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The average salary for a Channel Manager or Sales Manager is approximately $129,008 annually. This figure reflects the competitive nature of these roles, which involve managing sales channels and driving revenue growth.
Several factors affect the salary range for these positions:
Understanding where you can earn more is essential. States like California and New York typically offer higher salaries for Channel Managers and Sales Managers due to their robust job markets.
Explore various job listings in your area to find competitive offers and benefits that align with your career goals.
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Let Zippi find your next channel manager/sales manager job
The highest-paying states for channel manager/sales managers are Washington, New Jersey, and Nevada. The lowest average channel manager/sales manager salary states are Kansas, Oklahoma, and Arkansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Nevada | $134,940 | $64.88 |
| 2 | Washington | $147,207 | $70.77 |
| 3 | New Jersey | $137,585 | $66.15 |
| 4 | Vermont | $132,203 | $63.56 |
| 5 | Oregon | $131,266 | $63.11 |
| 6 | Texas | $130,594 | $62.79 |
| 7 | Indiana | $131,046 | $63.00 |
| 8 | Massachusetts | $133,161 | $64.02 |
| 9 | Michigan | $133,398 | $64.13 |
| 10 | North Dakota | $133,593 | $64.23 |
| 11 | California | $132,651 | $63.77 |
| 12 | Illinois | $125,743 | $60.45 |
| 13 | Wisconsin | $128,869 | $61.96 |
| 14 | North Carolina | $124,484 | $59.85 |
| 15 | District of Columbia | $131,993 | $63.46 |
| 16 | New York | $125,715 | $60.44 |
| 17 | Utah | $117,136 | $56.32 |
| 18 | Idaho | $123,295 | $59.28 |
| 19 | Pennsylvania | $120,867 | $58.11 |
| 20 | Alaska | $132,710 | $63.80 |
| 21 | Rhode Island | $117,727 | $56.60 |
| 22 | New Mexico | $124,848 | $60.02 |
| 23 | Virginia | $122,740 | $59.01 |
| 24 | Delaware | $119,899 | $57.64 |
| 25 | West Virginia | $121,314 | $58.32 |
| 26 | Arizona | $114,752 | $55.17 |
| 27 | Georgia | $113,298 | $54.47 |
| 28 | Missouri | $117,808 | $56.64 |
| 29 | New Hampshire | $114,093 | $54.85 |
| 30 | Maryland | $120,030 | $57.71 |
| 31 | Tennessee | $108,061 | $51.95 |
| 32 | Ohio | $108,744 | $52.28 |
| 33 | Connecticut | $111,277 | $53.50 |
| 34 | Minnesota | $112,569 | $54.12 |
| 35 | South Dakota | $111,549 | $53.63 |
| 36 | Wyoming | $111,597 | $53.65 |
| 37 | Colorado | $106,176 | $51.05 |
| 38 | Mississippi | $105,776 | $50.85 |
| 39 | Maine | $110,323 | $53.04 |
| 40 | Louisiana | $102,744 | $49.40 |
| 41 | Montana | $103,944 | $49.97 |
| 42 | South Carolina | $102,977 | $49.51 |
| 43 | Kentucky | $101,380 | $48.74 |
| 44 | Nebraska | $102,082 | $49.08 |
| 45 | Florida | $82,374 | $39.60 |
| 46 | Arkansas | $95,501 | $45.91 |
| 47 | Iowa | $101,006 | $48.56 |
| 48 | Kansas | $96,885 | $46.58 |
| 49 | Alabama | $94,787 | $45.57 |
| 50 | Hawaii | $85,771 | $41.24 |
| 51 | Oklahoma | $95,837 | $46.08 |
The highest-paying cities for channel manager/sales managers are Seattle, WA, San Francisco, CA, and Parsippany-Troy Hills, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $148,782 | $71.53 |
| 2 | San Francisco, CA | $139,014 | $66.83 |
| 3 | Parsippany-Troy Hills, NJ | $137,757 | $66.23 |
| 4 | Dallas, TX | $135,335 | $65.06 |
| 5 | Las Vegas, NV | $134,301 | $64.57 |
| 6 | Detroit, MI | $133,552 | $64.21 |
| 7 | Boston, MA | $133,253 | $64.06 |
| 8 | Washington, DC | $132,072 | $63.50 |
| 9 | Portland, OR | $130,925 | $62.94 |
| 10 | Indianapolis, IN | $130,772 | $62.87 |
| 11 | Milwaukee, WI | $129,155 | $62.09 |
| 12 | Chicago, IL | $126,260 | $60.70 |
| 13 | Raleigh, NC | $125,809 | $60.49 |
| 14 | New York, NY | $125,781 | $60.47 |
| 15 | Philadelphia, PA | $121,124 | $58.23 |
| 16 | Saint Louis, MO | $119,194 | $57.30 |
| 17 | Phoenix, AZ | $115,411 | $55.49 |
| 18 | Atlanta, GA | $113,694 | $54.66 |
| 19 | Minneapolis, MN | $112,767 | $54.21 |
| 20 | Hartford, CT | $111,535 | $53.62 |
A channel manager/sales manager's salary ranges from $91,000 a year at the 10th percentile to $182,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $182,000 | $15,167 | $88 |
| 75th Percentile | $154,000 | $12,833 | $74 |
| Average | $129,008 | $10,751 | $62 |
| 25th Percentile | $107,000 | $8,917 | $51 |
| 10th Percentile | $91,000 | $7,583 | $44 |
The highest paying types of channel manager/sales managers are senior sales manager, technical sales manager, and general sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales Account Manager | $58,630 | $4,886 | $28.19 | 163,697 |
| Sales Support Manager | $94,945 | $7,912 | $45.65 | 166,510 |
| Sales Development Manager | $102,790 | $8,566 | $49.42 | 171,101 |
| Business Development Sales Manager | $111,309 | $9,276 | $53.51 | 181,115 |
| District Sales Manager | $81,505 | $6,792 | $39.19 | 108,626 |
| Territory Sales Manager | $74,356 | $6,196 | $35.75 | 119,934 |
Top companies hiring channel manager/sales managers now:
Channel manager/sales manager salaries at Meta and Apple are the highest-paying according to our most recent salary estimates. In addition, the average channel manager/sales manager salary at companies like Microsoft and Palo Alto Networks are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $183,172 | $88.06 |
| 2 | Apple | $164,003 | $78.85 |
| 3 | Microsoft | $154,585 | $74.32 |
| 4 | Palo Alto Networks | $152,515 | $73.32 |
| 5 | Datto | $147,184 | $70.76 |
| 6 | Acronis | $146,620 | $70.49 |
| 7 | Fortinet | $143,000 | $68.75 |
| 8 | Riverbed Holdings, Inc. | $142,420 | $68.47 |
| 9 | Adobe | $142,354 | $68.44 |
| 10 | Accenture | $140,819 | $67.70 |
| 11 | CyberCoders | $138,283 | $66.48 |
| 12 | MTS Allstream | $137,253 | $65.99 |
| 13 | Qumulo | $135,792 | $65.28 |
| 14 | Luminar Technologies | $135,045 | $64.93 |
| 15 | Avanade | $134,555 | $64.69 |
| 16 | Ventyx | $134,516 | $64.67 |
| 17 | General Electric | $133,585 | $64.22 |
| 18 | ACA Talent | $133,535 | $64.20 |
| 19 | Looking Glass Factory | $132,860 | $63.88 |
| 20 | TMEIC | $131,963 | $63.44 |
The average channel manager/sales manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $137,517 | $66.11 |
| 2 | Start-up | $136,936 | $65.83 |
| 3 | Professional | $136,509 | $65.63 |
| 4 | Energy | $134,135 | $64.49 |
| 5 | Finance | $130,274 | $62.63 |
| 6 | Telecommunication | $121,291 | $58.31 |
| 7 | Manufacturing | $120,971 | $58.16 |
The average channel manager/sales manager salary has risen by $29,890 over the last ten years. In 2014, the average channel manager/sales manager earned $99,118 annually, but today, they earn $129,008 a year. That works out to a 12% change in pay for channel manager/sales managers over the last decade.
Compare channel manager/sales manager salaries for cities or states with the national average over time.
Compare channel manager/sales manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $129,000 | $62.02 | +4.3% |
| 2024 | $123,000 | $59.37 | +1.9% |
| 2023 | $121,000 | $58.24 | +2.5% |
| 2022 | $118,000 | $56.76 | +2.6% |
| 2021 | $115,000 | $55.30 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| IDEX | Channel Sales Manager | Saint Paul, MN | 06/30/2025 | $86,000 |
| Alfa Laval | Channel Sales Manager | Richmond, VA | 06/30/2025 | $90,000 |
| Box | Channel Sales Manager (Enterprise West) | San Francisco, CA | 06/29/2025 | $160,500 |
| Geocomply | Channel Partner Sales Manager (Remote) | New York, NY | 06/29/2025 | $116,000 |
| Verve Cloud | Channel Sales Manager | San Diego, CA | 06/28/2025 | $110,000 |
| Willowtree | Channel Sales Manager-Fuel IX, Customer Experience | Columbus, OH | 06/24/2025 | $132,000 |
| Acosta, Inc. | Google Channel Sales Manager | New York, NY | 06/21/2025 | $80,000 |
| Jellyvision | Channel Sales Manager | Seattle, WA | 06/08/2025 | $83,000 |
| Acosta, Inc. | Google Channel Sales Manager | Los Angeles, CA | 06/07/2025 | $75,000 |
| Acosta, Inc. | Google Channel Sales Manager | Dallas, TX | 06/07/2025 | $80,000 |
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