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The average salary for a demonstrator in the United States is approximately $27,237 per year, or about $13 per hour. This figure can fluctuate based on various factors including geographical location, experience level, and industry sector. For instance, demonstrators in higher demand regions or specialized fields may command higher wages.
States like California and New York often offer higher salaries due to the cost of living and demand for such roles. Understanding the state-by-state salary differences can help job seekers target their applications more effectively.
In addition to salary, demonstrator roles can vary in responsibilities and settings, from product demonstrations in retail environments to trade shows and events. Knowing the various avenues available can help candidates find positions that not only offer competitive pay but also align with their interests.
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The average demonstrator salary in North Dakota, New York, and California are the highest in the U.S. The lowest average demonstrator salary states are West Virginia, North Carolina, and Virginia.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | North Dakota | $35,303 | $16.97 |
| 2 | Maine | $31,262 | $15.03 |
| 3 | Vermont | $33,476 | $16.09 |
| 4 | New York | $35,213 | $16.93 |
| 5 | Idaho | $32,026 | $15.40 |
| 6 | Kentucky | $29,589 | $14.23 |
| 7 | Nevada | $31,337 | $15.07 |
| 8 | Delaware | $29,635 | $14.25 |
| 9 | California | $34,666 | $16.67 |
| 10 | New Mexico | $30,681 | $14.75 |
| 11 | Iowa | $27,936 | $13.43 |
| 12 | Maryland | $31,063 | $14.93 |
| 13 | Arizona | $29,282 | $14.08 |
| 14 | Missouri | $29,233 | $14.05 |
| 15 | Louisiana | $28,577 | $13.74 |
| 16 | Minnesota | $28,037 | $13.48 |
| 17 | Ohio | $27,591 | $13.26 |
| 18 | Washington | $29,921 | $14.39 |
| 19 | Utah | $27,585 | $13.26 |
| 20 | Texas | $28,278 | $13.60 |
| 21 | Tennessee | $26,956 | $12.96 |
| 22 | Florida | $28,804 | $13.85 |
| 23 | South Carolina | $27,225 | $13.09 |
| 24 | Massachusetts | $29,718 | $14.29 |
| 25 | South Dakota | $27,435 | $13.19 |
| 26 | Wisconsin | $26,456 | $12.72 |
| 27 | Pennsylvania | $26,599 | $12.79 |
| 28 | District of Columbia | $29,058 | $13.97 |
| 29 | Nebraska | $26,753 | $12.86 |
| 30 | Mississippi | $26,192 | $12.59 |
| 31 | Alaska | $27,651 | $13.29 |
| 32 | New Jersey | $27,480 | $13.21 |
| 33 | Oklahoma | $26,317 | $12.65 |
| 34 | Illinois | $26,388 | $12.69 |
| 35 | Michigan | $25,081 | $12.06 |
| 36 | Alabama | $25,614 | $12.31 |
| 37 | Arkansas | $25,293 | $12.16 |
| 38 | Connecticut | $26,294 | $12.64 |
| 39 | Rhode Island | $25,948 | $12.47 |
| 40 | Indiana | $24,853 | $11.95 |
| 41 | Wyoming | $25,382 | $12.20 |
| 42 | New Hampshire | $25,888 | $12.45 |
| 43 | North Carolina | $23,954 | $11.52 |
| 44 | Oregon | $25,126 | $12.08 |
| 45 | Montana | $24,939 | $11.99 |
| 46 | Virginia | $23,773 | $11.43 |
| 47 | Colorado | $24,491 | $11.77 |
| 48 | West Virginia | $24,058 | $11.57 |
| 49 | Kansas | $22,406 | $10.77 |
| 50 | Hawaii | $22,459 | $10.80 |
| 51 | Georgia | $20,502 | $9.86 |
The highest-paying cities for demonstrators are White Plains, NY, Dallas, TX, and Mason City, IA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | White Plains, NY | $35,187 | $16.92 |
| 2 | Dallas, TX | $28,507 | $13.71 |
| 3 | Mason City, IA | $28,099 | $13.51 |
| 4 | Minneapolis, MN | $28,038 | $13.48 |
| 5 | Columbus, OH | $27,556 | $13.25 |
| 6 | Egg Harbor, NJ | $27,435 | $13.19 |
| 7 | Peoria, IL | $26,266 | $12.63 |
| 8 | Kennesaw, GA | $20,634 | $9.92 |
A demonstrator's salary ranges from $23,000 a year at the 10th percentile to $31,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $31,000 | $2,583 | $15 |
| 75th Percentile | $29,000 | $2,417 | $14 |
| Average | $27,237 | $2,270 | $13 |
| 25th Percentile | $25,000 | $2,083 | $12 |
| 10th Percentile | $23,000 | $1,917 | $11 |
The highest paying types of demonstrators are promotion specialist, bell ringer, and sales promoter.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Brand Advocate | $32,434 | $2,703 | $15.59 | 19,853 |
| Brand Ambassador | $36,977 | $3,081 | $17.78 | 15,940 |
| Promotions Team Member | $30,532 | $2,544 | $14.68 | 155,067 |
| Campus Representative | $36,832 | $3,069 | $17.71 | 2,000 |
| Promotions Internship | $36,763 | $3,064 | $17.67 | 55,813 |
| Event Representative | $39,675 | $3,306 | $19.07 | 53,539 |
Top companies hiring demonstrators now:
Demonstrator salaries at The Culinary Institute of America and Hy-Vee are the highest-paying according to our most recent salary estimates. In addition, the average demonstrator salary at companies like The Ohio State University and Heidelberg Usa, Inc. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | The Culinary Institute of America | $32,614 | $15.68 |
| 2 | Hy-Vee | $29,809 | $14.33 |
| 3 | The Ohio State University | $29,031 | $13.96 |
| 4 | Heidelberg Usa, Inc. | $28,510 | $13.71 |
| 5 | Aditi Consulting | $28,068 | $13.49 |
| 6 | ManpowerGroup | $27,226 | $13.09 |
| 7 | Macy's | $26,798 | $12.88 |
| 8 | Bloomingdale's | $26,776 | $12.87 |
| 9 | Thales | $26,458 | $12.72 |
The average demonstrator salary has risen by $7,316 over the last ten years. In 2014, the average demonstrator earned $19,921 annually, but today, they earn $27,237 a year. That works out to a 27% change in pay for demonstrators over the last decade.
Compare demonstrator salaries for cities or states with the national average over time.
Compare demonstrator salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $27,200 | $13.09 | +4.8% |
| 2024 | $25,900 | $12.46 | +6.4% |
| 2023 | $24,300 | $11.67 | +6.6% |
| 2022 | $22,700 | $10.90 | +5.4% |
| 2021 | $21,500 | $10.32 | +2.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Mcg | Luxury Brand Coffee Demonstrator | Danvers, MA | 06/29/2025 | $33,392 |
| Mcg | Coffee Demonstrator, LIC | New York, NY | 06/29/2025 | $33,392 |
| Mcg | Luxury Brand Coffee Demonstrator | Stamford, CT | 06/29/2025 | $33,392 |
| Hy-Vee | Demonstrator | Rochester, MN | 06/28/2025 | $27,131 |
| Mcg | Luxury Brand Coffee Demonstrator | Rockville, MD | 06/27/2025 | $33,392 |
| Mcg | Luxury Brand Coffee Demonstrator | Brookfield, WI | 06/26/2025 | $33,392 |
| Hy-Vee | Demonstrator | Marshall, TX | 06/24/2025 | $23,228 |
| Mcg | Luxury Brand Coffee Demonstrator | Grand Rapids, MI | 06/24/2025 | $33,392 |
| Hy-Vee | Delicatessen Demonstrator | Rochester, NY | 06/18/2025 | $27,131 |
| Ski's Truck & Rv Sales | RV Demonstrator | Rockville, IN | 06/12/2025 | $33,392 |
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