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Brand marketing specialist salary
Average brand marketing specialist salary
$67,964
Understanding Brand Marketing Specialist Salaries
A Brand Marketing Specialist plays a crucial role in shaping a company's brand identity and strategy. As of October 2025, the average salary for this position is $67,964 annually, translating to approximately $33 per hour. However, salaries can vary significantly based on factors such as location, industry, and experience level.
Salary by Experience Level
Entry-level specialists typically earn less, while those with several years of experience can command higher salaries. For instance, specialists with over five years of experience often see salaries exceeding $80,000.
Regional Salary Insights
Geographic location also plays a significant role in salary variations. For example, states like California and New York tend to offer higher salaries due to their competitive job markets. Understanding these dynamics can help prospective employees gauge their earning potential and make informed career decisions.
Job Opportunities
Brand Marketing Specialists are in demand across various sectors, including technology, retail, and healthcare, providing ample opportunities for those looking to enter or advance in the marketing field.
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Where can a Brand Marketing Specialist earn more?
Brand marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level brand marketing specialist | $42,600 | $20.50 |
| Mid-level brand marketing specialist | $72,000 | $34.62 |
| Senior-level brand marketing specialist | $118,000 | $56.71 |
Brand marketing specialist salary estimates from across the web
Average brand marketing specialist salary by state
The highest-paying states for brand marketing specialists are Washington, Delaware, and Colorado. The lowest average brand marketing specialist salary states are Nebraska, Kansas, and Indiana.
- State view
- County view
Highest paying states for brand marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $82,585 | $39.70 |
| 2 | Texas | $74,617 | $35.87 |
| 3 | New York | $75,854 | $36.47 |
| 4 | New Jersey | $80,067 | $38.49 |
| 5 | Colorado | $80,304 | $38.61 |
| 6 | Oregon | $76,176 | $36.62 |
| 7 | Arkansas | $73,072 | $35.13 |
| 8 | Washington | $98,986 | $47.59 |
| 9 | Connecticut | $68,598 | $32.98 |
| 10 | New Hampshire | $64,848 | $31.18 |
| 11 | Maryland | $73,669 | $35.42 |
| 12 | California | $73,898 | $35.53 |
| 13 | Nevada | $67,738 | $32.57 |
| 14 | Illinois | $68,124 | $32.75 |
| 15 | Maine | $62,199 | $29.90 |
| 16 | Minnesota | $63,800 | $30.67 |
| 17 | Tennessee | $66,745 | $32.09 |
| 18 | Michigan | $66,790 | $32.11 |
| 19 | Montana | $64,202 | $30.87 |
| 20 | Rhode Island | $61,542 | $29.59 |
| 21 | North Carolina | $61,122 | $29.39 |
| 22 | South Dakota | $61,125 | $29.39 |
| 23 | Georgia | $62,010 | $29.81 |
| 24 | Idaho | $61,446 | $29.54 |
| 25 | Massachusetts | $63,240 | $30.40 |
| 26 | North Dakota | $58,863 | $28.30 |
| 27 | Utah | $59,027 | $28.38 |
| 28 | Pennsylvania | $58,170 | $27.97 |
| 29 | Louisiana | $61,335 | $29.49 |
| 30 | Iowa | $60,189 | $28.94 |
| 31 | Virginia | $62,168 | $29.89 |
| 32 | Vermont | $58,773 | $28.26 |
| 33 | District of Columbia | $67,483 | $32.44 |
| 34 | Wyoming | $55,910 | $26.88 |
| 35 | Arizona | $60,102 | $28.90 |
| 36 | Alaska | $61,138 | $29.39 |
| 37 | South Carolina | $59,867 | $28.78 |
| 38 | New Mexico | $59,445 | $28.58 |
| 39 | Kentucky | $56,264 | $27.05 |
| 40 | Wisconsin | $57,260 | $27.53 |
| 41 | Nebraska | $53,595 | $25.77 |
| 42 | Florida | $54,983 | $26.43 |
| 43 | Hawaii | $42,868 | $20.61 |
| 44 | Ohio | $54,600 | $26.25 |
| 45 | West Virginia | $54,035 | $25.98 |
| 46 | Alabama | $55,370 | $26.62 |
| 47 | Kansas | $51,476 | $24.75 |
| 48 | Missouri | $53,728 | $25.83 |
| 49 | Indiana | $50,337 | $24.20 |
| 50 | Oklahoma | $49,169 | $23.64 |
| 51 | Mississippi | $47,966 | $23.06 |
Highest paying cities for brand marketing specialists
The highest-paying cities for brand marketing specialists are Redmond, WA, San Francisco, CA, and Englewood, CO.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Redmond, WA | $99,524 | $47.85 |
| 2 | San Francisco, CA | $81,761 | $39.31 |
| 3 | Englewood, CO | $80,284 | $38.60 |
| 4 | Mahwah, NJ | $80,130 | $38.52 |
| 5 | New York, NY | $76,045 | $36.56 |
| 6 | Beaverton, OR | $75,835 | $36.46 |
| 7 | Austin, TX | $74,825 | $35.97 |
| 8 | Baltimore, MD | $73,791 | $35.48 |
| 9 | Chicago, IL | $68,279 | $32.83 |
| 10 | Washington, DC | $67,529 | $32.47 |
| 11 | Las Vegas, NV | $67,084 | $32.25 |
| 12 | Grand Rapids, MI | $66,040 | $31.75 |
| 13 | Minneapolis, MN | $63,783 | $30.66 |
| 14 | Boston, MA | $63,122 | $30.35 |
| 15 | Alexandria, VA | $62,735 | $30.16 |
| 16 | Atlanta, GA | $62,197 | $29.90 |
| 17 | Lafayette, LA | $61,508 | $29.57 |
| 18 | Allentown, PA | $58,457 | $28.10 |
| 19 | Fort Lauderdale, FL | $54,702 | $26.30 |
| 20 | Indianapolis, IN | $50,332 | $24.20 |
Brand marketing specialist salary details
A brand marketing specialist's salary ranges from $49,000 a year at the 10th percentile to $93,000 at the 90th percentile.
What is a brand marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $93,000 | $7,750 | $45 |
| 75th Percentile | $80,000 | $6,667 | $38 |
| Average | $67,964 | $5,664 | $33 |
| 25th Percentile | $57,000 | $4,750 | $27 |
| 10th Percentile | $49,000 | $4,083 | $24 |
Highest paying brand marketing specialist jobs
The highest paying types of brand marketing specialists are marketing lead, marketing and communication consultant, and brand marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Administrator | $68,147 | $5,679 | $32.76 | 127,569 |
Top companies hiring brand marketing specialists now:
Which companies pay brand marketing specialists the most?
Brand marketing specialist salaries at Wasserman and PlayStation are the highest-paying according to our most recent salary estimates. In addition, the average brand marketing specialist salary at companies like McKinsey & Company Inc and Grainger are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Wasserman | $101,432 | $48.77 |
| 2 | PlayStation | $90,798 | $43.65 |
| 3 | McKinsey & Company Inc | $89,826 | $43.19 |
| 4 | Grainger | $78,604 | $37.79 |
| 5 | Logitech | $76,738 | $36.89 |
| 6 | Levi Strauss & Co. | $76,708 | $36.88 |
| 7 | Air Products | $76,227 | $36.65 |
| 8 | Thermo Fisher Scientific | $73,416 | $35.30 |
| 9 | Under Armour | $72,266 | $34.74 |
| 10 | Cognizant | $71,722 | $34.48 |
| 11 | Seacoast Bank | $71,171 | $34.22 |
| 12 | FCA US LLC | $69,653 | $33.49 |
| 13 | Zoro | $69,474 | $33.40 |
| 14 | Loeb.nyc | $69,284 | $33.31 |
| 15 | BISSELL | $69,255 | $33.30 |
| 16 | Provide Commerce | $68,209 | $32.79 |
| 17 | American Airlines | $67,875 | $32.63 |
| 18 | Comerica | $67,558 | $32.48 |
| 19 | Xplore Technologies | $66,724 | $32.08 |
| 20 | Red Bull | $66,551 | $32.00 |
Wage gap by gender, race and education
Brand Marketing Specialist salary by industry
The average brand marketing specialist salary varies across industries:
- The average brand marketing specialist salary in the energy industry is $92,041, the highest of any industry.
- The average brand marketing specialist salary in the finance industry is $72,450.
- Brand marketing specialists in the manufacturing industry earn an average salary of $69,557, the lowest of any industry.
Highest paying industries for brand marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Energy | $92,041 | $44.25 |
| 2 | Retail | $72,450 | $34.83 |
| 3 | Hospitality | $71,191 | $34.23 |
| 4 | Automotive | $69,649 | $33.49 |
| 5 | Manufacturing | $69,557 | $33.44 |
High paying brand marketing specialist jobs
Brand marketing specialist salary trends
The average brand marketing specialist salary has risen by $5,742 over the last ten years. In 2014, the average brand marketing specialist earned $62,222 annually, but today, they earn $67,964 a year. That works out to a 5% change in pay for brand marketing specialists over the last decade.
Compare brand marketing specialist salaries for cities or states with the national average over time.
Average brand marketing specialist salary over time
Compare brand marketing specialist salaries for individual cities or states with the national average.
Brand marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $68,000 | $32.67 | +3.1% |
| 2025 | $65,900 | $31.67 | +1.1% |
| 2024 | $65,200 | $31.34 | -0.2% |
| 2023 | $65,300 | $31.39 | +1.1% |
| 2022 | $64,600 | $31.06 | +0.7% |
Recently added brand marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Nbtbancorp | Brand Marketing Specialist | Norwich, NY | 06/30/2025 | $60,450 |
| Ra | Brand Marketing | Marysville, OH | 06/29/2025 | $100,000 |
| MGM Resorts | Brand Marketing Specialist-MGM Grand | Las Vegas, NV | 06/27/2025 | $45,914 |
| Yoh, A Day & Zimmermann Company | Marketing Brand Specialist | San Mateo, CA | 06/25/2025 | $87,654 |
| Servicemaster Restore | Communications and Brand Marketing Specialist | Oakmont, PA | 06/22/2025 | $50,000 |
| Mid Valley Disposal & Transfer | Marketing & Brand Specialist | Kerman, CA | 06/17/2025 | $58,436 |
| Brownells, Inc. | Brand Marketing Specialist | Grinnell, IA | 06/16/2025 | $55,000 |
| City of South Bend | Marketing and Branding Specialist | South Bend, IN | 06/12/2025 | $66,496 |
| 2Nd Adventure Payroll Services LLC | Brand Marketing Specialist | Grinnell, IA | 06/06/2025 | $55,000 |
| Activecampaign | Events and Brand Marketing Specialist | Chicago, IL | 05/28/2025 | $76,000 |
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