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Assistant vice president, marketing salary
Average assistant vice president, marketing salary
$105,502
Understanding the Salary of an Assistant Vice President, Marketing
The average salary for an Assistant Vice President of Marketing is approximately $105,502 annually, translating to about $51 per hour. This compensation varies based on factors such as location, experience, and the specific industry. For instance, assistant vice presidents in major metropolitan areas often earn more due to higher living costs and demand for skilled professionals.
Salary variations can be significant across different states. For example, states like California and New York typically offer higher salaries compared to others. Additionally, the level of experience greatly impacts earnings; those with more years in the field often command higher pay. Understanding these dynamics is essential for professionals aiming to negotiate salaries or explore job opportunities in marketing leadership.
Career Opportunities
As the marketing landscape evolves, the demand for skilled marketing leaders continues to grow. Job seekers can benefit from focusing on industries that are expanding rapidly, such as technology and healthcare, where marketing roles are increasingly pivotal. Candidates who stay informed about market trends and salary data can better position themselves in this competitive field.
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Where can an Assistant Vice President, Marketing earn more?
Assistant vice president, marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level assistant vice president, marketing | $78,300 | $37.65 |
| Mid-level assistant vice president, marketing | $83,700 | $40.22 |
| Senior-level assistant vice president, marketing | $190,000 | $91.49 |
Average assistant vice president, marketing salary by state
The average assistant vice president, marketing salary in Washington, Oregon, and Arizona are the highest in the U.S. The lowest average assistant vice president, marketing salary states are Tennessee, Kansas, and Louisiana.
- State view
- County view
Highest paying states for assistant vice presidents, marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $121,389 | $58.36 |
| 2 | Massachusetts | $114,525 | $55.06 |
| 3 | Arizona | $117,925 | $56.69 |
| 4 | Oregon | $118,071 | $56.76 |
| 5 | Rhode Island | $111,809 | $53.75 |
| 6 | Alaska | $112,138 | $53.91 |
| 7 | Pennsylvania | $105,124 | $50.54 |
| 8 | California | $114,242 | $54.92 |
| 9 | New York | $106,826 | $51.36 |
| 10 | New Hampshire | $102,080 | $49.08 |
| 11 | Nevada | $107,558 | $51.71 |
| 12 | New Jersey | $105,701 | $50.82 |
| 13 | Minnesota | $101,890 | $48.99 |
| 14 | Maine | $102,047 | $49.06 |
| 15 | Texas | $96,915 | $46.59 |
| 16 | Georgia | $99,095 | $47.64 |
| 17 | Ohio | $100,257 | $48.20 |
| 18 | Connecticut | $100,323 | $48.23 |
| 19 | Colorado | $100,557 | $48.34 |
| 20 | Idaho | $100,700 | $48.41 |
| 21 | Delaware | $101,291 | $48.70 |
| 22 | North Carolina | $94,451 | $45.41 |
| 23 | New Mexico | $99,647 | $47.91 |
| 24 | West Virginia | $96,865 | $46.57 |
| 25 | Vermont | $99,770 | $47.97 |
| 26 | Hawaii | $102,515 | $49.29 |
| 27 | Arkansas | $92,359 | $44.40 |
| 28 | Michigan | $94,187 | $45.28 |
| 29 | Wisconsin | $93,565 | $44.98 |
| 30 | Maryland | $96,737 | $46.51 |
| 31 | Utah | $91,108 | $43.80 |
| 32 | District of Columbia | $90,367 | $43.45 |
| 33 | South Dakota | $89,538 | $43.05 |
| 34 | Illinois | $90,196 | $43.36 |
| 35 | Kentucky | $90,868 | $43.69 |
| 36 | Montana | $94,089 | $45.24 |
| 37 | Virginia | $93,520 | $44.96 |
| 38 | Mississippi | $91,686 | $44.08 |
| 39 | South Carolina | $92,442 | $44.44 |
| 40 | Indiana | $90,443 | $43.48 |
| 41 | Nebraska | $88,321 | $42.46 |
| 42 | Tennessee | $87,198 | $41.92 |
| 43 | Wyoming | $81,083 | $38.98 |
| 44 | Alabama | $88,455 | $42.53 |
| 45 | Florida | $79,929 | $38.43 |
| 46 | Oklahoma | $88,518 | $42.56 |
| 47 | North Dakota | $83,215 | $40.01 |
| 48 | Kansas | $86,068 | $41.38 |
| 49 | Missouri | $87,460 | $42.05 |
| 50 | Iowa | $87,514 | $42.07 |
| 51 | Louisiana | $85,926 | $41.31 |
Highest paying cities for assistant vice presidents, marketing
The highest-paying cities for assistant vice presidents, marketing are San Jose, CA, Boston, MA, and Harrison, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Jose, CA | $123,163 | $59.21 |
| 2 | Boston, MA | $114,790 | $55.19 |
| 3 | Harrison, NY | $107,298 | $51.59 |
| 4 | Las Vegas, NV | $107,053 | $51.47 |
| 5 | Jersey City, NJ | $106,080 | $51.00 |
| 6 | Horsham, PA | $105,902 | $50.91 |
| 7 | Urban Honolulu, HI | $102,806 | $49.43 |
| 8 | Minneapolis, MN | $101,965 | $49.02 |
| 9 | Wilmington, DE | $101,683 | $48.89 |
| 10 | Denver, CO | $100,491 | $48.31 |
| 11 | Columbus, OH | $99,710 | $47.94 |
| 12 | Alpharetta, GA | $99,297 | $47.74 |
| 13 | Austin, TX | $97,162 | $46.71 |
| 14 | Charlotte, NC | $93,788 | $45.09 |
| 15 | Chicago, IL | $90,450 | $43.49 |
| 16 | Washington, DC | $90,366 | $43.45 |
| 17 | Gainesville, FL | $81,323 | $39.10 |
Assistant vice president, marketing salary details
An assistant vice president, marketing's salary ranges from $76,000 a year at the 10th percentile to $145,000 at the 90th percentile.
What is an assistant vice president, marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $145,000 | $12,083 | $70 |
| 75th Percentile | $124,000 | $10,333 | $60 |
| Average | $105,502 | $8,792 | $51 |
| 25th Percentile | $89,000 | $7,417 | $43 |
| 10th Percentile | $76,000 | $6,333 | $37 |
Highest paying assistant vice president, marketing jobs
The highest paying types of assistant vice presidents, marketing are senior vice president of marketing, marketing vice president, and vice president, business development.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Top companies hiring assistant vice presidents, marketing now:
Which companies pay assistant vice presidents, marketing the most?
Assistant vice president, marketing salaries at Moody's and L'Oréal are the highest-paying according to our most recent salary estimates. In addition, the average assistant vice president, marketing salary at companies like Citi and RWJBarnabas Health are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Moody's | $125,421 | $60.30 |
| 2 | L'Oréal | $124,748 | $59.98 |
| 3 | Citi | $116,753 | $56.13 |
| 4 | RWJBarnabas Health | $114,282 | $54.94 |
| 5 | Morgan Stanley | $112,429 | $54.05 |
| 6 | Frostburg State University | $106,387 | $51.15 |
| 7 | JPMorgan Chase & Co. | $105,863 | $50.90 |
| 8 | DIRECTV Puerto Rico | $104,147 | $50.07 |
| 9 | Emory University | $103,103 | $49.57 |
| 10 | Nuveen Investments | $102,632 | $49.34 |
| 11 | Nationstar Mortgage | $101,848 | $48.97 |
| 12 | Genpact | $101,326 | $48.71 |
| 13 | Barclays | $100,694 | $48.41 |
| 14 | Teachers Insurance & Annuity Association of America | $100,455 | $48.30 |
| 15 | UMiami Health System | $99,594 | $47.88 |
| 16 | Synchrony Financial | $99,571 | $47.87 |
| 17 | First Hawaiian Bank | $99,274 | $47.73 |
| 18 | GM Financial | $98,070 | $47.15 |
| 19 | FIS | $97,676 | $46.96 |
| 20 | HealthTrust | $97,458 | $46.85 |
Wage gap by gender, race and education
Assistant vice president, marketing salary trends
The average assistant vice president, marketing salary has risen by $19,413 over the last ten years. In 2014, the average assistant vice president, marketing earned $86,089 annually, but today, they earn $105,502 a year. That works out to a 8% change in pay for assistant vice presidents, marketing over the last decade.
Compare assistant vice president, marketing salaries for cities or states with the national average over time.
Average assistant vice president, marketing salary over time
Compare assistant vice president, marketing salaries for individual cities or states with the national average.
Assistant vice president, marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $106,000 | $50.72 | +3.7% |
| 2025 | $102,000 | $48.82 | +1.9% |
| 2024 | $99,700 | $47.91 | +1.5% |
| 2023 | $98,100 | $47.18 | +0.8% |
| 2022 | $97,300 | $46.80 | +1.9% |
Recently added assistant vice president, marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Icapital Network | Marketing Compliance-Assistant Vice President/Vice President | Greenwich, CT | 06/29/2025 | $120,000 |
| First Hawaiian Bank | Assistant Vice President & Marketing Analytics | Urban Honolulu, HI | 06/28/2025 | $90,000 |
| State Street Corporation | North American Marketing Specialist, AVP | Burlington, MA | 06/26/2025 | $90,000 |
| Humana | AVP Marketing & Sales Technology | Boston, MA | 06/19/2025 | $189,400 |
| Humana | AVP Marketing & Sales Technology | Albany, NY | 06/19/2025 | $189,400 |
| Humana | AVP Marketing & Sales Technology | Harrisburg, PA | 06/19/2025 | $189,400 |
| Morgan Stanley | Digital Marketing AVP-Client and Prospect Offers | Jersey City, NJ | 06/16/2025 | $85,000 |
| Excelsior | Assistant Vice President-Enrollment Marketing | Albany, NY | 06/14/2025 | $150,000 |
| Excelsior College | Assistant Vice President-Enrollment Marketing | Albany, NY | 06/13/2025 | $150,000 |
| Icapitalnetwork | Marketing Compliance-Assistant Vice President/Vice President | New York, NY | 06/11/2025 | $120,000 |
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