How much does a brand ambassador make?

The average brand ambassador salary in the United States is $36,977. Brand ambassador salaries typically range between $27,000 and $49,000 yearly. The average hourly rate for brand ambassadors is $17.78 per hour. Brand ambassador salary is impacted by location, education, and experience. Brand ambassadors earn the highest average salary in North Dakota.

Brand ambassador salary

Q: What state pays Brand Ambassadors the most?

North Dakota pays Brand Ambassadors the most in the United States, with an average salary of $49,073 per year, or $23.59 per hour.

Q: How do I know if I'm being paid fairly as a brand ambassador?

You know if you are being paid fairly as a brand ambassador if your pay is close to the average pay for the state you live in. For example, if you live in Vermont you should be paid close to $48,499 per year.

Q: What is a good starting salary for a Brand Ambassador?

A good starting salary for a brand ambassador is $28,000 in the United States. That puts you in the 10th percentile of annual income for a brand ambassador in the U.S., which is about what you would expect if you were new to the field. The average salary for brand ambassadors is $38,914, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a brand ambassador can vary by state.

Q: How much do brand ambassadors get paid?

Brand ambassadors make approximately $46,300 per year on a national average. The lower end of pay for traditional brand ambassadors falls around $33,500, while the higher range is around $59,000.

Q: How much do luxury brand ambassadors make?

Luxury brand ambassadors make around $48,200 per year. Social media brand ambassadors within the luxury sphere can make upward of $100,000 based on followers and the product being promoted. Some luxury brand ambassadors may also make as little as $21,000 per year, especially entry-level or in a minor part-time role.

Average brand ambassador salary

$36,977

$17.78 hourly rate

Entry-level brand ambassador salary

$27,000 yearly salary

Updated December 15, 2025

Average Brand Ambassador Salary

The average salary for a Brand Ambassador in the United States stands at $36,977 per year or approximately $18 per hour. This figure reflects the earnings for individuals in this role, which can vary based on factors such as experience, geographic location, and the specific industry.

Salary by State

Brand Ambassadors can expect varying salaries depending on their state of employment. For instance, states such as California and New York frequently offer higher pay rates, reflecting the cost of living and demand for promotional work. Understanding these geographical differences is crucial for prospective candidates.

Industries and Opportunities

Brand Ambassadors are employed across a variety of sectors, including retail, events, and marketing. Industries such as technology and healthcare often provide the most competitive salaries. By aligning your career path with these lucrative sectors, you can enhance your earning potential.

Conclusion

Whether you're entering the field or seeking advancement, knowing the average salary and its determinants is essential for making informed career decisions.

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Where can a Brand Ambassador earn more?

Compare salary by location

66k

46k

26k

Columbus, OH$45,416

Knoxville, TN$36,227

Compare salary by company

71k

51k

31k

11k

Wpp Us Holdings Inc$52,442

Textron$40,592

Brand ambassador salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Glassdoor and Ziprecruiter, the average salary for a brand ambassador typically falls between $36,977 and $58,826.

zippia

$36,977yearly

glassdoor[1]

$47,294yearly

indeed[2]

$45,141yearly

Salary.com[3]

$58,826yearly

ZipRecruiter[4]

$42,178yearly

Average brand ambassador salary by state

The average brand ambassador salary in North Dakota, Vermont, and New York are the highest in the U.S. The lowest average brand ambassador salary states are Hawaii, Indiana, and West Virginia.

State view
County view

Average salary:

Highest paying states for brand ambassadors

Rank	State	Avg. salary	Hourly rate
1	Vermont	$48,499	$23.32
2	North Dakota	$49,073	$23.59
3	Maine	$45,226	$21.74
4	New York	$45,244	$21.75
5	Massachusetts	$44,300	$21.30
6	Michigan	$39,671	$19.07
7	Kentucky	$39,572	$19.02
8	Nevada	$45,177	$21.72
9	New Mexico	$42,610	$20.49
10	Idaho	$45,233	$21.75
11	Louisiana	$39,663	$19.07
12	Arizona	$39,311	$18.90
13	New Hampshire	$37,926	$18.23
14	South Carolina	$39,697	$19.09
15	Texas	$39,164	$18.83
16	Florida	$40,243	$19.35
17	Colorado	$39,066	$18.78
18	California	$43,364	$20.85
19	Delaware	$41,929	$20.16
20	Alaska	$43,601	$20.96
21	Maryland	$43,199	$20.77
22	Missouri	$39,345	$18.92
23	Mississippi	$35,991	$17.30
24	Tennessee	$36,326	$17.46
25	Utah	$38,238	$18.38
26	South Dakota	$36,784	$17.68
27	Connecticut	$38,622	$18.57
28	Wyoming	$35,114	$16.88
29	Iowa	$35,630	$17.13
30	Washington	$40,357	$19.40
31	Rhode Island	$38,110	$18.32
32	New Jersey	$36,758	$17.67
33	Wisconsin	$37,681	$18.12
34	Oregon	$36,670	$17.63
35	Nebraska	$35,855	$17.24
36	Pennsylvania	$34,526	$16.60
37	District of Columbia	$40,135	$19.30
38	Oklahoma	$35,834	$17.23
39	Illinois	$35,252	$16.95
40	Montana	$34,482	$16.58
41	Ohio	$34,466	$16.57
42	Arkansas	$34,341	$16.51
43	Hawaii	$34,213	$16.45
44	Alabama	$35,038	$16.85
45	West Virginia	$32,363	$15.56
46	Minnesota	$34,826	$16.74
47	Virginia	$36,498	$17.55
48	Indiana	$33,194	$15.96
49	North Carolina	$32,175	$15.47
50	Georgia	$31,804	$15.29
51	Kansas	$30,306	$14.57

Top brand ambassador jobs near you

Highest paying cities for brand ambassadors

The highest-paying cities for brand ambassadors are Portland, ME, New York, NY, and Las Vegas, NV.

Rank	City	Avg. salary	Hourly rate
1	Portland, ME	$45,416	$21.83
2	New York, NY	$45,246	$21.75
3	Las Vegas, NV	$44,938	$21.60
4	San Francisco, CA	$44,736	$21.51
5	Boston, MA	$44,256	$21.28
6	Albuquerque, NM	$42,688	$20.52
7	Jacksonville, FL	$40,967	$19.70
8	Seattle, WA	$40,552	$19.50
9	Washington, DC	$40,169	$19.31
10	Greenville, SC	$40,021	$19.24
11	Grand Rapids, MI	$39,496	$18.99
12	Kansas City, MO	$39,477	$18.98
13	Fort Worth, TX	$39,396	$18.94
14	Phoenix, AZ	$39,336	$18.91
15	Colorado Springs, CO	$39,060	$18.78
16	Salt Lake City, UT	$38,167	$18.35
17	Milwaukee, WI	$37,635	$18.09
18	Portland, OR	$36,727	$17.66
19	Virginia Beach, VA	$36,375	$17.49
20	Knoxville, TN	$36,227	$17.42

Brand Ambassadors are the most in-demand in these five cities:

Brand ambassador salary details

A brand ambassador's salary ranges from $27,000 a year at the 10th percentile to $49,000 at the 90th percentile.

Average brand ambassador salary graph, trends, and summary

What is a brand ambassador's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$49,000	$4,083	$24
75th Percentile	$42,000	$3,500	$20
Average	$36,977	$3,081	$18
25th Percentile	$31,000	$2,583	$15
10th Percentile	$27,000	$2,250	$13

Highest paying brand ambassador jobs

The highest paying types of brand ambassadors are promotion specialist, bell ringer, and sales promoter.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Campus Representative	$36,832	$3,069	$17.71	2,000
Event Representative	$39,675	$3,306	$19.07	53,539
Promotions Internship	$36,763	$3,064	$17.67	55,813
Product Demonstrator	$28,147	$2,346	$13.53	195,205
Event Promoter	$39,894	$3,325	$19.18	13,455
Promotions Team Member	$30,532	$2,544	$14.68	155,067

Top companies hiring brand ambassadors now:

Which companies pay brand ambassadors the most?

Brand ambassador salaries at Wpp Us Holdings Inc and Entercom Communications are the highest-paying according to our most recent salary estimates. In addition, the average brand ambassador salary at companies like Townsquare Media and Cumulus Media are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Wpp Us Holdings Inc	$52,442	$25.21
2	Entercom Communications	$51,605	$24.81
3	Townsquare Media	$50,798	$24.42
4	Cumulus Media	$50,697	$24.37
5	GMR Marketing	$49,448	$23.77
6	Cc Meyers	$47,084	$22.64
7	Homework	$45,832	$22.03
8	High Performance Technologies	$45,572	$21.91
9	Bell Flight	$45,491	$21.87
10	Outside In	$44,904	$21.59
11	Root Insurance	$44,386	$21.34
12	Clover Sonoma	$44,194	$21.25
13	Pella	$43,048	$20.70
14	Tiffany & Co.	$41,876	$20.13
15	Stark	$41,536	$19.97
16	Tanger Outlets	$41,237	$19.83
17	Forever 21	$41,178	$19.80
18	Suja Juice	$40,948	$19.69
19	On Board Experiential Marketing	$40,606	$19.52
20	Textron	$40,592	$19.52

Wage gap by gender, race and education

$38,000$37,600$37,200$36,800$36,400$36,000

MaleFemale

Brand Ambassador salary by industry

The average brand ambassador salary varies across industries:

The average brand ambassador salary in the professional industry is $39,196, the highest of any industry.
The average brand ambassador salary in the finance industry is $38,665.
Brand ambassadors in the retail industry earn an average salary of $36,633, the lowest of any industry.

Highest paying industries for brand ambassadors

Rank	Industry	Average salary	Hourly rate
1	Professional	$39,196	$18.84
2	Automotive	$38,665	$18.59
3	Media	$38,652	$18.58
4	Technology	$38,001	$18.27
5	Hospitality	$37,068	$17.82
6	Manufacturing	$36,869	$17.73
7	Retail	$36,633	$17.61

High paying brand ambassador jobs

Brand ambassador salary trends

The average brand ambassador salary has risen by $9,933 over the last ten years. In 2014, the average brand ambassador earned $27,044 annually, but today, they earn $36,977 a year. That works out to a 27% change in pay for brand ambassadors over the last decade.

Compare brand ambassador salaries for cities or states with the national average over time.

Average brand ambassador salary over time

Compare brand ambassador salaries for individual cities or states with the national average.

Brand ambassador salary by year

Year	Avg. salary	Hourly rate	% Change
2026	$37,000	$17.78	+4.8%
2025	$35,200	$16.92	+6.4%
2024	$32,900	$15.84	+6.6%
2023	$30,800	$14.80	+5.4%
2022	$29,100	$14.01	+2.6%

Recently added brand ambassador salaries

Company	Job	Location	Date added	Salary
21St. Amendment	Brand Ambassador (Independent Contractor)	Las Vegas, NV	06/30/2025	$52,175
2020Companies	Meta Brand Ambassador-Target	Chicago, IL	06/30/2025	$44,871
2020Companies	Meta Brand Ambassador	Houston, TX	06/30/2025	$43,827
2020Companies	Brand Ambassador-Pair Eyeware	Providence, RI	06/30/2025	$48,001
2020Companies	Meta Brand Ambassador	Las Vegas, NV	06/30/2025	$40,697
2020Companies	Meta Brand Ambassador	New York, NY	06/30/2025	$49,045
2020Companies	Meta Brand Ambassador	Birmingham, AL	06/30/2025	$41,740
2020Companies	Meta Brand Ambassador	Phoenix, AZ	06/30/2025	$40,697
2020Companies	Meta Brand Ambassador	Denver, CO	06/30/2025	$49,045
2020Companies	Meta Brand Ambassador	Taylor, MI	06/30/2025	$40,697