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Digital media planner salary
Average digital media planner salary
$55,361
The Digital Media Planner role is crucial in today’s marketing world, focusing on the creation and management of digital campaigns. As of October 2025, the average salary for a Digital Media Planner stands at $55,361 per year. This figure can vary significantly based on location, industry, and experience level. For instance, planners in high-demand markets like New York or California may see salaries exceeding $70,000 annually.
Experience plays a pivotal role in determining salary; entry-level positions typically start around $40,000, while those with several years of experience can command salaries well into the six-figure range. Additionally, industries such as technology and finance often offer higher compensation compared to non-profits or educational sectors.
To maximize earning potential, aspiring Digital Media Planners should consider geographic location, as certain cities offer higher salaries due to demand. For example, cities like San Francisco and Los Angeles frequently rank among the highest paying for this profession. Additionally, continuing education and certifications in digital marketing can further enhance salary prospects.
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Where can a Digital Media Planner earn more?
Average digital media planner salary by state
The highest-paying states for digital media planners are Washington, New Jersey, and California. The lowest average digital media planner salary states are Iowa, Kansas, and Montana.
- State view
- County view
Highest paying states for digital media planners
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $63,239 | $30.40 |
| 2 | Washington | $71,398 | $34.33 |
| 3 | New Jersey | $69,299 | $33.32 |
| 4 | California | $63,945 | $30.74 |
| 5 | North Dakota | $56,567 | $27.20 |
| 6 | Rhode Island | $56,620 | $27.22 |
| 7 | District of Columbia | $61,716 | $29.67 |
| 8 | Arizona | $58,914 | $28.32 |
| 9 | Texas | $60,975 | $29.31 |
| 10 | Alaska | $58,590 | $28.17 |
| 11 | Arkansas | $59,931 | $28.81 |
| 12 | Ohio | $61,467 | $29.55 |
| 13 | Massachusetts | $57,488 | $27.64 |
| 14 | Colorado | $56,041 | $26.94 |
| 15 | Virginia | $56,933 | $27.37 |
| 16 | New York | $55,103 | $26.49 |
| 17 | New Hampshire | $53,794 | $25.86 |
| 18 | Idaho | $53,365 | $25.66 |
| 19 | Illinois | $53,597 | $25.77 |
| 20 | Wyoming | $51,895 | $24.95 |
| 21 | Minnesota | $54,478 | $26.19 |
| 22 | Pennsylvania | $52,411 | $25.20 |
| 23 | Tennessee | $53,325 | $25.64 |
| 24 | Wisconsin | $52,920 | $25.44 |
| 25 | Kentucky | $54,046 | $25.98 |
| 26 | Maryland | $55,086 | $26.48 |
| 27 | New Mexico | $54,787 | $26.34 |
| 28 | Delaware | $51,442 | $24.73 |
| 29 | Nebraska | $51,383 | $24.70 |
| 30 | Hawaii | $52,512 | $25.25 |
| 31 | Florida | $52,820 | $25.39 |
| 32 | West Virginia | $52,330 | $25.16 |
| 33 | Georgia | $49,668 | $23.88 |
| 34 | Oregon | $51,048 | $24.54 |
| 35 | Vermont | $48,759 | $23.44 |
| 36 | Nevada | $49,093 | $23.60 |
| 37 | Utah | $47,284 | $22.73 |
| 38 | Michigan | $49,481 | $23.79 |
| 39 | South Dakota | $48,695 | $23.41 |
| 40 | Indiana | $48,981 | $23.55 |
| 41 | Alabama | $48,069 | $23.11 |
| 42 | Louisiana | $49,981 | $24.03 |
| 43 | North Carolina | $46,739 | $22.47 |
| 44 | Iowa | $46,109 | $22.17 |
| 45 | Missouri | $48,181 | $23.16 |
| 46 | Oklahoma | $47,757 | $22.96 |
| 47 | Kansas | $45,982 | $22.11 |
| 48 | Montana | $45,236 | $21.75 |
| 49 | Maine | $41,462 | $19.93 |
| 50 | South Carolina | $44,411 | $21.35 |
| 51 | Mississippi | $43,727 | $21.02 |
Highest paying cities for digital media planners
The highest-paying cities for digital media planners are San Francisco, CA, Washington, DC, and Columbus, OH.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $64,418 | $30.97 |
| 2 | Washington, DC | $61,730 | $29.68 |
| 3 | Columbus, OH | $61,342 | $29.49 |
| 4 | Austin, TX | $61,043 | $29.35 |
| 5 | Boston, MA | $57,434 | $27.61 |
| 6 | Boulder, CO | $56,029 | $26.94 |
| 7 | New York, NY | $55,123 | $26.50 |
| 8 | Ellicott City, MD | $55,085 | $26.48 |
| 9 | Minneapolis, MN | $54,456 | $26.18 |
| 10 | Rockford, IL | $53,659 | $25.80 |
| 11 | Coral Gables, FL | $53,523 | $25.73 |
| 12 | Atlanta, GA | $49,604 | $23.85 |
Digital media planner salary details
A digital media planner's salary ranges from $47,000 a year at the 10th percentile to $64,000 at the 90th percentile.
What is a digital media planner's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $64,000 | $5,333 | $31 |
| 75th Percentile | $60,000 | $5,000 | $29 |
| Average | $55,361 | $4,613 | $27 |
| 25th Percentile | $50,000 | $4,167 | $24 |
| 10th Percentile | $47,000 | $3,917 | $23 |
Highest paying digital media planner jobs
The highest paying types of digital media planners are communications consultant, media planner, and marketing communications specialist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Communications Internship | $33,458 | $2,788 | $16.09 | 62,641 |
| Communications Consultant | $91,455 | $7,621 | $43.97 | 29,942 |
| Public Relations Coordinator | $46,225 | $3,852 | $22.22 | 35,324 |
| Communications Coordinator | $47,075 | $3,923 | $22.63 | 39,790 |
| Account Coordinator | $39,973 | $3,331 | $19.22 | 93,480 |
| Public Relations | $48,383 | $4,032 | $23.26 | 22,721 |
Top companies hiring digital media planners now:
Which companies pay digital media planners the most?
Digital media planner salaries at Mama's Fish House and MARC USA are the highest-paying according to our most recent salary estimates. In addition, the average digital media planner salary at companies like Merkle and Essence Global are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Mama's Fish House | $64,233 | $30.88 |
| 2 | MARC USA | $62,447 | $30.02 |
| 3 | Merkle | $61,806 | $29.71 |
| 4 | Essence Global | $59,927 | $28.81 |
| 5 | Wpp Us Holdings Inc | $59,527 | $28.62 |
| 6 | Acxiom | $59,499 | $28.61 |
| 7 | Euro Rscg | $59,226 | $28.47 |
| 8 | Zimmerman Advertising | $57,989 | $27.88 |
| 9 | Iss | Institutional Shareholder Services | $57,231 | $27.51 |
| 10 | Horizon Media | $56,684 | $27.25 |
| 11 | Razorfish | $56,351 | $27.09 |
| 12 | TEGNA | $55,876 | $26.86 |
| 13 | Maxus Belgium | $55,784 | $26.82 |
| 14 | The Salvation Army | $55,606 | $26.73 |
| 15 | FleishmanHillard | $55,554 | $26.71 |
| 16 | Gotham | $55,545 | $26.70 |
| 17 | Richmond American Homes | $55,281 | $26.58 |
| 18 | Sharecare | $54,973 | $26.43 |
| 19 | Novus | $54,897 | $26.39 |
| 20 | Butler/Till | $54,871 | $26.38 |
Wage gap by gender, race and education
Digital media planner salary trends
The average digital media planner salary has risen by $8,479 over the last ten years. In 2014, the average digital media planner earned $46,882 annually, but today, they earn $55,361 a year. That works out to a 8% change in pay for digital media planners over the last decade.
Compare digital media planner salaries for cities or states with the national average over time.
Average digital media planner salary over time
Compare digital media planner salaries for individual cities or states with the national average.
Digital media planner salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $55,400 | $26.62 | +2.6% |
| 2024 | $53,900 | $25.91 | +1.9% |
| 2023 | $52,900 | $25.43 | +1.2% |
| 2022 | $52,300 | $25.13 | +2.2% |
| 2021 | $51,100 | $24.59 | +2.2% |
Recently added digital media planner salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Athletic Brewing Company | Digital Media Planner | San Diego, CA | 06/18/2025 | $75,000 |
| Giant Spoon | Media Planner, Digital | New York, NY | 06/14/2025 | $72,000 |
| Liquid Advertising | Digital Media Planner | Chicago, IL | 06/07/2025 | $68,000 |
| 80Twenty | Digital Media Planner | Los Angeles, CA | 05/19/2025 | $70,000 |
| Horizon Media | Senior Media Planner, Digital (Temp) | New York, NY | 04/29/2025 | $64,567 |
| Horizon Media | Planner, Digital (Temp) | Los Angeles, CA | 04/28/2025 | $64,567 |
| Giant Spoon | Media Planner, Digital | New York, NY | 04/28/2025 | $72,000 |
| Adecco Us, Inc. | Digital Content Planner | Saint Louis, MO | 04/17/2025 | $52,175 |
| 80Twenty | Digital Media Planner | Los Angeles, CA | 04/04/2025 | $70,000 |
| Publicis Groupe | Planner, Digital Investment | Burbank, CA | 04/04/2025 | $49,305 |
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