Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Digital marketing associate salary
Average digital marketing associate salary
$55,145
Understanding the Digital Marketing Associate Salary
The role of a Digital Marketing Associate is pivotal in today’s marketing landscape. As of October 2025, the average salary for this position is $55,145 per year. Entry-level positions typically start around $40,000, while those with significant experience can earn upwards of $70,000. Factors influencing these figures include geographic location, with states like California and New York offering higher pay scales due to their vibrant job markets.
Digital Marketing Associates often engage in tasks such as social media management, content creation, and analytics reporting. Skills in SEO, PPC, and data analysis can significantly boost earning potential. Additionally, specialists in sectors like technology or finance may command higher salaries compared to those in non-profit or small business sectors.
Salary Variability
Salary estimates can vary widely based on experience level:
- Entry-Level: $40,000 - $50,000
- Mid-Level: $50,000 - $65,000
- Senior-Level: $65,000 - $85,000+
Understanding these dynamics can help you negotiate better compensation and choose roles that align with your career aspirations.
Let Zippia find your next digital marketing associate job
Let Zippia find your next digital marketing associate job
Where can a Digital Marketing Associate earn more?
Digital marketing associate salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital marketing associate | $34,600 | $16.64 |
| Mid-level digital marketing associate | $58,400 | $28.09 |
| Senior-level digital marketing associate | $95,700 | $46.01 |
Digital marketing associate salary estimates from across the web
Average digital marketing associate salary by state
The highest-paying states for digital marketing associates are Delaware, Washington, and New Jersey. The lowest average digital marketing associate salary states are Tennessee, Wisconsin, and Florida.
- State view
- County view
Highest paying states for digital marketing associates
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $74,866 | $35.99 |
| 2 | Delaware | $76,879 | $36.96 |
| 3 | New Jersey | $73,070 | $35.13 |
| 4 | Minnesota | $60,304 | $28.99 |
| 5 | New York | $61,513 | $29.57 |
| 6 | North Carolina | $58,596 | $28.17 |
| 7 | New Hampshire | $55,967 | $26.91 |
| 8 | Connecticut | $56,942 | $27.38 |
| 9 | Maine | $54,186 | $26.05 |
| 10 | Rhode Island | $52,458 | $25.22 |
| 11 | Utah | $52,228 | $25.11 |
| 12 | Pennsylvania | $53,558 | $25.75 |
| 13 | Oregon | $57,544 | $27.67 |
| 14 | District of Columbia | $60,363 | $29.02 |
| 15 | Ohio | $54,913 | $26.40 |
| 16 | California | $60,788 | $29.23 |
| 17 | Montana | $51,909 | $24.96 |
| 18 | Colorado | $54,302 | $26.11 |
| 19 | Illinois | $52,564 | $25.27 |
| 20 | Michigan | $54,434 | $26.17 |
| 21 | Vermont | $51,229 | $24.63 |
| 22 | South Dakota | $49,866 | $23.97 |
| 23 | Massachusetts | $55,004 | $26.44 |
| 24 | Georgia | $52,113 | $25.05 |
| 25 | Alaska | $52,387 | $25.19 |
| 26 | Missouri | $52,885 | $25.43 |
| 27 | Nebraska | $50,069 | $24.07 |
| 28 | Texas | $50,282 | $24.17 |
| 29 | North Dakota | $47,931 | $23.04 |
| 30 | Iowa | $50,854 | $24.45 |
| 31 | Maryland | $52,519 | $25.25 |
| 32 | Virginia | $51,393 | $24.71 |
| 33 | Wyoming | $46,347 | $22.28 |
| 34 | Arkansas | $47,482 | $22.83 |
| 35 | Indiana | $50,556 | $24.31 |
| 36 | Hawaii | $48,291 | $23.22 |
| 37 | Idaho | $49,109 | $23.61 |
| 38 | Nevada | $48,377 | $23.26 |
| 39 | Louisiana | $49,190 | $23.65 |
| 40 | Arizona | $46,989 | $22.59 |
| 41 | New Mexico | $48,013 | $23.08 |
| 42 | Kansas | $45,694 | $21.97 |
| 43 | West Virginia | $43,203 | $20.77 |
| 44 | South Carolina | $45,870 | $22.05 |
| 45 | Wisconsin | $41,189 | $19.80 |
| 46 | Florida | $40,755 | $19.59 |
| 47 | Tennessee | $41,296 | $19.85 |
| 48 | Alabama | $43,189 | $20.76 |
| 49 | Kentucky | $38,374 | $18.45 |
| 50 | Mississippi | $35,665 | $17.15 |
| 51 | Oklahoma | $39,928 | $19.20 |
Highest paying cities for digital marketing associates
The highest-paying cities for digital marketing associates are Wilmington, DE, Seattle, WA, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Wilmington, DE | $77,064 | $37.05 |
| 2 | Seattle, WA | $75,145 | $36.13 |
| 3 | Jersey City, NJ | $73,329 | $35.25 |
| 4 | San Francisco, CA | $64,522 | $31.02 |
| 5 | New York, NY | $61,651 | $29.64 |
| 6 | Washington, DC | $60,407 | $29.04 |
| 7 | Richfield, MN | $60,321 | $29.00 |
| 8 | Raleigh, NC | $59,261 | $28.49 |
| 9 | Stratford, CT | $57,012 | $27.41 |
| 10 | Boston, MA | $55,053 | $26.47 |
| 11 | Detroit, MI | $54,644 | $26.27 |
| 12 | Boulder, CO | $54,395 | $26.15 |
| 13 | Columbus, OH | $54,383 | $26.15 |
| 14 | Philadelphia, PA | $53,969 | $25.95 |
| 15 | Saint Louis, MO | $53,050 | $25.50 |
| 16 | Baltimore, MD | $52,718 | $25.35 |
| 17 | Chicago, IL | $52,712 | $25.34 |
| 18 | Arlington, VA | $52,590 | $25.28 |
| 19 | Alpharetta, GA | $52,192 | $25.09 |
| 20 | San Antonio, TX | $50,528 | $24.29 |
Digital marketing associate salary details
A digital marketing associate's salary ranges from $39,000 a year at the 10th percentile to $76,000 at the 90th percentile.
What is a digital marketing associate's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $76,000 | $6,333 | $37 |
| 75th Percentile | $65,000 | $5,417 | $31 |
| Average | $55,145 | $4,595 | $27 |
| 25th Percentile | $46,000 | $3,833 | $22 |
| 10th Percentile | $39,000 | $3,250 | $19 |
Highest paying digital marketing associate jobs
The highest paying types of digital marketing associates are marketing lead, digital marketing manager, and marketing executive.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketer | $39,944 | $3,329 | $19.20 | 23,165 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
Top companies hiring digital marketing associates now:
Which companies pay digital marketing associates the most?
Digital marketing associate salaries at JPMorgan Chase & Co. and Adobe are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing associate salary at companies like Williams Sonoma and Best Buy are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | JPMorgan Chase & Co. | $82,251 | $39.54 |
| 2 | Adobe | $78,683 | $37.83 |
| 3 | Williams Sonoma | $74,242 | $35.69 |
| 4 | Best Buy | $73,584 | $35.38 |
| 5 | Ralph Lauren | $73,390 | $35.28 |
| 6 | Western Alliance Bank | $73,058 | $35.12 |
| 7 | Goldman Sachs | $71,601 | $34.42 |
| 8 | AlixPartners | $69,067 | $33.21 |
| 9 | Walgreens | $68,841 | $33.10 |
| 10 | McKinsey & Company Inc | $68,386 | $32.88 |
| 11 | Cowen | $67,639 | $32.52 |
| 12 | Credit One Bank | $66,654 | $32.05 |
| 13 | United | $66,327 | $31.89 |
| 14 | Spanx | $65,723 | $31.60 |
| 15 | Point72 | $64,999 | $31.25 |
| 16 | Wpp Us Holdings Inc | $64,884 | $31.19 |
| 17 | KeyBank | $64,286 | $30.91 |
| 18 | Estée Lauder | $64,185 | $30.86 |
| 19 | Prophet | $63,959 | $30.75 |
| 20 | BJ's Wholesale Club | $62,978 | $30.28 |
Wage gap by gender, race and education
Digital Marketing Associate salary by industry
The average digital marketing associate salary varies across industries:
- The average digital marketing associate salary in the retail industry is $62,722, the highest of any industry.
- The average digital marketing associate salary in the finance industry is $59,112.
- Digital marketing associates in the hospitality industry earn an average salary of $51,911, the lowest of any industry.
Highest paying industries for digital marketing associates
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $62,722 | $30.15 |
| 2 | Technology | $59,112 | $28.42 |
| 3 | Health Care | $58,192 | $27.98 |
| 4 | Manufacturing | $58,161 | $27.96 |
| 5 | Professional | $56,726 | $27.27 |
| 6 | Finance | $56,143 | $26.99 |
| 7 | Start-up | $55,416 | $26.64 |
| 8 | Media | $54,252 | $26.08 |
| 9 | Hospitality | $51,911 | $24.96 |
High paying digital marketing associate jobs
Digital marketing associate salary trends
The average digital marketing associate salary has risen by $4,659 over the last ten years. In 2014, the average digital marketing associate earned $50,486 annually, but today, they earn $55,145 a year. That works out to a 5% change in pay for digital marketing associates over the last decade.
Compare digital marketing associate salaries for cities or states with the national average over time.
Average digital marketing associate salary over time
Compare digital marketing associate salaries for individual cities or states with the national average.
Digital marketing associate salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $55,100 | $26.51 | +3.1% |
| 2024 | $53,500 | $25.70 | +1.1% |
| 2023 | $52,900 | $25.43 | -0.2% |
| 2022 | $53,000 | $25.47 | +1.1% |
| 2021 | $52,400 | $25.20 | +0.7% |
Recently added digital marketing associate salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Chanel | Associate, Digital & CX | New York, NY | 06/30/2025 | $83,480 |
| Citizens Financial Group | Associate Research-Internet & Digital Media Technologies | Boston, MA | 06/29/2025 | $100,000 |
| Citizens Financial Group, Inc. | Associate Research-Internet & Digital Media Technologies | Chicago, IL | 06/28/2025 | $100,000 |
| Citizens Financial Group, Inc. | Associate Research-Internet & Digital Media Technologies | New York, NY | 06/28/2025 | $100,000 |
| Ankura | Associate, Digital Discovery | New York, NY | 06/28/2025 | $50,000 |
| Bright Labs Services | Associate, Digital Discovery | Lexington, NY | 06/28/2025 | $50,000 |
| Antares Capital | Associate, Content & Digital Engagement | New York, NY | 06/27/2025 | $105,000 |
| American Express | Associate-Digital Product Management | Pine, AZ | 06/26/2025 | $60,000 |
| Wal-Mart | Associate Merchant-Fashion, Digital | New York, NY | 06/26/2025 | $84,000 |
| American Express | Associate-Digital Product Management | Noble, LA | 06/25/2025 | $60,000 |
Digital marketing associate salary FAQs
Search for digital marketing associate jobs