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As of October 2025, the average salary for an Assistant Store Manager in the United States stands at $40,759 per year, or about $20 per hour. This position is crucial in retail environments, where responsibilities include supervising staff, managing inventory, and enhancing customer satisfaction.
Salary levels can vary significantly based on several factors:
For those interested in maximizing their earning potential, exploring job opportunities in states known for higher salaries is advisable. Researching local salary trends and gaining additional retail experience can significantly influence career prospects in this field.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level assistant store manager | $16,800 | $8.07 |
| Mid-level assistant store manager | $25,900 | $12.47 |
| Senior-level assistant store manager | $47,000 | $22.60 |
The average assistant store manager salary in Connecticut, New York, and New Jersey are the highest in the U.S. The lowest average assistant store manager salary states are Hawaii, Arizona, and Nevada.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Tennessee | $42,353 | $20.36 |
| 2 | Wisconsin | $46,771 | $22.49 |
| 3 | North Carolina | $44,413 | $21.35 |
| 4 | New Jersey | $51,645 | $24.83 |
| 5 | Connecticut | $52,994 | $25.48 |
| 6 | New York | $52,076 | $25.04 |
| 7 | Delaware | $49,537 | $23.82 |
| 8 | New Hampshire | $46,464 | $22.34 |
| 9 | Ohio | $42,166 | $20.27 |
| 10 | Rhode Island | $51,450 | $24.74 |
| 11 | South Dakota | $48,407 | $23.27 |
| 12 | Alabama | $41,459 | $19.93 |
| 13 | Minnesota | $45,376 | $21.82 |
| 14 | Pennsylvania | $43,469 | $20.90 |
| 15 | Virginia | $46,325 | $22.27 |
| 16 | District of Columbia | $54,354 | $26.13 |
| 17 | Indiana | $40,826 | $19.63 |
| 18 | Louisiana | $40,186 | $19.32 |
| 19 | South Carolina | $39,741 | $19.11 |
| 20 | Massachusetts | $46,746 | $22.47 |
| 21 | North Dakota | $42,957 | $20.65 |
| 22 | Illinois | $41,588 | $19.99 |
| 23 | Georgia | $40,393 | $19.42 |
| 24 | Colorado | $42,353 | $20.36 |
| 25 | Maryland | $45,404 | $21.83 |
| 26 | Michigan | $40,068 | $19.26 |
| 27 | Kansas | $38,544 | $18.53 |
| 28 | Missouri | $38,017 | $18.28 |
| 29 | Oklahoma | $37,823 | $18.18 |
| 30 | Iowa | $38,978 | $18.74 |
| 31 | Kentucky | $36,044 | $17.33 |
| 32 | Nebraska | $39,935 | $19.20 |
| 33 | Arkansas | $34,662 | $16.66 |
| 34 | Texas | $36,869 | $17.73 |
| 35 | West Virginia | $34,458 | $16.57 |
| 36 | Wyoming | $35,938 | $17.28 |
| 37 | Washington | $39,893 | $19.18 |
| 38 | Mississippi | $32,890 | $15.81 |
| 39 | Maine | $36,408 | $17.50 |
| 40 | California | $37,284 | $17.93 |
| 41 | Florida | $33,641 | $16.17 |
| 42 | Montana | $34,633 | $16.65 |
| 43 | Vermont | $37,378 | $17.97 |
| 44 | New Mexico | $34,454 | $16.56 |
| 45 | Alaska | $35,561 | $17.10 |
| 46 | Arizona | $32,486 | $15.62 |
| 47 | Utah | $28,382 | $13.65 |
| 48 | Nevada | $32,126 | $15.45 |
| 49 | Oregon | $32,046 | $15.41 |
| 50 | Hawaii | $32,715 | $15.73 |
| 51 | Idaho | $29,014 | $13.95 |
The highest-paying cities for assistant store managers are New York, NY, Sioux Falls, SD, and Madison, WI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $52,070 | $25.03 |
| 2 | Sioux Falls, SD | $48,672 | $23.40 |
| 3 | Madison, WI | $46,408 | $22.31 |
| 4 | Richmond, VA | $46,255 | $22.24 |
| 5 | Baltimore, MD | $45,533 | $21.89 |
| 6 | Austin, MN | $44,748 | $21.51 |
| 7 | Jacksonville, NC | $44,510 | $21.40 |
| 8 | Philadelphia, PA | $43,634 | $20.98 |
| 9 | Knoxville, TN | $43,011 | $20.68 |
| 10 | Cleveland, OH | $43,005 | $20.68 |
| 11 | Denver, CO | $42,385 | $20.38 |
| 12 | Madison, AL | $41,964 | $20.18 |
| 13 | Chicago, IL | $41,724 | $20.06 |
| 14 | Richmond, IN | $40,952 | $19.69 |
| 15 | Atlanta, GA | $40,526 | $19.48 |
| 16 | Omaha, NE | $40,137 | $19.30 |
| 17 | Seattle, WA | $40,038 | $19.25 |
| 18 | Columbia, SC | $39,879 | $19.17 |
| 19 | Grand Rapids, MI | $39,799 | $19.13 |
| 20 | Kansas City, KS | $38,917 | $18.71 |
Assistant Store Managers are the most in-demand in these five cities:
An assistant store manager's salary ranges from $32,000 a year at the 10th percentile to $51,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $51,000 | $4,250 | $25 |
| 75th Percentile | $45,000 | $3,750 | $22 |
| Average | $40,759 | $3,397 | $20 |
| 25th Percentile | $36,000 | $3,000 | $17 |
| 10th Percentile | $32,000 | $2,667 | $15 |
The highest paying types of assistant store managers are associate manager, second assistant manager, and co-manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Co-Manager | $64,962 | $5,413 | $31.23 | 258,234 |
| Co-Manager/Store Manager | $41,516 | $3,460 | $19.96 | 359,826 |
| District Manager & Store Manager | $37,438 | $3,120 | $18.00 | 355,092 |
| Store Manager | $46,950 | $3,912 | $22.57 | 446,127 |
Top companies hiring assistant store managers now:
Assistant store manager salaries at US Foods and Coty are the highest-paying according to our most recent salary estimates. In addition, the average assistant store manager salary at companies like Dodge and Timberland are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | US Foods | $47,387 | $22.78 |
| 2 | Coty | $47,140 | $22.66 |
| 3 | Dodge | $46,645 | $22.43 |
| 4 | Timberland | $46,638 | $22.42 |
| 5 | Global Partners | $46,289 | $22.25 |
| 6 | Taco John's | $46,112 | $22.17 |
| 7 | Forever 21 | $45,981 | $22.11 |
| 8 | Steve Madden | $45,770 | $22.00 |
| 9 | Boulder County | $45,708 | $21.98 |
| 10 | Lucky Brand | $45,454 | $21.85 |
| 11 | Jubilee Ministries | $45,446 | $21.85 |
| 12 | Wolverine World Wide | $45,348 | $21.80 |
| 13 | Michael Kors | $45,276 | $21.77 |
| 14 | Mount Sinai Health System | $45,087 | $21.68 |
| 15 | San Francisco Foundation | $45,061 | $21.66 |
| 16 | Peet's Coffee | $44,998 | $21.63 |
| 17 | Tory Burch | $44,942 | $21.61 |
| 18 | Techtronic Industries TTI | $44,915 | $21.59 |
| 19 | Carter Lumber | $44,828 | $21.55 |
| 20 | Pandora | $44,715 | $21.50 |
The average assistant store manager salary has risen by $3,342 over the last ten years. In 2014, the average assistant store manager earned $37,417 annually, but today, they earn $40,759 a year. That works out to a 4% change in pay for assistant store managers over the last decade.
Compare assistant store manager salaries for cities or states with the national average over time.
Compare assistant store manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $40,800 | $19.60 | +2.8% |
| 2024 | $39,600 | $19.05 | -0.1% |
| 2023 | $39,700 | $19.08 | +0.5% |
| 2022 | $39,500 | $18.98 | +1.1% |
| 2021 | $39,100 | $18.78 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| at&T | Assistant Store Manager Aurora | Fairbanks, AK | 06/30/2025 | $53,200 |
| at&T | Assistant Manager, Store/Kiosk | Portsmouth, NH | 06/30/2025 | $53,200 |
| Crossamerica Partners LP | Assistant Store Manager | Morgantown, WV | 06/30/2025 | $33,392 |
| Crossamerica Partners LP | Store Assistant Manager | Charlotte, NC | 06/30/2025 | $37,566 |
| Community Choice Financial Family of Brands | Assistant Store Manager | Wiggins, MS | 06/30/2025 | $31,305 |
| Cost Plus World Market | Assistant Store Manager | Huntington Beach, CA | 06/30/2025 | $55,306 |
| Cost Plus World Market | Assistant Store Manager | Denver, CO | 06/30/2025 | $60,126 |
| Travel Plaza | Davis Express Assistant Store Manager | Enon, VA | 06/30/2025 | $31,305 |
| Little Green House | Assistant Store Manager | Apple Valley, MN | 06/30/2025 | $35,479 |
| Maybrands | Dunkin Assistant Store Manager | Clarks Summit, PA | 06/30/2025 | $39,653 |
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