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The average salary for a Business Development and Marketing Manager is $75,369 annually, translating to about $36 per hour. This figure can vary significantly based on location and experience. For example, managers with several years of experience may earn considerably more than entry-level professionals.
Different states offer varying salary ranges. Managers in high-demand areas, such as California or New York, often see higher compensation due to the cost of living and the concentration of industries. Understanding the state-by-state salary breakdown can help you target your job search effectively.
Cities like San Francisco and New York typically offer the highest salaries for this role. Moreover, job opportunities tend to expand in metropolitan areas where businesses are actively looking for skilled marketing professionals to drive growth.
Gaining experience in specialized industries such as technology or finance can lead to more lucrative positions. Networking and continuous education also play vital roles in enhancing your earning potential and advancing your career as a Business Development and Marketing Manager.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level business development and marketing manager | $56,000 | $26.90 |
| Mid-level business development and marketing manager | $59,800 | $28.73 |
| Senior-level business development and marketing manager | $136,000 | $65.36 |
The average business development and marketing manager salary in New York, New Jersey, and California are the highest in the U.S. The lowest average business development and marketing manager salary states are Florida, Georgia, and Montana.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Michigan | $80,799 | $38.85 |
| 2 | Wisconsin | $78,376 | $37.68 |
| 3 | Minnesota | $85,354 | $41.04 |
| 4 | New York | $93,394 | $44.90 |
| 5 | Arizona | $80,923 | $38.91 |
| 6 | Ohio | $76,785 | $36.92 |
| 7 | South Carolina | $81,092 | $38.99 |
| 8 | New Jersey | $93,384 | $44.90 |
| 9 | Washington | $85,921 | $41.31 |
| 10 | Pennsylvania | $75,997 | $36.54 |
| 11 | California | $89,067 | $42.82 |
| 12 | New Hampshire | $80,955 | $38.92 |
| 13 | Tennessee | $74,216 | $35.68 |
| 14 | New Mexico | $75,621 | $36.36 |
| 15 | Massachusetts | $85,500 | $41.11 |
| 16 | North Dakota | $75,118 | $36.11 |
| 17 | Rhode Island | $80,103 | $38.51 |
| 18 | Delaware | $83,496 | $40.14 |
| 19 | Maine | $77,430 | $37.23 |
| 20 | Kentucky | $71,027 | $34.15 |
| 21 | Texas | $72,929 | $35.06 |
| 22 | West Virginia | $70,976 | $34.12 |
| 23 | Indiana | $70,861 | $34.07 |
| 24 | Nevada | $70,390 | $33.84 |
| 25 | Kansas | $68,369 | $32.87 |
| 26 | Illinois | $76,943 | $36.99 |
| 27 | South Dakota | $66,391 | $31.92 |
| 28 | Connecticut | $75,954 | $36.52 |
| 29 | Arkansas | $65,720 | $31.60 |
| 30 | Idaho | $73,902 | $35.53 |
| 31 | Vermont | $74,602 | $35.87 |
| 32 | Utah | $64,782 | $31.15 |
| 33 | Nebraska | $64,242 | $30.89 |
| 34 | Mississippi | $67,444 | $32.42 |
| 35 | Hawaii | $64,388 | $30.96 |
| 36 | Oregon | $71,814 | $34.53 |
| 37 | Louisiana | $67,742 | $32.57 |
| 38 | North Carolina | $69,248 | $33.29 |
| 39 | Missouri | $64,804 | $31.16 |
| 40 | District of Columbia | $69,735 | $33.53 |
| 41 | Alabama | $65,644 | $31.56 |
| 42 | Iowa | $63,145 | $30.36 |
| 43 | Virginia | $71,499 | $34.37 |
| 44 | Montana | $61,161 | $29.40 |
| 45 | Alaska | $56,578 | $27.20 |
| 46 | Maryland | $69,905 | $33.61 |
| 47 | Georgia | $61,393 | $29.52 |
| 48 | Colorado | $65,881 | $31.67 |
| 49 | Florida | $61,431 | $29.53 |
| 50 | Oklahoma | $60,185 | $28.94 |
| 51 | Wyoming | $59,731 | $28.72 |
The highest-paying cities for business development and marketing managers are San Francisco, CA, New York, NY, and Hoboken, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $97,647 | $46.95 |
| 2 | New York, NY | $93,569 | $44.99 |
| 3 | Hoboken, NJ | $93,555 | $44.98 |
| 4 | Seattle, WA | $86,605 | $41.64 |
| 5 | Attleboro, MA | $86,076 | $41.38 |
| 6 | Minneapolis, MN | $85,493 | $41.10 |
| 7 | Phoenix, AZ | $81,056 | $38.97 |
| 8 | Detroit, MI | $80,961 | $38.92 |
| 9 | Charleston, SC | $79,549 | $38.24 |
| 10 | Chicago, IL | $77,224 | $37.13 |
| 11 | Columbus, OH | $76,564 | $36.81 |
| 12 | Philadelphia, PA | $76,383 | $36.72 |
| 13 | Carson City, NV | $76,211 | $36.64 |
| 14 | Albuquerque, NM | $75,851 | $36.47 |
| 15 | Fargo, ND | $75,826 | $36.45 |
| 16 | Austin, TX | $73,446 | $35.31 |
| 17 | Memphis, TN | $72,715 | $34.96 |
| 18 | Virginia Beach, VA | $71,363 | $34.31 |
| 19 | Indianapolis, IN | $70,669 | $33.98 |
| 20 | Charleston, WV | $70,387 | $33.84 |
A business development and marketing manager's salary ranges from $50,000 a year at the 10th percentile to $111,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $111,000 | $9,250 | $53 |
| 75th Percentile | $92,000 | $7,667 | $44 |
| Average | $75,369 | $6,281 | $36 |
| 25th Percentile | $61,000 | $5,083 | $29 |
| 10th Percentile | $50,000 | $4,167 | $24 |
The highest paying types of business development and marketing managers are senior product marketing manager, senior manager of marketing, and marketing director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
Top companies hiring business development and marketing managers now:
Business development and marketing manager salaries at Applied Materials and LinkedIn are the highest-paying according to our most recent salary estimates. In addition, the average business development and marketing manager salary at companies like Shearman & Sterling and Salesforce are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Applied Materials | $128,411 | $61.74 |
| 2 | $125,713 | $60.44 | |
| 3 | Shearman & Sterling | $121,923 | $58.62 |
| 4 | Salesforce | $111,140 | $53.43 |
| 5 | Mayer Brown | $104,401 | $50.19 |
| 6 | Gartner | $101,357 | $48.73 |
| 7 | Sensata | $99,561 | $47.87 |
| 8 | PepsiCo | $94,387 | $45.38 |
| 9 | XOJET | $83,711 | $40.25 |
| 10 | Richemont North America, Inc. | $80,048 | $38.48 |
| 11 | Kellogg, Hansen, Todd, Figel & Frederick, Pllc | $77,632 | $37.32 |
| 12 | Gunderson Dettmer | $77,374 | $37.20 |
| 13 | NEC Corporation of America | $77,105 | $37.07 |
| 14 | GPAC | $76,008 | $36.54 |
| 15 | PM3 | $75,527 | $36.31 |
| 16 | Ocean Spray Cranberries | $75,492 | $36.29 |
| 17 | Sheppard Mullin Richter & Hampton | $73,881 | $35.52 |
| 18 | Murata Electronics (Finland) | $72,742 | $34.97 |
| 19 | SWA Group | $72,402 | $34.81 |
| 20 | CBRE Group | $69,893 | $33.60 |
The average business development and marketing manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $88,175 | $42.39 |
| 2 | Professional | $82,505 | $39.67 |
| 3 | Manufacturing | $72,846 | $35.02 |
| 4 | Technology | $72,496 | $34.85 |
| 5 | Real Estate | $71,118 | $34.19 |
| 6 | Construction | $70,484 | $33.89 |
| 7 | Automotive | $65,308 | $31.40 |
The average business development and marketing manager salary has risen by $13,869 over the last ten years. In 2014, the average business development and marketing manager earned $61,500 annually, but today, they earn $75,369 a year. That works out to a 8% change in pay for business development and marketing managers over the last decade.
Compare business development and marketing manager salaries for cities or states with the national average over time.
Compare business development and marketing manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $75,400 | $36.23 | +3.7% |
| 2024 | $72,500 | $34.88 | +1.9% |
| 2023 | $71,200 | $34.23 | +1.5% |
| 2022 | $70,100 | $33.70 | +0.8% |
| 2021 | $69,500 | $33.43 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Greenberg Traurig | Marketing and Business Development Manager | Minneapolis, MN | 06/29/2025 | $115,000 |
| Puroclean | Business Development/Marketing Manager of Commercial Accounts | Southlake, TX | 06/28/2025 | $55,000 |
| Trademark Paralegal (Intellectual Property) In Chicago, Illinois | Business Development & Marketing Manager (Litigation) | Dallas, TX | 06/27/2025 | $124,800 |
| Pacific Retail Capital Partners | Marketing Business Development Manager | Olympia, WA | 06/27/2025 | $85,000 |
| Amazon.com, Inc. | Principal Business Development Manager, Applied AI Solutions for Advertising & Marketing | New York, NY | 06/25/2025 | $158,400 |
| DLA Piper | Manager Marketing & Business Development-Finance | Short Hills, NJ | 06/23/2025 | $146,352 |
| DLA Piper | Manager Marketing & Business Development-Finance | Philadelphia, PA | 06/23/2025 | $146,352 |
| DLA Piper | Manager Marketing & Business Development-Finance | Fine, NY | 06/23/2025 | $146,352 |
| Pinkfong USA | Business Development & Marketing Manager | Los Angeles, CA | 06/23/2025 | $65,000 |
| PSEG | Manager CEF Marketing and Business Development | Newark, NJ | 06/21/2025 | $133,000 |
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