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The role of a Content Producer is critical in the digital landscape, influencing brand narratives and audience engagement. As of October 2025, the average salary stands at $56,255 annually. This figure can vary based on factors such as geographic location, years of experience, and the specific industry.
In states like California and New York, Content Producers often earn higher salaries due to the competitive market and cost of living. For example, top-paying states for this role may offer salaries exceeding $70,000 annually. Additionally, Content Producers in sectors such as technology and entertainment may find themselves on the higher end of the pay scale.
Entry-level positions typically start lower, around $40,000, but can quickly rise with experience and specialization. As the demand for quality content grows, so does the potential for advancement in this field. Keep an eye on industry trends and skill requirements as you pursue a rewarding career in content production.
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The average content producer salary in New York, California, and Connecticut are the highest in the U.S. The lowest average content producer salary states are Tennessee, Maine, and Ohio.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $78,550 | $37.76 |
| 2 | California | $72,272 | $34.75 |
| 3 | Connecticut | $69,349 | $33.34 |
| 4 | Vermont | $53,975 | $25.95 |
| 5 | Georgia | $67,528 | $32.47 |
| 6 | District of Columbia | $55,746 | $26.80 |
| 7 | North Dakota | $61,786 | $29.70 |
| 8 | Florida | $53,399 | $25.67 |
| 9 | New Hampshire | $67,307 | $32.36 |
| 10 | Oregon | $50,118 | $24.10 |
| 11 | North Carolina | $50,445 | $24.25 |
| 12 | Rhode Island | $50,459 | $24.26 |
| 13 | New Jersey | $54,223 | $26.07 |
| 14 | West Virginia | $51,939 | $24.97 |
| 15 | Wyoming | $48,006 | $23.08 |
| 16 | Utah | $46,675 | $22.44 |
| 17 | Nevada | $51,436 | $24.73 |
| 18 | Washington | $48,068 | $23.11 |
| 19 | Massachusetts | $48,358 | $23.25 |
| 20 | Pennsylvania | $47,169 | $22.68 |
| 21 | Kentucky | $49,753 | $23.92 |
| 22 | Alaska | $50,568 | $24.31 |
| 23 | Arizona | $47,931 | $23.04 |
| 24 | Minnesota | $48,635 | $23.38 |
| 25 | Texas | $45,658 | $21.95 |
| 26 | Arkansas | $45,244 | $21.75 |
| 27 | Maryland | $49,696 | $23.89 |
| 28 | New Mexico | $48,875 | $23.50 |
| 29 | Colorado | $46,878 | $22.54 |
| 30 | Delaware | $49,109 | $23.61 |
| 31 | Illinois | $45,088 | $21.68 |
| 32 | Virginia | $46,530 | $22.37 |
| 33 | Montana | $45,426 | $21.84 |
| 34 | Hawaii | $44,399 | $21.35 |
| 35 | Nebraska | $42,147 | $20.26 |
| 36 | Idaho | $43,208 | $20.77 |
| 37 | South Dakota | $42,046 | $20.21 |
| 38 | Kansas | $43,450 | $20.89 |
| 39 | Oklahoma | $42,757 | $20.56 |
| 40 | Alabama | $41,249 | $19.83 |
| 41 | Tennessee | $40,014 | $19.24 |
| 42 | Iowa | $40,936 | $19.68 |
| 43 | Michigan | $40,167 | $19.31 |
| 44 | Louisiana | $40,944 | $19.68 |
| 45 | Mississippi | $41,473 | $19.94 |
| 46 | Missouri | $41,640 | $20.02 |
| 47 | Maine | $39,978 | $19.22 |
| 48 | Ohio | $39,080 | $18.79 |
| 49 | South Carolina | $37,355 | $17.96 |
| 50 | Wisconsin | $38,118 | $18.33 |
| 51 | Indiana | $37,562 | $18.06 |
The highest-paying cities for content producers are New York, NY, San Francisco, CA, and Kennesaw, GA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $78,763 | $37.87 |
| 2 | San Francisco, CA | $75,064 | $36.09 |
| 3 | Kennesaw, GA | $67,846 | $32.62 |
| 4 | Washington, DC | $55,780 | $26.82 |
| 5 | Burlington, VT | $53,607 | $25.77 |
| 6 | Fort Lauderdale, FL | $53,103 | $25.53 |
| 7 | Raleigh, NC | $51,217 | $24.62 |
| 8 | Portland, OR | $50,026 | $24.05 |
| 9 | Ellicott City, MD | $49,759 | $23.92 |
| 10 | Minneapolis, MN | $48,675 | $23.40 |
| 11 | Boston, MA | $48,336 | $23.24 |
| 12 | Seattle, WA | $48,191 | $23.17 |
| 13 | Philadelphia, PA | $47,700 | $22.93 |
| 14 | Colorado Springs, CO | $46,971 | $22.58 |
| 15 | San Antonio, TX | $46,039 | $22.13 |
| 16 | Chicago, IL | $45,165 | $21.71 |
| 17 | Columbia, MO | $41,565 | $19.98 |
| 18 | Franklin, TN | $40,037 | $19.25 |
| 19 | Mason, OH | $38,074 | $18.30 |
| 20 | Columbia, SC | $37,490 | $18.02 |
A content producer's salary ranges from $38,000 a year at the 10th percentile to $81,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $81,000 | $6,750 | $39 |
| 75th Percentile | $68,000 | $5,667 | $33 |
| Average | $56,255 | $4,688 | $27 |
| 25th Percentile | $46,000 | $3,833 | $22 |
| 10th Percentile | $38,000 | $3,167 | $18 |
The highest paying types of content producers are executive producer, senior producer, and content manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Freelance Videographer/Editor | $48,481 | $4,040 | $23.31 | 5,409 |
| Freelance Video Editor | $54,795 | $4,566 | $26.34 | 5,910 |
| Videographer | $43,620 | $3,635 | $20.97 | 1,267 |
| Content Editor | $61,694 | $5,141 | $29.66 | 18,586 |
| Editor & Producer | $50,200 | $4,183 | $24.13 | 14,409 |
| Writer/Producer | $55,163 | $4,597 | $26.52 | 20,026 |
How would you rate the starting salaries for content producers, as well as the prospects for salary advancement?
Johnathan Paul
Adjunct Professor, University of North Texas
Top companies hiring content producers now:
Content producer salaries at Apple and Yahoo are the highest-paying according to our most recent salary estimates. In addition, the average content producer salary at companies like LinkedIn and ServiceNow are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $91,276 | $43.88 |
| 2 | Yahoo | $89,992 | $43.27 |
| 3 | $81,656 | $39.26 | |
| 4 | ServiceNow | $76,650 | $36.85 |
| 5 | Altice USA | $74,729 | $35.93 |
| 6 | Citi | $74,619 | $35.87 |
| 7 | Ziff Davis | $73,547 | $35.36 |
| 8 | Siemens | $69,149 | $33.24 |
| 9 | Citrix | $69,013 | $33.18 |
| 10 | Bartle Bogle Hegarty | $67,484 | $32.44 |
| 11 | NBCUniversal | $67,198 | $32.31 |
| 12 | BCW Global | $67,163 | $32.29 |
| 13 | HarperCollins | $66,953 | $32.19 |
| 14 | Tesla | $66,283 | $31.87 |
| 15 | Siemens Enterprise Communications Inc | $66,250 | $31.85 |
| 16 | Amazon | $66,152 | $31.80 |
| 17 | Knights of Columbus | $65,888 | $31.68 |
| 18 | American Express | $65,526 | $31.50 |
| 19 | American Outdoor Brands | $64,484 | $31.00 |
| 20 | Wpp Us Holdings Inc | $64,347 | $30.94 |
The average content producer salary has risen by $4,227 over the last ten years. In 2014, the average content producer earned $52,028 annually, but today, they earn $56,255 a year. That works out to a 8% change in pay for content producers over the last decade.
Compare content producer salaries for cities or states with the national average over time.
Compare content producer salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $56,300 | $27.05 | +2.6% |
| 2025 | $54,800 | $26.34 | +3.7% |
| 2024 | $52,800 | $25.37 | +0.1% |
| 2023 | $52,700 | $25.35 | +0.9% |
| 2022 | $52,200 | $25.12 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Launch Potato | Head of Syndication Content | Stamford, CT | 06/29/2025 | $120,000 |
| Outdoor Research | Junior Creative Content Producer | Seattle, WA | 06/27/2025 | $54,262 |
| Golden Egg Media | Head of Content (Tiktok & Viral Strategy) | New York, NY | 06/27/2025 | $115,000 |
| Informa Group | Event Content/Programming Producer | New York, NY | 06/26/2025 | $55,000 |
| Launch Potato | Head of Syndication Content | San Diego, CA | 06/26/2025 | $120,000 |
| Bonneville International Corporation | Bonneville Denver Video Content Producer | Denver, CO | 06/25/2025 | $44,871 |
| Rivian | SR. Content Producer, Brand Partnerships | El Segundo, CA | 06/25/2025 | $87,300 |
| Scopely | Senior Content Producer | Culver City, CA | 06/24/2025 | $139,400 |
| Harry's Seafood | Senior Creative Content Producer, Growth Marketing | New York, NY | 06/21/2025 | $91,600 |
| Nexstar Media Group | Content Producer | Sacramento, CA | 06/20/2025 | $43,827 |
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