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Customer marketing manager salary

Average customer marketing manager salary

$98,889

$47.54 hourly rate

Entry-level customer marketing manager salary
$70,000 yearly salary
Updated December 15, 2025

Understanding Customer Marketing Manager Salaries

The average salary for a Customer Marketing Manager is currently $98,889 per year, translating to about $48 per hour. This position typically requires a blend of marketing expertise and customer engagement skills, making it vital for organizations aiming to enhance customer retention and satisfaction.

Factors Influencing Salary

Salary ranges can vary significantly depending on factors such as:

  • Experience Level: Entry-level positions generally start lower, while those with 5-10 years of experience can earn significantly more.
  • Location: Salaries differ across states; metropolitan areas often offer higher compensation due to the cost of living.
  • Industry: Certain sectors, like technology or finance, typically pay more than others.

Understanding these variables can empower you to negotiate better salaries and seek opportunities that align with your career goals.

Top Paying States

Research shows that the highest-paying states for Customer Marketing Managers include California, New York, and Texas, reflecting the demand for skilled professionals in these markets. Evaluate job opportunities across these regions to maximize potential earnings in your career.

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Where can a Customer Marketing Manager earn more?

Compare salary by location
Vs
156k
136k
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96k
76k
56k
Columbus, OH$132,834
Saint Paul, MN$86,228
Compare salary by company
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177k
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Bain & Company$151,045
Microsoft$106,898

Customer marketing manager salaries by experience level

Experience levelAvg. salaryHourly rate
Entry-level customer marketing manager$73,400$35.29
Mid-level customer marketing manager$78,400$37.70
Senior-level customer marketing manager$178,000$85.75

Customer marketing manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor and Payscale, the average salary for a customer marketing manager typically falls between $79,061 and $128,083.
zippia
$98,889yearly
glassdoor[1]
$128,083yearly
Salary.com[2]
$79,061yearly
payscale[3]
$80,899yearly

Average customer marketing manager salary by state

The highest-paying states for customer marketing managers are California, New Jersey, and Washington. The lowest average customer marketing manager salary states are Colorado, Utah, and Kansas.

  • State view
  • County view
Average salary:

Highest paying states for customer marketing managers

RankStateAvg. salaryHourly rate
1Washington$116,773$56.14
2California$123,109$59.19
3New Jersey$117,887$56.68
4Rhode Island$107,573$51.72
5Virginia$114,223$54.91
6Massachusetts$110,007$52.89
7Pennsylvania$102,634$49.34
8New Hampshire$97,752$47.00
9Oregon$99,466$47.82
10Nevada$100,340$48.24
11New York$104,082$50.04
12Texas$96,615$46.45
13Vermont$95,338$45.84
14Maine$96,267$46.28
15Connecticut$96,966$46.62
16West Virginia$96,289$46.29
17Wisconsin$92,507$44.47
18Arizona$93,903$45.15
19Illinois$92,839$44.63
20Michigan$92,749$44.59
21Florida$96,494$46.39
22Idaho$95,498$45.91
23Montana$90,642$43.58
24Delaware$96,658$46.47
25Arkansas$88,945$42.76
26North Carolina$89,877$43.21
27New Mexico$92,610$44.52
28Alaska$94,676$45.52
29Kentucky$89,845$43.19
30Maryland$95,090$45.72
31District of Columbia$89,202$42.89
32South Carolina$91,210$43.85
33Indiana$90,196$43.36
34South Dakota$86,775$41.72
35Hawaii$90,785$43.65
36Georgia$87,912$42.27
37Minnesota$86,222$41.45
38Mississippi$88,108$42.36
39Utah$83,116$39.96
40Tennessee$85,051$40.89
41Nebraska$85,907$41.30
42Missouri$87,421$42.03
43Iowa$86,472$41.57
44Colorado$83,454$40.12
45Alabama$85,912$41.30
46Ohio$83,642$40.21
47Wyoming$77,297$37.16
48North Dakota$79,902$38.41
49Kansas$83,048$39.93
50Oklahoma$84,412$40.58
51Louisiana$82,441$39.64

Highest paying cities for customer marketing managers

The highest-paying cities for customer marketing managers are San Francisco, CA, Seattle, WA, and Camden, NJ.

RankCityAvg. salaryHourly rate
1San Francisco, CA$132,834$63.86
2Seattle, WA$117,608$56.54
3Camden, NJ$117,226$56.36
4McLean, VA$115,513$55.54
5Boston, MA$110,206$52.98
6New York, NY$104,231$50.11
7Philadelphia, PA$102,921$49.48
8Tampa, FL$97,888$47.06
9Austin, TX$97,622$46.93
10Hartford, CT$97,241$46.75
11Juneau, AK$95,499$45.91
12Missoula, MT$94,587$45.47
13Phoenix, AZ$93,957$45.17
14Chicago, IL$93,123$44.77
15Charleston, SC$91,168$43.83
16Raleigh, NC$90,447$43.48
17Indianapolis, IN$89,954$43.25
18Atlanta, GA$88,030$42.32
19Jefferson City, MO$87,521$42.08
20Saint Paul, MN$86,228$41.46

Customer marketing manager salary details

A customer marketing manager's salary ranges from $70,000 a year at the 10th percentile to $138,000 at the 90th percentile.

Average customer marketing manager salary graph
Average customer marketing manager salary graph, trends, and summary

What is a customer marketing manager's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$138,000$11,500$66
75th Percentile$118,000$9,833$57
Average$98,889$8,241$48
25th Percentile$82,000$6,833$39
10th Percentile$70,000$5,833$34

Highest paying customer marketing manager jobs

The highest paying types of customer marketing managers are senior product marketing manager, senior manager of marketing, and product marketing manager.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Manager, Field Marketing$93,296$7,775$44.85174,371
Marketing Strategist$80,033$6,669$38.4889,543
Marketing Supervisor$64,304$5,359$30.9274,956
Marketing Lead$104,664$8,722$50.3292,987
Brand Manager$97,789$8,149$47.01127,429
Marketing Manager/Project Manager$78,368$6,531$37.68187,949

Top companies hiring customer marketing managers now:

  1. AT&T jobs (8)
  2. PepsiCo jobs (22)
  3. L'Oréal jobs (18)
  4. Campbell Soup jobs (12)
  5. P&G jobs (10)

Which companies pay customer marketing managers the most?

Customer marketing manager salaries at Bain & Company and Accenture are the highest-paying according to our most recent salary estimates. In addition, the average customer marketing manager salary at companies like Logitech and Deloitte are highly competitive.

RankCompanyAverage salaryHourly rate
1Bain & Company$151,045$72.62
2Accenture$148,942$71.61
3Logitech$134,637$64.73
4Deloitte$124,275$59.75
5The Walt Disney Company$121,302$58.32
6Vista Equity Partners$119,795$57.59
7Broadcom$119,530$57.47
8ESO$113,639$54.63
9Mars$113,109$54.38
10Stratus Technologies$112,287$53.98
11Gillette$112,099$53.89
12Datadog$110,704$53.22
13Rich Products$108,532$52.18
14Match Group$108,468$52.15
15Reckitt Benckiser$108,443$52.14
16Conga$108,247$52.04
17The Kraft Heinz Company$107,845$51.85
18NBCUniversal$107,256$51.57
19Veeva Systems$106,981$51.43
20Microsoft$106,898$51.39

Wage gap by gender, race and education

$100,000$98,800$97,600$96,400$95,200$94,000
MaleFemale

Customer Marketing Manager salary by industry

The average customer marketing manager salary varies across industries:

  • The average customer marketing manager salary in the education industry is $111,764, the highest of any industry.
  • The average customer marketing manager salary in the finance industry is $102,056.
  • Customer marketing managers in the hospitality industry earn an average salary of $86,856, the lowest of any industry.

Highest paying industries for customer marketing managers

RankIndustryAverage salaryHourly rate
1Education$111,764$53.73
2Manufacturing$102,056$49.07
3Technology$100,589$48.36
4Retail$93,186$44.80
5Hospitality$86,856$41.76

High paying customer marketing manager jobs

Customer marketing manager salary trends

The average customer marketing manager salary has risen by $18,196 over the last ten years. In 2014, the average customer marketing manager earned $80,693 annually, but today, they earn $98,889 a year. That works out to a 8% change in pay for customer marketing managers over the last decade.

Compare customer marketing manager salaries for cities or states with the national average over time.

Average customer marketing manager salary over time

Compare customer marketing manager salaries for individual cities or states with the national average.

Customer marketing manager salary by year

YearAvg. salaryHourly rate% Change
2026$98,900$47.54+3.7%
2025$95,200$45.76+1.9%
2024$93,400$44.91+1.5%
2023$92,000$44.22+0.8%
2022$91,200$43.87+1.9%

Recently added customer marketing manager salaries

CompanyJobLocationDate addedSalary
DatasiteSR. Customer Lifecycle Marketing ManagerMinneapolis, MN06/30/2025$99,000
BuildopsManager, Customer Marketing & AdvocacyLos Angeles, CA06/29/2025$110,000
CareLead Marketing Manager, Lifecycle & CRMDallas, TX06/27/2025$120,000
ClioSenior Customer Marketing Manager, Customer AdvocacyToronto, OH06/25/2025$103,700
ClioSenior Customer Marketing Manager, Customer AdvocacyVancouver, WA06/25/2025$103,700
ClioSenior Customer Marketing Manager, Customer AdvocacyNome, TX06/25/2025$103,700
EnumerateCustomer Onboarding ManagerClearwater, FL06/21/2025$55,000
Best BuyMarketing Manager-CRM Strategy and PersonalizationRichfield, MN06/20/2025$80,274
Acosta GroupCustomer Manager-PublixTampa, FL06/20/2025$60,000
FanduelCustomer Marketing Manager, RacingNew York, NY06/19/2025$103,000

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