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Content director salary
Average content director salary
$130,468
Understanding the Content Director Salary
A Content Director plays a vital role in overseeing a brand's content strategy, ensuring alignment with business goals. As of October 2025, the average salary for a Content Director is $130,468 per year, translating to approximately $63 per hour. However, this figure can vary significantly based on factors such as geographic location, industry sector, and years of experience.
Salary by Experience
Entry-level Content Directors can expect salaries closer to the lower end of the scale, while those with over ten years of experience may command salaries well above the average. This role often requires a blend of creativity and strategic thinking, making experienced candidates highly desirable.
Highest Paying States
Content Directors in states like California, New York, and Texas typically earn more than those in other regions. For example, California offers an average salary that can surpass $150,000, reflecting the demand for skilled professionals in metropolitan areas.
By staying informed about salary trends and industry demands, aspiring Content Directors can better position themselves for success in this dynamic field.
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Where can a Content Director earn more?
Content director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level content director | $96,900 | $46.56 |
| Mid-level content director | $103,000 | $49.73 |
| Senior-level content director | $235,000 | $113.14 |
Content director salary estimates from across the web
Average content director salary by state
The average content director salary in Rhode Island, Washington, and California are the highest in the U.S. The lowest average content director salary states are Kentucky, Iowa, and Tennessee.
- State view
- County view
Highest paying states for content directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $149,647 | $71.95 |
| 2 | Oregon | $138,380 | $66.53 |
| 3 | Washington | $143,105 | $68.80 |
| 4 | California | $140,825 | $67.70 |
| 5 | Massachusetts | $133,880 | $64.37 |
| 6 | Pennsylvania | $130,205 | $62.60 |
| 7 | New Jersey | $130,814 | $62.89 |
| 8 | Arkansas | $116,267 | $55.90 |
| 9 | Idaho | $128,223 | $61.65 |
| 10 | North Dakota | $129,461 | $62.24 |
| 11 | Ohio | $130,522 | $62.75 |
| 12 | Nevada | $124,299 | $59.76 |
| 13 | Alaska | $132,180 | $63.55 |
| 14 | Arizona | $126,545 | $60.84 |
| 15 | Connecticut | $126,493 | $60.81 |
| 16 | New York | $122,088 | $58.70 |
| 17 | Florida | $125,614 | $60.39 |
| 18 | Georgia | $119,110 | $57.26 |
| 19 | Hawaii | $140,727 | $67.66 |
| 20 | New Hampshire | $118,875 | $57.15 |
| 21 | Maryland | $130,037 | $62.52 |
| 22 | Utah | $110,809 | $53.27 |
| 23 | Montana | $113,525 | $54.58 |
| 24 | West Virginia | $116,627 | $56.07 |
| 25 | Mississippi | $106,806 | $51.35 |
| 26 | Vermont | $109,683 | $52.73 |
| 27 | Michigan | $116,888 | $56.20 |
| 28 | District of Columbia | $107,825 | $51.84 |
| 29 | North Carolina | $106,696 | $51.30 |
| 30 | Virginia | $108,686 | $52.25 |
| 31 | Delaware | $110,616 | $53.18 |
| 32 | Louisiana | $101,259 | $48.68 |
| 33 | Maine | $111,529 | $53.62 |
| 34 | South Dakota | $96,122 | $46.21 |
| 35 | Illinois | $104,245 | $50.12 |
| 36 | New Mexico | $107,912 | $51.88 |
| 37 | Alabama | $97,117 | $46.69 |
| 38 | Wyoming | $103,013 | $49.53 |
| 39 | Indiana | $104,628 | $50.30 |
| 40 | Texas | $102,361 | $49.21 |
| 41 | Iowa | $94,531 | $45.45 |
| 42 | Wisconsin | $99,404 | $47.79 |
| 43 | Colorado | $102,851 | $49.45 |
| 44 | Minnesota | $98,069 | $47.15 |
| 45 | Oklahoma | $91,376 | $43.93 |
| 46 | Missouri | $103,814 | $49.91 |
| 47 | South Carolina | $100,657 | $48.39 |
| 48 | Tennessee | $93,854 | $45.12 |
| 49 | Kentucky | $95,080 | $45.71 |
| 50 | Nebraska | $89,477 | $43.02 |
| 51 | Kansas | $90,472 | $43.50 |
Highest paying cities for content directors
The highest-paying cities for content directors are Providence, RI, San Francisco, CA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Providence, RI | $150,465 | $72.34 |
| 2 | San Francisco, CA | $146,190 | $70.28 |
| 3 | Seattle, WA | $144,940 | $69.68 |
| 4 | Urban Honolulu, HI | $142,846 | $68.68 |
| 5 | Boston, MA | $134,246 | $64.54 |
| 6 | Philadelphia, PA | $131,527 | $63.23 |
| 7 | Gaithersburg, MD | $129,667 | $62.34 |
| 8 | Columbus, OH | $129,442 | $62.23 |
| 9 | Tampa, FL | $128,028 | $61.55 |
| 10 | Stamford, CT | $126,355 | $60.75 |
| 11 | New York, NY | $122,419 | $58.86 |
| 12 | Atlanta, GA | $118,192 | $56.82 |
| 13 | Salt Lake City, UT | $110,514 | $53.13 |
| 14 | Arlington, VA | $109,193 | $52.50 |
| 15 | Washington, DC | $107,834 | $51.84 |
| 16 | San Antonio, TX | $107,115 | $51.50 |
| 17 | Chicago, IL | $104,873 | $50.42 |
| 18 | Charlotte, NC | $104,649 | $50.31 |
| 19 | Indianapolis, IN | $104,094 | $50.05 |
| 20 | Denver, CO | $102,672 | $49.36 |
Content director salary details
A content director's salary ranges from $89,000 a year at the 10th percentile to $190,000 at the 90th percentile.
What is a content director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $190,000 | $15,833 | $91 |
| 75th Percentile | $159,000 | $13,250 | $76 |
| Average | $130,468 | $10,872 | $63 |
| 25th Percentile | $106,000 | $8,833 | $51 |
| 10th Percentile | $89,000 | $7,417 | $43 |
Highest paying content director jobs
The highest paying types of content directors are senior director of marketing, global director, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
| Director New Business Development | $110,272 | $9,189 | $53.02 | 154,470 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Director Of Strategy | $145,870 | $12,156 | $70.13 | 65,254 |
| Web Content Manager | $74,186 | $6,182 | $35.67 | 61,192 |
Top companies hiring content directors now:
Which companies pay content directors the most?
Content director salaries at Meta and Apple are the highest-paying according to our most recent salary estimates. In addition, the average content director salary at companies like Etsy and Netflix are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $195,499 | $93.99 |
| 2 | Apple | $181,767 | $87.39 |
| 3 | Etsy | $170,565 | $82.00 |
| 4 | Netflix | $156,653 | $75.31 |
| 5 | Tastemade | $156,140 | $75.07 |
| 6 | Lattice Semiconductor | $149,690 | $71.97 |
| 7 | Sephora | $145,528 | $69.97 |
| 8 | Amazon | $145,437 | $69.92 |
| 9 | Invesco | $143,241 | $68.87 |
| 10 | Clean Harbors | $142,318 | $68.42 |
| 11 | The Walt Disney Company | $139,358 | $67.00 |
| 12 | Salesforce | $136,054 | $65.41 |
| 13 | Perficient | $134,468 | $64.65 |
| 14 | VitalChek | $133,936 | $64.39 |
| 15 | Randstad North America, Inc. | $133,761 | $64.31 |
| 16 | Ashley HomeStore | $133,557 | $64.21 |
| 17 | Snap | $133,209 | $64.04 |
| 18 | Wayfair | $132,975 | $63.93 |
| 19 | NinjaTrader | $130,621 | $62.80 |
| 20 | AT&T | $130,482 | $62.73 |
Wage gap by gender, race and education
Content Director salary by industry
The average content director salary varies across industries:
- The average content director salary in the internet industry is $152,010, the highest of any industry.
- The average content director salary in the finance industry is $124,738.
- Content directors in the media industry earn an average salary of $117,251, the lowest of any industry.
Highest paying industries for content directors
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Internet | $152,010 | $73.08 |
| 2 | Professional | $124,738 | $59.97 |
| 3 | Technology | $124,326 | $59.77 |
| 4 | Health Care | $117,338 | $56.41 |
| 5 | Media | $117,251 | $56.37 |
High paying content director jobs
Content director salary trends
The average content director salary has risen by $24,007 over the last ten years. In 2014, the average content director earned $106,461 annually, but today, they earn $130,468 a year. That works out to a 8% change in pay for content directors over the last decade.
Compare content director salaries for cities or states with the national average over time.
Average content director salary over time
Compare content director salaries for individual cities or states with the national average.
Content director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $130,000 | $62.73 | +3.7% |
| 2025 | $126,000 | $60.38 | +1.9% |
| 2024 | $123,000 | $59.25 | +1.5% |
| 2023 | $121,000 | $58.34 | +0.8% |
| 2022 | $120,000 | $57.88 | +1.9% |
Recently added content director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Cengage | Director, Portfolio Management & Content Operations | New York, NY | 06/30/2025 | $140,000 |
| Launch Potato | Director, Syndicated Content | New York, NY | 06/29/2025 | $120,000 |
| Merck | Director, Global Scientific Content | Rahway, NJ | 06/28/2025 | $187,000 |
| Merck | Director, Global Scientific Content | North Wales, PA | 06/28/2025 | $187,000 |
| Launch Potato | Director, Syndicated Content | Charlotte, NC | 06/27/2025 | $120,000 |
| Cella Inc. | Director of Brand Content | El Segundo, CA | 06/26/2025 | $93,915 |
| Precision Medicine Group | Content Director, Brand Marketing | Peapack and Gladstone, NJ | 06/25/2025 | $122,000 |
| Finance of America Companies Inc. | Digital Content Director | Conshohocken, PA | 06/24/2025 | $140,000 |
| Jellyvision | Director of Content & Communications | Chicago, IL | 06/24/2025 | $160,000 |
| Bellota Labs | Content Director & Community Manager | Redwood City, CA | 06/24/2025 | $90,000 |
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