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Digital director salary
Average digital director salary
$129,557
Understanding Digital Director Salaries
A Digital Director is responsible for overseeing digital marketing strategies and ensuring effective communication across all digital platforms. As of October 2025, the average salary for this role is $129,557 per year. Salaries can vary significantly based on experience, location, and the specific industry. For instance, Digital Directors in major metropolitan areas often command higher salaries due to the cost of living and competition for talent.
Salary by Experience Level
Entry-level positions may offer lower salaries, while those with extensive experience can earn upwards of $150,000. The demand for skilled professionals in this field continues to rise, making it an attractive career option. Digital Directors can find opportunities in various industries including technology, marketing, and e-commerce, with many roles focusing on enhancing brand visibility and driving online engagement.
Top Paying States
States like California and New York typically offer the highest salaries for Digital Directors, reflecting the concentration of tech companies and marketing agencies. Exploring these locations may provide candidates with greater earning potential and career advancement opportunities.
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Where can a Digital Director earn more?
Digital director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital director | $96,200 | $46.24 |
| Mid-level digital director | $103,000 | $49.39 |
| Senior-level digital director | $234,000 | $112.35 |
Digital director salary estimates from across the web
Average digital director salary by state
The highest-paying states for digital directors are Oregon, Massachusetts, and California. The lowest average digital director salary states are South Carolina, Kansas, and Alabama.
- State view
- County view
Highest paying states for digital directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $140,273 | $67.44 |
| 2 | Massachusetts | $139,945 | $67.28 |
| 3 | California | $138,975 | $66.81 |
| 4 | Washington | $136,678 | $65.71 |
| 5 | Rhode Island | $126,170 | $60.66 |
| 6 | New York | $129,524 | $62.27 |
| 7 | West Virginia | $119,986 | $57.69 |
| 8 | New Jersey | $130,898 | $62.93 |
| 9 | North Carolina | $126,864 | $60.99 |
| 10 | Pennsylvania | $125,845 | $60.50 |
| 11 | Arizona | $129,791 | $62.40 |
| 12 | Virginia | $130,218 | $62.60 |
| 13 | North Dakota | $133,011 | $63.95 |
| 14 | Texas | $124,417 | $59.82 |
| 15 | Idaho | $122,118 | $58.71 |
| 16 | Illinois | $120,117 | $57.75 |
| 17 | Minnesota | $122,147 | $58.72 |
| 18 | Arkansas | $119,830 | $57.61 |
| 19 | Connecticut | $121,474 | $58.40 |
| 20 | Georgia | $118,076 | $56.77 |
| 21 | Utah | $114,112 | $54.86 |
| 22 | New Hampshire | $119,343 | $57.38 |
| 23 | Nevada | $119,472 | $57.44 |
| 24 | Michigan | $118,429 | $56.94 |
| 25 | Maryland | $122,440 | $58.87 |
| 26 | District of Columbia | $111,093 | $53.41 |
| 27 | Vermont | $110,032 | $52.90 |
| 28 | Mississippi | $106,372 | $51.14 |
| 29 | Ohio | $111,277 | $53.50 |
| 30 | Alaska | $115,670 | $55.61 |
| 31 | Delaware | $110,995 | $53.36 |
| 32 | Florida | $112,068 | $53.88 |
| 33 | Colorado | $112,490 | $54.08 |
| 34 | South Dakota | $99,095 | $47.64 |
| 35 | Maine | $111,132 | $53.43 |
| 36 | Iowa | $110,054 | $52.91 |
| 37 | New Mexico | $110,797 | $53.27 |
| 38 | Montana | $106,008 | $50.97 |
| 39 | South Carolina | $98,948 | $47.57 |
| 40 | Louisiana | $99,890 | $48.02 |
| 41 | Missouri | $108,867 | $52.34 |
| 42 | Wyoming | $101,819 | $48.95 |
| 43 | Tennessee | $101,435 | $48.77 |
| 44 | Wisconsin | $102,043 | $49.06 |
| 45 | Alabama | $95,931 | $46.12 |
| 46 | Oklahoma | $95,303 | $45.82 |
| 47 | Kentucky | $101,156 | $48.63 |
| 48 | Indiana | $100,804 | $48.46 |
| 49 | Nebraska | $95,616 | $45.97 |
| 50 | Kansas | $96,890 | $46.58 |
| 51 | Hawaii | $88,322 | $42.46 |
Highest paying cities for digital directors
The highest-paying cities for digital directors are San Francisco, CA, Boston, MA, and Beaverton, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $148,148 | $71.22 |
| 2 | Boston, MA | $140,402 | $67.50 |
| 3 | Beaverton, OR | $140,231 | $67.42 |
| 4 | Seattle, WA | $137,530 | $66.12 |
| 5 | Fargo, ND | $134,084 | $64.46 |
| 6 | McLean, VA | $131,959 | $63.44 |
| 7 | Phoenix, AZ | $130,168 | $62.58 |
| 8 | Albany, NY | $130,063 | $62.53 |
| 9 | Raleigh, NC | $128,225 | $61.65 |
| 10 | Philadelphia, PA | $126,597 | $60.86 |
| 11 | Austin, TX | $126,174 | $60.66 |
| 12 | Minneapolis, MN | $122,231 | $58.76 |
| 13 | Chicago, IL | $120,559 | $57.96 |
| 14 | Detroit, MI | $118,819 | $57.12 |
| 15 | Atlanta, GA | $118,132 | $56.79 |
| 16 | Tampa, FL | $113,358 | $54.50 |
| 17 | Denver, CO | $112,392 | $54.03 |
| 18 | Washington, DC | $111,176 | $53.45 |
| 19 | Columbus, OH | $110,722 | $53.23 |
| 20 | Jackson, MS | $106,348 | $51.13 |
Digital director salary details
A digital director's salary ranges from $90,000 a year at the 10th percentile to $185,000 at the 90th percentile.
What is a digital director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $185,000 | $15,417 | $89 |
| 75th Percentile | $156,000 | $13,000 | $75 |
| Average | $129,557 | $10,796 | $62 |
| 25th Percentile | $107,000 | $8,917 | $51 |
| 10th Percentile | $90,000 | $7,500 | $43 |
Highest paying digital director jobs
The highest paying types of digital directors are marketing vice president, senior director of marketing, and global director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
| Director New Business Development | $110,272 | $9,189 | $53.02 | 154,470 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
Top companies hiring digital directors now:
Which companies pay digital directors the most?
Digital director salaries at McKinsey & Company Inc and Airbnb are the highest-paying according to our most recent salary estimates. In addition, the average digital director salary at companies like Mayo Clinic and Genentech are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | McKinsey & Company Inc | $200,677 | $96.48 |
| 2 | Airbnb | $187,053 | $89.93 |
| 3 | Mayo Clinic | $184,302 | $88.61 |
| 4 | Genentech | $183,244 | $88.10 |
| 5 | Biogen | $169,665 | $81.57 |
| 6 | Citi | $165,632 | $79.63 |
| 7 | Palo Alto Networks | $162,761 | $78.25 |
| 8 | Arnold Worldwide | $162,334 | $78.05 |
| 9 | First Republic Bank | $162,121 | $77.94 |
| 10 | TBWA Worldwide | $161,732 | $77.76 |
| 11 | Nuxeo | $160,458 | $77.14 |
| 12 | Capgemini | $159,977 | $76.91 |
| 13 | Huron Consulting Group | $158,839 | $76.36 |
| 14 | Refinery29 | $157,708 | $75.82 |
| 15 | ServiceNow | $156,126 | $75.06 |
| 16 | Pacira BioSciences | $155,770 | $74.89 |
| 17 | ResMed | $153,043 | $73.58 |
| 18 | Novo Nordisk | $152,586 | $73.36 |
| 19 | Impinj | $152,561 | $73.35 |
| 20 | Avanade | $151,931 | $73.04 |
Wage gap by gender, race and education
Digital Director salary by industry
The average digital director salary varies across industries:
- The average digital director salary in the professional industry is $133,284, the highest of any industry.
- The average digital director salary in the finance industry is $132,152.
- Digital directors in the manufacturing industry earn an average salary of $119,293, the lowest of any industry.
Highest paying industries for digital directors
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $133,284 | $64.08 |
| 2 | Technology | $132,152 | $63.53 |
| 3 | Finance | $122,915 | $59.09 |
| 4 | Media | $120,768 | $58.06 |
| 5 | Retail | $120,091 | $57.74 |
| 6 | Manufacturing | $119,293 | $57.35 |
High paying digital director jobs
Digital director salary trends
The average digital director salary has risen by $23,839 over the last ten years. In 2014, the average digital director earned $105,718 annually, but today, they earn $129,557 a year. That works out to a 8% change in pay for digital directors over the last decade.
Compare digital director salaries for cities or states with the national average over time.
Average digital director salary over time
Compare digital director salaries for individual cities or states with the national average.
Digital director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $130,000 | $62.29 | +3.7% |
| 2024 | $125,000 | $59.96 | +1.9% |
| 2023 | $122,000 | $58.83 | +1.5% |
| 2022 | $120,000 | $57.93 | +0.8% |
| 2021 | $120,000 | $57.47 | +1.9% |
Recently added digital director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Prologis | Director, Digital & Demand | San Francisco, CA | 06/30/2025 | $157,000 |
| Vizient | Senior Data & Digital New Ventures Director | Chicago, IL | 06/30/2025 | $135,200 |
| Huntington | Asset Finance Digital Experience Director | Columbus, OH | 06/29/2025 | $125,000 |
| Talent Navigation Experts | Digital Sales Director | Denver, CO | 06/29/2025 | $100,000 |
| BNY External | Director, Digital Structural Innovation | New York, NY | 06/29/2025 | $200,000 |
| Applecart | Director, Digital Insights | New York, NY | 06/29/2025 | $135,000 |
| Huron Consulting Group | Digital Consulting Director-Oracle Cloud HCM (Nationwide, Flexible Location) | Nunez, GA | 06/28/2025 | $206,250 |
| Merck | Assoc Director, Digital Supply Chain, EXM | Rahway, NJ | 06/28/2025 | $139,600 |
| Arizona State University | Director, Digital Collaboration | Tempe, AZ | 06/27/2025 | $120,000 |
| Virgin Galactic | Director, Digital Customer Experience | Tustin, CA | 06/27/2025 | $126,900 |
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