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Content specialist salary
Average content specialist salary
$66,018
Understanding Content Specialist Salaries
As of October 2025, the average salary for a Content Specialist is around $66,018 per year. This figure can fluctuate based on several factors including experience level, geographic location, and specific industry sectors. For instance, entry-level positions often start lower, while specialists with extensive experience can command higher salaries.
Experience Matters
Content Specialists with more than five years of experience typically earn significantly more than their entry-level counterparts. In addition, professionals who specialize in high-demand areas, such as digital marketing or SEO, may find themselves in higher-paying positions.
Geographic Influence
The location also plays a critical role in salary variations. States like California and New York often report higher salaries due to the cost of living and the concentration of media companies. Conversely, salaries in regions with lower living costs may be less but can still offer competitive benefits and growth opportunities.
Job Opportunities
With the rise of digital content consumption, the demand for skilled Content Specialists is expected to continue growing. Explore various job listings to find roles that match your skills and salary expectations.
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Where can a Content Specialist earn more?
Content specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level content specialist | $41,400 | $19.91 |
| Mid-level content specialist | $70,000 | $33.63 |
| Senior-level content specialist | $115,000 | $55.08 |
Content specialist salary estimates from across the web
Average content specialist salary by state
The average content specialist salary in New Jersey, Delaware, and California are the highest in the U.S. The lowest average content specialist salary states are North Dakota, Hawaii, and Vermont.
- State view
- County view
Highest paying states for content specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $74,380 | $35.76 |
| 2 | New Jersey | $77,229 | $37.13 |
| 3 | Texas | $70,218 | $33.76 |
| 4 | North Carolina | $67,396 | $32.40 |
| 5 | Minnesota | $69,864 | $33.59 |
| 6 | Arkansas | $67,101 | $32.26 |
| 7 | Georgia | $67,449 | $32.43 |
| 8 | Washington | $72,128 | $34.68 |
| 9 | New York | $68,663 | $33.01 |
| 10 | Iowa | $63,840 | $30.69 |
| 11 | District of Columbia | $70,670 | $33.98 |
| 12 | California | $73,690 | $35.43 |
| 13 | Tennessee | $64,461 | $30.99 |
| 14 | Colorado | $69,472 | $33.40 |
| 15 | Illinois | $65,847 | $31.66 |
| 16 | Rhode Island | $62,815 | $30.20 |
| 17 | South Dakota | $62,535 | $30.06 |
| 18 | Pennsylvania | $62,559 | $30.08 |
| 19 | Kansas | $63,478 | $30.52 |
| 20 | Ohio | $63,429 | $30.49 |
| 21 | Maine | $65,335 | $31.41 |
| 22 | Virginia | $65,543 | $31.51 |
| 23 | Alabama | $63,430 | $30.50 |
| 24 | South Carolina | $64,373 | $30.95 |
| 25 | Massachusetts | $63,601 | $30.58 |
| 26 | Oregon | $62,880 | $30.23 |
| 27 | Missouri | $63,860 | $30.70 |
| 28 | New Hampshire | $62,367 | $29.98 |
| 29 | Maryland | $64,009 | $30.77 |
| 30 | Alaska | $62,515 | $30.06 |
| 31 | Nebraska | $60,712 | $29.19 |
| 32 | Arizona | $62,093 | $29.85 |
| 33 | Montana | $60,679 | $29.17 |
| 34 | Connecticut | $63,671 | $30.61 |
| 35 | Utah | $59,564 | $28.64 |
| 36 | Wisconsin | $61,989 | $29.80 |
| 37 | North Dakota | $59,458 | $28.59 |
| 38 | Oklahoma | $62,319 | $29.96 |
| 39 | Nevada | $60,121 | $28.90 |
| 40 | Idaho | $60,104 | $28.90 |
| 41 | Kentucky | $61,469 | $29.55 |
| 42 | Hawaii | $58,945 | $28.34 |
| 43 | Michigan | $60,951 | $29.30 |
| 44 | Indiana | $61,380 | $29.51 |
| 45 | Wyoming | $57,269 | $27.53 |
| 46 | Vermont | $58,523 | $28.14 |
| 47 | Florida | $60,188 | $28.94 |
| 48 | New Mexico | $60,236 | $28.96 |
| 49 | Louisiana | $60,200 | $28.94 |
| 50 | West Virginia | $52,949 | $25.46 |
| 51 | Mississippi | $52,787 | $25.38 |
Highest paying cities for content specialists
The highest-paying cities for content specialists are San Francisco, CA, Dover, DE, and Olympia, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $75,844 | $36.46 |
| 2 | Dover, DE | $74,478 | $35.81 |
| 3 | Olympia, WA | $72,354 | $34.79 |
| 4 | Washington, DC | $70,677 | $33.98 |
| 5 | Austin, TX | $70,407 | $33.85 |
| 6 | Saint Paul, MN | $69,870 | $33.59 |
| 7 | Denver, CO | $69,470 | $33.40 |
| 8 | New York, NY | $68,720 | $33.04 |
| 9 | Atlanta, GA | $67,499 | $32.45 |
| 10 | Raleigh, NC | $67,473 | $32.44 |
| 11 | Little Rock, AR | $67,120 | $32.27 |
| 12 | Springfield, IL | $65,950 | $31.71 |
| 13 | Richmond, VA | $65,546 | $31.51 |
| 14 | Columbia, SC | $64,442 | $30.98 |
| 15 | Annapolis, MD | $64,082 | $30.81 |
| 16 | Jefferson City, MO | $63,868 | $30.71 |
| 17 | Des Moines, IA | $63,846 | $30.70 |
| 18 | Hartford, CT | $63,636 | $30.59 |
| 19 | Boston, MA | $63,628 | $30.59 |
| 20 | Columbus, OH | $63,505 | $30.53 |
Content specialist salary details
A content specialist's salary ranges from $52,000 a year at the 10th percentile to $83,000 at the 90th percentile.
What is a content specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $83,000 | $6,917 | $40 |
| 75th Percentile | $74,000 | $6,167 | $36 |
| Average | $66,018 | $5,502 | $32 |
| 25th Percentile | $58,000 | $4,833 | $28 |
| 10th Percentile | $52,000 | $4,333 | $25 |
Highest paying content specialist jobs
The highest paying types of content specialists are product specialist, product specialist/sales specialist, and content manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Freelancer | $59,367 | $4,947 | $28.54 | 2,088 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Research Internship | $39,573 | $3,298 | $19.03 | 95,123 |
| Content Manager | $75,124 | $6,260 | $36.12 | 108,058 |
| Content Writer | $58,918 | $4,910 | $28.33 | 19,621 |
Top companies hiring content specialists now:
Which companies pay content specialists the most?
Content specialist salaries at Meta and Adobe are the highest-paying according to our most recent salary estimates. In addition, the average content specialist salary at companies like MathWorks and Altice USA are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $115,871 | $55.71 |
| 2 | Adobe | $92,337 | $44.39 |
| 3 | MathWorks | $85,652 | $41.18 |
| 4 | Altice USA | $80,435 | $38.67 |
| 5 | NetApp | $80,051 | $38.49 |
| 6 | Intel | $79,564 | $38.25 |
| 7 | The Dow Chemical Company | $76,325 | $36.69 |
| 8 | U.S. Bank | $76,073 | $36.57 |
| 9 | NerdWallet | $75,341 | $36.22 |
| 10 | Vista Equity Partners | $75,057 | $36.09 |
| 11 | EPAM Systems | $74,242 | $35.69 |
| 12 | Wells Fargo | $73,281 | $35.23 |
| 13 | ICONMA | $72,522 | $34.87 |
| 14 | IBM | $72,519 | $34.86 |
| 15 | IntelliPro | $71,761 | $34.50 |
| 16 | Udemy | $71,611 | $34.43 |
| 17 | Contextlogic Inc. | $71,400 | $34.33 |
| 18 | Autodesk | $71,158 | $34.21 |
| 19 | Thermo Fisher Scientific | $71,044 | $34.16 |
| 20 | Bob's Discount Furniture | $70,979 | $34.12 |
Wage gap by gender, race and education
Content Specialist salary by industry
The average content specialist salary varies across industries:
- The average content specialist salary in the health care industry is $69,943, the highest of any industry.
- The average content specialist salary in the finance industry is $66,944.
- Content specialists in the education industry earn an average salary of $63,280, the lowest of any industry.
Highest paying industries for content specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $69,943 | $33.63 |
| 2 | Technology | $66,944 | $32.18 |
| 3 | Hospitality | $65,599 | $31.54 |
| 4 | Professional | $64,212 | $30.87 |
| 5 | Media | $64,045 | $30.79 |
| 6 | Education | $63,280 | $30.42 |
High paying content specialist jobs
Content specialist salary trends
The average content specialist salary has risen by $5,578 over the last ten years. In 2014, the average content specialist earned $60,440 annually, but today, they earn $66,018 a year. That works out to a 5% change in pay for content specialists over the last decade.
Compare content specialist salaries for cities or states with the national average over time.
Average content specialist salary over time
Compare content specialist salaries for individual cities or states with the national average.
Content specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $66,000 | $31.74 | +3.1% |
| 2024 | $64,000 | $30.77 | +1.1% |
| 2023 | $63,300 | $30.44 | -0.2% |
| 2022 | $63,400 | $30.50 | +1.1% |
| 2021 | $62,800 | $30.17 | +0.7% |
Recently added content specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Guardian Life | Content & Channel Specialist | New York, NY | 06/30/2025 | $69,380 |
| Southwest Care | SR Content Specialist | Dallas, TX | 06/29/2025 | $71,450 |
| Ophthalmology, Inc. | Clinical Teams Content Specialist (Aaop) | San Francisco, CA | 06/29/2025 | $72,000 |
| Grata | Content Specialist | New York, NY | 06/29/2025 | $80,000 |
| Nelnet | Content Specialist-Associate Experience | Lincoln, NE | 06/28/2025 | $55,000 |
| Vail Resorts | Content Specialist | Boone, CO | 06/28/2025 | $45,914 |
| Unilever | Content Specialist | Burlington, VT | 06/28/2025 | $69,360 |
| Clio | Senior Legal Content Specialist, Sharedo | Fine, NY | 06/28/2025 | $102,000 |
| Manatee County Government | Content Specialist | Bradenton, FL | 06/28/2025 | $51,912 |
| Manpowergroup | Content Specialist | Sacramento, CA | 06/27/2025 | $52,175 |
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