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The average salary for a Customer Marketing Manager is currently $98,889 per year, translating to about $48 per hour. This position typically requires a blend of marketing expertise and customer engagement skills, making it vital for organizations aiming to enhance customer retention and satisfaction.
Salary ranges can vary significantly depending on factors such as:
Understanding these variables can empower you to negotiate better salaries and seek opportunities that align with your career goals.
Research shows that the highest-paying states for Customer Marketing Managers include California, New York, and Texas, reflecting the demand for skilled professionals in these markets. Evaluate job opportunities across these regions to maximize potential earnings in your career.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level customer marketing manager | $73,400 | $35.29 |
| Mid-level customer marketing manager | $78,400 | $37.70 |
| Senior-level customer marketing manager | $178,000 | $85.75 |
The highest-paying states for customer marketing managers are California, New Jersey, and Washington. The lowest average customer marketing manager salary states are Colorado, Utah, and Kansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $116,773 | $56.14 |
| 2 | California | $123,109 | $59.19 |
| 3 | New Jersey | $117,887 | $56.68 |
| 4 | Rhode Island | $107,573 | $51.72 |
| 5 | Virginia | $114,223 | $54.91 |
| 6 | Massachusetts | $110,007 | $52.89 |
| 7 | Pennsylvania | $102,634 | $49.34 |
| 8 | New Hampshire | $97,752 | $47.00 |
| 9 | Oregon | $99,466 | $47.82 |
| 10 | Nevada | $100,340 | $48.24 |
| 11 | New York | $104,082 | $50.04 |
| 12 | Texas | $96,615 | $46.45 |
| 13 | Vermont | $95,338 | $45.84 |
| 14 | Maine | $96,267 | $46.28 |
| 15 | Connecticut | $96,966 | $46.62 |
| 16 | West Virginia | $96,289 | $46.29 |
| 17 | Wisconsin | $92,507 | $44.47 |
| 18 | Arizona | $93,903 | $45.15 |
| 19 | Illinois | $92,839 | $44.63 |
| 20 | Michigan | $92,749 | $44.59 |
| 21 | Florida | $96,494 | $46.39 |
| 22 | Idaho | $95,498 | $45.91 |
| 23 | Montana | $90,642 | $43.58 |
| 24 | Delaware | $96,658 | $46.47 |
| 25 | Arkansas | $88,945 | $42.76 |
| 26 | North Carolina | $89,877 | $43.21 |
| 27 | New Mexico | $92,610 | $44.52 |
| 28 | Alaska | $94,676 | $45.52 |
| 29 | Kentucky | $89,845 | $43.19 |
| 30 | Maryland | $95,090 | $45.72 |
| 31 | District of Columbia | $89,202 | $42.89 |
| 32 | South Carolina | $91,210 | $43.85 |
| 33 | Indiana | $90,196 | $43.36 |
| 34 | South Dakota | $86,775 | $41.72 |
| 35 | Hawaii | $90,785 | $43.65 |
| 36 | Georgia | $87,912 | $42.27 |
| 37 | Minnesota | $86,222 | $41.45 |
| 38 | Mississippi | $88,108 | $42.36 |
| 39 | Utah | $83,116 | $39.96 |
| 40 | Tennessee | $85,051 | $40.89 |
| 41 | Nebraska | $85,907 | $41.30 |
| 42 | Missouri | $87,421 | $42.03 |
| 43 | Iowa | $86,472 | $41.57 |
| 44 | Colorado | $83,454 | $40.12 |
| 45 | Alabama | $85,912 | $41.30 |
| 46 | Ohio | $83,642 | $40.21 |
| 47 | Wyoming | $77,297 | $37.16 |
| 48 | North Dakota | $79,902 | $38.41 |
| 49 | Kansas | $83,048 | $39.93 |
| 50 | Oklahoma | $84,412 | $40.58 |
| 51 | Louisiana | $82,441 | $39.64 |
The highest-paying cities for customer marketing managers are San Francisco, CA, Seattle, WA, and Camden, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $132,834 | $63.86 |
| 2 | Seattle, WA | $117,608 | $56.54 |
| 3 | Camden, NJ | $117,226 | $56.36 |
| 4 | McLean, VA | $115,513 | $55.54 |
| 5 | Boston, MA | $110,206 | $52.98 |
| 6 | New York, NY | $104,231 | $50.11 |
| 7 | Philadelphia, PA | $102,921 | $49.48 |
| 8 | Tampa, FL | $97,888 | $47.06 |
| 9 | Austin, TX | $97,622 | $46.93 |
| 10 | Hartford, CT | $97,241 | $46.75 |
| 11 | Juneau, AK | $95,499 | $45.91 |
| 12 | Missoula, MT | $94,587 | $45.47 |
| 13 | Phoenix, AZ | $93,957 | $45.17 |
| 14 | Chicago, IL | $93,123 | $44.77 |
| 15 | Charleston, SC | $91,168 | $43.83 |
| 16 | Raleigh, NC | $90,447 | $43.48 |
| 17 | Indianapolis, IN | $89,954 | $43.25 |
| 18 | Atlanta, GA | $88,030 | $42.32 |
| 19 | Jefferson City, MO | $87,521 | $42.08 |
| 20 | Saint Paul, MN | $86,228 | $41.46 |
A customer marketing manager's salary ranges from $70,000 a year at the 10th percentile to $138,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $138,000 | $11,500 | $66 |
| 75th Percentile | $118,000 | $9,833 | $57 |
| Average | $98,889 | $8,241 | $48 |
| 25th Percentile | $82,000 | $6,833 | $39 |
| 10th Percentile | $70,000 | $5,833 | $34 |
The highest paying types of customer marketing managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring customer marketing managers now:
Customer marketing manager salaries at Bain & Company and Accenture are the highest-paying according to our most recent salary estimates. In addition, the average customer marketing manager salary at companies like Logitech and Deloitte are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Bain & Company | $151,045 | $72.62 |
| 2 | Accenture | $148,942 | $71.61 |
| 3 | Logitech | $134,637 | $64.73 |
| 4 | Deloitte | $124,275 | $59.75 |
| 5 | The Walt Disney Company | $121,302 | $58.32 |
| 6 | Vista Equity Partners | $119,795 | $57.59 |
| 7 | Broadcom | $119,530 | $57.47 |
| 8 | ESO | $113,639 | $54.63 |
| 9 | Mars | $113,109 | $54.38 |
| 10 | Stratus Technologies | $112,287 | $53.98 |
| 11 | Gillette | $112,099 | $53.89 |
| 12 | Datadog | $110,704 | $53.22 |
| 13 | Rich Products | $108,532 | $52.18 |
| 14 | Match Group | $108,468 | $52.15 |
| 15 | Reckitt Benckiser | $108,443 | $52.14 |
| 16 | Conga | $108,247 | $52.04 |
| 17 | The Kraft Heinz Company | $107,845 | $51.85 |
| 18 | NBCUniversal | $107,256 | $51.57 |
| 19 | Veeva Systems | $106,981 | $51.43 |
| 20 | Microsoft | $106,898 | $51.39 |
The average customer marketing manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Education | $111,764 | $53.73 |
| 2 | Manufacturing | $102,056 | $49.07 |
| 3 | Technology | $100,589 | $48.36 |
| 4 | Retail | $93,186 | $44.80 |
| 5 | Hospitality | $86,856 | $41.76 |
The average customer marketing manager salary has risen by $18,196 over the last ten years. In 2014, the average customer marketing manager earned $80,693 annually, but today, they earn $98,889 a year. That works out to a 8% change in pay for customer marketing managers over the last decade.
Compare customer marketing manager salaries for cities or states with the national average over time.
Compare customer marketing manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $98,900 | $47.54 | +3.7% |
| 2025 | $95,200 | $45.76 | +1.9% |
| 2024 | $93,400 | $44.91 | +1.5% |
| 2023 | $92,000 | $44.22 | +0.8% |
| 2022 | $91,200 | $43.87 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Datasite | SR. Customer Lifecycle Marketing Manager | Minneapolis, MN | 06/30/2025 | $99,000 |
| Buildops | Manager, Customer Marketing & Advocacy | Los Angeles, CA | 06/29/2025 | $110,000 |
| Care | Lead Marketing Manager, Lifecycle & CRM | Dallas, TX | 06/27/2025 | $120,000 |
| Clio | Senior Customer Marketing Manager, Customer Advocacy | Toronto, OH | 06/25/2025 | $103,700 |
| Clio | Senior Customer Marketing Manager, Customer Advocacy | Vancouver, WA | 06/25/2025 | $103,700 |
| Clio | Senior Customer Marketing Manager, Customer Advocacy | Nome, TX | 06/25/2025 | $103,700 |
| Enumerate | Customer Onboarding Manager | Clearwater, FL | 06/21/2025 | $55,000 |
| Best Buy | Marketing Manager-CRM Strategy and Personalization | Richfield, MN | 06/20/2025 | $80,274 |
| Acosta Group | Customer Manager-Publix | Tampa, FL | 06/20/2025 | $60,000 |
| Fanduel | Customer Marketing Manager, Racing | New York, NY | 06/19/2025 | $103,000 |
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