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Assistant marketing manager salary
Average assistant marketing manager salary
$94,094
Understanding Assistant Marketing Manager Salaries
The average salary for an Assistant Marketing Manager in the United States is approximately $94,094 annually. Salaries can vary significantly based on factors such as geographic location, industry, and level of experience. For example, those in metropolitan areas often earn more due to the higher cost of living and greater demand for marketing professionals.
Salary Insights by Experience Level
Entry-level positions may start at around $60,000, while experienced managers can earn upwards of $120,000. Additionally, specialized industries such as technology and finance tend to offer higher salaries compared to traditional sectors.
Highest Paying States
States like California, New York, and Texas frequently report the highest salaries for assistant marketing managers. Researching salary averages by state can provide valuable insights for job seekers aiming to maximize their earnings.
- California: High demand and competitive salaries.
- New York: A hub for marketing opportunities.
- Texas: Diverse industries offering varied roles.
By understanding these factors, candidates can make informed decisions about their career paths in marketing.
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Where can an Assistant Marketing Manager earn more?
Assistant marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level assistant marketing manager | $69,900 | $33.58 |
| Mid-level assistant marketing manager | $74,600 | $35.87 |
| Senior-level assistant marketing manager | $170,000 | $81.60 |
Assistant marketing manager salary estimates from across the web
Average assistant marketing manager salary by state
The average assistant marketing manager salary in Virginia, North Carolina, and Nevada are the highest in the U.S. The lowest average assistant marketing manager salary states are Wyoming, Oklahoma, and Nebraska.
- State view
- County view
Highest paying states for assistant marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | North Carolina | $98,104 | $47.17 |
| 2 | Washington | $95,518 | $45.92 |
| 3 | Virginia | $98,986 | $47.59 |
| 4 | Nevada | $97,446 | $46.85 |
| 5 | Illinois | $94,509 | $45.44 |
| 6 | Minnesota | $91,404 | $43.94 |
| 7 | Pennsylvania | $90,532 | $43.52 |
| 8 | New Hampshire | $89,564 | $43.06 |
| 9 | Delaware | $97,202 | $46.73 |
| 10 | Texas | $89,763 | $43.16 |
| 11 | West Virginia | $93,252 | $44.83 |
| 12 | Connecticut | $90,025 | $43.28 |
| 13 | Massachusetts | $91,457 | $43.97 |
| 14 | Maryland | $96,404 | $46.35 |
| 15 | Wisconsin | $90,650 | $43.58 |
| 16 | Ohio | $90,240 | $43.38 |
| 17 | California | $90,066 | $43.30 |
| 18 | Georgia | $87,413 | $42.03 |
| 19 | Rhode Island | $89,431 | $43.00 |
| 20 | Kentucky | $88,269 | $42.44 |
| 21 | District of Columbia | $89,801 | $43.17 |
| 22 | Arkansas | $83,783 | $40.28 |
| 23 | Oregon | $85,722 | $41.21 |
| 24 | New Mexico | $87,057 | $41.85 |
| 25 | Arizona | $87,100 | $41.88 |
| 26 | Kansas | $83,881 | $40.33 |
| 27 | Indiana | $84,449 | $40.60 |
| 28 | Maine | $79,840 | $38.38 |
| 29 | New York | $80,828 | $38.86 |
| 30 | Idaho | $86,337 | $41.51 |
| 31 | Tennessee | $80,613 | $38.76 |
| 32 | Montana | $83,438 | $40.11 |
| 33 | New Jersey | $81,071 | $38.98 |
| 34 | Alabama | $82,783 | $39.80 |
| 35 | Wyoming | $73,232 | $35.21 |
| 36 | North Dakota | $74,363 | $35.75 |
| 37 | Iowa | $80,038 | $38.48 |
| 38 | South Dakota | $75,154 | $36.13 |
| 39 | Missouri | $79,860 | $38.39 |
| 40 | Colorado | $75,205 | $36.16 |
| 41 | Michigan | $76,602 | $36.83 |
| 42 | Utah | $74,525 | $35.83 |
| 43 | Hawaii | $68,899 | $33.12 |
| 44 | Mississippi | $75,588 | $36.34 |
| 45 | Florida | $69,000 | $33.17 |
| 46 | South Carolina | $74,751 | $35.94 |
| 47 | Nebraska | $69,217 | $33.28 |
| 48 | Louisiana | $73,256 | $35.22 |
| 49 | Vermont | $74,849 | $35.99 |
| 50 | Alaska | $58,041 | $27.90 |
| 51 | Oklahoma | $69,740 | $33.53 |
Highest paying cities for assistant marketing managers
The highest-paying cities for assistant marketing managers are Portsmouth, VA, Greensboro, NC, and Las Vegas, NV.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Portsmouth, VA | $99,375 | $47.78 |
| 2 | Greensboro, NC | $98,607 | $47.41 |
| 3 | Las Vegas, NV | $97,331 | $46.79 |
| 4 | San Francisco, CA | $96,085 | $46.19 |
| 5 | Chicago, IL | $94,857 | $45.60 |
| 6 | Saint Paul, MN | $91,502 | $43.99 |
| 7 | Boston, MA | $91,375 | $43.93 |
| 8 | Philadelphia, PA | $91,132 | $43.81 |
| 9 | Akron, OH | $91,032 | $43.77 |
| 10 | Houston, TX | $89,838 | $43.19 |
| 11 | Alpharetta, GA | $88,005 | $42.31 |
| 12 | Moscow, ID | $85,759 | $41.23 |
| 13 | Lenexa, KS | $84,290 | $40.52 |
| 14 | Springdale, AR | $83,413 | $40.10 |
| 15 | New York, NY | $81,103 | $38.99 |
| 16 | Edison, NJ | $81,083 | $38.98 |
| 17 | Detroit, MI | $76,948 | $36.99 |
| 18 | Fort Collins, CO | $74,749 | $35.94 |
| 19 | Oklahoma City, OK | $69,780 | $33.55 |
| 20 | Sunrise, FL | $68,293 | $32.83 |
Assistant marketing manager salary details
An assistant marketing manager's salary ranges from $64,000 a year at the 10th percentile to $136,000 at the 90th percentile.
What is an assistant marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $136,000 | $11,333 | $65 |
| 75th Percentile | $114,000 | $9,500 | $55 |
| Average | $94,094 | $7,841 | $45 |
| 25th Percentile | $77,000 | $6,417 | $37 |
| 10th Percentile | $64,000 | $5,333 | $31 |
Highest paying assistant marketing manager jobs
The highest paying types of assistant marketing managers are senior manager of marketing, marketing services manager, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring assistant marketing managers now:
Which companies pay assistant marketing managers the most?
Assistant marketing manager salaries at General Motors and Nalco Holding Company are the highest-paying according to our most recent salary estimates. In addition, the average assistant marketing manager salary at companies like Ecolab and Boston Consulting Group are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | General Motors | $116,098 | $55.82 |
| 2 | Nalco Holding Company | $115,152 | $55.36 |
| 3 | Ecolab | $108,832 | $52.32 |
| 4 | Boston Consulting Group | $107,279 | $51.58 |
| 5 | HSBC Bank | $106,773 | $51.33 |
| 6 | Hanesbrands | $105,427 | $50.69 |
| 7 | Lloyds TSB Bank | $104,031 | $50.01 |
| 8 | Gap Inc. | $103,223 | $49.63 |
| 9 | The Clorox Company | $101,169 | $48.64 |
| 10 | Western Union | $98,833 | $47.52 |
| 11 | Lowe's Companies | $97,228 | $46.74 |
| 12 | Massimo Zanetti Beverage USA | $97,225 | $46.74 |
| 13 | Neiman Marcus Group | $96,171 | $46.24 |
| 14 | Techtronic Industries TTI | $95,887 | $46.10 |
| 15 | Goodyear | $95,165 | $45.75 |
| 16 | Remote | $94,961 | $45.65 |
| 17 | NBCUniversal | $94,859 | $45.61 |
| 18 | Sony Pictures | $94,829 | $45.59 |
| 19 | Levi Strauss & Co. | $94,722 | $45.54 |
| 20 | Zapata Computing | $94,571 | $45.47 |
Wage gap by gender, race and education
Assistant Marketing Manager salary by industry
The average assistant marketing manager salary varies across industries:
- The average assistant marketing manager salary in the finance industry is $99,097, the highest of any industry.
- The average assistant marketing manager salary in the finance industry is $98,010.
- Assistant marketing managers in the retail industry earn an average salary of $78,418, the lowest of any industry.
Highest paying industries for assistant marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $99,097 | $47.64 |
| 2 | Manufacturing | $98,010 | $47.12 |
| 3 | Media | $94,537 | $45.45 |
| 4 | Hospitality | $90,204 | $43.37 |
| 5 | Retail | $78,418 | $37.70 |
High paying assistant marketing manager jobs
Assistant marketing manager salary trends
The average assistant marketing manager salary has risen by $17,314 over the last ten years. In 2014, the average assistant marketing manager earned $76,780 annually, but today, they earn $94,094 a year. That works out to a 8% change in pay for assistant marketing managers over the last decade.
Compare assistant marketing manager salaries for cities or states with the national average over time.
Average assistant marketing manager salary over time
Compare assistant marketing manager salaries for individual cities or states with the national average.
Assistant marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $94,100 | $45.24 | +3.7% |
| 2025 | $90,600 | $43.54 | +1.9% |
| 2024 | $88,900 | $42.73 | +1.5% |
| 2023 | $87,500 | $42.07 | +0.8% |
| 2022 | $86,800 | $41.74 | +1.9% |
Recently added assistant marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Hawaiian Host | Assistant Marketing Manager | Los Angeles, CA | 06/29/2025 | $75,000 |
| Hilton Grand Vacations | Assistant Marketing Manager | Sedona, AZ | 06/27/2025 | $90,000 |
| Charlotte Tilbury Beauty | Assistant Manager, Trade Marketing | New York, NY | 06/27/2025 | $80,000 |
| L'Oreal | Assistant Manager, Global Marketing (Cleansers), Cerave DMI | Jersey City, NJ | 06/25/2025 | $90,700 |
| Wyndham | In-House Marketing Assistant Manager Dolphins Cove | Anaheim, CA | 06/21/2025 | $68,640 |
| Parts Town | Assistant Marketing Manager (Hybrid Work Schedule) | Addison, IL | 06/18/2025 | $70,694 |
| The Wine Group | Assistant Marketing Manager | Livermore, CA | 06/14/2025 | $77,000 |
| Louis Vuitton | Assistant Manager, Marketing | New York, NY | 06/10/2025 | $80,000 |
| Envita Medical Center | Assistant Marketing Manager | Scottsdale, AZ | 06/04/2025 | $50,000 |
| 99 Ranch Market | Assistant Marketing Manager | Buena Park, CA | 05/29/2025 | $70,000 |
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