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Brand director salary
Average brand director salary
$123,533
Average Brand Director Salary
The average salary for a Brand Director in the United States is approximately $123,533 per year. This figure reflects a wide range of salaries depending on factors like experience, education, and industry. For instance, entry-level positions typically start lower, while seasoned professionals can earn significantly more.
Salary by Experience Level
Brand Directors with 1-3 years of experience can expect salaries around $100,000, while those with over 10 years can earn upwards of $150,000. Experience in specific industries, such as technology or healthcare, may also lead to higher pay.
Location Impact on Salary
Salaries vary greatly by state. For example, Brand Directors in states like California and New York often earn significantly more than their counterparts in the Midwest. Understanding these regional differences can help you negotiate better compensation.
As you explore opportunities in brand management, consider the various factors that influence salary. This knowledge will help you make informed career decisions and seek roles that align with your financial goals.
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Where can a Brand Director earn more?
Brand director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level brand director | $91,700 | $44.09 |
| Mid-level brand director | $97,900 | $47.09 |
| Senior-level brand director | $223,000 | $107.12 |
Brand director salary estimates from across the web
Average brand director salary by state
The highest-paying states for brand directors are Nevada, Oregon, and Massachusetts. The lowest average brand director salary states are Arizona, Florida, and Delaware.
- State view
- County view
Highest paying states for brand directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $146,484 | $70.42 |
| 2 | Louisiana | $131,482 | $63.21 |
| 3 | Massachusetts | $139,628 | $67.13 |
| 4 | Nevada | $153,624 | $73.86 |
| 5 | Utah | $129,529 | $62.27 |
| 6 | Arkansas | $118,703 | $57.07 |
| 7 | Rhode Island | $122,297 | $58.80 |
| 8 | New York | $130,686 | $62.83 |
| 9 | California | $137,067 | $65.90 |
| 10 | Connecticut | $126,642 | $60.89 |
| 11 | New Jersey | $122,257 | $58.78 |
| 12 | Texas | $119,053 | $57.24 |
| 13 | Michigan | $121,558 | $58.44 |
| 14 | Wisconsin | $118,542 | $56.99 |
| 15 | Tennessee | $117,563 | $56.52 |
| 16 | Washington | $122,801 | $59.04 |
| 17 | Georgia | $117,646 | $56.56 |
| 18 | New Hampshire | $117,436 | $56.46 |
| 19 | Idaho | $117,276 | $56.38 |
| 20 | District of Columbia | $117,396 | $56.44 |
| 21 | Alaska | $123,000 | $59.13 |
| 22 | Ohio | $116,069 | $55.80 |
| 23 | Maine | $118,271 | $56.86 |
| 24 | Minnesota | $117,344 | $56.42 |
| 25 | Kentucky | $115,947 | $55.74 |
| 26 | Missouri | $117,384 | $56.43 |
| 27 | Alabama | $111,114 | $53.42 |
| 28 | Iowa | $110,983 | $53.36 |
| 29 | Pennsylvania | $111,901 | $53.80 |
| 30 | Vermont | $114,738 | $55.16 |
| 31 | Oklahoma | $109,884 | $52.83 |
| 32 | Hawaii | $117,240 | $56.37 |
| 33 | Virginia | $114,506 | $55.05 |
| 34 | Montana | $113,219 | $54.43 |
| 35 | New Mexico | $114,791 | $55.19 |
| 36 | Mississippi | $108,161 | $52.00 |
| 37 | Indiana | $111,112 | $53.42 |
| 38 | Maryland | $114,477 | $55.04 |
| 39 | North Dakota | $109,558 | $52.67 |
| 40 | West Virginia | $108,743 | $52.28 |
| 41 | South Carolina | $112,132 | $53.91 |
| 42 | Nebraska | $108,197 | $52.02 |
| 43 | South Dakota | $107,936 | $51.89 |
| 44 | Kansas | $107,946 | $51.90 |
| 45 | North Carolina | $103,248 | $49.64 |
| 46 | Illinois | $102,072 | $49.07 |
| 47 | Delaware | $103,458 | $49.74 |
| 48 | Arizona | $105,635 | $50.79 |
| 49 | Wyoming | $106,850 | $51.37 |
| 50 | Florida | $103,806 | $49.91 |
| 51 | Colorado | $100,389 | $48.26 |
Highest paying cities for brand directors
The highest-paying cities for brand directors are Beaverton, OR, San Francisco, CA, and Boston, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Beaverton, OR | $146,315 | $70.34 |
| 2 | San Francisco, CA | $143,158 | $68.83 |
| 3 | Boston, MA | $139,884 | $67.25 |
| 4 | New York, NY | $130,818 | $62.89 |
| 5 | Hartford, CT | $127,010 | $61.06 |
| 6 | Seattle, WA | $123,172 | $59.22 |
| 7 | Newark, NJ | $122,491 | $58.89 |
| 8 | Detroit, MI | $121,766 | $58.54 |
| 9 | Austin, TX | $119,313 | $57.36 |
| 10 | Milwaukee, WI | $118,780 | $57.11 |
| 11 | Saint Louis, MO | $117,863 | $56.66 |
| 12 | Atlanta, GA | $117,764 | $56.62 |
| 13 | Washington, DC | $117,412 | $56.45 |
| 14 | Minneapolis, MN | $117,369 | $56.43 |
| 15 | Columbus, OH | $116,017 | $55.78 |
| 16 | McLean, VA | $115,066 | $55.32 |
| 17 | Baltimore, MD | $114,639 | $55.11 |
| 18 | Philadelphia, PA | $112,282 | $53.98 |
| 19 | Indianapolis, IN | $111,115 | $53.42 |
| 20 | Phoenix, AZ | $105,879 | $50.90 |
Brand director salary details
A brand director's salary ranges from $92,000 a year at the 10th percentile to $165,000 at the 90th percentile.
What is a brand director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $165,000 | $13,750 | $79 |
| 75th Percentile | $144,000 | $12,000 | $69 |
| Average | $123,533 | $10,294 | $59 |
| 25th Percentile | $105,000 | $8,750 | $50 |
| 10th Percentile | $92,000 | $7,667 | $44 |
Highest paying brand director jobs
The highest paying types of brand directors are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
| Director New Business Development | $110,272 | $9,189 | $53.02 | 154,470 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
Top companies hiring brand directors now:
Which companies pay brand directors the most?
Brand director salaries at PayPal and Yelp are the highest-paying according to our most recent salary estimates. In addition, the average brand director salary at companies like celio and Altar'd State are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | PayPal | $164,328 | $79.00 |
| 2 | Yelp | $163,339 | $78.53 |
| 3 | celio | $159,955 | $76.90 |
| 4 | Altar'd State | $159,847 | $76.85 |
| 5 | Intuit | $153,257 | $73.68 |
| 6 | Nike | $150,854 | $72.53 |
| 7 | Wieden+Kennedy | $144,743 | $69.59 |
| 8 | Zapier | $144,543 | $69.49 |
| 9 | TBWA Worldwide | $144,317 | $69.38 |
| 10 | Chewy | $144,277 | $69.36 |
| 11 | Williams Sonoma | $142,449 | $68.49 |
| 12 | AstraZeneca | $142,141 | $68.34 |
| 13 | Gap Inc. | $142,059 | $68.30 |
| 14 | Constellation Brands | $141,713 | $68.13 |
| 15 | Hearst | $141,684 | $68.12 |
| 16 | Edelman Financial Engines | $140,852 | $67.72 |
| 17 | Boehringer Ingelheim | $140,407 | $67.50 |
| 18 | Condé Nast | $140,061 | $67.34 |
| 19 | Amazon | $139,521 | $67.08 |
| 20 | Under Armour | $139,226 | $66.94 |
Wage gap by gender, race and education
Brand Director salary by industry
The average brand director salary varies across industries:
- The average brand director salary in the finance industry is $139,196, the highest of any industry.
- The average brand director salary in the finance industry is $130,418.
- Brand directors in the professional industry earn an average salary of $122,144, the lowest of any industry.
Highest paying industries for brand directors
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $139,196 | $66.92 |
| 2 | Manufacturing | $130,418 | $62.70 |
| 3 | Retail | $129,757 | $62.38 |
| 4 | Hospitality | $125,356 | $60.27 |
| 5 | Technology | $125,164 | $60.17 |
| 6 | Media | $124,240 | $59.73 |
| 7 | Professional | $122,144 | $58.72 |
High paying brand director jobs
Brand director salary trends
The average brand director salary has risen by $22,731 over the last ten years. In 2014, the average brand director earned $100,802 annually, but today, they earn $123,533 a year. That works out to a 8% change in pay for brand directors over the last decade.
Compare brand director salaries for cities or states with the national average over time.
Average brand director salary over time
Compare brand director salaries for individual cities or states with the national average.
Brand director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $124,000 | $59.39 | +3.7% |
| 2024 | $119,000 | $57.17 | +1.9% |
| 2023 | $117,000 | $56.10 | +1.5% |
| 2022 | $115,000 | $55.24 | +0.8% |
| 2021 | $114,000 | $54.80 | +1.9% |
Recently added brand director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Albertsons Company Inc. | Director, Agency & Brand | Boise, ID | 06/27/2025 | $135,800 |
| Excel Sports Management | Director, Brand Marketing | New York, NY | 06/27/2025 | $130,000 |
| British American Tobacco | Director Brand Marketing-Camel | Winston-Salem, NC | 06/26/2025 | $50,000 |
| Reynolds American | Director Brand Marketing-Camel | Winston-Salem, NC | 06/26/2025 | $50,000 |
| Teksystems | Brand Director | Corona, CA | 06/26/2025 | $23,750 |
| Fiskars | Brand Director | New York, NY | 06/25/2025 | $180,000 |
| Monster Beverage 1990 Corporation | Brand Director, Health & Wellness | Corona, CA | 06/24/2025 | $123,750 |
| Publicis Groupe | Director, Brand Experience | New York, NY | 06/24/2025 | $119,510 |
| Warner Bros Discovery Inc. | Director, HBO MAX Brand Social | Culver City, CA | 06/20/2025 | $133,000 |
| Lifung Trinity Group | Sales Director-Branded and Licensed Apparel | New York, NY | 06/20/2025 | $150,000 |
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