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Digital media producer salary
Average digital media producer salary
$54,073
Understanding Digital Media Producer Salaries
A digital media producer is responsible for managing and producing content for various media platforms. As of October 2025, the average salary stands at approximately $54,073 per year, translating to around $26 per hour. The salary can vary significantly based on factors such as location, experience, and the specific industry segment.
Salary Variations by State
For instance, digital media producers in states like California and New York typically earn higher salaries compared to those in other regions. The demand for skilled professionals in these areas often drives up compensation. Understanding the salary landscape is crucial for job seekers in this field.
Career Opportunities and Growth
As the digital landscape evolves, opportunities in digital media production are expanding. Job seekers should consider gaining experience in various media formats and enhancing their skills to remain competitive. By leveraging resources like Zippia, individuals can access valuable salary insights and job opportunities tailored to their career aspirations.
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Where can a Digital Media Producer earn more?
Digital media producer salary estimates from across the web
Average digital media producer salary by state
The highest-paying states for digital media producers are California, Connecticut, and Georgia. The lowest average digital media producer salary states are Tennessee, Iowa, and Michigan.
- State view
- County view
Highest paying states for digital media producers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $69,423 | $33.38 |
| 2 | Connecticut | $65,565 | $31.52 |
| 3 | New York | $60,594 | $29.13 |
| 4 | District of Columbia | $59,989 | $28.84 |
| 5 | North Dakota | $52,803 | $25.39 |
| 6 | Vermont | $50,769 | $24.41 |
| 7 | Georgia | $64,522 | $31.02 |
| 8 | New Hampshire | $64,450 | $30.99 |
| 9 | Massachusetts | $53,991 | $25.96 |
| 10 | Rhode Island | $48,072 | $23.11 |
| 11 | Texas | $50,928 | $24.48 |
| 12 | Nevada | $49,525 | $23.81 |
| 13 | Wyoming | $44,635 | $21.46 |
| 14 | Delaware | $46,028 | $22.13 |
| 15 | North Carolina | $46,904 | $22.55 |
| 16 | Oregon | $47,334 | $22.76 |
| 17 | Florida | $49,182 | $23.65 |
| 18 | Utah | $44,227 | $21.26 |
| 19 | West Virginia | $48,453 | $23.29 |
| 20 | Colorado | $47,464 | $22.82 |
| 21 | Alaska | $45,804 | $22.02 |
| 22 | Pennsylvania | $44,302 | $21.30 |
| 23 | Kentucky | $46,669 | $22.44 |
| 24 | Arizona | $46,050 | $22.14 |
| 25 | New Mexico | $47,100 | $22.64 |
| 26 | New Jersey | $45,680 | $21.96 |
| 27 | Maryland | $46,344 | $22.28 |
| 28 | Arkansas | $43,219 | $20.78 |
| 29 | Illinois | $42,049 | $20.22 |
| 30 | Hawaii | $44,920 | $21.60 |
| 31 | Wisconsin | $41,336 | $19.87 |
| 32 | Idaho | $39,925 | $19.19 |
| 33 | Montana | $40,295 | $19.37 |
| 34 | Kansas | $41,059 | $19.74 |
| 35 | Maine | $39,016 | $18.76 |
| 36 | Virginia | $43,146 | $20.74 |
| 37 | Washington | $41,139 | $19.78 |
| 38 | Oklahoma | $41,068 | $19.74 |
| 39 | Nebraska | $39,052 | $18.77 |
| 40 | Louisiana | $40,454 | $19.45 |
| 41 | Mississippi | $40,328 | $19.39 |
| 42 | South Dakota | $37,760 | $18.15 |
| 43 | Minnesota | $39,751 | $19.11 |
| 44 | Alabama | $39,735 | $19.10 |
| 45 | Tennessee | $37,614 | $18.08 |
| 46 | Missouri | $39,176 | $18.83 |
| 47 | Iowa | $37,584 | $18.07 |
| 48 | Michigan | $36,958 | $17.77 |
| 49 | Ohio | $36,460 | $17.53 |
| 50 | South Carolina | $35,491 | $17.06 |
| 51 | Indiana | $35,142 | $16.90 |
Highest paying cities for digital media producers
The highest-paying cities for digital media producers are San Luis Obispo, CA, White Plains, NY, and Dallas, TX.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Luis Obispo, CA | $70,456 | $33.87 |
| 2 | White Plains, NY | $60,847 | $29.25 |
| 3 | Dallas, TX | $50,092 | $24.08 |
| 4 | Miami, FL | $50,009 | $24.04 |
| 5 | Denver, CO | $47,456 | $22.82 |
| 6 | Salt Lake City, UT | $44,083 | $21.19 |
| 7 | Arlington, VA | $43,889 | $21.10 |
| 8 | Chicago, IL | $42,113 | $20.25 |
| 9 | Seattle, WA | $41,351 | $19.88 |
| 10 | Birmingham, AL | $39,451 | $18.97 |
| 11 | Kansas City, MO | $39,303 | $18.90 |
| 12 | Columbus, OH | $36,204 | $17.41 |
Digital media producer salary details
A digital media producer's salary ranges from $39,000 a year at the 10th percentile to $74,000 at the 90th percentile.
What is a digital media producer's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $74,000 | $6,167 | $36 |
| 75th Percentile | $63,000 | $5,250 | $30 |
| Average | $54,073 | $4,506 | $26 |
| 25th Percentile | $45,000 | $3,750 | $22 |
| 10th Percentile | $39,000 | $3,250 | $19 |
Highest paying digital media producer jobs
The highest paying types of digital media producers are executive producer, senior producer, and producer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Photo Editor | $63,168 | $5,264 | $30.37 | 10,068 |
| Freelance Video Editor | $54,795 | $4,566 | $26.34 | 5,910 |
| Photographer, Editor | $51,131 | $4,261 | $24.58 | 11,039 |
| Freelance Videographer/Editor | $48,481 | $4,040 | $23.31 | 5,409 |
| Videographer | $43,620 | $3,635 | $20.97 | 1,267 |
| Freelance Photographer | $42,949 | $3,579 | $20.65 | 1,766 |
How would you rate the starting salaries for digital media producers, as well as the prospects for salary advancement?
Michael Neal Ph.D.
Associate Professor, Director, Rhetoric & Composition, Florida State University
Top companies hiring digital media producers now:
Which companies pay digital media producers the most?
Digital media producer salaries at NBCUniversal and Nexstar Media Group are the highest-paying according to our most recent salary estimates. In addition, the average digital media producer salary at companies like PBS and Deluxe are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | NBCUniversal | $64,336 | $30.93 |
| 2 | Nexstar Media Group | $61,735 | $29.68 |
| 3 | PBS | $60,221 | $28.95 |
| 4 | Deluxe Entertainment Services Group Inc. | $59,688 | $28.70 |
| 5 | Paramount | $55,539 | $26.70 |
| 6 | The Christian Broadcasting Network | $54,307 | $26.11 |
| 7 | United Way of King County | $50,949 | $24.49 |
| 8 | The Ohio State University | $47,501 | $22.84 |
| 9 | ICES Education | $45,632 | $21.94 |
| 10 | Audacy | $44,997 | $21.63 |
| 11 | Rockhurst High School | $42,471 | $20.42 |
| 12 | Gannett | $37,874 | $18.21 |
Wage gap by gender, race and education
Digital media producer salary trends
The average digital media producer salary has risen by $4,062 over the last ten years. In 2014, the average digital media producer earned $50,011 annually, but today, they earn $54,073 a year. That works out to a 8% change in pay for digital media producers over the last decade.
Compare digital media producer salaries for cities or states with the national average over time.
Average digital media producer salary over time
Compare digital media producer salaries for individual cities or states with the national average.
Digital media producer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $54,100 | $26.00 | +2.6% |
| 2024 | $52,700 | $25.32 | +3.7% |
| 2023 | $50,700 | $24.39 | +0.1% |
| 2022 | $50,700 | $24.37 | +0.9% |
| 2021 | $50,200 | $24.14 | +3.5% |
Recently added digital media producer salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Aspen Institute | Associate, Digital Media Producer | Washington, DC | 06/21/2025 | $58,000 |
| The Commonwealth Fund | Digital Media Producer | New York, NY | 06/11/2025 | $94,720 |
| New Jersey Institute of Technology | Digital Media Producer | Newark, NJ | 05/29/2025 | $61,880 |
| Nbcuniversal | Digital-Social Media Producer, NBC Chicago | Chicago, IL | 05/26/2025 | $65,000 |
| The Structures Company, LLC | Digital Media Producer | Niceville, FL | 05/24/2025 | $62,610 |
| EDSI | Digital Media Producer | Erie, PA | 05/13/2025 | $48,000 |
| Mecklenburg County, Nc | Digital Media Producer | Boone, NC | 03/28/2025 | $82,315 |
| Artisan Talent | Digital Media Producer | McLean, VA | 03/26/2025 | $75,000 |
| Juniata College | Digital Media Producer | Huntingdon, PA | 03/20/2025 | $53,400 |
| World Pakistan Pvt. Ltd. | Digital Media Producer, NBC and Telemundo SAN Diego | San Diego, CA | 02/16/2025 | $75,000 |
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