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Digital marketing analyst salary
Average digital marketing analyst salary
$69,456
Average Digital Marketing Analyst Salary
The average salary for a Digital Marketing Analyst in the United States is currently $69,456 per year. This figure can help potential candidates gauge their earning potential when applying for positions in various industries. Salaries typically increase with experience, starting at around $50,000 for entry-level roles and reaching upwards of $90,000 for those with significant expertise.
Salary Breakdown by State
Geographic location plays a critical role in salary variations. For instance, states like California and New York often offer higher salaries, with averages exceeding $80,000. In contrast, positions in areas with a lower cost of living might average around $60,000. Understanding these differences can assist job seekers in targeting regions that align with their salary expectations.
Factors Influencing Salaries
Experience level, education, and specific skill sets also impact earnings. Analysts with advanced skills in data analytics or SEO tend to command higher salaries. Additionally, those working in larger companies or tech firms can expect competitive compensation packages, which may include bonuses and benefits, enhancing overall earning potential.
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Where can a Digital Marketing Analyst earn more?
Digital marketing analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital marketing analyst | $43,600 | $20.95 |
| Mid-level digital marketing analyst | $73,600 | $35.38 |
| Senior-level digital marketing analyst | $121,000 | $57.95 |
Digital marketing analyst salary estimates from across the web
Average digital marketing analyst salary by state
The highest-paying states for digital marketing analysts are Washington, Delaware, and New Jersey. The lowest average digital marketing analyst salary states are Louisiana, Kansas, and Oklahoma.
- State view
- County view
Highest paying states for digital marketing analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $85,187 | $40.96 |
| 2 | Delaware | $82,607 | $39.71 |
| 3 | Arkansas | $72,572 | $34.89 |
| 4 | New York | $74,746 | $35.94 |
| 5 | Minnesota | $68,026 | $32.70 |
| 6 | Oregon | $78,207 | $37.60 |
| 7 | Nevada | $69,231 | $33.28 |
| 8 | New Hampshire | $66,157 | $31.81 |
| 9 | New Jersey | $79,215 | $38.08 |
| 10 | Pennsylvania | $67,481 | $32.44 |
| 11 | Idaho | $69,280 | $33.31 |
| 12 | District of Columbia | $73,554 | $35.36 |
| 13 | Maryland | $69,313 | $33.32 |
| 14 | Georgia | $66,709 | $32.07 |
| 15 | California | $75,914 | $36.50 |
| 16 | Texas | $66,828 | $32.13 |
| 17 | Michigan | $66,239 | $31.85 |
| 18 | Tennessee | $66,676 | $32.06 |
| 19 | Maine | $63,471 | $30.51 |
| 20 | Wisconsin | $65,862 | $31.66 |
| 21 | Virginia | $65,320 | $31.40 |
| 22 | Rhode Island | $62,827 | $30.21 |
| 23 | Colorado | $64,358 | $30.94 |
| 24 | Massachusetts | $65,313 | $31.40 |
| 25 | South Dakota | $60,389 | $29.03 |
| 26 | North Dakota | $58,197 | $27.98 |
| 27 | Montana | $63,078 | $30.33 |
| 28 | Alaska | $61,413 | $29.53 |
| 29 | Connecticut | $60,070 | $28.88 |
| 30 | Utah | $61,074 | $29.36 |
| 31 | Wyoming | $56,112 | $26.98 |
| 32 | North Carolina | $58,352 | $28.05 |
| 33 | Illinois | $61,752 | $29.69 |
| 34 | New Mexico | $60,368 | $29.02 |
| 35 | Iowa | $59,829 | $28.76 |
| 36 | Ohio | $58,205 | $27.98 |
| 37 | Florida | $58,266 | $28.01 |
| 38 | South Carolina | $59,432 | $28.57 |
| 39 | Kentucky | $56,300 | $27.07 |
| 40 | Missouri | $58,772 | $28.26 |
| 41 | Nebraska | $53,595 | $25.77 |
| 42 | Indiana | $56,876 | $27.34 |
| 43 | Hawaii | $42,200 | $20.29 |
| 44 | Arizona | $53,711 | $25.82 |
| 45 | West Virginia | $54,599 | $26.25 |
| 46 | Vermont | $45,394 | $21.82 |
| 47 | Alabama | $54,956 | $26.42 |
| 48 | Kansas | $51,463 | $24.74 |
| 49 | Louisiana | $52,526 | $25.25 |
| 50 | Mississippi | $45,514 | $21.88 |
| 51 | Oklahoma | $49,160 | $23.63 |
Highest paying cities for digital marketing analysts
The highest-paying cities for digital marketing analysts are San Francisco, CA, Seattle, WA, and Parsippany-Troy Hills, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $86,662 | $41.66 |
| 2 | Seattle, WA | $85,888 | $41.29 |
| 3 | Parsippany-Troy Hills, NJ | $79,169 | $38.06 |
| 4 | New York, NY | $74,969 | $36.04 |
| 5 | Washington, DC | $73,587 | $35.38 |
| 6 | Baltimore, MD | $69,489 | $33.41 |
| 7 | Minneapolis, MN | $68,010 | $32.70 |
| 8 | Las Vegas, NV | $67,958 | $32.67 |
| 9 | Philadelphia, PA | $67,823 | $32.61 |
| 10 | Fort Worth, TX | $67,337 | $32.37 |
| 11 | Atlanta, GA | $66,873 | $32.15 |
| 12 | Arlington, VA | $66,323 | $31.89 |
| 13 | Memphis, TN | $66,083 | $31.77 |
| 14 | Framingham, MA | $65,309 | $31.40 |
| 15 | Denver, CO | $64,256 | $30.89 |
| 16 | Chicago, IL | $61,979 | $29.80 |
| 17 | Hartford, CT | $59,901 | $28.80 |
| 18 | Des Moines, IA | $59,542 | $28.63 |
| 19 | Durham, NC | $59,066 | $28.40 |
| 20 | Tampa, FL | $58,356 | $28.06 |
Digital marketing analyst salary details
A digital marketing analyst's salary ranges from $50,000 a year at the 10th percentile to $95,000 at the 90th percentile.
What is a digital marketing analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $95,000 | $7,917 | $46 |
| 75th Percentile | $82,000 | $6,833 | $39 |
| Average | $69,456 | $5,788 | $33 |
| 25th Percentile | $58,000 | $4,833 | $28 |
| 10th Percentile | $50,000 | $4,167 | $24 |
Highest paying digital marketing analyst jobs
The highest paying types of digital marketing analysts are marketing lead, digital marketing manager, and online marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
How would you rate the starting salaries for digital marketing analysts, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring digital marketing analysts now:
Which companies pay digital marketing analysts the most?
Digital marketing analyst salaries at Morgan Lewis and Lord Abbett are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing analyst salary at companies like The Children's Place and NetApp are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Morgan Lewis | $109,866 | $52.82 |
| 2 | Lord Abbett | $106,944 | $51.42 |
| 3 | The Children's Place | $103,899 | $49.95 |
| 4 | NetApp | $103,405 | $49.71 |
| 5 | Lands' End | $103,219 | $49.62 |
| 6 | Citi | $99,636 | $47.90 |
| 7 | Twilio | $99,564 | $47.87 |
| 8 | Florida Power and Light | $97,808 | $47.02 |
| 9 | NRG Energy | $97,334 | $46.80 |
| 10 | Amazon | $97,278 | $46.77 |
| 11 | Southeastern Grocers | $97,275 | $46.77 |
| 12 | Abercrombie & Fitch Co | $90,449 | $43.49 |
| 13 | Daimler Trucks North America | $88,169 | $42.39 |
| 14 | Wyndham Hotels & Resorts | $87,173 | $41.91 |
| 15 | Colony Brands | $87,058 | $41.85 |
| 16 | Carl Zeiss Meditec, Inc. | $86,090 | $41.39 |
| 17 | Whirlpool | $86,037 | $41.36 |
| 18 | Alteryx | $85,255 | $40.99 |
| 19 | Tyco SimplexGrinnell | $85,133 | $40.93 |
| 20 | General Mills | $84,706 | $40.72 |
Wage gap by gender, race and education
Digital Marketing Analyst salary by industry
The average digital marketing analyst salary varies across industries:
- The average digital marketing analyst salary in the retail industry is $80,304, the highest of any industry.
- The average digital marketing analyst salary in the finance industry is $78,823.
- Digital marketing analysts in the automotive industry earn an average salary of $61,708, the lowest of any industry.
Highest paying industries for digital marketing analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $80,304 | $38.61 |
| 2 | Manufacturing | $78,823 | $37.90 |
| 3 | Technology | $70,484 | $33.89 |
| 4 | Media | $65,714 | $31.59 |
| 5 | Automotive | $61,708 | $29.67 |
High paying digital marketing analyst jobs
Digital marketing analyst salary trends
The average digital marketing analyst salary has risen by $5,868 over the last ten years. In 2014, the average digital marketing analyst earned $63,588 annually, but today, they earn $69,456 a year. That works out to a 5% change in pay for digital marketing analysts over the last decade.
Compare digital marketing analyst salaries for cities or states with the national average over time.
Average digital marketing analyst salary over time
Compare digital marketing analyst salaries for individual cities or states with the national average.
Digital marketing analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $69,500 | $33.39 | +3.1% |
| 2025 | $67,300 | $32.37 | +1.1% |
| 2024 | $66,600 | $32.03 | -0.2% |
| 2023 | $66,700 | $32.08 | +1.1% |
| 2022 | $66,000 | $31.74 | +0.7% |
Recently added digital marketing analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Marketing | SR. Digital Marketing Analyst (I, II)-Remote | WFH | Los Angeles, CA | 06/29/2025 | $105,000 |
| Amazon.com, Inc. | Digital Marketing Analyst, Zappos & Shopbop | New York, NY | 06/13/2025 | $54,400 |
| Guidewheel | Digital Marketing Analyst (Contract-Paid Media Focus) | San Francisco, CA | 06/11/2025 | $31,305 |
| Jostens | Marketing Digital Analyst | Minneapolis, MN | 06/10/2025 | $60,000 |
| Pathway Capital Management | Digital Marketing Analyst | Irvine, CA | 06/10/2025 | $75,000 |
| Designit | Digital Marketing Analyst | Dallas, TX | 06/09/2025 | $52,175 |
| Fisher Investments | Digital Marketing Analyst | Camas, WA | 06/05/2025 | $85,000 |
| WPP PLC | Analyst, Digital Marketing Analytics | Chicago, IL | 05/27/2025 | $40,000 |
| Research & Diagnostic Systems | Digital Marketing Analyst | Denver, CO | 05/27/2025 | $78,100 |
| Perficient | SR. Digital Marketing Analytics Analyst-Remote | Saint Louis, MO | 05/26/2025 | $45,000 |
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