Post job

Customer care advocate salary

Average customer care advocate salary

$15.97

$33,219 yearly

Entry-level customer care advocate salary
$24,000 yearly salary
Updated December 15, 2025

Understanding Customer Care Advocate Salaries

The average salary for a Customer Care Advocate is approximately $33,219 per year, translating to about $16 per hour. Salaries can vary based on location, experience, and industry sector. For instance, advocates with several years of experience can see significant salary increases, with some states reporting averages as high as $40,000 per year.

State-Specific Salary Insights

Geographic location plays a crucial role in determining salaries. For example, states like California and New York often provide higher compensation compared to the national average. Additionally, factors such as local demand for customer service roles and the cost of living influence these figures. Here’s a breakdown of average salaries by state:

  • California: $39,000
  • New York: $38,500
  • Texas: $32,000

By understanding these dynamics, job seekers can make informed decisions about their career paths and negotiate better salaries. The role of a Customer Care Advocate is not only about assisting customers but also about building a sustainable career in a growing field.

On this page
Customer care advocate salary by: 

Let Zippia find your next customer care advocate job

Floating question marks illustration

Let Zippia find your next customer care advocate job

Floating question marks illustration

Where can a Customer Care Advocate earn more?

Compare salary by location
Vs
61k
41k
21k
752
Columbus, OH$48,128
Wilkes-Barre, PA$30,752
Compare salary by company
Vs
65k
45k
25k
5k
University of California-Berkeley$45,623
Ogden Clinic$34,520

Customer care advocate salaries by experience level

Customer care advocate salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor, Ziprecruiter and Comparably, the average salary for a customer care advocate typically falls between $33,219 and $59,519.
zippia
$33,219yearly
glassdoor[1]
$44,657yearly
comparably[2]
$59,519yearly
Salary.com[3]
$38,591yearly
ZipRecruiter[4]
$48,522yearly

Average customer care advocate salary by state

The highest-paying states for customer care advocates are Hawaii, California, and Alaska. The lowest average customer care advocate salary states are Florida, Pennsylvania, and Mississippi.

  • State view
  • County view
Average salary:

Highest paying states for customer care advocates

RankStateAvg. salaryHourly rate
1North Dakota$42,718$20.54
2Wyoming$39,578$19.03
3South Dakota$38,360$18.44
4Arizona$37,393$17.98
5Hawaii$50,469$24.26
6Rhode Island$40,304$19.38
7California$47,681$22.92
8Minnesota$38,197$18.36
9Alaska$45,863$22.05
10Tennessee$39,057$18.78
11Kansas$37,796$18.17
12New York$43,366$20.85
13Wisconsin$37,674$18.11
14Washington$40,890$19.66
15Colorado$39,593$19.04
16Michigan$34,325$16.50
17Montana$35,146$16.90
18Massachusetts$40,114$19.29
19Oregon$38,704$18.61
20Delaware$37,344$17.95
21District of Columbia$44,072$21.19
22Maine$33,617$16.16
23Texas$36,448$17.52
24Georgia$35,449$17.04
25Ohio$33,350$16.03
26Illinois$35,129$16.89
27Nebraska$33,983$16.34
28Vermont$34,974$16.81
29Maryland$37,221$17.89
30Louisiana$32,947$15.84
31Utah$34,360$16.52
32Iowa$32,389$15.57
33Alabama$33,099$15.91
34Indiana$33,750$16.23
35Idaho$33,397$16.06
36Missouri$33,175$15.95
37New Hampshire$33,398$16.06
38Nevada$32,232$15.50
39Kentucky$31,360$15.08
40Connecticut$35,991$17.30
41Oklahoma$31,837$15.31
42New Jersey$35,872$17.25
43Mississippi$30,315$14.57
44New Mexico$31,422$15.11
45North Carolina$31,785$15.28
46West Virginia$29,162$14.02
47South Carolina$30,249$14.54
48Arkansas$31,644$15.21
49Florida$30,694$14.76
50Pennsylvania$30,554$14.69
51Virginia$28,613$13.76

Highest paying cities for customer care advocates

The highest-paying cities for customer care advocates are Santa Barbara, CA, New York, NY, and Bothell, WA.

RankCityAvg. salaryHourly rate
1Santa Barbara, CA$48,128$23.14
2New York, NY$43,421$20.88
3Bothell, WA$41,063$19.74
4Warwick, RI$40,368$19.41
5Boston, MA$40,107$19.28
6Colorado Springs, CO$39,680$19.08
7Franklin, TN$39,007$18.75
8De Pere, WI$38,255$18.39
9Saint Paul, MN$38,243$18.39
10Tempe, AZ$37,405$17.98
11Austin, TX$36,659$17.62
12Chicago, IL$35,239$16.94
13Mount Pleasant, MI$34,580$16.63
14Omaha, NE$33,961$16.33
15Indianapolis, IN$33,683$16.19
16Toledo, OH$33,577$16.14
17Des Moines, IA$32,302$15.53
18Winston-Salem, NC$31,770$15.27
19Tampa, FL$30,830$14.82
20Wilkes-Barre, PA$30,752$14.78

Customer care advocate salary details

A customer care advocate's salary ranges from $24,000 a year at the 10th percentile to $44,000 at the 90th percentile.

Average customer care advocate salary graph
Average customer care advocate salary graph, trends, and summary

What is a customer care advocate's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$44,000$3,667$21
75th Percentile$38,000$3,167$18
Average$33,219$2,768$16
25th Percentile$28,000$2,333$13
10th Percentile$24,000$2,000$12

Highest paying customer care advocate jobs

The highest paying types of customer care advocates are customer care consultant, customer care coordinator, and customer service consultant.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Customer Service Liaison$36,143$3,012$17.38206,705
Customer Service Trainer$32,452$2,704$15.60235,862
Customer Agent$31,834$2,653$15.30211,832
Customer Service Consultant$37,471$3,123$18.02225,026
Customer Service Administrator$35,824$2,985$17.22247,315
Customer Service Agent$29,598$2,466$14.23219,115

Top companies hiring customer care advocates now:

  1. UnitedHealth Group jobs (45)
  2. T-Mobile jobs (298)
  3. Alliance Data jobs (127)
  4. CVS Health jobs (71)
  5. Xerox jobs (325)

Which companies pay customer care advocates the most?

Customer care advocate salaries at University of California, Berkeley and MassMutual are the highest-paying according to our most recent salary estimates. In addition, the average customer care advocate salary at companies like New York Life Insurance and Aflac are highly competitive.

RankCompanyAverage salaryHourly rate
1University of California-Berkeley$45,623$21.93
2MassMutual$43,888$21.10
3New York Life Insurance$43,682$21.00
4Aflac$40,644$19.54
5MetLife$40,433$19.44
6Mutual of Omaha$38,261$18.39
7Esurance$38,229$18.38
8UnitedHealth Group$36,708$17.65
9EmblemHealth$36,362$17.48
10Crum & Forster$36,025$17.32
11Toyota Financial Svc$35,795$17.21
12Highmark$35,505$17.07
13Berlin Packaging$35,469$17.05
14Navient$35,329$16.99
15Nyc Parks$35,170$16.91
16TECO Energy$35,063$16.86
17Safelite AutoGlass$35,050$16.85
18Aspire Chicago$35,013$16.83
19G.L. Huyett$34,652$16.66
20Ogden Clinic$34,520$16.60

Wage gap by gender, race and education

$36,000$35,400$34,800$34,200$33,600$33,000
MaleFemale

Customer Care Advocate salary by industry

The average customer care advocate salary varies across industries:

  • The average customer care advocate salary in the insurance industry is $36,480, the highest of any industry.
  • The average customer care advocate salary in the finance industry is $34,200.
  • Customer care advocates in the professional industry earn an average salary of $29,222, the lowest of any industry.

Highest paying industries for customer care advocates

RankIndustryAverage salaryHourly rate
1Insurance$36,480$17.54
2Health Care$34,200$16.44
3Manufacturing$34,056$16.37
4Technology$32,533$15.64
5Retail$31,448$15.12
6Telecommunication$31,381$15.09
7Professional$29,222$14.05

High paying customer care advocate jobs

Customer care advocate salary trends

The average customer care advocate salary has risen by $4,840 over the last ten years. In 2014, the average customer care advocate earned $28,379 annually, but today, they earn $33,219 a year. That works out to a 11% change in pay for customer care advocates over the last decade.

Compare customer care advocate salaries for cities or states with the national average over time.

Average customer care advocate salary over time

Compare customer care advocate salaries for individual cities or states with the national average.

Customer care advocate salary by year

YearAvg. salaryHourly rate% Change
2026$33,200$15.97+3.1%
2025$32,200$15.47+2.8%
2024$31,300$15.04+2.5%
2023$30,500$14.66+1.8%
2022$29,900$14.40+1.8%

Recently added customer care advocate salaries

CompanyJobLocationDate addedSalary
Unitedhealth GroupBehavioral Health Care Advocate-Field BasedSyracuse, NY06/28/2025$58,800
Metlife, Inc.Customer Care Advocate Cary 25Greensboro, NC06/27/2025$41,740
Communicare+OlePeer Support Advocate, Connections To CareWest Sacramento, CA06/26/2025$53,594
AllyCustomer Care-Dealer SupportSchaumburg, IL06/26/2025$50,960
Five Star Credit UnionMember Care Advocate IDothan, AL06/25/2025$39,841
MGM ResortsCustomer Care Operator-BorgataAtlantic City, NJ06/24/2025$32,328
Zenith American SolutionsCustomer Care AdvocateBothell, WA06/23/2025$58,373
Unitedhealth Group Inc.Behavioral Care AdvocateCypress, CA06/21/2025$59,500
Unitedhealth Group Inc.Behavioral Health Care Advocate Field Based HybridSeattle, WA06/21/2025$59,500
Unitedhealth GroupBehavioral Health Care Advocate-Field BasedRye, NY06/21/2025$58,800

Customer care advocate salary FAQs

Search for customer care advocate jobs

Browse office and administrative jobs