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The average salary for a Business to Business Sales Manager stands at $75,242 annually, translating to about $36 per hour. This salary can vary based on factors such as geographic location, years of experience, and specific industry. For instance, sales managers in metropolitan areas typically earn more due to higher demand and cost of living.
In states like California and New York, salaries exceed the national average, reflecting the competitive market. Local economies with a high concentration of companies looking for skilled sales managers can significantly influence earnings.
With the right experience, many sales managers transition into higher-level positions, such as regional sales directors, which come with increased compensation. Industries such as technology, healthcare, and finance often offer the highest salaries for these roles.
In summary, the Business to Business Sales Manager position not only offers a solid salary but also presents numerous pathways for career advancement. Understanding salary dynamics and industry trends can help job seekers make informed career decisions.
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The highest-paying states for business to business sales managers are New Hampshire, Vermont, and New York. The lowest average business to business sales manager salary states are Arkansas, Colorado, and Georgia.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Hampshire | $101,899 | $48.99 |
| 2 | Michigan | $92,391 | $44.42 |
| 3 | California | $98,526 | $47.37 |
| 4 | Massachusetts | $95,895 | $46.10 |
| 5 | New York | $99,099 | $47.64 |
| 6 | Vermont | $100,385 | $48.26 |
| 7 | Indiana | $86,760 | $41.71 |
| 8 | Pennsylvania | $86,480 | $41.58 |
| 9 | District of Columbia | $93,551 | $44.98 |
| 10 | Nevada | $84,642 | $40.69 |
| 11 | Oregon | $91,775 | $44.12 |
| 12 | Illinois | $87,829 | $42.23 |
| 13 | New Jersey | $98,306 | $47.26 |
| 14 | Delaware | $92,162 | $44.31 |
| 15 | Washington | $89,429 | $42.99 |
| 16 | Louisiana | $82,717 | $39.77 |
| 17 | North Dakota | $88,113 | $42.36 |
| 18 | Montana | $81,253 | $39.06 |
| 19 | Arizona | $84,903 | $40.82 |
| 20 | Maryland | $94,033 | $45.21 |
| 21 | Missouri | $81,084 | $38.98 |
| 22 | West Virginia | $82,030 | $39.44 |
| 23 | Ohio | $78,040 | $37.52 |
| 24 | Virginia | $90,986 | $43.74 |
| 25 | Wyoming | $85,551 | $41.13 |
| 26 | Maine | $76,930 | $36.99 |
| 27 | Alaska | $81,745 | $39.30 |
| 28 | Connecticut | $80,838 | $38.86 |
| 29 | Kentucky | $71,919 | $34.58 |
| 30 | Nebraska | $75,390 | $36.25 |
| 31 | Wisconsin | $71,037 | $34.15 |
| 32 | New Mexico | $79,015 | $37.99 |
| 33 | Idaho | $78,380 | $37.68 |
| 34 | Utah | $67,478 | $32.44 |
| 35 | North Carolina | $78,502 | $37.74 |
| 36 | Florida | $78,093 | $37.54 |
| 37 | Rhode Island | $80,180 | $38.55 |
| 38 | South Dakota | $70,136 | $33.72 |
| 39 | Arkansas | $63,128 | $30.35 |
| 40 | Kansas | $64,184 | $30.86 |
| 41 | Iowa | $68,916 | $33.13 |
| 42 | Texas | $69,650 | $33.49 |
| 43 | Mississippi | $66,086 | $31.77 |
| 44 | Minnesota | $72,609 | $34.91 |
| 45 | Oklahoma | $65,152 | $31.32 |
| 46 | Hawaii | $64,929 | $31.22 |
| 47 | Tennessee | $59,488 | $28.60 |
| 48 | Alabama | $58,862 | $28.30 |
| 49 | Georgia | $60,692 | $29.18 |
| 50 | South Carolina | $59,718 | $28.71 |
| 51 | Colorado | $61,845 | $29.73 |
The highest-paying cities for business to business sales managers are San Francisco, CA, Fort Lee, NJ, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $110,122 | $52.94 |
| 2 | Fort Lee, NJ | $99,503 | $47.84 |
| 3 | New York, NY | $99,188 | $47.69 |
| 4 | Boston, MA | $96,089 | $46.20 |
| 5 | Baltimore, MD | $94,697 | $45.53 |
| 6 | Washington, DC | $93,725 | $45.06 |
| 7 | Reston, VA | $93,554 | $44.98 |
| 8 | Detroit, MI | $92,823 | $44.63 |
| 9 | Portland, OR | $91,288 | $43.89 |
| 10 | Bellingham, WA | $90,752 | $43.63 |
| 11 | Fargo, ND | $88,408 | $42.50 |
| 12 | Chicago, IL | $88,308 | $42.46 |
| 13 | Philadelphia, PA | $86,834 | $41.75 |
| 14 | Indianapolis, IN | $86,283 | $41.48 |
| 15 | Phoenix, AZ | $85,080 | $40.90 |
| 16 | Clearwater, FL | $79,335 | $38.14 |
| 17 | Fayetteville, NC | $78,236 | $37.61 |
| 18 | Portland, ME | $77,458 | $37.24 |
| 19 | Minneapolis, MN | $72,611 | $34.91 |
| 20 | Milwaukee, WI | $71,124 | $34.19 |
A business to business sales manager's salary ranges from $43,000 a year at the 10th percentile to $131,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $131,000 | $10,917 | $63 |
| 75th Percentile | $100,000 | $8,333 | $48 |
| Average | $75,242 | $6,270 | $36 |
| 25th Percentile | $56,000 | $4,667 | $27 |
| 10th Percentile | $43,000 | $3,583 | $21 |
The highest paying types of business to business sales managers are senior sales manager, senior business development manager, and business development sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Manager/Sales | $108,492 | $9,041 | $52.16 | 181,400 |
| Sales Account Manager | $58,630 | $4,886 | $28.19 | 163,697 |
| Sales Team Manager | $65,856 | $5,488 | $31.66 | 147,216 |
| Commercial Sales Manager | $90,126 | $7,511 | $43.33 | 144,012 |
| Sales Manager | $73,952 | $6,163 | $35.55 | 119,066 |
| Market Sales Manager | $75,416 | $6,285 | $36.26 | 128,368 |
Top companies hiring business to business sales managers now:
Business to business sales manager salaries at Micron Technology and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average business to business sales manager salary at companies like Johnson & Johnson and Autodesk are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Micron Technology | $130,417 | $62.70 |
| 2 | Microsoft | $129,392 | $62.21 |
| 3 | Johnson & Johnson | $117,894 | $56.68 |
| 4 | Autodesk | $108,798 | $52.31 |
| 5 | SurveyMonkey | $108,363 | $52.10 |
| 6 | Twilio | $102,486 | $49.27 |
| 7 | JPMorgan Chase & Co. | $86,171 | $41.43 |
| 8 | HEI Hotels & Resorts | $85,226 | $40.97 |
| 9 | U.S. Bank | $85,121 | $40.92 |
| 10 | Kimpton Hotels & Restaurants | $83,972 | $40.37 |
| 11 | Acnovate | $82,612 | $39.72 |
| 12 | Johnson Financial Group | $80,779 | $38.84 |
| 13 | Mediacom Communications | $80,749 | $38.82 |
| 14 | ZAGG | $79,992 | $38.46 |
| 15 | Dsi | $79,056 | $38.01 |
| 16 | Cigna | $78,354 | $37.67 |
| 17 | Hyatt Hotels | $75,755 | $36.42 |
| 18 | Tiffany & Co. | $74,047 | $35.60 |
| 19 | Continental Airlines | $72,391 | $34.80 |
| 20 | BT Group | $70,563 | $33.92 |
The average business to business sales manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $83,440 | $40.12 |
| 2 | Manufacturing | $69,923 | $33.62 |
| 3 | Start-up | $69,342 | $33.34 |
| 4 | Real Estate | $61,049 | $29.35 |
| 5 | Automotive | $60,863 | $29.26 |
| 6 | Hospitality | $59,721 | $28.71 |
| 7 | Retail | $59,439 | $28.58 |
| 8 | Telecommunication | $50,592 | $24.32 |
The average business to business sales manager salary has risen by $17,433 over the last ten years. In 2014, the average business to business sales manager earned $57,809 annually, but today, they earn $75,242 a year. That works out to a 12% change in pay for business to business sales managers over the last decade.
Compare business to business sales manager salaries for cities or states with the national average over time.
Compare business to business sales manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $75,200 | $36.17 | +4.3% |
| 2025 | $72,000 | $34.63 | +1.9% |
| 2024 | $70,700 | $33.97 | +2.5% |
| 2023 | $68,900 | $33.10 | +2.6% |
| 2022 | $67,100 | $32.26 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Asana | Sales Manager, New Business | Chicago, IL | 06/29/2025 | $132,300 |
| Charter Spectrum | Sales Manager, Mid Markets, Spectrum Business | New York, NY | 06/28/2025 | $99,900 |
| Us Bank | Business Banking Sales Manager | Beaverton, OR | 06/27/2025 | $149,515 |
| Acosta, Inc. | Manager Business Sales Agency (Remote) | Portland, OR | 06/27/2025 | $80,000 |
| Acosta, Inc. | Manager Business Sales Agency (Remote) | Seattle, WA | 06/27/2025 | $80,000 |
| Pyramid Global Hospitality | Business Travel Sales Manager | Newton, MA | 06/26/2025 | $70,000 |
| Scenthound | Membership Sales Manager for Dog Care & Wellness Business | Lakeway, TX | 06/25/2025 | $50,000 |
| Comrise | Business Level-Mandarin-Biotechnology Pre-Sales Manager-Onsite and Permanent | Sugar Land, TX | 06/24/2025 | $65,000 |
| Sbcos | Business Travel Sales Manager | Hope, IN | 06/24/2025 | $56,000 |
| Bok Financial Corp | Manager, Branch Business Banking Sales | Denver, CO | 06/21/2025 | $110,000 |
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