Career specialist salary

"Starting salaries for marketing majors are likely to be below business majors, but that shouldn't dissuade students from entering the field as the long-term earnings can be just as good. For entry-level positions, it's more of a supply and demand issue keeping salaries down." - Quote from Dr. Michael Clayton, Program Director of Masters in Marketing program.

Marketing starting salaries can vary significantly, based on the marketing area in which one works: sales management, PR management, advertising, market research, marketing management, etc.
Marketing job growth will vary, based on the marketing area in which one wishes to specialize and where you work. While newspaper publishing, which is a top employer of advertising managers, is declining, electronic media outlets will see employment growth.

At American University, undergraduate students can either major in business and earn a marketing specialization at the Kogod School of Business, or earn a marketing minor through the university. Kogod also offers residential and online graduate programs in marketing to help students who want to advance their careers in or pivot to the marketing field. All of our programs provide experiential learning through class projects, internships, leadership opportunities, and/or case competitions, and students leverage their business knowledge and skills to negotiate competitive salaries.