |
| 10 | Texas | $79,949 | $38.44 |
| 11 | Tennessee | $68,665 | $33.01 |
| 12 | Nevada | $66,317 | $31.88 |
| 13 | Vermont | $67,818 | $32.60 |
| 14 | Maine | $72,265 | $34.74 |
| 15 | District of Columbia | $74,180 | $35.66 |
| 16 | Colorado | $77,099 | $37.07 |
| 17 | Rhode Island | $69,556 | $33.44 |
| 18 | North Carolina | $67,117 | $32.27 |
| 19 | California | $75,486 | $36.29 |
| 20 | Illinois | $71,402 | $34.33 |
| 21 | Virginia | $68,434 | $32.90 |
| 22 | Oregon | $71,489 | $34.37 |
| 23 | Arizona | $63,366 | $30.46 |
| 24 | Massachusetts | $72,161 | $34.69 |
| 25 | Pennsylvania | $64,115 | $30.82 |
| 26 | Minnesota | $64,158 | $30.85 |
| 27 | South Carolina | $65,222 | $31.36 |
| 28 | Wisconsin | $60,208 | $28.95 |
| 29 | Louisiana | $65,754 | $31.61 |
| 30 | Florida | $59,350 | $28.53 |
| 31 | Georgia | $65,892 | $31.68 |
| 32 | Ohio | $59,411 | $28.56 |
| 33 | Iowa | $60,204 | $28.94 |
| 34 | Kentucky | $59,065 | $28.40 |
| 35 | Montana | $59,326 | $28.52 |
| 36 | Utah | $54,331 | $26.12 |
| 37 | New Mexico | $62,003 | $29.81 |
| 38 | North Dakota | $56,727 | $27.27 |
| 39 | South Dakota | $59,160 | $28.44 |
| 40 | West Virginia | $58,933 | $28.33 |
| 41 | Alabama | $57,574 | $27.68 |
| 42 | Alaska | $60,523 | $29.10 |
| 43 | Wyoming | $53,041 | $25.50 |
| 44 | Missouri | $53,378 | $25.66 |
| 45 | Idaho | $55,998 | $26.92 |
| 46 | Nebraska | $52,218 | $25.10 |
| 47 | Indiana | $53,320 | $25.63 |
| 48 | Mississippi | $49,509 | $23.80 |
| 49 | Hawaii | $52,907 | $25.44 |
| 50 | Oklahoma | $48,842 | $23.48 |
| 51 | Kansas | $50,408 | $24.23 |
Highest paying cities for account planners
The highest-paying cities for account planners are Harrison, NY, San Antonio, TX, and Englewood, CO.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Harrison, NY | $81,518 | $39.19 |
| 2 | San Antonio, TX | $81,516 | $39.19 |
| 3 | Englewood, CO | $77,157 | $37.09 |
| 4 | Los Angeles, CA | $74,399 | $35.77 |
| 5 | Warren, MI | $73,360 | $35.27 |
| 6 | Chicago, IL | $71,879 | $34.56 |
| 7 | Atlanta, GA | $65,654 | $31.56 |
| 8 | Greenville, SC | $64,631 | $31.07 |
| 9 | Pittsburgh, PA | $62,424 | $30.01 |
| 10 | Milwaukee, WI | $60,616 | $29.14 |
| 11 | Cleveland, OH | $60,580 | $29.13 |
| 12 | Liberty, MO | $52,553 | $25.27 |
| 13 | Lincoln, NE | $52,231 | $25.11 |
| 14 | Overland Park, KS | $50,702 | $24.38 |
Account planner salary details
An account planner's salary ranges from $48,000 a year at the 10th percentile to $107,000 at the 90th percentile.
What is an account planner's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $107,000 | $8,917 | $51 |
| 75th Percentile | $88,000 | $7,333 | $42 |
| Average | $71,823 | $5,985 | $35 |
| 25th Percentile | $58,000 | $4,833 | $28 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying account planner jobs
The highest paying types of account planners are product specialist, marketing consultant, and research analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Analyst | $59,380 | $4,948 | $28.55 | 95,650 |
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
| Marketing Representative | $47,377 | $3,948 | $22.78 | 217,886 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Sales And Marketing Internship | $42,269 | $3,522 | $20.32 | 142,820 |
Top companies hiring account planners now:
Which companies pay account planners the most?
Account planner salaries at Google and TBWA Worldwide are the highest-paying according to our most recent salary estimates. In addition, the average account planner salary at companies like Razorfish and Campbell-Ewald are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $115,233 | $55.40 | |
| 2 | TBWA Worldwide | $93,970 | $45.18 |
| 3 | Razorfish | $89,125 | $42.85 |
| 4 | Campbell-Ewald | $88,966 | $42.77 |
| 5 | Deutsch LA | $85,607 | $41.16 |
| 6 | MARC USA | $84,206 | $40.48 |
| 7 | PVH | $83,370 | $40.08 |
| 8 | Sanders\Wingo | $83,234 | $40.02 |
| 9 | The Vidal Partnership | $78,525 | $37.75 |
| 10 | Cornett | $76,502 | $36.78 |
| 11 | The Integer Group | $76,350 | $36.71 |
| 12 | Lopez Negrete Communications | $74,024 | $35.59 |
| 13 | Mediabrands | $72,055 | $34.64 |
| 14 | Dieste Harmel & Partners | $71,699 | $34.47 |
| 15 | LSC Communications | $71,663 | $34.45 |
| 16 | Euro Rscg | $70,346 | $33.82 |
| 17 | Wunderman Thompson | $70,217 | $33.76 |
| 18 | Teladoc | $68,599 | $32.98 |
| 19 | Robert Half | $66,550 | $32.00 |
| 20 | Spectrum | $66,528 | $31.98 |
Wage gap by gender, race and education
Account planner salary trends
The average account planner salary has risen by $6,068 over the last ten years. In 2014, the average account planner earned $65,755 annually, but today, they earn $71,823 a year. That works out to a 5% change in pay for account planners over the last decade.
Compare account planner salaries for cities or states with the national average over time.
Average account planner salary over time
Compare account planner salaries for individual cities or states with the national average.
Account planner salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $71,800 | $34.53 | +3.1% |
| 2025 | $69,600 | $33.47 | +1.1% |
| 2024 | $68,900 | $33.12 | -0.2% |
| 2023 | $69,000 | $33.18 | +1.1% |
| 2022 | $68,300 | $32.82 | +0.7% |
Recently added account planner salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Nintendo | Account Planner-Publisher and Developer Relations | Redmond, WA | 06/29/2025 | $79,869 |
| Financial Times | US B2C & Luxury Account Planner | New York, NY | 06/15/2025 | $65,000 |
| Nintendo | Account Planner-Publisher and Developer Relations | Redmond, WA | 05/28/2025 | $77,762 |
| Doherty Staffing Solutions | Account Planner-Direct | Cold Spring, MN | 05/27/2025 | $55,000 |
| Nintendo | Account Planner-Publisher and Developer Relations | Redmond, WA | 04/30/2025 | $77,762 |
| Homesteaders Life Company Corp | Account Planner | Orem, UT | 03/27/2025 | $27,131 |
| Bustle Digital Group | Account Planner, Revenue Strategy & Activation | New York, NY | 03/26/2025 | $65,000 |
| Arandell Corporation | Account Planner (Print Industry) | Maple Grove, MN | 03/25/2025 | $60,000 |
| Arandell Corporation | Account Planner (Print Industry) | Menomonee Falls, WI | 03/25/2025 | $60,000 |
| Nintendo | Account Planner-Publisher and Developer Relations | Redmond, WA | 03/22/2025 | $77,762 |
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