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Consumer marketing manager salary
Average consumer marketing manager salary
$105,208
Average Salary for Consumer Marketing Managers
As of October 2025, the average salary for Consumer Marketing Managers stands at $105,208 per year. This salary reflects the expertise required to craft marketing strategies that effectively reach target audiences. Additionally, factors like geographic location, level of experience, and specific industry play crucial roles in determining salary levels.
Salary Breakdown by Experience Level
- Entry-level (0-2 years): $70,000 - $80,000
- Mid-level (3-5 years): $85,000 - $110,000
- Senior-level (5+ years): $120,000 - $150,000
Top Paying States
Consumer Marketing Managers in states such as California, New York, and Texas often earn higher salaries due to the concentration of major corporations and marketing firms. For instance, California offers salaries averaging over $120,000, driven by its competitive market.
In summary, consumer marketing management presents lucrative opportunities for professionals equipped with the right skills and experience, particularly in high-demand locations.
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Where can a Consumer Marketing Manager earn more?
Consumer marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level consumer marketing manager | $78,100 | $37.55 |
| Mid-level consumer marketing manager | $83,400 | $40.10 |
| Senior-level consumer marketing manager | $190,000 | $91.23 |
Consumer marketing manager salary estimates from across the web
Average consumer marketing manager salary by state
The highest-paying states for consumer marketing managers are Rhode Island, California, and New York. The lowest average consumer marketing manager salary states are Louisiana, Kansas, and Colorado.
- State view
- County view
Highest paying states for consumer marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $118,304 | $56.88 |
| 2 | Rhode Island | $123,076 | $59.17 |
| 3 | California | $119,275 | $57.34 |
| 4 | Washington | $107,237 | $51.56 |
| 5 | Wisconsin | $106,525 | $51.21 |
| 6 | Minnesota | $100,276 | $48.21 |
| 7 | Massachusetts | $105,001 | $50.48 |
| 8 | South Carolina | $109,089 | $52.45 |
| 9 | West Virginia | $101,288 | $48.70 |
| 10 | Illinois | $100,842 | $48.48 |
| 11 | Nevada | $99,419 | $47.80 |
| 12 | North Dakota | $96,507 | $46.40 |
| 13 | Arizona | $99,177 | $47.68 |
| 14 | Delaware | $103,292 | $49.66 |
| 15 | Florida | $100,011 | $48.08 |
| 16 | New Jersey | $100,339 | $48.24 |
| 17 | Connecticut | $97,230 | $46.75 |
| 18 | North Carolina | $94,004 | $45.19 |
| 19 | Ohio | $94,563 | $45.46 |
| 20 | Arkansas | $94,279 | $45.33 |
| 21 | Oregon | $95,378 | $45.85 |
| 22 | District of Columbia | $97,667 | $46.96 |
| 23 | Maryland | $100,992 | $48.55 |
| 24 | Virginia | $98,216 | $47.22 |
| 25 | Iowa | $95,968 | $46.14 |
| 26 | Idaho | $96,971 | $46.62 |
| 27 | Texas | $93,550 | $44.98 |
| 28 | Pennsylvania | $92,080 | $44.27 |
| 29 | Utah | $93,377 | $44.89 |
| 30 | Indiana | $94,394 | $45.38 |
| 31 | New Hampshire | $90,639 | $43.58 |
| 32 | Tennessee | $91,327 | $43.91 |
| 33 | New Mexico | $94,075 | $45.23 |
| 34 | Georgia | $91,586 | $44.03 |
| 35 | Mississippi | $92,812 | $44.62 |
| 36 | Wyoming | $86,447 | $41.56 |
| 37 | Maine | $86,659 | $41.66 |
| 38 | South Dakota | $86,594 | $41.63 |
| 39 | Alaska | $90,104 | $43.32 |
| 40 | Michigan | $88,792 | $42.69 |
| 41 | Hawaii | $87,795 | $42.21 |
| 42 | Montana | $89,311 | $42.94 |
| 43 | Missouri | $89,707 | $43.13 |
| 44 | Colorado | $83,654 | $40.22 |
| 45 | Kentucky | $86,775 | $41.72 |
| 46 | Vermont | $86,948 | $41.80 |
| 47 | Kansas | $83,709 | $40.24 |
| 48 | Nebraska | $82,644 | $39.73 |
| 49 | Louisiana | $85,571 | $41.14 |
| 50 | Alabama | $83,469 | $40.13 |
| 51 | Oklahoma | $83,562 | $40.17 |
Highest paying cities for consumer marketing managers
The highest-paying cities for consumer marketing managers are San Francisco, CA, Harrison, NY, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $126,939 | $61.03 |
| 2 | Harrison, NY | $118,676 | $57.06 |
| 3 | Seattle, WA | $107,871 | $51.86 |
| 4 | Boston, MA | $104,916 | $50.44 |
| 5 | Chicago, IL | $101,090 | $48.60 |
| 6 | Gaithersburg, MD | $100,769 | $48.45 |
| 7 | Hoboken, NJ | $100,596 | $48.36 |
| 8 | Orlando, FL | $100,488 | $48.31 |
| 9 | Minneapolis, MN | $100,377 | $48.26 |
| 10 | Phoenix, AZ | $99,345 | $47.76 |
| 11 | Washington, DC | $97,750 | $47.00 |
| 12 | Stamford, CT | $97,189 | $46.73 |
| 13 | Dallas, TX | $93,865 | $45.13 |
| 14 | Lehi, UT | $93,153 | $44.79 |
| 15 | Charlotte, NC | $92,949 | $44.69 |
| 16 | Philadelphia, PA | $92,460 | $44.45 |
| 17 | Atlanta, GA | $91,643 | $44.06 |
| 18 | Kansas City, MO | $89,128 | $42.85 |
| 19 | Kansas City, KS | $83,791 | $40.28 |
| 20 | Englewood, CO | $83,668 | $40.23 |
Consumer marketing manager salary details
A consumer marketing manager's salary ranges from $78,000 a year at the 10th percentile to $141,000 at the 90th percentile.
What is a consumer marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $141,000 | $11,750 | $68 |
| 75th Percentile | $122,000 | $10,167 | $59 |
| Average | $105,208 | $8,767 | $51 |
| 25th Percentile | $90,000 | $7,500 | $43 |
| 10th Percentile | $78,000 | $6,500 | $38 |
Highest paying consumer marketing manager jobs
The highest paying types of consumer marketing managers are head of marketing, senior manager of marketing, and marketing services manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing Communications Manager | $84,146 | $7,012 | $40.45 | 106,556 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
Top companies hiring consumer marketing managers now:
Which companies pay consumer marketing managers the most?
Consumer marketing manager salaries at Meta and The Walt Disney Company are the highest-paying according to our most recent salary estimates. In addition, the average consumer marketing manager salary at companies like Citi and Santander Private Banking International are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $141,637 | $68.09 |
| 2 | The Walt Disney Company | $139,317 | $66.98 |
| 3 | Citi | $135,281 | $65.04 |
| 4 | Santander Private Banking International | $131,649 | $63.29 |
| 5 | Texas Capital Bank | $129,617 | $62.32 |
| 6 | Goldman Sachs | $127,919 | $61.50 |
| 7 | PVH | $127,713 | $61.40 |
| 8 | MAC Cosmetics | $127,060 | $61.09 |
| 9 | Santander Bank | $123,891 | $59.56 |
| 10 | AbbVie | $123,486 | $59.37 |
| 11 | Intermountain Healthcare | $122,958 | $59.11 |
| 12 | MySpace NYC | $122,754 | $59.02 |
| 13 | Amazon | $121,864 | $58.59 |
| 14 | IRI | $121,730 | $58.52 |
| 15 | Astellas Pharma | $121,519 | $58.42 |
| 16 | Mitsubishi Motors | $121,274 | $58.30 |
| 17 | Gap Inc. | $121,092 | $58.22 |
| 18 | Green Mountain Coffee Roasters | $120,117 | $57.75 |
| 19 | ICONMA | $120,112 | $57.75 |
| 20 | The Bountiful Company | $119,122 | $57.27 |
Wage gap by gender, race and education
Consumer marketing manager salary trends
The average consumer marketing manager salary has risen by $19,359 over the last ten years. In 2014, the average consumer marketing manager earned $85,849 annually, but today, they earn $105,208 a year. That works out to a 8% change in pay for consumer marketing managers over the last decade.
Compare consumer marketing manager salaries for cities or states with the national average over time.
Average consumer marketing manager salary over time
Compare consumer marketing manager salaries for individual cities or states with the national average.
Consumer marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $105,000 | $50.58 | +3.7% |
| 2025 | $101,000 | $48.69 | +1.9% |
| 2024 | $99,400 | $47.78 | +1.5% |
| 2023 | $97,900 | $47.04 | +0.8% |
| 2022 | $97,100 | $46.67 | +1.9% |
Recently added consumer marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ra | Consumer Marketing Manager | Alameda, CA | 06/29/2025 | $180,000 |
| Abbvie, Inc. | Manager I, Consumer Omni-Channel Analytics | Mettawa, IL | 06/28/2025 | $151,418 |
| Cochlear | Consumer Marketing Manager | Lone Tree, CO | 06/28/2025 | $107,000 |
| Colgate-Palmolive | Consumer Complaints Manager | Piscataway, NJ | 06/27/2025 | $112,000 |
| Guardant Health, Inc. | Direct To Consumer Marketing Manager | Palo Alto, CA | 06/27/2025 | $145,600 |
| CVS Health | Client Solutions Consumables Senior Marketing Manager-CVS Media Exchange (CMX) | Boston, MA | 06/26/2025 | $82,940 |
| CVS Health | Client Solutions Consumables Senior Marketing Manager-CVS Media Exchange (CMX) | Blue Bell, PA | 06/26/2025 | $82,940 |
| CVS Health | Client Solutions Consumables Senior Marketing Manager-CVS Media Exchange (CMX) | New York, NY | 06/26/2025 | $82,940 |
| CVS Health | Client Solutions Consumables Senior Marketing Manager-CVS Media Exchange (CMX) | Woonsocket, RI | 06/26/2025 | $82,940 |
| CVS Health | Client Solutions Consumables Senior Marketing Manager-CVS Media Exchange (CMX) | Chicago, IL | 06/26/2025 | $82,940 |
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