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The average Assistant Retail Store Manager salary stands at $38,615 per year, equating to about $19 per hour. This figure can vary significantly based on several factors, including geographic location, years of experience, and the specific retail sector. For instance, professionals in urban areas may earn more due to higher living costs and demand for experienced staff.
As with many positions, experience plays a crucial role in salary progression. Entry-level Assistant Retail Store Managers may start at lower wages, while those with several years of experience can command significantly higher salaries. Promotions to higher managerial roles further enhance earning potential.
In terms of geographical differences, states like California and New York often offer higher wages for this position, reflecting local market conditions. Cities such as San Francisco and New York City consistently rank among the top for Assistant Retail Store Manager salaries. Understanding these dynamics can help job seekers target their applications effectively.
For those seeking to join this career path, numerous job openings are available across various retail sectors. Utilize job boards like Zippia to discover roles tailored to your expertise and career goals, ensuring you find the right fit.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level assistant retail store manager | $15,900 | $7.65 |
| Mid-level assistant retail store manager | $24,600 | $11.81 |
| Senior-level assistant retail store manager | $44,500 | $21.41 |
The highest-paying states for assistant retail store managers are New York, New Jersey, and Massachusetts. The lowest average assistant retail store manager salary states are Utah, Arkansas, and West Virginia.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $44,874 | $21.57 |
| 2 | Wisconsin | $39,691 | $19.08 |
| 3 | North Carolina | $41,455 | $19.93 |
| 4 | Colorado | $43,061 | $20.70 |
| 5 | New Jersey | $45,492 | $21.87 |
| 6 | New York | $45,517 | $21.88 |
| 7 | Rhode Island | $44,306 | $21.30 |
| 8 | Alabama | $36,724 | $17.66 |
| 9 | Massachusetts | $45,078 | $21.67 |
| 10 | Washington | $42,413 | $20.39 |
| 11 | Tennessee | $36,633 | $17.61 |
| 12 | Alaska | $44,208 | $21.25 |
| 13 | Nebraska | $40,947 | $19.69 |
| 14 | Virginia | $41,547 | $19.97 |
| 15 | District of Columbia | $49,239 | $23.67 |
| 16 | California | $42,027 | $20.21 |
| 17 | Texas | $37,375 | $17.97 |
| 18 | South Dakota | $40,118 | $19.29 |
| 19 | New Hampshire | $38,147 | $18.34 |
| 20 | Georgia | $36,681 | $17.64 |
| 21 | Illinois | $38,595 | $18.56 |
| 22 | Iowa | $36,708 | $17.65 |
| 23 | Delaware | $39,209 | $18.85 |
| 24 | Pennsylvania | $36,986 | $17.78 |
| 25 | North Dakota | $37,492 | $18.02 |
| 26 | Maine | $38,050 | $18.29 |
| 27 | Indiana | $35,482 | $17.06 |
| 28 | Ohio | $35,829 | $17.23 |
| 29 | Florida | $36,059 | $17.34 |
| 30 | New Mexico | $37,005 | $17.79 |
| 31 | Minnesota | $37,836 | $18.19 |
| 32 | Maryland | $39,487 | $18.98 |
| 33 | Louisiana | $34,008 | $16.35 |
| 34 | Arizona | $35,596 | $17.11 |
| 35 | Michigan | $33,450 | $16.08 |
| 36 | South Carolina | $32,672 | $15.71 |
| 37 | Mississippi | $31,249 | $15.02 |
| 38 | Arkansas | $30,366 | $14.60 |
| 39 | Kentucky | $30,413 | $14.62 |
| 40 | Nevada | $34,602 | $16.64 |
| 41 | Kansas | $31,417 | $15.10 |
| 42 | Missouri | $32,965 | $15.85 |
| 43 | West Virginia | $29,243 | $14.06 |
| 44 | Oregon | $35,317 | $16.98 |
| 45 | Hawaii | $36,169 | $17.39 |
| 46 | Wyoming | $28,886 | $13.89 |
| 47 | Vermont | $33,098 | $15.91 |
| 48 | Utah | $30,373 | $14.60 |
| 49 | Oklahoma | $28,855 | $13.87 |
| 50 | Idaho | $30,418 | $14.62 |
| 51 | Montana | $28,941 | $13.91 |
The highest-paying cities for assistant retail store managers are Deer Park, NY, Paramus, NJ, and Braintree Town, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Deer Park, NY | $45,762 | $22.00 |
| 2 | Paramus, NJ | $45,676 | $21.96 |
| 3 | Braintree Town, MA | $45,133 | $21.70 |
| 4 | Colorado Springs, CO | $43,167 | $20.75 |
| 5 | Lynnwood, WA | $42,579 | $20.47 |
| 6 | Los Angeles, CA | $42,171 | $20.27 |
| 7 | Sterling, VA | $42,053 | $20.22 |
| 8 | Wilmington, NC | $41,591 | $20.00 |
| 9 | Hagerstown, MD | $39,367 | $18.93 |
| 10 | Wilmington, DE | $39,287 | $18.89 |
| 11 | Aurora, IL | $38,546 | $18.53 |
| 12 | Nashua, NH | $38,214 | $18.37 |
| 13 | Deer Park, TX | $37,692 | $18.12 |
| 14 | Fargo, ND | $37,542 | $18.05 |
| 15 | Philadelphia, PA | $37,186 | $17.88 |
| 16 | Atlanta, GA | $36,589 | $17.59 |
| 17 | Miami, FL | $36,398 | $17.50 |
| 18 | Indianapolis, IN | $35,325 | $16.98 |
| 19 | Cincinnati, OH | $35,042 | $16.85 |
| 20 | Las Vegas, NV | $34,680 | $16.67 |
An assistant retail store manager's salary ranges from $31,000 a year at the 10th percentile to $47,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $47,000 | $3,917 | $23 |
| 75th Percentile | $43,000 | $3,583 | $21 |
| Average | $38,615 | $3,218 | $19 |
| 25th Percentile | $34,000 | $2,833 | $16 |
| 10th Percentile | $31,000 | $2,583 | $15 |
The highest paying types of assistant retail store managers are retail operation manager, store manager and buyer, and second assistant manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Co-Manager | $64,962 | $5,413 | $31.23 | 258,234 |
| Store Manager And Buyer | $68,964 | $5,747 | $33.16 | 154,677 |
| Co-Manager/Store Manager | $41,516 | $3,460 | $19.96 | 359,826 |
| Store Manager | $46,950 | $3,912 | $22.57 | 446,127 |
| Retail Operation Manager | $76,518 | $6,377 | $36.79 | 408,776 |
| District Manager & Store Manager | $37,438 | $3,120 | $18.00 | 355,092 |
Top companies hiring assistant retail store managers now:
Assistant retail store manager salaries at Nestlé and Ghirardelli Chocolate are the highest-paying according to our most recent salary estimates. In addition, the average assistant retail store manager salary at companies like Xanterra and L.L.Bean are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Nestlé | $45,621 | $21.93 |
| 2 | Ghirardelli Chocolate | $42,585 | $20.47 |
| 3 | Xanterra | $41,785 | $20.09 |
| 4 | L.L.Bean | $41,674 | $20.04 |
| 5 | Dollar General | $41,596 | $20.00 |
| 6 | L'Oréal | $41,273 | $19.84 |
| 7 | Belle Tire | $40,500 | $19.47 |
| 8 | Levi Strauss & Co. | $40,429 | $19.44 |
| 9 | Five Below | $40,181 | $19.32 |
| 10 | Highmark | $40,007 | $19.23 |
| 11 | Polaris | $39,288 | $18.89 |
| 12 | 4 Wheel Parts | $39,179 | $18.84 |
| 13 | Tecovas | $38,992 | $18.75 |
| 14 | Goodwill Northern Michigan | $38,982 | $18.74 |
| 15 | Rainbow Shops | $38,663 | $18.59 |
| 16 | GoWireless | $38,624 | $18.57 |
| 17 | Adidas North America Inc | $38,466 | $18.49 |
| 18 | Kelly-Moore Paints | $38,307 | $18.42 |
| 19 | imobile | $38,019 | $18.28 |
| 20 | Adecco | $37,889 | $18.22 |
The average assistant retail store manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Telecommunication | $39,530 | $19.00 |
| 2 | Media | $38,966 | $18.73 |
| 3 | Retail | $36,788 | $17.69 |
| 4 | Manufacturing | $35,193 | $16.92 |
The average assistant retail store manager salary has risen by $3,167 over the last ten years. In 2014, the average assistant retail store manager earned $35,448 annually, but today, they earn $38,615 a year. That works out to a 4% change in pay for assistant retail store managers over the last decade.
Compare assistant retail store manager salaries for cities or states with the national average over time.
Compare assistant retail store manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $38,600 | $18.56 | +2.8% |
| 2024 | $37,500 | $18.05 | -0.1% |
| 2023 | $37,600 | $18.08 | +0.5% |
| 2022 | $37,400 | $17.98 | +1.1% |
| 2021 | $37,000 | $17.79 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Yeticoolers | New Store-Retail Assistant Manager-Orlando International Premium Outlet | Orlando, FL | 06/30/2025 | $49,712 |
| First Cash Financial Services | Retail Assistant Store Manager | Phoenix, AZ | 06/29/2025 | $37,566 |
| First Cash Financial Services | Retail Assistant Store Manager | Cincinnati, OH | 06/29/2025 | $27,131 |
| First Cash Financial Services | Retail Assistant Store Manager | Houston, TX | 06/29/2025 | $27,131 |
| First Cash Financial Services | Retail Assistant Store Manager | Baton Rouge, LA | 06/29/2025 | $27,131 |
| Skechers | Retail Assistant Store Manager | Indianapolis, IN | 06/29/2025 | $40,843 |
| Skechers | Retail Assistant Store Manager | Auburn Hills, MI | 06/29/2025 | $40,843 |
| Skechers | Retail Assistant Store Manager | Boston, MA | 06/29/2025 | $49,024 |
| Skechers | Retail Assistant Store Manager-Dodge Street | Omaha, NE | 06/29/2025 | $37,378 |
| Skechers | Retail Assistant Store Manager | Las Vegas, NV | 06/29/2025 | $38,630 |
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