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Digital Marketing Strategist salary

Average digital marketing strategist salary

$65,114

$31.3 hourly rate

Entry-level digital marketing strategist salary
$48,000 yearly salary
Updated January 8, 2025

How much does a digital marketing strategist make?

The average digital marketing strategist salary in the United States is $65,114. Digital marketing strategist salaries typically range between $48,000 and $87,000 yearly. The average hourly rate for digital marketing strategists is $31.3 per hour.

Digital marketing strategist salary is impacted by location, education, and experience. Digital marketing strategists earn the highest average salary in Rhode Island.

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Digital marketing strategist salary by: 

Where can a Digital Marketing Strategist earn more?

Compare salary by location
Vs
107k
87k
67k
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Ashburn, VA$78,035
Bradenton, FL$57,217
Compare salary by company
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116k
96k
76k
56k
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Northern Trust$96,762
USALLIANCE Financial$65,966

Digital Marketing Strategist Salaries By Experience Level

Experience LevelAvg. SalaryHourly Rate
Entry-level digital marketing strategist$48,300$23.24
Mid-level digital marketing strategist$51,600$24.82
Senior-level digital marketing strategist$117,000$56.46

Digital Marketing Strategist salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor and Payscale, the average salary for a digital marketing strategist typically falls between $62,320 and $96,058.
zippia
$65,114yearly
glassdoor[1]
$96,058yearly
Salary.com[2]
$76,528yearly
payscale[3]
$62,320yearly

Average digital marketing strategist salary by state

The average digital marketing strategist salary in Rhode Island, New Jersey, and North Carolina are the highest in the U.S. The lowest average digital marketing strategist salary states are Kansas, Nebraska, and Georgia.

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  • County View
Average Salary:

Highest paying states for digital marketing strategists

RankStateAvg. SalaryHourly Rate
1North Carolina$70,621$33.95
2Rhode Island$78,185$37.59
3New York$68,206$32.79
4Virginia$69,380$33.36
5Connecticut$65,503$31.49
6New Jersey$77,864$37.43
7Wisconsin$65,702$31.59
8Pennsylvania$61,252$29.45
9Washington$66,864$32.15
10Texas$61,163$29.41
11South Carolina$66,373$31.91
12Colorado$61,915$29.77
13Oregon$62,908$30.24
14Delaware$65,499$31.49
15Michigan$62,730$30.16
16North Dakota$58,407$28.08
17District of Columbia$64,177$30.85
18West Virginia$62,431$30.01
19Maryland$63,567$30.56
20Illinois$61,601$29.62
21Massachusetts$62,059$29.84
22Ohio$59,986$28.84
23Idaho$62,183$29.90
24New Hampshire$56,882$27.35
25Nevada$57,124$27.46
26Arkansas$57,205$27.50
27Wyoming$53,948$25.94
28Minnesota$56,348$27.09
29California$60,226$28.95
30Iowa$58,364$28.06
31Utah$57,255$27.53
32Florida$57,067$27.44
33Maine$54,260$26.09
34Alaska$57,201$27.50
35Tennessee$55,490$26.68
36Hawaii$52,669$25.32
37South Dakota$52,855$25.41
38Mississippi$55,300$26.59
39Arizona$55,003$26.44
40Missouri$55,634$26.75
41Kentucky$52,653$25.31
42New Mexico$54,737$26.32
43Georgia$50,693$24.37
44Vermont$54,743$26.32
45Nebraska$50,792$24.42
46Kansas$51,037$24.54
47Indiana$52,601$25.29
48Montana$51,971$24.99
49Alabama$50,349$24.21
50Louisiana$50,287$24.18
51Oklahoma$50,320$24.19
Top digital marketing strategist jobs near you

Highest paying cities for digital marketing strategists

The highest-paying cities for digital marketing strategists are Jersey City, NJ, Greensboro, NC, and Richmond, VA.

RankCityAvg. SalaryHourly Rate
1Jersey City, NJ$78,035$37.52
2Greensboro, NC$70,908$34.09
3Richmond, VA$69,178$33.26
4New York, NY$68,322$32.85
5Seattle, WA$67,360$32.38
6Columbia, SC$66,517$31.98
7San Francisco, CA$64,779$31.14
8Washington, DC$64,202$30.87
9Columbia, MD$63,649$30.60
10Meridian, ID$63,243$30.41
11Tualatin, OR$62,661$30.13
12Boston, MA$62,058$29.84
13Boulder, CO$62,049$29.83
14Chicago, IL$61,825$29.72
15Austin, TX$61,316$29.48
16Pittsburgh, PA$59,834$28.77
17Columbus, OH$59,651$28.68
18Des Moines, IA$58,208$27.98
19Salt Lake City, UT$57,260$27.53
20Bradenton, FL$57,217$27.51

Digital Marketing Strategist salary details

A digital marketing strategist's salary ranges from $48,000 a year at the 10th percentile to $87,000 at the 90th percentile.

Average Digital Marketing Strategist Salary Graph
Average Digital Marketing Strategist Salary Graph, Trends, and Summary

What is a digital marketing strategist's salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$87,000$7,250$42
75th Percentile$76,000$6,333$37
Average$65,114$5,426$31
25th Percentile$55,000$4,583$26
10th Percentile$48,000$4,000$23

Highest paying digital marketing strategist jobs

The highest paying types of digital marketing strategists are senior director of marketing, head of marketing, and marketing director.

Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
Marketing Manager$104,550$8,712$50.2689,627
Head Of Marketing$137,829$11,486$66.2692,557
Sales And Marketing Manager$81,953$6,829$39.40151,042
Marketing Director$114,906$9,575$55.2493,503
Marketing Lead$104,664$8,722$50.3292,987
Strategist$104,881$8,740$50.4244,596

Top companies hiring digital marketing strategists now:

  1. Meta Jobs (3)
  2. Google Jobs (3)
  3. Lord Abbett Jobs (4)
  4. IBM Jobs (12)
  5. Best Western Jobs (2)

Which companies pay digital marketing strategists the most?

Digital marketing strategist salaries at Northern Trust and Lord Abbett are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing strategist salary at companies like Citi and AIG are highly competitive.

RankCompanyAverage SalaryHourly Rate
1Northern Trust$96,762$46.52
2Lord Abbett$89,296$42.93
3Citi$86,440$41.56
4AIG$83,212$40.01
5Esri$77,685$37.35
6Circuit City$75,865$36.47
7FCCI$74,060$35.61
8Katerra$72,116$34.67
9University of Washington$72,079$34.65
10Vista Equity Partners$71,465$34.36
11IBM$71,071$34.17
12BB&T$70,070$33.69
13Broadridge$68,924$33.14
14Thomson Reuters$68,103$32.74
15GE Appliances$67,833$32.61
16University of California-Berkeley$67,669$32.53
17Regions Bank$66,543$31.99
18Morrie's Auto Group$66,299$31.87
19Lennar$66,293$31.87
20USALLIANCE Financial$65,966$31.71

Wage gap by gender, race and education

$66,000$65,200$64,400$63,600$62,800$62,000
MaleFemale

Digital Marketing Strategist salary by industry

The average digital marketing strategist salary varies across industries:

  • The average digital marketing strategist salary in the start-up industry is $70,594, the highest of any industry.
  • The average digital marketing strategist salary in the finance industry is $67,409.
  • Digital marketing strategists in the non profits industry earn an average salary of $63,894, the lowest of any industry.

Highest paying industries for digital marketing strategists

RankIndustryAverage SalaryHourly Rate
1Start-up$70,594$33.94
2Utilities$67,409$32.41
3Finance$64,114$30.82
4Media$63,924$30.73
5Non Profits$63,894$30.72

High Paying Digital Marketing Strategist Jobs

Digital Marketing Strategist salary trends

The average digital marketing strategist salary has risen by $11,981 over the last ten years. In 2014, the average digital marketing strategist earned $53,133 annually, but today, they earn $65,114 a year. That works out to a 8% change in pay for digital marketing strategists over the last decade.

Compare digital marketing strategist salaries for cities or states with the national average over time.

Average digital marketing strategist salary over time

Compare digital marketing strategist salaries for individual cities or states with the national average.

    Digital Marketing Strategist salary by year

    YearAvg. SalaryHourly Rate% Change
    2025$65,100$31.30+3.7%
    2024$62,700$30.13+1.9%
    2023$61,500$29.57+1.5%
    2022$60,600$29.12+0.8%
    2021$60,100$28.88+1.9%

    Recently added digital marketing strategist salaries

    CompanyJobLocationDate AddedSalary
    Caci InternationalDigital Marketing StrategistReston, VA12/15/2024$64,400
    Shake ShackDigital Marketing Search StrategistNew York, NY12/13/2024$69,215
    Genesis10Senior Digital Marketing StrategistLisle, IL12/12/2024$70,958
    Mississippi Valley Regional Blood Center, Inc.Digital Marketing StrategistCedar Rapids, IA12/11/2024$58,240
    Fareharbor Holdings, Inc.Digital Marketing StrategistDenver, CO12/11/2024$70,040
    SurfrDigital Marketing Account Strategist (French Proficiency Required)San Diego, CA12/11/2024$75,000
    Get It-MarketingDigital Marketing Strategist (Technical Focus)-Remote | WFHBurlington, VT12/06/2024$56,000
    EABLead Digital Marketing Strategist, Adult Learner RecruitmentRichmond, VA11/27/2024$68,000
    The Herald GroupDigital Marketing StrategistWashington, DC11/27/2024$50,000
    EABLead Digital Marketing Strategist, Adult Learner RecruitmentWashington, DC11/26/2024$68,000

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