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As of October 2025, the average salary for B2B Sales Representatives is approximately $65,833 annually, translating to about $32 per hour. This figure reflects the role's significance in fostering business-to-business relationships, which can directly impact a company's revenue.
Salary levels vary based on factors such as experience, geographic location, and the specific industry. For example, entry-level representatives might earn significantly less, while seasoned professionals can command salaries exceeding $100,000 in high-demand markets.
To gain a better understanding of salary variations, we provide insights into average salaries by state and city. States like California and New York often offer higher compensation due to their robust markets and higher living costs. Meanwhile, cities such as San Francisco and New York City rank among the highest paying for this role.
Additionally, sales representatives with specialized skills or those working in lucrative sectors like technology or finance typically enjoy better salary prospects. Keep exploring to see how you can enhance your career and salary potential in this essential field.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level b2b sales representatives | $52,700 | $25.32 |
| Mid-level b2b sales representatives | $67,800 | $32.61 |
| Senior-level b2b sales representatives | $108,000 | $52.10 |
The highest-paying states for b2b sales representatives are Wyoming, Alaska, and Nevada. The lowest average b2b sales representatives salary states are New Mexico, Rhode Island, and Pennsylvania.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Nevada | $78,545 | $37.76 |
| 2 | Wyoming | $81,501 | $39.18 |
| 3 | North Carolina | $74,927 | $36.02 |
| 4 | New Jersey | $73,660 | $35.41 |
| 5 | Utah | $70,609 | $33.95 |
| 6 | Massachusetts | $73,613 | $35.39 |
| 7 | Wisconsin | $70,454 | $33.87 |
| 8 | Minnesota | $73,155 | $35.17 |
| 9 | Vermont | $70,868 | $34.07 |
| 10 | Illinois | $69,592 | $33.46 |
| 11 | North Dakota | $73,624 | $35.40 |
| 12 | Ohio | $65,505 | $31.49 |
| 13 | Delaware | $72,729 | $34.97 |
| 14 | South Carolina | $70,011 | $33.66 |
| 15 | California | $70,647 | $33.96 |
| 16 | Indiana | $69,439 | $33.38 |
| 17 | Iowa | $67,247 | $32.33 |
| 18 | Florida | $66,420 | $31.93 |
| 19 | Connecticut | $68,144 | $32.76 |
| 20 | Alaska | $81,494 | $39.18 |
| 21 | Arizona | $65,787 | $31.63 |
| 22 | Washington | $71,320 | $34.29 |
| 23 | South Dakota | $68,628 | $32.99 |
| 24 | Maine | $65,688 | $31.58 |
| 25 | Kansas | $65,519 | $31.50 |
| 26 | Arkansas | $65,524 | $31.50 |
| 27 | Montana | $63,210 | $30.39 |
| 28 | New Hampshire | $65,459 | $31.47 |
| 29 | Idaho | $63,481 | $30.52 |
| 30 | Colorado | $67,889 | $32.64 |
| 31 | Oregon | $62,576 | $30.08 |
| 32 | Virginia | $65,973 | $31.72 |
| 33 | New York | $63,495 | $30.53 |
| 34 | Michigan | $63,667 | $30.61 |
| 35 | Maryland | $65,329 | $31.41 |
| 36 | Nebraska | $61,121 | $29.39 |
| 37 | Texas | $62,888 | $30.23 |
| 38 | Kentucky | $60,040 | $28.87 |
| 39 | Louisiana | $63,841 | $30.69 |
| 40 | Pennsylvania | $55,992 | $26.92 |
| 41 | West Virginia | $60,390 | $29.03 |
| 42 | Rhode Island | $56,110 | $26.98 |
| 43 | Alabama | $57,797 | $27.79 |
| 44 | Missouri | $59,266 | $28.49 |
| 45 | Mississippi | $59,822 | $28.76 |
| 46 | District of Columbia | $61,387 | $29.51 |
| 47 | Georgia | $57,662 | $27.72 |
| 48 | Tennessee | $52,485 | $25.23 |
| 49 | New Mexico | $56,583 | $27.20 |
| 50 | Oklahoma | $54,725 | $26.31 |
| 51 | Hawaii | $38,992 | $18.75 |
The highest-paying cities for b2b sales representatives are Las Vegas, NV, Raleigh, NC, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Las Vegas, NV | $78,372 | $37.68 |
| 2 | Raleigh, NC | $75,472 | $36.28 |
| 3 | Jersey City, NJ | $73,434 | $35.30 |
| 4 | Minneapolis, MN | $73,147 | $35.17 |
| 5 | Seattle, WA | $71,521 | $34.39 |
| 6 | Fond du Lac, WI | $70,647 | $33.96 |
| 7 | Salt Lake City, UT | $70,421 | $33.86 |
| 8 | Columbia, SC | $70,094 | $33.70 |
| 9 | Chicago, IL | $69,665 | $33.49 |
| 10 | Riverside, CA | $68,927 | $33.14 |
| 11 | Boulder, CO | $67,912 | $32.65 |
| 12 | Sioux City, IA | $67,329 | $32.37 |
| 13 | Saint Petersburg, FL | $66,587 | $32.01 |
| 14 | Portland, ME | $66,010 | $31.74 |
| 15 | Glendale, AZ | $65,990 | $31.73 |
| 16 | Wichita, KS | $65,681 | $31.58 |
| 17 | Baltimore, MD | $65,326 | $31.41 |
| 18 | Dayton, OH | $65,085 | $31.29 |
| 19 | New York, NY | $63,788 | $30.67 |
| 20 | Detroit, MI | $63,736 | $30.64 |
B2B Sales Representatives are the most in-demand in these five cities:
A b2b sales representatives's salary ranges from $48,000 a year at the 10th percentile to $89,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $89,000 | $7,417 | $43 |
| 75th Percentile | $77,000 | $6,417 | $37 |
| Average | $65,833 | $5,486 | $32 |
| 25th Percentile | $55,000 | $4,583 | $26 |
| 10th Percentile | $48,000 | $4,000 | $23 |
The highest paying types of b2b sales representatives are consultant and sales representative, senior sales representative, and pharmaceutical sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Territory Representative | $39,761 | $3,313 | $19.12 | 155,926 |
| Pharmaceutical Sales Representative | $68,571 | $5,714 | $32.97 | 102,935 |
| Consultant And Sales Representative | $225,832 | $18,819 | $108.57 | 236,264 |
| Sales Development Representative | $51,504 | $4,292 | $24.76 | 199,588 |
| Marketing/Sales Representative | $62,917 | $5,243 | $30.25 | 274,768 |
| Sales Representative Internship | $34,556 | $2,880 | $16.61 | 225,580 |
Top companies hiring b2b sales representatives now:
B2b sales representatives salaries at City National Bank and American Residential Services are the highest-paying according to our most recent salary estimates. In addition, the average b2b sales representatives salary at companies like Rollins and Coverall are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | City National Bank | $93,162 | $44.79 |
| 2 | American Residential Services | $86,958 | $41.81 |
| 3 | Rollins | $73,372 | $35.27 |
| 4 | Coverall | $71,916 | $34.58 |
| 5 | Parker Global Strategies | $68,106 | $32.74 |
| 6 | Meier Architecture • Engineering | $67,283 | $32.35 |
| 7 | RevLocal | $66,406 | $31.93 |
| 8 | Residents of the Town of Durham, CT | $66,369 | $31.91 |
| 9 | Ibg Holdings LLC | $66,185 | $31.82 |
| 10 | NORTH | $66,152 | $31.80 |
| 11 | ROWE | $66,102 | $31.78 |
| 12 | 1 800 Postcards, Inc. | $65,863 | $31.66 |
| 13 | Skyline Exhibits | $65,847 | $31.66 |
| 14 | Keystone Automotive Operations | $65,841 | $31.65 |
| 15 | Culligan | $65,778 | $31.62 |
| 16 | NMGI | $65,712 | $31.59 |
| 17 | CyberCoders | $65,333 | $31.41 |
| 18 | Spectrum | $65,292 | $31.39 |
| 19 | Eliot Management Group | $65,263 | $31.38 |
| 20 | ADP | $65,061 | $31.28 |
The average b2b sales representatives salary has risen by $9,047 over the last ten years. In 2014, the average b2b sales representatives earned $56,786 annually, but today, they earn $65,833 a year. That works out to a 9% change in pay for b2b sales representatives over the last decade.
Compare b2b sales representatives salaries for cities or states with the national average over time.
Compare b2b sales representatives salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $65,800 | $31.65 | +3.4% |
| 2024 | $63,600 | $30.56 | +2.4% |
| 2023 | $62,100 | $29.84 | +2.6% |
| 2022 | $60,400 | $29.05 | -0.3% |
| 2021 | $60,600 | $29.14 | +2.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Parker Global Strategies | Rental Sales Representative-B2B/Outside Sales | Boise, ID | 06/29/2025 | $50,000 |
| Gunton Corporation | B2B Sales Representative | Pittsburgh, PA | 06/28/2025 | $75,000 |
| Penske | Rental Sales Representative-B2B/Outside Sales | Boise, ID | 06/26/2025 | $50,000 |
| Starling Automotive Group-Orlando, St. Cloud, Mt. Pleasant | BDC Sales | Stuart, FL | 06/25/2025 | $70,000 |
| ADP | Sales Representative B2B) | Las Vegas, NV | 06/24/2025 | $34,800 |
| Dermatology Recruiters | Phoenix Medical B2B Sales | Phoenix, AZ | 06/23/2025 | $60,000 |
| Concentrix | B2B Sales SME Americas | Montpelier, VT | 06/21/2025 | $286,482 |
| Concentrix | B2B Sales SME Americas | Augusta, ME | 06/21/2025 | $286,482 |
| General Floor Industries | B2B Sales Representative | Hackensack, NJ | 06/21/2025 | $37,566 |
| Charter Spectrum | B2B Sales Representative, Outbound | Charlotte, NC | 06/21/2025 | $65,000 |
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