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A Channel Sales Director is responsible for developing and managing sales strategies through various channel partners. The average salary for this role is $133,690 per year, equating to approximately $64 per hour. This role often requires extensive experience in sales and a deep understanding of market dynamics.
The salary can differ based on several factors, including location, industry, and years of experience. For example, those in tech or high-growth industries may earn more than their peers in other sectors. States such as California and New York typically offer higher salaries due to the cost of living and demand for skilled sales professionals.
Additionally, experience can significantly influence earnings; seasoned professionals often command salaries that exceed the average. Career advancement opportunities, such as moving into executive roles or specializing in niche markets, can also lead to higher compensation. For those pursuing a career as a Channel Sales Director, understanding these factors is essential for negotiating salaries and planning career trajectories.
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The highest-paying states for channel sales directors are Oregon, Pennsylvania, and Michigan. The lowest average channel sales director salary states are Missouri, Arizona, and Georgia.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $166,704 | $80.15 |
| 2 | Pennsylvania | $153,955 | $74.02 |
| 3 | Utah | $140,779 | $67.68 |
| 4 | Vermont | $140,821 | $67.70 |
| 5 | Michigan | $152,108 | $73.13 |
| 6 | New Jersey | $151,982 | $73.07 |
| 7 | District of Columbia | $153,018 | $73.57 |
| 8 | California | $149,924 | $72.08 |
| 9 | New York | $141,577 | $68.07 |
| 10 | Washington | $141,042 | $67.81 |
| 11 | West Virginia | $128,865 | $61.95 |
| 12 | Nevada | $137,558 | $66.13 |
| 13 | Wisconsin | $136,974 | $65.85 |
| 14 | Maine | $143,785 | $69.13 |
| 15 | Indiana | $136,906 | $65.82 |
| 16 | Rhode Island | $135,887 | $65.33 |
| 17 | Idaho | $133,921 | $64.39 |
| 18 | New Hampshire | $141,805 | $68.18 |
| 19 | South Dakota | $123,860 | $59.55 |
| 20 | Connecticut | $134,883 | $64.85 |
| 21 | Delaware | $133,937 | $64.39 |
| 22 | Ohio | $132,165 | $63.54 |
| 23 | Arkansas | $131,022 | $62.99 |
| 24 | New Mexico | $133,312 | $64.09 |
| 25 | Florida | $129,472 | $62.25 |
| 26 | Texas | $124,208 | $59.72 |
| 27 | Virginia | $132,980 | $63.93 |
| 28 | Alabama | $118,201 | $56.83 |
| 29 | Colorado | $126,798 | $60.96 |
| 30 | North Carolina | $124,355 | $59.79 |
| 31 | Tennessee | $123,426 | $59.34 |
| 32 | Illinois | $121,005 | $58.18 |
| 33 | Louisiana | $116,644 | $56.08 |
| 34 | Kansas | $121,031 | $58.19 |
| 35 | North Dakota | $123,809 | $59.52 |
| 36 | Iowa | $124,312 | $59.77 |
| 37 | Montana | $123,185 | $59.22 |
| 38 | Minnesota | $122,188 | $58.74 |
| 39 | Wyoming | $118,977 | $57.20 |
| 40 | Alaska | $127,727 | $61.41 |
| 41 | South Carolina | $111,979 | $53.84 |
| 42 | Massachusetts | $117,182 | $56.34 |
| 43 | Oklahoma | $105,898 | $50.91 |
| 44 | Arizona | $115,158 | $55.36 |
| 45 | Kentucky | $117,614 | $56.55 |
| 46 | Mississippi | $118,096 | $56.78 |
| 47 | Maryland | $120,106 | $57.74 |
| 48 | Georgia | $113,982 | $54.80 |
| 49 | Nebraska | $118,673 | $57.05 |
| 50 | Missouri | $115,933 | $55.74 |
| 51 | Hawaii | $95,748 | $46.03 |
The highest-paying cities for channel sales directors are Mountain View, CA, Harrisburg, PA, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Mountain View, CA | $156,806 | $75.39 |
| 2 | Harrisburg, PA | $153,946 | $74.01 |
| 3 | Washington, DC | $153,195 | $73.65 |
| 4 | Detroit, MI | $152,408 | $73.27 |
| 5 | Carson City, NV | $142,328 | $68.43 |
| 6 | Seattle, WA | $142,005 | $68.27 |
| 7 | Albany, NY | $141,893 | $68.22 |
| 8 | Concord, NH | $141,715 | $68.13 |
| 9 | Salt Lake City, UT | $140,559 | $67.58 |
| 10 | Hartford, CT | $135,062 | $64.93 |
| 11 | Reston, VA | $133,867 | $64.36 |
| 12 | Dover, DE | $133,864 | $64.36 |
| 13 | Columbus, OH | $132,122 | $63.52 |
| 14 | Coral Gables, FL | $128,608 | $61.83 |
| 15 | Charleston, WV | $128,358 | $61.71 |
| 16 | Denver, CO | $126,774 | $60.95 |
| 17 | Austin, TX | $125,512 | $60.34 |
| 18 | Concord, NC | $124,073 | $59.65 |
| 19 | Helena, MT | $124,057 | $59.64 |
| 20 | Bismarck, ND | $124,027 | $59.63 |
A channel sales director's salary ranges from $97,000 a year at the 10th percentile to $182,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $182,000 | $15,167 | $88 |
| 75th Percentile | $157,000 | $13,083 | $75 |
| Average | $133,690 | $11,141 | $64 |
| 25th Percentile | $113,000 | $9,417 | $54 |
| 10th Percentile | $97,000 | $8,083 | $47 |
The highest paying types of channel sales directors are head of sales, regional sales vice president, and sales vice president.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Sales & Business Development | $82,584 | $6,882 | $39.70 | 163,561 |
| Director Of Sales And Operations | $138,898 | $11,575 | $66.78 | 141,516 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Director, National Accounts | $118,359 | $9,863 | $56.90 | 66,271 |
| Director, Inside Sales | $57,509 | $4,792 | $27.65 | 105,811 |
| Territory Sales Manager | $74,356 | $6,196 | $35.75 | 119,934 |
Top companies hiring channel sales directors now:
Channel sales director salaries at Apple and Versa Networks are the highest-paying according to our most recent salary estimates. In addition, the average channel sales director salary at companies like AstraZeneca and Acumatica are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $153,997 | $74.04 |
| 2 | Versa Networks | $148,448 | $71.37 |
| 3 | AstraZeneca | $147,970 | $71.14 |
| 4 | Acumatica | $137,755 | $66.23 |
| 5 | Zeta Global | $137,641 | $66.17 |
| 6 | QuintilesIMS | $137,023 | $65.88 |
| 7 | FIS | $136,670 | $65.71 |
| 8 | Denodo | $135,917 | $65.34 |
| 9 | Microsoft | $135,708 | $65.24 |
| 10 | WalkMe | $134,733 | $64.78 |
| 11 | SpringML | $134,506 | $64.67 |
| 12 | Uniphore | $134,427 | $64.63 |
| 13 | Netskope | $132,902 | $63.90 |
| 14 | Sysdig | $132,274 | $63.59 |
| 15 | Buck Consultants | $132,043 | $63.48 |
| 16 | CA Fortune | $130,542 | $62.76 |
| 17 | Mitel | $130,320 | $62.65 |
| 18 | Deloitte | $129,617 | $62.32 |
| 19 | Merkle | $128,632 | $61.84 |
| 20 | Delta Apparel | $126,859 | $60.99 |
The average channel sales director salary has risen by $30,974 over the last ten years. In 2014, the average channel sales director earned $102,716 annually, but today, they earn $133,690 a year. That works out to a 12% change in pay for channel sales directors over the last decade.
Compare channel sales director salaries for cities or states with the national average over time.
Compare channel sales director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $134,000 | $64.27 | +4.3% |
| 2024 | $128,000 | $61.53 | +1.9% |
| 2023 | $126,000 | $60.35 | +2.5% |
| 2022 | $122,000 | $58.82 | +2.6% |
| 2021 | $119,000 | $57.31 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Flywheel Digital | Channel Director, Sales | New York, NY | 06/19/2025 | $100,000 |
| Mastercard | Director of Channel Partnerships and Enablement, Open Banking | Harrison, NY | 06/18/2025 | $130,000 |
| Iron Mountain | Director, ALM Channel (VAR & Tier+) | Topeka, KS | 06/13/2025 | $159,400 |
| Iron Mountain | Director, ALM Channel (VAR & Tier+) | Sacramento, CA | 06/13/2025 | $159,400 |
| Iron Mountain | Director, ALM Channel (VAR & Tier+) | Atlanta, GA | 06/13/2025 | $159,400 |
| Poppi | Director of Sales-Natural Channel | Austin, TX | 06/13/2025 | $135,000 |
| Get It-Marketing | Director-Omni Channel E | Bethpage, NY | 06/10/2025 | $141,372 |
| Under Armour | Director, Channel Merchandising-FH | Baltimore, MD | 05/29/2025 | $158,215 |
| Del Monte Foods | Sales Director-Club Channel | Seattle, WA | 05/27/2025 | $117,880 |
| Qualys, Inc. | Channel Sales Director | Alabama | 05/23/2025 | $220,000 |
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