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The average salary for a Customer Care Advocate is approximately $33,219 per year, translating to about $16 per hour. Salaries can vary based on location, experience, and industry sector. For instance, advocates with several years of experience can see significant salary increases, with some states reporting averages as high as $40,000 per year.
Geographic location plays a crucial role in determining salaries. For example, states like California and New York often provide higher compensation compared to the national average. Additionally, factors such as local demand for customer service roles and the cost of living influence these figures. Here’s a breakdown of average salaries by state:
By understanding these dynamics, job seekers can make informed decisions about their career paths and negotiate better salaries. The role of a Customer Care Advocate is not only about assisting customers but also about building a sustainable career in a growing field.
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The highest-paying states for customer care advocates are Hawaii, California, and Alaska. The lowest average customer care advocate salary states are Florida, Pennsylvania, and Mississippi.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | North Dakota | $42,718 | $20.54 |
| 2 | Wyoming | $39,578 | $19.03 |
| 3 | South Dakota | $38,360 | $18.44 |
| 4 | Arizona | $37,393 | $17.98 |
| 5 | Hawaii | $50,469 | $24.26 |
| 6 | Rhode Island | $40,304 | $19.38 |
| 7 | California | $47,681 | $22.92 |
| 8 | Minnesota | $38,197 | $18.36 |
| 9 | Alaska | $45,863 | $22.05 |
| 10 | Tennessee | $39,057 | $18.78 |
| 11 | Kansas | $37,796 | $18.17 |
| 12 | New York | $43,366 | $20.85 |
| 13 | Wisconsin | $37,674 | $18.11 |
| 14 | Washington | $40,890 | $19.66 |
| 15 | Colorado | $39,593 | $19.04 |
| 16 | Michigan | $34,325 | $16.50 |
| 17 | Montana | $35,146 | $16.90 |
| 18 | Massachusetts | $40,114 | $19.29 |
| 19 | Oregon | $38,704 | $18.61 |
| 20 | Delaware | $37,344 | $17.95 |
| 21 | District of Columbia | $44,072 | $21.19 |
| 22 | Maine | $33,617 | $16.16 |
| 23 | Texas | $36,448 | $17.52 |
| 24 | Georgia | $35,449 | $17.04 |
| 25 | Ohio | $33,350 | $16.03 |
| 26 | Illinois | $35,129 | $16.89 |
| 27 | Nebraska | $33,983 | $16.34 |
| 28 | Vermont | $34,974 | $16.81 |
| 29 | Maryland | $37,221 | $17.89 |
| 30 | Louisiana | $32,947 | $15.84 |
| 31 | Utah | $34,360 | $16.52 |
| 32 | Iowa | $32,389 | $15.57 |
| 33 | Alabama | $33,099 | $15.91 |
| 34 | Indiana | $33,750 | $16.23 |
| 35 | Idaho | $33,397 | $16.06 |
| 36 | Missouri | $33,175 | $15.95 |
| 37 | New Hampshire | $33,398 | $16.06 |
| 38 | Nevada | $32,232 | $15.50 |
| 39 | Kentucky | $31,360 | $15.08 |
| 40 | Connecticut | $35,991 | $17.30 |
| 41 | Oklahoma | $31,837 | $15.31 |
| 42 | New Jersey | $35,872 | $17.25 |
| 43 | Mississippi | $30,315 | $14.57 |
| 44 | New Mexico | $31,422 | $15.11 |
| 45 | North Carolina | $31,785 | $15.28 |
| 46 | West Virginia | $29,162 | $14.02 |
| 47 | South Carolina | $30,249 | $14.54 |
| 48 | Arkansas | $31,644 | $15.21 |
| 49 | Florida | $30,694 | $14.76 |
| 50 | Pennsylvania | $30,554 | $14.69 |
| 51 | Virginia | $28,613 | $13.76 |
The highest-paying cities for customer care advocates are Santa Barbara, CA, New York, NY, and Bothell, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Santa Barbara, CA | $48,128 | $23.14 |
| 2 | New York, NY | $43,421 | $20.88 |
| 3 | Bothell, WA | $41,063 | $19.74 |
| 4 | Warwick, RI | $40,368 | $19.41 |
| 5 | Boston, MA | $40,107 | $19.28 |
| 6 | Colorado Springs, CO | $39,680 | $19.08 |
| 7 | Franklin, TN | $39,007 | $18.75 |
| 8 | De Pere, WI | $38,255 | $18.39 |
| 9 | Saint Paul, MN | $38,243 | $18.39 |
| 10 | Tempe, AZ | $37,405 | $17.98 |
| 11 | Austin, TX | $36,659 | $17.62 |
| 12 | Chicago, IL | $35,239 | $16.94 |
| 13 | Mount Pleasant, MI | $34,580 | $16.63 |
| 14 | Omaha, NE | $33,961 | $16.33 |
| 15 | Indianapolis, IN | $33,683 | $16.19 |
| 16 | Toledo, OH | $33,577 | $16.14 |
| 17 | Des Moines, IA | $32,302 | $15.53 |
| 18 | Winston-Salem, NC | $31,770 | $15.27 |
| 19 | Tampa, FL | $30,830 | $14.82 |
| 20 | Wilkes-Barre, PA | $30,752 | $14.78 |
A customer care advocate's salary ranges from $24,000 a year at the 10th percentile to $44,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $44,000 | $3,667 | $21 |
| 75th Percentile | $38,000 | $3,167 | $18 |
| Average | $33,219 | $2,768 | $16 |
| 25th Percentile | $28,000 | $2,333 | $13 |
| 10th Percentile | $24,000 | $2,000 | $12 |
The highest paying types of customer care advocates are customer care consultant, customer care coordinator, and customer service consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Customer Service Liaison | $36,143 | $3,012 | $17.38 | 206,705 |
| Customer Service Trainer | $32,452 | $2,704 | $15.60 | 235,862 |
| Customer Agent | $31,834 | $2,653 | $15.30 | 211,832 |
| Customer Service Consultant | $37,471 | $3,123 | $18.02 | 225,026 |
| Customer Service Administrator | $35,824 | $2,985 | $17.22 | 247,315 |
| Customer Service Agent | $29,598 | $2,466 | $14.23 | 219,115 |
Top companies hiring customer care advocates now:
Customer care advocate salaries at University of California, Berkeley and MassMutual are the highest-paying according to our most recent salary estimates. In addition, the average customer care advocate salary at companies like New York Life Insurance and Aflac are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | University of California-Berkeley | $45,623 | $21.93 |
| 2 | MassMutual | $43,888 | $21.10 |
| 3 | New York Life Insurance | $43,682 | $21.00 |
| 4 | Aflac | $40,644 | $19.54 |
| 5 | MetLife | $40,433 | $19.44 |
| 6 | Mutual of Omaha | $38,261 | $18.39 |
| 7 | Esurance | $38,229 | $18.38 |
| 8 | UnitedHealth Group | $36,708 | $17.65 |
| 9 | EmblemHealth | $36,362 | $17.48 |
| 10 | Crum & Forster | $36,025 | $17.32 |
| 11 | Toyota Financial Svc | $35,795 | $17.21 |
| 12 | Highmark | $35,505 | $17.07 |
| 13 | Berlin Packaging | $35,469 | $17.05 |
| 14 | Navient | $35,329 | $16.99 |
| 15 | Nyc Parks | $35,170 | $16.91 |
| 16 | TECO Energy | $35,063 | $16.86 |
| 17 | Safelite AutoGlass | $35,050 | $16.85 |
| 18 | Aspire Chicago | $35,013 | $16.83 |
| 19 | G.L. Huyett | $34,652 | $16.66 |
| 20 | Ogden Clinic | $34,520 | $16.60 |
The average customer care advocate salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Insurance | $36,480 | $17.54 |
| 2 | Health Care | $34,200 | $16.44 |
| 3 | Manufacturing | $34,056 | $16.37 |
| 4 | Technology | $32,533 | $15.64 |
| 5 | Retail | $31,448 | $15.12 |
| 6 | Telecommunication | $31,381 | $15.09 |
| 7 | Professional | $29,222 | $14.05 |
The average customer care advocate salary has risen by $4,840 over the last ten years. In 2014, the average customer care advocate earned $28,379 annually, but today, they earn $33,219 a year. That works out to a 11% change in pay for customer care advocates over the last decade.
Compare customer care advocate salaries for cities or states with the national average over time.
Compare customer care advocate salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $33,200 | $15.97 | +3.1% |
| 2025 | $32,200 | $15.47 | +2.8% |
| 2024 | $31,300 | $15.04 | +2.5% |
| 2023 | $30,500 | $14.66 | +1.8% |
| 2022 | $29,900 | $14.40 | +1.8% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Unitedhealth Group | Behavioral Health Care Advocate-Field Based | Syracuse, NY | 06/28/2025 | $58,800 |
| Metlife, Inc. | Customer Care Advocate Cary 25 | Greensboro, NC | 06/27/2025 | $41,740 |
| Communicare+Ole | Peer Support Advocate, Connections To Care | West Sacramento, CA | 06/26/2025 | $53,594 |
| Ally | Customer Care-Dealer Support | Schaumburg, IL | 06/26/2025 | $50,960 |
| Five Star Credit Union | Member Care Advocate I | Dothan, AL | 06/25/2025 | $39,841 |
| MGM Resorts | Customer Care Operator-Borgata | Atlantic City, NJ | 06/24/2025 | $32,328 |
| Zenith American Solutions | Customer Care Advocate | Bothell, WA | 06/23/2025 | $58,373 |
| Unitedhealth Group Inc. | Behavioral Care Advocate | Cypress, CA | 06/21/2025 | $59,500 |
| Unitedhealth Group Inc. | Behavioral Health Care Advocate Field Based Hybrid | Seattle, WA | 06/21/2025 | $59,500 |
| Unitedhealth Group | Behavioral Health Care Advocate-Field Based | Rye, NY | 06/21/2025 | $58,800 |
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