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Digital marketing consultant salary

Quoted expert
Zachary Johnson Ph.D.

Average digital marketing consultant salary

$71,064

$34.17 hourly rate

Entry-level digital marketing consultant salary
$49,000 yearly salary
Updated December 15, 2025

Overview of Digital Marketing Consultant Salaries

The average salary for a Digital Marketing Consultant is around $71,064 per year. Salaries can fluctuate based on various factors, including geographic location, years of experience, and specific industry focus. For instance, positions in larger metropolitan areas often yield higher salaries due to increased demand and living costs.

Salary by Experience

Entry-level consultants start at a lower salary range, while those with several years of experience can see their earnings significantly increase. Typically, digital marketing consultants with over five years of experience can earn upwards of $85,000 per year.

High-Paying Opportunities

Consultants specializing in areas such as SEO, PPC, or data analytics may find even more lucrative positions. Companies in sectors such as finance and technology tend to offer the most competitive salaries.

Conclusion

In conclusion, the digital marketing consulting field presents numerous opportunities for growth and financial success. Stay updated on salary trends and consider furthering your education in specialized areas to maximize your earning potential.

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Where can a Digital Marketing Consultant earn more?

Compare salary by location
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Columbus, OH$85,686
Chicago, IL$60,476
Compare salary by company
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97k
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Booz Allen Hamilton$98,919
Bahakel Communications$67,033

Digital marketing consultant salaries by experience level

Experience levelAvg. salaryHourly rate
Entry-level digital marketing consultant$44,600$21.44
Mid-level digital marketing consultant$75,300$36.20
Senior-level digital marketing consultant$123,000$59.29

Digital marketing consultant salary estimates from across the web

Based on the latest salary information compiled by Zippia, Glassdoor, Ziprecruiter and Comparably, the average salary for a digital marketing consultant typically falls between $67,348 and $105,931.
zippia
$71,064yearly
glassdoor[1]
$105,931yearly
comparably[2]
$67,348yearly
ZipRecruiter[3]
$91,055yearly

Average digital marketing consultant salary by state

The average digital marketing consultant salary in New Jersey, Delaware, and New York are the highest in the U.S. The lowest average digital marketing consultant salary states are Nebraska, Mississippi, and Missouri.

  • State view
  • County view
Average salary:

Highest paying states for digital marketing consultants

RankStateAvg. salaryHourly rate
1District of Columbia$85,590$41.15
2Delaware$79,542$38.24
3New York$76,708$36.88
4New Jersey$83,789$40.28
5Texas$73,099$35.14
6Colorado$75,548$36.32
7Indiana$66,046$31.75
8Oregon$72,660$34.93
9North Carolina$69,966$33.64
10New Hampshire$67,223$32.32
11Rhode Island$66,517$31.98
12Connecticut$69,837$33.58
13Virginia$70,896$34.08
14Nevada$68,535$32.95
15Arkansas$67,543$32.47
16Minnesota$65,532$31.51
17Washington$71,937$34.59
18Michigan$66,154$31.80
19California$68,619$32.99
20Georgia$63,858$30.70
21Pennsylvania$60,955$29.31
22Utah$61,851$29.74
23Massachusetts$65,541$31.51
24Hawaii$67,046$32.23
25New Mexico$63,325$30.44
26South Dakota$55,963$26.91
27Maine$59,255$28.49
28Kentucky$61,725$29.68
29Maryland$65,015$31.26
30Tennessee$60,899$29.28
31Illinois$60,364$29.02
32Ohio$59,759$28.73
33Alabama$55,108$26.49
34Wyoming$54,453$26.18
35Iowa$60,561$29.12
36Vermont$56,453$27.14
37South Carolina$60,477$29.08
38Idaho$58,543$28.15
39Wisconsin$58,745$28.24
40Louisiana$60,954$29.30
41Mississippi$52,191$25.09
42Oklahoma$51,345$24.69
43Kansas$57,239$27.52
44Florida$56,869$27.34
45Arizona$56,825$27.32
46Alaska$53,809$25.87
47Nebraska$53,416$25.68
48West Virginia$54,472$26.19
49North Dakota$50,072$24.07
50Montana$43,622$20.97
51Missouri$51,808$24.91
Top digital marketing consultant jobs near you

Highest paying cities for digital marketing consultants

The highest-paying cities for digital marketing consultants are Washington, DC, Camden, NJ, and New York, NY.

RankCityAvg. salaryHourly rate
1Washington, DC$85,686$41.20
2Camden, NJ$84,072$40.42
3New York, NY$77,091$37.06
4Denver, CO$75,328$36.22
5San Francisco, CA$74,981$36.05
6Seattle, WA$72,891$35.04
7Portland, OR$71,760$34.50
8McLean, VA$71,039$34.15
9Raleigh, NC$70,637$33.96
10Hartford, CT$69,488$33.41
11Concord, NH$66,540$31.99
12Indianapolis, IN$66,355$31.90
13Minneapolis, MN$65,576$31.53
14Boston, MA$65,518$31.50
15Baltimore, MD$65,270$31.38
16Atlanta, GA$63,845$30.69
17Albuquerque, NM$63,430$30.50
18Lehi, UT$62,009$29.81
19Philadelphia, PA$61,514$29.57
20Chicago, IL$60,476$29.07

Digital marketing consultant salary details

A digital marketing consultant's salary ranges from $49,000 a year at the 10th percentile to $101,000 at the 90th percentile.

Average digital marketing consultant salary graph
Average digital marketing consultant salary graph, trends, and summary

What is a digital marketing consultant's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$101,000$8,417$49
75th Percentile$85,000$7,083$41
Average$71,064$5,922$34
25th Percentile$58,000$4,833$28
10th Percentile$49,000$4,083$24

Highest paying digital marketing consultant jobs

The highest paying types of digital marketing consultants are head of marketing, strategy consultant, and marketing lead.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Marketing & Events Coordinator$41,447$3,454$19.9384,375
Head Of Marketing$137,829$11,486$66.2692,557
Marketing Strategist$80,033$6,669$38.4889,543
Marketing Internship$30,260$2,522$14.55122,135
Strategy Consultant$115,244$9,604$55.4170,241
Marketing Lead$104,664$8,722$50.3292,987

How would you rate the starting salaries for digital marketing consultants, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring digital marketing consultants now:

  1. Google jobs (8)
  2. Adobe jobs (4)
  3. Citi jobs (4)
  4. Accenture jobs (6)
  5. Wells Fargo jobs (25)

Which companies pay digital marketing consultants the most?

Digital marketing consultant salaries at Booz Allen Hamilton and M&T; Bank are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing consultant salary at companies like Wells Fargo and Deloitte are highly competitive.

RankCompanyAverage salaryHourly rate
1Booz Allen Hamilton$98,919$47.56
2M&T Bank$93,968$45.18
3Wells Fargo$91,975$44.22
4Deloitte$91,541$44.01
5Tata Group$84,187$40.47
6Verizon Services Corp.$81,283$39.08
7North States Ind$80,796$38.84
8ICSA Labs$77,972$37.49
9Randstad North America, Inc.$77,556$37.29
10Ansira, Inc.$76,796$36.92
11MassMutual$76,507$36.78
12Lincoln Financial Group$75,850$36.47
13Entravision Communications$73,263$35.22
14Kelly Services$73,122$35.15
15Entrata$72,149$34.69
16RevLocal$71,830$34.53
17Church Mutual Insurance$70,316$33.81
18Sinclair Broadcast Group$69,521$33.42
19C-4 Analytics$69,428$33.38
20Bahakel Communications$67,033$32.23

Wage gap by gender, race and education

$70,000$69,400$68,800$68,200$67,600$67,000
MaleFemale

Digital Marketing Consultant salary by industry

The average digital marketing consultant salary varies across industries:

  • The average digital marketing consultant salary in the manufacturing industry is $73,960, the highest of any industry.
  • The average digital marketing consultant salary in the finance industry is $73,586.
  • Digital marketing consultants in the media industry earn an average salary of $59,325, the lowest of any industry.

Highest paying industries for digital marketing consultants

RankIndustryAverage salaryHourly rate
1Manufacturing$73,960$35.56
2Technology$73,586$35.38
3Professional$72,579$34.89
4Media$59,325$28.52

High paying digital marketing consultant jobs

Digital marketing consultant salary trends

The average digital marketing consultant salary has risen by $6,004 over the last ten years. In 2014, the average digital marketing consultant earned $65,060 annually, but today, they earn $71,064 a year. That works out to a 5% change in pay for digital marketing consultants over the last decade.

Compare digital marketing consultant salaries for cities or states with the national average over time.

Average digital marketing consultant salary over time

Compare digital marketing consultant salaries for individual cities or states with the national average.

Digital marketing consultant salary by year

YearAvg. salaryHourly rate% Change
2026$71,100$34.17+3.1%
2025$68,900$33.12+1.1%
2024$68,200$32.77-0.2%
2023$68,300$32.83+1.1%
2022$67,600$32.48+0.7%

Recently added digital marketing consultant salaries

CompanyJobLocationDate addedSalary
LocaliqDigital Marketing Consultant (Sales-Business Development)Baltimore, MD06/24/2025$65,000
LocaliqDigital Marketing Consultant (Sales-Business Development)Washington, DC06/24/2025$65,000
LocaliqDigital Marketing Consultant (Sales-Business Development)Philadelphia, PA06/24/2025$65,000
Gannett Co. Inc.Digital Marketing Consultant (Sales-Business Development)Philadelphia, PA06/18/2025$60,000
Gannett Co. Inc.Digital Marketing Consultant (Sales-Business Development)Baltimore, MD06/18/2025$60,000
Gannett Co. Inc.Digital Marketing Consultant (Sales-Business Development)Washington, DC06/18/2025$60,000
Gannett Co. Inc.Digital Marketing Consultant (Sales)San Francisco, CA06/12/2025$55,000
LPL FinancialDigital Marketing ConsultantCharlotte, NC06/12/2025$60,188
C-4 AnalyticsFlorida Automotive Digital Marketing Sales ConsultantMiami, FL06/12/2025$75,000
LocaliqDigital Marketing Consultant-SalesLos Angeles, CA06/10/2025$45,000

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