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The average salary for an advertising designer in the United States is approximately $46,079 per year. Salaries can vary significantly based on factors such as geographic location, years of experience, and the specific industry in which one works. For instance, designers employed in metropolitan areas often see higher compensation than those in rural settings.
States such as California, New York, and Washington typically offer the highest salaries for advertising designers. In addition to location, experience plays a critical role in determining salary potential. For example, entry-level designers may start with lower pay, while those with several years of experience can command significantly higher salaries. Understanding these dynamics can aid job seekers in targeting their applications effectively.
It's beneficial for prospective advertising designers to explore various salary resources online to get a clearer picture of potential earnings. Websites like Glassdoor, Payscale, and Indeed offer valuable salary insights based on user-reported data, which can be instrumental in salary negotiations.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level advertising designer | $28,800 | $13.84 |
| Mid-level advertising designer | $40,400 | $19.40 |
| Senior-level advertising designer | $62,900 | $30.25 |
The highest-paying states for advertising designers are Washington, California, and Pennsylvania. The lowest average advertising designer salary states are Florida, Mississippi, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $55,374 | $26.62 |
| 2 | District of Columbia | $55,671 | $26.76 |
| 3 | California | $52,044 | $25.02 |
| 4 | New York | $49,136 | $23.62 |
| 5 | Pennsylvania | $49,390 | $23.75 |
| 6 | Virginia | $47,552 | $22.86 |
| 7 | Massachusetts | $47,997 | $23.08 |
| 8 | Oregon | $44,578 | $21.43 |
| 9 | Wisconsin | $42,776 | $20.57 |
| 10 | Arizona | $45,902 | $22.07 |
| 11 | Michigan | $42,865 | $20.61 |
| 12 | Rhode Island | $44,703 | $21.49 |
| 13 | Utah | $42,381 | $20.38 |
| 14 | Maryland | $46,396 | $22.31 |
| 15 | Connecticut | $44,691 | $21.49 |
| 16 | Nevada | $45,114 | $21.69 |
| 17 | West Virginia | $44,906 | $21.59 |
| 18 | Minnesota | $41,353 | $19.88 |
| 19 | Georgia | $40,203 | $19.33 |
| 20 | Idaho | $41,727 | $20.06 |
| 21 | Colorado | $41,772 | $20.08 |
| 22 | Ohio | $39,237 | $18.86 |
| 23 | Iowa | $39,844 | $19.16 |
| 24 | Missouri | $39,652 | $19.06 |
| 25 | New Jersey | $42,761 | $20.56 |
| 26 | Illinois | $39,979 | $19.22 |
| 27 | Alaska | $44,651 | $21.47 |
| 28 | Texas | $38,427 | $18.47 |
| 29 | Wyoming | $40,592 | $19.52 |
| 30 | Indiana | $39,358 | $18.92 |
| 31 | Delaware | $41,988 | $20.19 |
| 32 | New Hampshire | $39,173 | $18.83 |
| 33 | New Mexico | $39,541 | $19.01 |
| 34 | Montana | $39,753 | $19.11 |
| 35 | North Carolina | $36,806 | $17.70 |
| 36 | North Dakota | $38,201 | $18.37 |
| 37 | Hawaii | $42,029 | $20.21 |
| 38 | Arkansas | $37,226 | $17.90 |
| 39 | Tennessee | $36,234 | $17.42 |
| 40 | Nebraska | $36,763 | $17.67 |
| 41 | Kansas | $36,125 | $17.37 |
| 42 | Vermont | $36,758 | $17.67 |
| 43 | South Carolina | $35,608 | $17.12 |
| 44 | Florida | $34,586 | $16.63 |
| 45 | Maine | $33,431 | $16.07 |
| 46 | Kentucky | $35,164 | $16.91 |
| 47 | Louisiana | $35,384 | $17.01 |
| 48 | Oklahoma | $33,760 | $16.23 |
| 49 | Mississippi | $33,776 | $16.24 |
| 50 | Alabama | $30,577 | $14.70 |
| 51 | South Dakota | $29,528 | $14.20 |
The highest-paying cities for advertising designers are Union City, CA, Santa Monica, CA, and Los Angeles, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Union City, CA | $54,415 | $26.16 |
| 2 | Santa Monica, CA | $51,462 | $24.74 |
| 3 | Los Angeles, CA | $51,433 | $24.73 |
| 4 | Torrance, CA | $51,220 | $24.63 |
| 5 | Carson, CA | $51,193 | $24.61 |
| 6 | New York, NY | $49,383 | $23.74 |
| 7 | Madison, WI | $42,617 | $20.49 |
| 8 | Atlanta, GA | $40,307 | $19.38 |
| 9 | Duluth, GA | $40,276 | $19.36 |
| 10 | Niles, IL | $40,123 | $19.29 |
| 11 | Houston, TX | $38,321 | $18.42 |
| 12 | Raleigh, NC | $37,304 | $17.93 |
An advertising designer's salary ranges from $34,000 a year at the 10th percentile to $61,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $61,000 | $5,083 | $29 |
| 75th Percentile | $53,000 | $4,417 | $25 |
| Average | $46,079 | $3,840 | $22 |
| 25th Percentile | $39,000 | $3,250 | $19 |
| 10th Percentile | $34,000 | $2,833 | $16 |
The highest paying types of advertising designers are head designer, lead designer, and senior designer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Graphic Designer, Marketing | $48,763 | $4,064 | $23.44 | 115,113 |
| Graphic Designer/Production | $48,619 | $4,052 | $23.37 | 95,831 |
| Graphic Designer Internship | $35,800 | $2,983 | $17.21 | 93,292 |
| Motion Graphics Designer | $62,558 | $5,213 | $30.08 | 44,960 |
| Interactive Designer | $97,929 | $8,161 | $47.08 | 48,136 |
| Designer | $66,347 | $5,529 | $31.90 | 52,433 |
Top companies hiring advertising designers now:
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | thelab | $51,162 | $24.60 |
| 2 | Certco | $50,913 | $24.48 |
| 3 | The Bradford Exchange | $49,881 | $23.98 |
The average advertising designer salary has risen by $8,088 over the last ten years. In 2014, the average advertising designer earned $37,991 annually, but today, they earn $46,079 a year. That works out to a 12% change in pay for advertising designers over the last decade.
Compare advertising designer salaries for cities or states with the national average over time.
Compare advertising designer salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $46,100 | $22.15 | +2.4% |
| 2024 | $45,000 | $21.63 | +3.3% |
| 2023 | $43,500 | $20.90 | +3.3% |
| 2022 | $42,000 | $20.21 | +2.2% |
| 2021 | $41,100 | $19.77 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Tegnainc | SR. Advertising/Sales Designer | Denver, CO | 03/26/2025 | $60,000 |
| Arthrex Inc. | Advertising Designer II | Naples, FL | 12/08/2024 | $59,000 |
| UNM Group | Daily Lobo Advertising Design | Albuquerque, NM | 09/10/2024 | $25,044 |
| Hailong Table Tennis Inc. | Brand and Advertising Art Designer | Fremont, CA | 06/20/2024 | $54,454 |
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