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Content Specialist-Marketing salary

Quoted Expert
Zachary Johnson Ph.D.

Average content specialist-marketing salary

$56,939

$27.37 hourly rate

Entry-level content specialist-marketing salary
$41,000 yearly salary
Updated January 8, 2025

How much does a content specialist-marketing make?

The average content specialist-marketing salary in the United States is $56,939. Content specialist-marketing salaries typically range between $41,000 and $77,000 yearly. The average hourly rate for content specialists-marketing is $27.37 per hour.

Content specialist-marketing salary is impacted by location, education, and experience. Content specialists-marketing earn the highest average salary in California.

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Content specialist-marketing salary by: 

Where can a Content Specialist-Marketing earn more?

Compare salary by location
Vs
102k
82k
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Ashburn, VA$74,711
Salt Lake City, UT$51,673
Compare salary by company
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91k
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51k
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Vista Equity Partners$77,040
Thomson Reuters$60,892

Content Specialist-Marketing Salaries By Experience Level

Experience LevelAvg. SalaryHourly Rate
Entry-level content specialist-marketing$35,700$17.18
Mid-level content specialist-marketing$60,300$29.01
Senior-level content specialist-marketing$98,800$47.51

Average content specialist-marketing salary by state

The highest-paying states for content specialists-marketing are California, Washington, and Delaware. The lowest average content specialist-marketing salary states are Louisiana, Kansas, and Missouri.

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  • County View
Average Salary:

Highest paying states for content specialists-marketing

RankStateAvg. SalaryHourly Rate
1Washington$69,821$33.57
2Delaware$68,358$32.86
3New Jersey$64,196$30.86
4North Carolina$63,512$30.53
5Colorado$62,006$29.81
6Arkansas$61,254$29.45
7California$70,354$33.82
8Alaska$63,255$30.41
9New Hampshire$56,743$27.28
10Montana$56,284$27.06
11Pennsylvania$56,093$26.97
12New York$63,917$30.73
13Minnesota$58,093$27.93
14Nevada$58,571$28.16
15Idaho$59,286$28.50
16Illinois$56,782$27.30
17Maryland$61,884$29.75
18Texas$55,020$26.45
19Maine$54,344$26.13
20Rhode Island$53,372$25.66
21Arizona$55,771$26.81
22Utah$51,779$24.89
23South Dakota$51,645$24.83
24Virginia$55,283$26.58
25Massachusetts$57,179$27.49
26Wisconsin$52,768$25.37
27Ohio$53,735$25.83
28Tennessee$52,319$25.15
29Wyoming$49,578$23.84
30District of Columbia$55,851$26.85
31Oregon$54,625$26.26
32North Dakota$49,299$23.70
33Connecticut$50,736$24.39
34New Mexico$51,937$24.97
35Oklahoma$51,355$24.69
36Florida$49,309$23.71
37Iowa$49,909$23.99
38Hawaii$45,134$21.70
39Georgia$46,830$22.51
40Vermont$39,312$18.90
41Nebraska$45,744$21.99
42Michigan$47,518$22.85
43South Carolina$48,499$23.32
44Kentucky$45,820$22.03
45Kansas$43,763$21.04
46Indiana$45,896$22.07
47West Virginia$43,329$20.83
48Alabama$45,810$22.02
49Louisiana$44,438$21.36
50Missouri$43,629$20.98
51Mississippi$38,306$18.42
Top content specialist-marketing jobs near you

Highest paying cities for content specialists-marketing

The highest-paying cities for content specialists-marketing are San Francisco, CA, Olympia, WA, and New York, NY.

RankCityAvg. SalaryHourly Rate
1San Francisco, CA$74,711$35.92
2Olympia, WA$70,361$33.83
3New York, NY$64,074$30.80
4Raleigh, NC$63,848$30.70
5Trenton, NJ$63,794$30.67
6Baltimore, MD$62,173$29.89
7Broomfield, CO$61,930$29.77
8Saint Paul, MN$58,117$27.94
9Boston, MA$57,227$27.51
10Chicago, IL$56,806$27.31
11Philadelphia, PA$56,717$27.27
12Arlington, VA$56,418$27.12
13Phoenix, AZ$55,891$26.87
14Washington, DC$55,866$26.86
15Austin, TX$55,179$26.53
16Portland, OR$54,416$26.16
17Providence, RI$53,376$25.66
18Xenia, OH$53,100$25.53
19Madison, WI$52,730$25.35
20Salt Lake City, UT$51,673$24.84

Content Specialist-Marketing salary details

A content specialist-marketing's salary ranges from $41,000 a year at the 10th percentile to $77,000 at the 90th percentile.

Average Content Specialist-Marketing Salary Graph
Average Content Specialist-Marketing Salary Graph, Trends, and Summary

What is a content specialist-marketing's salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$77,000$6,417$37
75th Percentile$67,000$5,583$32
Average$56,939$4,745$27
25th Percentile$48,000$4,000$23
10th Percentile$41,000$3,417$20

Highest paying content specialist-marketing jobs

The highest paying types of content specialists-marketing are product specialist, digital marketing consultant, and marketing consultant.

Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
Marketing Communications Coordinator$49,151$4,096$23.6396,492
Marketing And Sales Coordinator$45,306$3,776$21.7889,923
Marketing & Events Coordinator$41,447$3,454$19.9384,375
Marketing Coordinator$48,326$4,027$23.2391,281
Marketing Consultant$70,593$5,883$33.9488,935
Marketing Internship$30,260$2,522$14.55122,135

How would you rate the starting salaries for Content Specialist-Marketings, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring content specialists-marketing now:

  1. Google Jobs (2)
  2. Prudential Bank Jobs (2)
  3. DICK'S Sporting Goods Jobs (4)
  4. Yoh Jobs (2)
  5. CSG Jobs (8)

Which companies pay content specialists-marketing the most?

Content specialist-marketing salaries at Vista Equity Partners and Palo Alto Networks are the highest-paying according to our most recent salary estimates. In addition, the average content specialist-marketing salary at companies like Crown Equipment and Learning Tree International are highly competitive.

RankCompanyAverage SalaryHourly Rate
1Vista Equity Partners$77,040$37.04
2Palo Alto Networks$73,819$35.49
3Crown Equipment$73,392$35.28
4Learning Tree International$70,735$34.01
5Prudential Bank$70,174$33.74
6BNY Mellon$68,721$33.04
7Constant Contact$68,530$32.95
8Oculus$68,507$32.94
9Idera$67,475$32.44
10Williams Sonoma$67,275$32.34
11Amazon$66,524$31.98
12Advance Auto Parts$66,469$31.96
13Convercent$65,338$31.41
14CBIZ$64,988$31.24
15PTC$63,812$30.68
16Arizona State University$63,726$30.64
17LeasePlan Corporation$63,635$30.59
18Cleo$62,380$29.99
19SiriusXM$61,510$29.57
20Thomson Reuters$60,892$29.27

Wage gap by gender, race and education

$57,000$56,400$55,800$55,200$54,600$54,000
MaleFemale

Content Specialist-Marketing salary trends

The average content specialist-marketing salary has risen by $4,811 over the last ten years. In 2014, the average content specialist-marketing earned $52,128 annually, but today, they earn $56,939 a year. That works out to a 5% change in pay for content specialists-marketing over the last decade.

Compare content specialist-marketing salaries for cities or states with the national average over time.

Average content specialist-marketing salary over time

Compare content specialist-marketing salaries for individual cities or states with the national average.

    Content Specialist-Marketing salary by year

    YearAvg. SalaryHourly Rate% Change
    2025$56,900$27.37+3.1%
    2024$55,200$26.53+1.1%
    2023$54,600$26.26-0.2%
    2022$54,700$26.30+1.1%
    2021$54,100$26.02+0.7%

    Recently added content specialist-marketing salaries

    CompanyJobLocationDate AddedSalary
    UCI HealthMarketing & Creative Content SpecialistIrvine, CA12/17/2024$77,000
    InovalonPrincipal Content Marketing SpecialistTampa, FL12/15/2024$90,600
    Effie Worldwide, Inc.Content and Marketing SpecialistBode, IA12/15/2024$55,000
    University of South CarolinaMarketing Content SpecialistColumbia, SC12/14/2024$45,133
    Des Moines UniversityContent and Marketing SpecialistWest Des Moines, IA12/13/2024$55,000
    Washington University In St. LouisMarketing Content Specialist-School of LawSaint Louis, MO12/12/2024$53,100
    Pax8Content Marketing Specialist, AmericasDenver, CO12/11/2024$59,000
    MyeplContent Marketing SpecialistElkhart, IN12/11/2024$40,133
    ClarotyMarketing Content SpecialistLondon, KY12/10/2024$85,000
    HealtheeContent Marketing SpecialistNew York, NY12/10/2024$75,000

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