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The role of a Competitive Intelligence Analyst is increasingly essential in today's data-driven business environment. With an average salary of $70,693 per year, professionals in this field analyze market trends, competitor strategies, and consumer behavior to guide organizations in making informed decisions. Salaries can vary significantly based on location, industry, and experience.
States such as California, New York, and Texas typically offer higher compensation for Competitive Intelligence Analysts. For instance, analysts in California can earn substantially more due to the high demand for data-driven insights in tech-centric industries.
Industries such as technology, healthcare, and finance often pay higher salaries compared to others. Analysts working in these sectors can expect competitive pay and numerous opportunities for advancement.
Whether you're starting your career or looking to advance, understanding salary trends is crucial for making informed career choices. Explore openings that suit your expertise and location preferences.
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The highest-paying states for competitive intelligence analysts are California, Maryland, and Montana. The lowest average competitive intelligence analyst salary states are Alabama, Kansas, and Arkansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Maryland | $83,682 | $40.23 |
| 2 | California | $92,289 | $44.37 |
| 3 | Montana | $80,906 | $38.90 |
| 4 | District of Columbia | $83,740 | $40.26 |
| 5 | South Dakota | $80,885 | $38.89 |
| 6 | Virginia | $74,254 | $35.70 |
| 7 | Oregon | $75,582 | $36.34 |
| 8 | Vermont | $69,822 | $33.57 |
| 9 | New Jersey | $77,413 | $37.22 |
| 10 | Rhode Island | $69,261 | $33.30 |
| 11 | Illinois | $72,888 | $35.04 |
| 12 | Massachusetts | $74,190 | $35.67 |
| 13 | New York | $73,487 | $35.33 |
| 14 | Connecticut | $73,663 | $35.41 |
| 15 | Nevada | $69,949 | $33.63 |
| 16 | Louisiana | $77,381 | $37.20 |
| 17 | Alaska | $69,039 | $33.19 |
| 18 | Colorado | $69,234 | $33.29 |
| 19 | Wyoming | $64,663 | $31.09 |
| 20 | North Dakota | $64,366 | $30.95 |
| 21 | Washington | $71,056 | $34.16 |
| 22 | Delaware | $67,286 | $32.35 |
| 23 | West Virginia | $66,058 | $31.76 |
| 24 | Michigan | $68,327 | $32.85 |
| 25 | Texas | $67,203 | $32.31 |
| 26 | Pennsylvania | $67,249 | $32.33 |
| 27 | Utah | $63,593 | $30.57 |
| 28 | Hawaii | $63,249 | $30.41 |
| 29 | Iowa | $65,066 | $31.28 |
| 30 | New Mexico | $65,020 | $31.26 |
| 31 | Minnesota | $66,400 | $31.92 |
| 32 | Nebraska | $62,492 | $30.04 |
| 33 | Idaho | $59,263 | $28.49 |
| 34 | New Hampshire | $64,019 | $30.78 |
| 35 | Arizona | $59,822 | $28.76 |
| 36 | Missouri | $62,390 | $30.00 |
| 37 | Ohio | $59,675 | $28.69 |
| 38 | Maine | $60,914 | $29.29 |
| 39 | Alabama | $54,585 | $26.24 |
| 40 | Florida | $58,109 | $27.94 |
| 41 | Indiana | $59,148 | $28.44 |
| 42 | Wisconsin | $57,755 | $27.77 |
| 43 | Tennessee | $57,178 | $27.49 |
| 44 | Kentucky | $56,047 | $26.95 |
| 45 | North Carolina | $54,890 | $26.39 |
| 46 | Kansas | $53,921 | $25.92 |
| 47 | Arkansas | $52,876 | $25.42 |
| 48 | Georgia | $50,239 | $24.15 |
| 49 | Mississippi | $52,123 | $25.06 |
| 50 | South Carolina | $55,458 | $26.66 |
| 51 | Oklahoma | $50,643 | $24.35 |
The highest-paying cities for competitive intelligence analysts are San Francisco, CA, Washington, DC, and Newark, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $103,427 | $49.72 |
| 2 | Washington, DC | $83,781 | $40.28 |
| 3 | Newark, NJ | $77,403 | $37.21 |
| 4 | Arlington, VA | $75,373 | $36.24 |
| 5 | Portland, OR | $74,656 | $35.89 |
| 6 | Boston, MA | $74,063 | $35.61 |
| 7 | Bridgeport, CT | $73,944 | $35.55 |
| 8 | New York, NY | $73,715 | $35.44 |
| 9 | Chicago, IL | $73,044 | $35.12 |
| 10 | Seattle, WA | $71,140 | $34.20 |
| 11 | Denver, CO | $69,259 | $33.30 |
| 12 | Providence, RI | $69,199 | $33.27 |
| 13 | Las Vegas, NV | $69,095 | $33.22 |
| 14 | Detroit, MI | $68,497 | $32.93 |
| 15 | Philadelphia, PA | $67,484 | $32.44 |
| 16 | Austin, TX | $67,094 | $32.26 |
| 17 | Minneapolis, MN | $66,554 | $32.00 |
| 18 | Des Moines, IA | $64,664 | $31.09 |
| 19 | Manchester, NH | $64,039 | $30.79 |
| 20 | Salt Lake City, UT | $63,447 | $30.50 |
A competitive intelligence analyst's salary ranges from $51,000 a year at the 10th percentile to $96,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $96,000 | $8,000 | $46 |
| 75th Percentile | $83,000 | $6,917 | $40 |
| Average | $70,693 | $5,891 | $34 |
| 25th Percentile | $60,000 | $5,000 | $29 |
| 10th Percentile | $51,000 | $4,250 | $25 |
The highest paying types of competitive intelligence analysts are military analyst, senior intelligence analyst, and intelligence specialist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Military Analyst | $88,753 | $7,396 | $42.67 | 16,441 |
| Full-Motion Video Analyst | $63,252 | $5,271 | $30.41 | 3,095 |
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
| Imagery Analyst | $60,703 | $5,059 | $29.18 | 4,449 |
| All-Source Analyst | $72,696 | $6,058 | $34.95 | 15,373 |
Top companies hiring competitive intelligence analysts now:
Competitive intelligence analyst salaries at Xoom and Fortune International Group are the highest-paying according to our most recent salary estimates. In addition, the average competitive intelligence analyst salary at companies like General Motors and Bristol-Myers Squibb are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Xoom | $118,127 | $56.79 |
| 2 | Fortune International Group | $107,737 | $51.80 |
| 3 | General Motors | $103,862 | $49.93 |
| 4 | Bristol-Myers Squibb | $102,724 | $49.39 |
| 5 | Kronos Incorporated | $99,875 | $48.02 |
| 6 | QuintilesIMS | $97,537 | $46.89 |
| 7 | Vertex Pharmaceuticals | $93,339 | $44.87 |
| 8 | Northwestern Mutual | $93,245 | $44.83 |
| 9 | Corning Incorporated | $92,980 | $44.70 |
| 10 | Compass Lexecon | $91,875 | $44.17 |
| 11 | NRG Energy | $91,800 | $44.13 |
| 12 | Motorola Solutions | $89,175 | $42.87 |
| 13 | Lenovo | $89,055 | $42.81 |
| 14 | Cigna | $88,213 | $42.41 |
| 15 | IBM | $87,959 | $42.29 |
| 16 | Sandia National Labs | $87,062 | $41.86 |
| 17 | Yes Virginia | $86,604 | $41.64 |
| 18 | Elbit Systems of America | $85,790 | $41.25 |
| 19 | Kimberly-Clark | $84,868 | $40.80 |
| 20 | McKesson | $84,820 | $40.78 |
The average competitive intelligence analyst salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Real Estate | $107,691 | $51.77 |
| 2 | Finance | $86,975 | $41.81 |
| 3 | Technology | $84,757 | $40.75 |
| 4 | Media | $83,021 | $39.91 |
| 5 | Insurance | $81,654 | $39.26 |
| 6 | Retail | $75,819 | $36.45 |
| 7 | Professional | $75,163 | $36.14 |
| 8 | Start-up | $68,684 | $33.02 |
The average competitive intelligence analyst salary has risen by $12,335 over the last ten years. In 2014, the average competitive intelligence analyst earned $58,358 annually, but today, they earn $70,693 a year. That works out to a 11% change in pay for competitive intelligence analysts over the last decade.
Compare competitive intelligence analyst salaries for cities or states with the national average over time.
Compare competitive intelligence analyst salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $70,700 | $33.99 | +4.3% |
| 2024 | $67,600 | $32.51 | +1.5% |
| 2023 | $66,600 | $32.02 | +2.4% |
| 2022 | $65,000 | $31.26 | +2.3% |
| 2021 | $63,500 | $30.54 | +1.2% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Blue Cross and Blue Shield of Kansas Inc. | Competitive Intelligence Analyst | Noel, MO | 06/29/2025 | $83,280 |
| Ninjatrader | Competitive Intelligence Analyst | Chicago, IL | 06/29/2025 | $61,200 |
| Blue Cross and Blue Shield of Kansas | Competitive Intelligence Analyst | Topeka, KS | 06/23/2025 | $83,280 |
| Proskauer Rose | Competitive Intelligence Analyst | New York, NY | 06/10/2025 | $75,000 |
| Cooley | Competitive Intelligence Analyst | San Francisco, CA | 06/09/2025 | $85,000 |
| Cooley | Competitive Intelligence Analyst | San Francisco, CA | 05/25/2025 | $85,000 |
| Top Tier Reps | Coordinator, Competitive Intelligence(Business Development) | New York, NY | 05/21/2025 | $63,000 |
| Ninjatrader | Competitive Intelligence Analyst | Chicago, IL | 05/10/2025 | $62,000 |
| Cooley | Competitive Intelligence Analyst | San Francisco, CA | 04/29/2025 | $85,000 |
| Cooley | Competitive Intelligence Analyst | Chicago, IL | 04/29/2025 | $85,000 |
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