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An Advertising Director typically earns an average salary of $116,829 per year. This figure varies across different states and industries, reflecting local market demands and cost of living. For example, states like California and New York often offer higher salaries due to increased competition and business activity.
In addition to geographic location, factors influencing salary include years of experience and the specific sector within advertising. Directors in larger firms or those managing high-profile campaigns frequently command higher salaries. Entry-level positions typically start lower, but with substantial experience and a proven track record, professionals can see significant salary increases.
Moreover, the role encompasses a range of responsibilities, including crafting advertising strategies, collaborating with creative teams, and analyzing campaign performance. As the advertising landscape evolves, staying informed about industry trends can enhance career prospects and salary potential.
Networking and continual learning are essential for career advancement in this field. Attending industry conferences, obtaining advanced certifications, and joining professional organizations can open new doors and lead to higher-paying opportunities.
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The average advertising director salary in Nevada, Washington, and California are the highest in the U.S. The lowest average advertising director salary states are North Dakota, Iowa, and Nebraska.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $120,958 | $58.15 |
| 2 | Nevada | $144,874 | $69.65 |
| 3 | Washington | $122,762 | $59.02 |
| 4 | Louisiana | $108,189 | $52.01 |
| 5 | California | $121,698 | $58.51 |
| 6 | Idaho | $121,292 | $58.31 |
| 7 | Montana | $113,845 | $54.73 |
| 8 | Colorado | $115,713 | $55.63 |
| 9 | Arizona | $114,389 | $54.99 |
| 10 | Utah | $104,651 | $50.31 |
| 11 | Massachusetts | $107,995 | $51.92 |
| 12 | New Jersey | $109,144 | $52.47 |
| 13 | Maine | $111,488 | $53.60 |
| 14 | Vermont | $100,372 | $48.26 |
| 15 | Oklahoma | $94,186 | $45.28 |
| 16 | Oregon | $102,656 | $49.35 |
| 17 | Connecticut | $102,476 | $49.27 |
| 18 | New Mexico | $105,417 | $50.68 |
| 19 | Wisconsin | $99,834 | $48.00 |
| 20 | Arkansas | $91,271 | $43.88 |
| 21 | New Hampshire | $101,843 | $48.96 |
| 22 | Pennsylvania | $94,355 | $45.36 |
| 23 | Texas | $95,232 | $45.78 |
| 24 | Wyoming | $101,261 | $48.68 |
| 25 | Alabama | $89,641 | $43.10 |
| 26 | Rhode Island | $95,013 | $45.68 |
| 27 | South Dakota | $98,489 | $47.35 |
| 28 | Ohio | $93,405 | $44.91 |
| 29 | Indiana | $95,991 | $46.15 |
| 30 | Mississippi | $84,510 | $40.63 |
| 31 | West Virginia | $92,142 | $44.30 |
| 32 | Michigan | $91,318 | $43.90 |
| 33 | District of Columbia | $89,051 | $42.81 |
| 34 | Minnesota | $87,751 | $42.19 |
| 35 | Delaware | $92,283 | $44.37 |
| 36 | Hawaii | $98,048 | $47.14 |
| 37 | Virginia | $88,893 | $42.74 |
| 38 | Georgia | $83,959 | $40.36 |
| 39 | Iowa | $77,253 | $37.14 |
| 40 | North Carolina | $82,940 | $39.88 |
| 41 | Maryland | $92,272 | $44.36 |
| 42 | Kentucky | $85,805 | $41.25 |
| 43 | Tennessee | $85,318 | $41.02 |
| 44 | Illinois | $80,407 | $38.66 |
| 45 | Kansas | $81,894 | $39.37 |
| 46 | Nebraska | $77,006 | $37.02 |
| 47 | Alaska | $86,066 | $41.38 |
| 48 | Missouri | $76,345 | $36.70 |
| 49 | Florida | $69,739 | $33.53 |
| 50 | North Dakota | $77,394 | $37.21 |
| 51 | South Carolina | $73,695 | $35.43 |
The highest-paying cities for advertising directors are San Francisco, CA, Seattle, WA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $132,452 | $63.68 |
| 2 | Seattle, WA | $123,897 | $59.57 |
| 3 | New York, NY | $121,669 | $58.49 |
| 4 | Denver, CO | $115,468 | $55.51 |
| 5 | Trenton, NJ | $108,822 | $52.32 |
| 6 | Bridgewater, MA | $108,366 | $52.10 |
| 7 | Lehi, UT | $105,586 | $50.76 |
| 8 | Hartford, CT | $102,577 | $49.32 |
| 9 | Horsham, PA | $95,181 | $45.76 |
| 10 | Dover, DE | $91,714 | $44.09 |
| 11 | Houston, TX | $91,635 | $44.06 |
| 12 | Rockville, MD | $91,547 | $44.01 |
| 13 | Washington, DC | $89,093 | $42.83 |
| 14 | Chicago, IL | $81,062 | $38.97 |
| 15 | Weston, FL | $66,511 | $31.98 |
An advertising director's salary ranges from $71,000 a year at the 10th percentile to $191,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $191,000 | $15,917 | $92 |
| 75th Percentile | $151,000 | $12,583 | $73 |
| Average | $116,829 | $9,736 | $56 |
| 25th Percentile | $90,000 | $7,500 | $43 |
| 10th Percentile | $71,000 | $5,917 | $34 |
The highest paying types of advertising directors are director of sales and marketing, marketing director, and director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Promotion Manager | $76,152 | $6,346 | $36.61 | 8,515 |
| Business To Business Sales Manager | $75,242 | $6,270 | $36.17 | 168,304 |
| Arts Manager | $88,844 | $7,404 | $42.71 | 1,428 |
| Director Of Sales & Business Development | $82,584 | $6,882 | $39.70 | 163,561 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
Top companies hiring advertising directors now:
Advertising director salaries at Netflix and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average advertising director salary at companies like Amazon and The New York Times Company are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Netflix | $183,862 | $88.40 |
| 2 | Microsoft | $163,080 | $78.40 |
| 3 | Amazon | $149,171 | $71.72 |
| 4 | The New York Times Company | $147,151 | $70.75 |
| 5 | Snap | $122,492 | $58.89 |
| 6 | Global Eagle Entertainment | $119,341 | $57.38 |
| 7 | CafeMedia | $117,531 | $56.51 |
| 8 | Solar.com | $112,721 | $54.19 |
| 9 | SoundCloud | $103,745 | $49.88 |
| 10 | Piano | $101,665 | $48.88 |
| 11 | Glaxosmithkline | $101,365 | $48.73 |
| 12 | Johnson & Johnson | $99,186 | $47.69 |
| 13 | Simulmedia | $98,788 | $47.49 |
| 14 | Metric Theory | $97,960 | $47.10 |
| 15 | VaynerMedia | $89,732 | $43.14 |
| 16 | FIGG | $87,093 | $41.87 |
| 17 | American Learning Corporation | $79,052 | $38.01 |
The average advertising director salary has risen by $40,101 over the last ten years. In 2014, the average advertising director earned $76,728 annually, but today, they earn $116,829 a year. That works out to a 32% change in pay for advertising directors over the last decade.
Compare advertising director salaries for cities or states with the national average over time.
Compare advertising director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $117,000 | $56.17 | +6.0% |
| 2024 | $110,000 | $52.82 | +6.7% |
| 2023 | $103,000 | $49.30 | +9.4% |
| 2022 | $92,900 | $44.67 | +5.0% |
| 2021 | $88,200 | $42.43 | +4.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Microsoft Corporation | Director of Advertising | Redmond, WA | 06/25/2025 | $165,600 |
| Microsoft Corporation | Director of Advertising | Mountain View, CA | 06/25/2025 | $165,600 |
| Mastercard | Director, Offers Transformation Advertiser Lead | New York, NY | 06/17/2025 | $178,000 |
| Guardian International Inc. | Director of Advertising Partnerships | New York, NY | 06/10/2025 | $190,000 |
| Localiq | Director of Advertising | New York, NY | 05/23/2025 | $125,000 |
| College of Charleston | Director of Advertising and Integrated Media* | Charleston, SC | 05/22/2025 | $55,986 |
| Guardian International Inc. | Director of Advertising Partnerships | New York, NY | 04/28/2025 | $190,000 |
| Guardian International Inc. | Director of Advertising Partnerships | New York, NY | 03/29/2025 | $190,000 |
| Localiq | Director of Advertising | New York, NY | 03/19/2025 | $125,000 |
| Guardian International Inc. | Director of Advertising Partnerships | New York, NY | 02/25/2025 | $190,000 |
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