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Digital media director salary
Average digital media director salary
$99,208
Understanding the Digital Media Director Salary
The role of a Digital Media Director encompasses overseeing online marketing strategies, managing content creation, and analyzing performance metrics to enhance brand engagement. As of October 2025, the average salary for this position is $99,208 per year, translating to approximately $48 per hour.
Salary can vary significantly based on factors such as experience level, location, and the specific industry. For instance, directors with extensive experience may command salaries upwards of $120,000, particularly in high-demand markets like technology and finance.
In addition, certain states offer higher average salaries for Digital Media Directors. For example, positions in California and New York tend to provide more lucrative opportunities compared to other regions. Exploring these variations is essential for professionals aiming to maximize their earnings potential.
To excel in this field, staying informed about industry trends and salary benchmarks is crucial. Utilizing resources like Zippia can provide valuable insights into job openings, salary comparisons, and necessary qualifications.
Let Zippia find your next digital media director job
Let Zippia find your next digital media director job
Where can a Digital Media Director earn more?
Digital media director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital media director | $73,600 | $35.41 |
| Mid-level digital media director | $78,700 | $37.82 |
| Senior-level digital media director | $179,000 | $86.03 |
Digital media director salary estimates from across the web
Average digital media director salary by state
The highest-paying states for digital media directors are California, New York, and Rhode Island. The lowest average digital media director salary states are Alabama, Louisiana, and Kansas.
- State view
- County view
Highest paying states for digital media directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $112,554 | $54.11 |
| 2 | Rhode Island | $112,253 | $53.97 |
| 3 | District of Columbia | $110,749 | $53.24 |
| 4 | California | $115,139 | $55.36 |
| 5 | New Jersey | $110,148 | $52.96 |
| 6 | Pennsylvania | $105,281 | $50.62 |
| 7 | Washington | $102,593 | $49.32 |
| 8 | Oregon | $96,357 | $46.33 |
| 9 | Delaware | $95,393 | $45.86 |
| 10 | Idaho | $91,356 | $43.92 |
| 11 | North Carolina | $91,043 | $43.77 |
| 12 | Maryland | $102,060 | $49.07 |
| 13 | Iowa | $83,416 | $40.10 |
| 14 | Nevada | $92,579 | $44.51 |
| 15 | Illinois | $85,258 | $40.99 |
| 16 | West Virginia | $90,727 | $43.62 |
| 17 | Michigan | $89,285 | $42.93 |
| 18 | Virginia | $89,873 | $43.21 |
| 19 | South Carolina | $91,093 | $43.79 |
| 20 | Arkansas | $76,819 | $36.93 |
| 21 | North Dakota | $83,414 | $40.10 |
| 22 | Arizona | $86,953 | $41.80 |
| 23 | Connecticut | $83,909 | $40.34 |
| 24 | Utah | $79,678 | $38.31 |
| 25 | Massachusetts | $81,955 | $39.40 |
| 26 | Nebraska | $82,360 | $39.60 |
| 27 | South Dakota | $75,027 | $36.07 |
| 28 | Texas | $80,291 | $38.60 |
| 29 | New Hampshire | $80,666 | $38.78 |
| 30 | Minnesota | $79,875 | $38.40 |
| 31 | Vermont | $77,193 | $37.11 |
| 32 | Mississippi | $74,968 | $36.04 |
| 33 | New Mexico | $80,887 | $38.89 |
| 34 | Ohio | $79,159 | $38.06 |
| 35 | Montana | $75,925 | $36.50 |
| 36 | Alaska | $79,126 | $38.04 |
| 37 | Wyoming | $74,074 | $35.61 |
| 38 | Wisconsin | $76,986 | $37.01 |
| 39 | Alabama | $72,605 | $34.91 |
| 40 | Louisiana | $71,246 | $34.25 |
| 41 | Tennessee | $75,573 | $36.33 |
| 42 | Georgia | $75,940 | $36.51 |
| 43 | Maine | $76,814 | $36.93 |
| 44 | Colorado | $77,542 | $37.28 |
| 45 | Indiana | $76,628 | $36.84 |
| 46 | Oklahoma | $67,626 | $32.51 |
| 47 | Kentucky | $74,305 | $35.72 |
| 48 | Hawaii | $66,450 | $31.95 |
| 49 | Missouri | $74,733 | $35.93 |
| 50 | Kansas | $68,993 | $33.17 |
| 51 | Florida | $67,447 | $32.43 |
Highest paying cities for digital media directors
The highest-paying cities for digital media directors are San Francisco, CA, Babylon, NY, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $129,519 | $62.27 |
| 2 | Babylon, NY | $113,122 | $54.39 |
| 3 | Washington, DC | $110,840 | $53.29 |
| 4 | Harrisburg, PA | $104,900 | $50.43 |
| 5 | Seattle, WA | $103,401 | $49.71 |
| 6 | Annapolis, MD | $102,225 | $49.15 |
| 7 | Carson City, NV | $97,916 | $47.08 |
| 8 | Dover, DE | $95,251 | $45.79 |
| 9 | Winston-Salem, NC | $91,680 | $44.08 |
| 10 | Detroit, MI | $89,555 | $43.06 |
| 11 | Chicago, IL | $85,684 | $41.19 |
| 12 | Boston, MA | $81,847 | $39.35 |
| 13 | Austin, TX | $80,758 | $38.83 |
| 14 | Concord, NH | $80,047 | $38.48 |
| 15 | Minneapolis, MN | $79,919 | $38.42 |
| 16 | Salt Lake City, UT | $79,187 | $38.07 |
| 17 | Denver, CO | $77,426 | $37.22 |
| 18 | Little Rock, AR | $76,805 | $36.93 |
| 19 | Atlanta, GA | $76,073 | $36.57 |
| 20 | Starkville, MS | $74,519 | $35.83 |
Digital media director salary details
A digital media director's salary ranges from $66,000 a year at the 10th percentile to $148,000 at the 90th percentile.
What is a digital media director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $148,000 | $12,333 | $71 |
| 75th Percentile | $122,000 | $10,167 | $59 |
| Average | $99,208 | $8,267 | $48 |
| 25th Percentile | $80,000 | $6,667 | $38 |
| 10th Percentile | $66,000 | $5,500 | $32 |
Highest paying digital media director jobs
The highest paying types of digital media directors are marketing vice president, global director, and senior director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Content Manager | $75,124 | $6,260 | $36.12 | 108,058 |
| Online Marketing Manager | $96,212 | $8,018 | $46.26 | 111,303 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring digital media directors now:
Which companies pay digital media directors the most?
Digital media director salaries at Archdiocese of Chicago and PerkinElmer are the highest-paying according to our most recent salary estimates. In addition, the average digital media director salary at companies like Cox Media Group and Edible Arrangements are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Archdiocese of Chicago | $131,988 | $63.46 |
| 2 | PerkinElmer | $131,701 | $63.32 |
| 3 | Cox Media Group | $126,121 | $60.64 |
| 4 | Edible Arrangements | $116,424 | $55.97 |
| 5 | Mastercard | $113,669 | $54.65 |
| 6 | Merkle | $112,833 | $54.25 |
| 7 | Stein IAS | $112,138 | $53.91 |
| 8 | Horizon Media | $110,204 | $52.98 |
| 9 | Farm Stores Franchising | $109,387 | $52.59 |
| 10 | Nobel Biocare | $109,104 | $52.45 |
| 11 | Peloton Interactive, Inc. | $108,966 | $52.39 |
| 12 | Social Driver | $98,768 | $47.48 |
| 13 | Conn's | $96,805 | $46.54 |
| 14 | DraftKings at Casino Queen | $84,803 | $40.77 |
| 15 | Playbill | $83,921 | $40.35 |
| 16 | East Stroudsburg University | $73,989 | $35.57 |
| 17 | San Jose State University | $68,498 | $32.93 |
| 18 | University of North Carolina School of the Arts | $66,501 | $31.97 |
| 19 | Kansas State University | $64,507 | $31.01 |
| 20 | Mississippi State University | $58,937 | $28.34 |
Wage gap by gender, race and education
Digital media director salary trends
The average digital media director salary has risen by $18,255 over the last ten years. In 2014, the average digital media director earned $80,953 annually, but today, they earn $99,208 a year. That works out to a 8% change in pay for digital media directors over the last decade.
Compare digital media director salaries for cities or states with the national average over time.
Average digital media director salary over time
Compare digital media director salaries for individual cities or states with the national average.
Digital media director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $99,200 | $47.70 | +3.7% |
| 2025 | $95,500 | $45.91 | +1.9% |
| 2024 | $93,700 | $45.05 | +1.5% |
| 2023 | $92,300 | $44.36 | +0.8% |
| 2022 | $91,500 | $44.01 | +1.9% |
Recently added digital media director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Jellyfish | Digital Media Account Director | New York, NY | 06/16/2025 | $140,000 |
| Kepler Group | Digital Media Director, Amazon | Philadelphia, PA | 06/14/2025 | $154,000 |
| Jellyfish Group | Digital Media Account Director | New York, NY | 06/14/2025 | $140,000 |
| Wal-Mart | Director, Digital Media | Hoboken, NJ | 06/11/2025 | $132,000 |
| Stanford University | Digital Media Director | Stanford, CA | 05/29/2025 | $145,573 |
| American Express | Director-Control Management, Amex Offers Digital Media | Salt Lake City, UT | 05/28/2025 | $130,000 |
| American Express | Director-Control Management, Amex Offers Digital Media | Phoenix, AZ | 05/28/2025 | $130,000 |
| American Express | Director-Control Management, Amex Offers Digital Media | New York, NY | 05/28/2025 | $130,000 |
| CSU Careers | Director of Graphic Design & Digital Media | Ione, CA | 05/05/2025 | $58,104 |
| California State University System | Director of Graphic Design & Digital Media | San Jose, CA | 05/04/2025 | $58,104 |
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