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Brand specialist salary
Average brand specialist salary
$57,729
Average Salary for Brand Specialists
The average salary for a Brand Specialist in the United States is approximately $57,729 per year, equating to about $28 per hour. This position typically requires a combination of marketing knowledge, creative insight, and analytical skills to enhance brand image and drive consumer engagement.
Factors Influencing Salary
Several factors can impact a Brand Specialist's salary, including:
- Experience Level: Entry-level positions may start lower, while experienced specialists can earn significantly more.
- Location: Salaries vary widely by state; for instance, Brand Specialists in urban areas often command higher wages due to increased demand.
- Industry: Different sectors (e.g., retail, tech, healthcare) may offer varying compensation packages.
Career Advancement Opportunities
Brand Specialists can advance to roles such as Brand Manager or Marketing Director, often leading to higher salaries and increased responsibilities. Continuous learning and networking within the industry are essential for career growth in this competitive field.
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Where can a Brand Specialist earn more?
Brand specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level brand specialist | $36,200 | $17.41 |
| Mid-level brand specialist | $61,200 | $29.41 |
| Senior-level brand specialist | $100,000 | $48.17 |
Brand specialist salary estimates from across the web
Average brand specialist salary by state
The average brand specialist salary in New Jersey, Delaware, and New York are the highest in the U.S. The lowest average brand specialist salary states are Florida, New Mexico, and Louisiana.
- State view
- County view
Highest paying states for brand specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $83,494 | $40.14 |
| 2 | New Jersey | $88,377 | $42.49 |
| 3 | New York | $82,095 | $39.47 |
| 4 | Pennsylvania | $77,859 | $37.43 |
| 5 | Rhode Island | $72,611 | $34.91 |
| 6 | Connecticut | $73,345 | $35.26 |
| 7 | Massachusetts | $72,886 | $35.04 |
| 8 | Hawaii | $75,568 | $36.33 |
| 9 | New Hampshire | $69,979 | $33.64 |
| 10 | Michigan | $72,172 | $34.70 |
| 11 | District of Columbia | $77,588 | $37.30 |
| 12 | North Carolina | $66,516 | $31.98 |
| 13 | Washington | $76,930 | $36.99 |
| 14 | Maine | $68,482 | $32.92 |
| 15 | Ohio | $66,872 | $32.15 |
| 16 | Texas | $68,195 | $32.79 |
| 17 | Maryland | $70,806 | $34.04 |
| 18 | Vermont | $61,696 | $29.66 |
| 19 | Minnesota | $65,861 | $31.66 |
| 20 | Virginia | $69,945 | $33.63 |
| 21 | Wisconsin | $64,456 | $30.99 |
| 22 | North Dakota | $58,832 | $28.28 |
| 23 | Georgia | $59,773 | $28.74 |
| 24 | South Dakota | $58,915 | $28.32 |
| 25 | Iowa | $61,066 | $29.36 |
| 26 | Illinois | $59,927 | $28.81 |
| 27 | Tennessee | $57,994 | $27.88 |
| 28 | Indiana | $61,043 | $29.35 |
| 29 | California | $61,854 | $29.74 |
| 30 | Arkansas | $58,135 | $27.95 |
| 31 | Kentucky | $58,725 | $28.23 |
| 32 | Oregon | $57,590 | $27.69 |
| 33 | Colorado | $60,051 | $28.87 |
| 34 | South Carolina | $59,792 | $28.75 |
| 35 | Montana | $55,059 | $26.47 |
| 36 | Arizona | $55,898 | $26.87 |
| 37 | Nebraska | $55,170 | $26.52 |
| 38 | West Virginia | $55,303 | $26.59 |
| 39 | Idaho | $52,450 | $25.22 |
| 40 | Missouri | $57,688 | $27.73 |
| 41 | Kansas | $56,246 | $27.04 |
| 42 | Nevada | $53,082 | $25.52 |
| 43 | Florida | $52,388 | $25.19 |
| 44 | Alaska | $58,004 | $27.89 |
| 45 | Utah | $50,970 | $24.50 |
| 46 | Alabama | $54,834 | $26.36 |
| 47 | Louisiana | $51,870 | $24.94 |
| 48 | Oklahoma | $53,457 | $25.70 |
| 49 | Wyoming | $50,454 | $24.26 |
| 50 | New Mexico | $52,156 | $25.07 |
| 51 | Mississippi | $45,339 | $21.80 |
Highest paying cities for brand specialists
The highest-paying cities for brand specialists are New York, NY, Seattle, WA, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $82,169 | $39.50 |
| 2 | Seattle, WA | $77,593 | $37.30 |
| 3 | Washington, DC | $77,519 | $37.27 |
| 4 | Pittsburgh, PA | $75,257 | $36.18 |
| 5 | Waterbury, CT | $73,321 | $35.25 |
| 6 | Boston, MA | $72,831 | $35.01 |
| 7 | Columbia, MD | $70,743 | $34.01 |
| 8 | Austin, TX | $69,547 | $33.44 |
| 9 | Cleveland, OH | $69,426 | $33.38 |
| 10 | Fayetteville, NC | $66,496 | $31.97 |
| 11 | Inver Grove Heights, MN | $65,808 | $31.64 |
| 12 | Wausau, WI | $65,546 | $31.51 |
| 13 | San Francisco, CA | $63,940 | $30.74 |
| 14 | Woodstock, IL | $60,396 | $29.04 |
| 15 | Woodstock, GA | $60,132 | $28.91 |
| 16 | Denver, CO | $60,093 | $28.89 |
| 17 | Saint Louis, MO | $58,743 | $28.24 |
| 18 | Beaverton, OR | $57,647 | $27.71 |
| 19 | Bowling Green, KY | $56,788 | $27.30 |
| 20 | Collierville, TN | $56,199 | $27.02 |
Brand specialist salary details
A brand specialist's salary ranges from $33,000 a year at the 10th percentile to $99,000 at the 90th percentile.
What is a brand specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $99,000 | $8,250 | $48 |
| 75th Percentile | $77,000 | $6,417 | $37 |
| Average | $57,729 | $4,811 | $28 |
| 25th Percentile | $43,000 | $3,583 | $21 |
| 10th Percentile | $33,000 | $2,750 | $16 |
Highest paying brand specialist jobs
The highest paying types of brand specialists are expert, product specialist/sales specialist, and associate.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Advertising Coordinator | $47,872 | $3,989 | $23.02 | 26,449 |
| Expert | $94,068 | $7,839 | $45.23 | 11,893 |
| Sales Person | $42,010 | $3,501 | $20.20 | 378,132 |
| Sales Clerk | $25,739 | $2,145 | $12.37 | 372,651 |
| Marketing Agent | $40,384 | $3,365 | $19.42 | 112,353 |
Top companies hiring brand specialists now:
Which companies pay brand specialists the most?
Brand specialist salaries at Square and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average brand specialist salary at companies like IBM and Huntington Hospital are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Square | $127,525 | $61.31 |
| 2 | Amazon | $102,906 | $49.47 |
| 3 | IBM | $98,430 | $47.32 |
| 4 | Huntington Hospital | $92,375 | $44.41 |
| 5 | Horizon Hobby | $88,508 | $42.55 |
| 6 | Nike | $85,785 | $41.24 |
| 7 | Concept Software & Services Inc | $81,688 | $39.27 |
| 8 | UBS | $71,193 | $34.23 |
| 9 | Veolia Water Tech | $67,219 | $32.32 |
| 10 | Planned Parenthood | $65,064 | $31.28 |
| 11 | Schreiber Foods | $61,552 | $29.59 |
| 12 | Boeing | $59,327 | $28.52 |
| 13 | West Tennessee Healthcare | $57,587 | $27.69 |
| 14 | Thermo Fisher Scientific | $57,299 | $27.55 |
| 15 | Ecolab | $56,952 | $27.38 |
| 16 | J.C. Anderson | $54,245 | $26.08 |
| 17 | World Class Automotive Group LP | $53,497 | $25.72 |
| 18 | Hendrick Automotive Group | $52,765 | $25.37 |
| 19 | CHS | $50,181 | $24.13 |
| 20 | Mercedes-Benz of Escondido | $50,013 | $24.04 |
Wage gap by gender, race and education
Brand specialist salary trends
The average brand specialist salary has risen by $4,877 over the last ten years. In 2014, the average brand specialist earned $52,852 annually, but today, they earn $57,729 a year. That works out to a 5% change in pay for brand specialists over the last decade.
Compare brand specialist salaries for cities or states with the national average over time.
Average brand specialist salary over time
Compare brand specialist salaries for individual cities or states with the national average.
Brand specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $57,700 | $27.75 | +3.1% |
| 2024 | $56,000 | $26.90 | +1.1% |
| 2023 | $55,400 | $26.62 | -0.2% |
| 2022 | $55,500 | $26.67 | +1.1% |
| 2021 | $54,900 | $26.38 | +0.7% |
Recently added brand specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Beauty Barrage | Brand Specialist | Los Angeles, CA | 06/29/2025 | $50,088 |
| Beauty Barrage | Brand Specialist-Staten | New York, NY | 06/28/2025 | $48,001 |
| Sonic Automotive | Audi Brand Specialist-Audi Central Houston | Houston, TX | 06/27/2025 | $72,000 |
| Cella Inc. | Brand Specialist | Charlotte, NC | 06/27/2025 | $104,350 |
| Consuela | Retail Brand Specialist | Katy, TX | 06/27/2025 | $35,479 |
| University of Buffalo | Brand Specialist, University Communications | Buffalo, NY | 06/26/2025 | $55,000 |
| Samyang America, Inc. | Senior Brand Specialist | Brea, CA | 06/26/2025 | $85,000 |
| Rentokil Initial | Food & Safety Brand Specialist | Elmhurst, IL | 06/26/2025 | $31,305 |
| Rentokil Initial | Food & Safety Brand Specialist | Cincinnati, OH | 06/26/2025 | $29,218 |
| Rentokil Initial | Food & Safety Brand Specialist | Bellevue, WA | 06/26/2025 | $31,305 |
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