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Digital media strategist salary
Average digital media strategist salary
$62,947
Understanding Digital Media Strategist Salaries
As of October 2025, the average salary for a Digital Media Strategist is $62,947 per year. This figure reflects the increasing demand for professionals skilled in navigating the complex digital landscape. Salaries for Digital Media Strategists can vary widely based on factors such as experience, geographic location, and industry specialization.
Salary by State
Different states offer varying compensation levels. For instance, states with a higher cost of living tend to provide salaries above the national average. States like California and New York consistently report higher salaries due to the concentration of digital marketing firms.
Experience Matters
Entry-level positions typically start at around $45,000, while seasoned strategists with extensive experience can earn over $80,000 annually. Gaining expertise in analytics, SEO, and social media marketing can significantly enhance your earning potential.
Job Opportunities
The job market for Digital Media Strategists is robust, with opportunities in sectors such as retail, healthcare, and technology. Companies seek professionals who can create tailored campaigns that drive engagement and conversions. By keeping skills up to date and understanding market trends, Digital Media Strategists can secure rewarding positions in this ever-evolving field.
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Where can a Digital Media Strategist earn more?
Digital media strategist salary estimates from across the web
Average digital media strategist salary by state
The highest-paying states for digital media strategists are Washington, Connecticut, and New Jersey. The lowest average digital media strategist salary states are South Carolina, South Dakota, and Kansas.
- State view
- County view
Highest paying states for digital media strategists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | District of Columbia | $81,562 | $39.21 |
| 2 | Connecticut | $75,204 | $36.16 |
| 3 | Washington | $84,846 | $40.79 |
| 4 | Oregon | $73,372 | $35.27 |
| 5 | New York | $71,424 | $34.34 |
| 6 | New Jersey | $74,209 | $35.68 |
| 7 | North Carolina | $70,999 | $34.13 |
| 8 | Massachusetts | $69,529 | $33.43 |
| 9 | California | $73,433 | $35.30 |
| 10 | Rhode Island | $65,519 | $31.50 |
| 11 | Arizona | $72,412 | $34.81 |
| 12 | Ohio | $71,425 | $34.34 |
| 13 | Illinois | $65,548 | $31.51 |
| 14 | Arkansas | $67,287 | $32.35 |
| 15 | Delaware | $63,965 | $30.75 |
| 16 | Idaho | $63,370 | $30.47 |
| 17 | Virginia | $68,265 | $32.82 |
| 18 | Pennsylvania | $64,292 | $30.91 |
| 19 | Maryland | $68,513 | $32.94 |
| 20 | Nevada | $62,820 | $30.20 |
| 21 | New Mexico | $66,048 | $31.75 |
| 22 | North Dakota | $57,989 | $27.88 |
| 23 | West Virginia | $62,237 | $29.92 |
| 24 | Wyoming | $55,816 | $26.83 |
| 25 | Kentucky | $61,063 | $29.36 |
| 26 | Tennessee | $60,228 | $28.96 |
| 27 | Colorado | $61,968 | $29.79 |
| 28 | Utah | $56,526 | $27.18 |
| 29 | New Hampshire | $58,253 | $28.01 |
| 30 | Alaska | $57,704 | $27.74 |
| 31 | Texas | $58,517 | $28.13 |
| 32 | Wisconsin | $57,446 | $27.62 |
| 33 | Minnesota | $57,072 | $27.44 |
| 34 | Michigan | $56,795 | $27.31 |
| 35 | Georgia | $56,203 | $27.02 |
| 36 | Louisiana | $58,597 | $28.17 |
| 37 | Vermont | $50,980 | $24.51 |
| 38 | Hawaii | $52,249 | $25.12 |
| 39 | Nebraska | $54,566 | $26.23 |
| 40 | Alabama | $54,617 | $26.26 |
| 41 | Indiana | $54,922 | $26.40 |
| 42 | Montana | $49,183 | $23.65 |
| 43 | South Dakota | $50,578 | $24.32 |
| 44 | Oklahoma | $53,971 | $25.95 |
| 45 | Florida | $52,252 | $25.12 |
| 46 | Missouri | $52,798 | $25.38 |
| 47 | Iowa | $51,187 | $24.61 |
| 48 | Maine | $43,052 | $20.70 |
| 49 | Kansas | $50,267 | $24.17 |
| 50 | Mississippi | $50,058 | $24.07 |
| 51 | South Carolina | $50,700 | $24.38 |
Highest paying cities for digital media strategists
The highest-paying cities for digital media strategists are Seattle, WA, Washington, DC, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $85,224 | $40.97 |
| 2 | Washington, DC | $81,686 | $39.27 |
| 3 | San Francisco, CA | $77,901 | $37.45 |
| 4 | Portland, OR | $72,741 | $34.97 |
| 5 | Phoenix, AZ | $72,585 | $34.90 |
| 6 | New York, NY | $71,901 | $34.57 |
| 7 | Springfield, MA | $71,486 | $34.37 |
| 8 | Beavercreek, OH | $70,133 | $33.72 |
| 9 | Annapolis, MD | $68,779 | $33.07 |
| 10 | Alexandria, VA | $68,598 | $32.98 |
| 11 | Chicago, IL | $65,710 | $31.59 |
| 12 | Carson City, NV | $65,491 | $31.49 |
| 13 | Providence, RI | $65,348 | $31.42 |
| 14 | Englewood, CO | $62,021 | $29.82 |
| 15 | Charleston, WV | $61,450 | $29.54 |
| 16 | Austin, TX | $59,035 | $28.38 |
| 17 | Baton Rouge, LA | $58,808 | $28.27 |
| 18 | Bismarck, ND | $58,234 | $28.00 |
| 19 | Detroit, MI | $57,247 | $27.52 |
| 20 | Saint Paul, MN | $57,217 | $27.51 |
Digital media strategist salary details
A digital media strategist's salary ranges from $44,000 a year at the 10th percentile to $89,000 at the 90th percentile.
What is a digital media strategist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $89,000 | $7,417 | $43 |
| 75th Percentile | $75,000 | $6,250 | $36 |
| Average | $62,947 | $5,246 | $30 |
| 25th Percentile | $52,000 | $4,333 | $25 |
| 10th Percentile | $44,000 | $3,667 | $21 |
Highest paying digital media strategist jobs
The highest paying types of digital media strategists are head of marketing, media director, and strategist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Communications Internship | $33,458 | $2,788 | $16.09 | 62,641 |
| Public Relations Internship | $30,868 | $2,572 | $14.84 | 65,163 |
| Online Marketing Manager | $96,212 | $8,018 | $46.26 | 111,303 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Media Planner | $58,044 | $4,837 | $27.91 | 24,126 |
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
Top companies hiring digital media strategists now:
Which companies pay digital media strategists the most?
Digital media strategist salaries at Google and Apple are the highest-paying according to our most recent salary estimates. In addition, the average digital media strategist salary at companies like AstraZeneca and Wpp Us Holdings Inc are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $127,373 | $61.24 | |
| 2 | Apple | $117,466 | $56.47 |
| 3 | AstraZeneca | $100,971 | $48.54 |
| 4 | Wpp Us Holdings Inc | $94,410 | $45.39 |
| 5 | Saatchi & Saatchi Advertising Worldwide Inc | $82,665 | $39.74 |
| 6 | Accenture | $82,660 | $39.74 |
| 7 | PRWeek | $76,716 | $36.88 |
| 8 | Horizon Media | $72,312 | $34.77 |
| 9 | Dr. Tavel | $71,651 | $34.45 |
| 10 | Steris | $68,884 | $33.12 |
| 11 | iHeartMedia | $68,720 | $33.04 |
| 12 | Amazon | $67,891 | $32.64 |
| 13 | TravelClick | $67,712 | $32.55 |
| 14 | The Greentree Group | $66,908 | $32.17 |
| 15 | Univision Communications | $65,756 | $31.61 |
| 16 | Within | $63,869 | $30.71 |
| 17 | AdAction | $63,787 | $30.67 |
| 18 | Priorities USA | $63,752 | $30.65 |
| 19 | Cointelegraph | $63,752 | $30.65 |
| 20 | RELX | $63,745 | $30.65 |
Wage gap by gender, race and education
Digital media strategist salary trends
The average digital media strategist salary has risen by $9,641 over the last ten years. In 2014, the average digital media strategist earned $53,306 annually, but today, they earn $62,947 a year. That works out to a 8% change in pay for digital media strategists over the last decade.
Compare digital media strategist salaries for cities or states with the national average over time.
Average digital media strategist salary over time
Compare digital media strategist salaries for individual cities or states with the national average.
Digital media strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $62,900 | $30.26 | +2.6% |
| 2024 | $61,300 | $29.46 | +1.9% |
| 2023 | $60,100 | $28.91 | +1.2% |
| 2022 | $59,400 | $28.57 | +2.2% |
| 2021 | $58,100 | $27.96 | +2.2% |
Recently added digital media strategist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Univision Holdings | Digital Media Strategist-Programmatic Account Management | Day, NY | 06/30/2025 | $65,000 |
| Horizon Media, Inc. | Media Strategist (Horizon Next) | New York, NY | 06/25/2025 | $64,350 |
| Precision Medicine Group | Media Strategist, Healthcare Advertising | Boston, MA | 06/24/2025 | $68,000 |
| Sia Partners | Paid Media Strategist | New York, NY | 06/20/2025 | $110,000 |
| Cox Holdings, Inc. | Media Campaign Strategist, COX First Media | Dayton, OH | 05/27/2025 | $40,843 |
| Care | Lead Media Growth Strategist | New York, NY | 05/26/2025 | $108,000 |
| Care | Lead Media Growth Strategist | Dallas, TX | 05/26/2025 | $108,000 |
| Earthley Wellness | Digital Media Strategist | Columbus, OH | 05/24/2025 | $60,000 |
| Iheartmedia | Media Strategist | New York, NY | 05/23/2025 | $64,350 |
| Univision Holdings | Digital Media Strategist-Programmatic Account Management | Day, NY | 05/17/2025 | $65,000 |
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