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Digital program manager salary
Average digital program manager salary
$100,853
Understanding Digital Program Manager Salaries
The role of a Digital Program Manager encompasses overseeing digital projects, coordinating between teams, and ensuring that projects align with the overall business strategy. As of October 2025, the average salary for a Digital Program Manager is approximately $100,853 per year. However, this figure can differ significantly based on several factors.
Factors Influencing Salary
- Location: Salaries are typically higher in urban areas where the cost of living is elevated.
- Experience: More experienced professionals command higher salaries, reflecting their expertise and leadership abilities.
- Industry: Different sectors, such as technology or finance, may offer varying compensation packages.
Additionally, digital program managers in states like California and New York tend to see higher salary ranges than their counterparts in other regions. Understanding these trends can aid in negotiating salaries and aligning career aspirations with market realities.
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Where can a Digital Program Manager earn more?
Digital program manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital program manager | $74,900 | $35.99 |
| Mid-level digital program manager | $80,000 | $38.44 |
| Senior-level digital program manager | $182,000 | $87.46 |
Digital program manager salary estimates from across the web
Average digital program manager salary by state
The highest-paying states for digital program managers are California, Washington, and New Jersey. The lowest average digital program manager salary states are Vermont, Wyoming, and Montana.
- State view
- County view
Highest paying states for digital program managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $116,722 | $56.12 |
| 2 | California | $122,321 | $58.81 |
| 3 | New Jersey | $116,043 | $55.79 |
| 4 | Rhode Island | $105,595 | $50.77 |
| 5 | Oregon | $108,358 | $52.10 |
| 6 | Pennsylvania | $115,587 | $55.57 |
| 7 | Delaware | $100,306 | $48.22 |
| 8 | New York | $101,654 | $48.87 |
| 9 | Texas | $101,662 | $48.88 |
| 10 | District of Columbia | $108,963 | $52.39 |
| 11 | Illinois | $94,576 | $45.47 |
| 12 | Connecticut | $97,844 | $47.04 |
| 13 | Idaho | $91,886 | $44.18 |
| 14 | Arizona | $92,848 | $44.64 |
| 15 | Massachusetts | $96,483 | $46.39 |
| 16 | Nevada | $94,354 | $45.36 |
| 17 | Virginia | $97,241 | $46.75 |
| 18 | Maryland | $102,696 | $49.37 |
| 19 | New Mexico | $93,007 | $44.71 |
| 20 | West Virginia | $93,154 | $44.79 |
| 21 | Ohio | $87,083 | $41.87 |
| 22 | Maine | $87,644 | $42.14 |
| 23 | Hawaii | $96,775 | $46.53 |
| 24 | Alabama | $85,001 | $40.87 |
| 25 | South Carolina | $86,940 | $41.80 |
| 26 | Iowa | $85,152 | $40.94 |
| 27 | North Dakota | $84,613 | $40.68 |
| 28 | North Carolina | $85,199 | $40.96 |
| 29 | Utah | $80,174 | $38.55 |
| 30 | Missouri | $87,685 | $42.16 |
| 31 | Mississippi | $84,563 | $40.66 |
| 32 | Minnesota | $83,383 | $40.09 |
| 33 | Alaska | $91,528 | $44.00 |
| 34 | Tennessee | $81,957 | $39.40 |
| 35 | Michigan | $82,167 | $39.50 |
| 36 | New Hampshire | $80,253 | $38.58 |
| 37 | Oklahoma | $83,817 | $40.30 |
| 38 | Nebraska | $81,832 | $39.34 |
| 39 | Wisconsin | $80,214 | $38.56 |
| 40 | Kentucky | $80,611 | $38.76 |
| 41 | Indiana | $80,776 | $38.83 |
| 42 | Georgia | $77,970 | $37.49 |
| 43 | Montana | $75,373 | $36.24 |
| 44 | Louisiana | $81,390 | $39.13 |
| 45 | Wyoming | $75,719 | $36.40 |
| 46 | Vermont | $75,875 | $36.48 |
| 47 | Arkansas | $74,829 | $35.98 |
| 48 | Colorado | $72,153 | $34.69 |
| 49 | South Dakota | $76,482 | $36.77 |
| 50 | Kansas | $76,084 | $36.58 |
| 51 | Florida | $72,608 | $34.91 |
Highest paying cities for digital program managers
The highest-paying cities for digital program managers are San Francisco, CA, Seattle, WA, and Edison, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $134,135 | $64.49 |
| 2 | Seattle, WA | $117,964 | $56.71 |
| 3 | Edison, NJ | $116,133 | $55.83 |
| 4 | Philadelphia, PA | $116,096 | $55.82 |
| 5 | Hillsboro, OR | $107,791 | $51.82 |
| 6 | Baltimore, MD | $102,909 | $49.48 |
| 7 | Austin, TX | $102,571 | $49.31 |
| 8 | New York, NY | $102,069 | $49.07 |
| 9 | Wilmington, DE | $100,498 | $48.32 |
| 10 | McLean, VA | $97,889 | $47.06 |
| 11 | Norwood, MA | $96,979 | $46.62 |
| 12 | Chicago, IL | $95,093 | $45.72 |
| 13 | Phoenix, AZ | $92,985 | $44.70 |
| 14 | Cape Girardeau, MO | $88,940 | $42.76 |
| 15 | Charlotte, NC | $84,083 | $40.42 |
| 16 | Saint Paul, MN | $83,502 | $40.15 |
| 17 | Omaha, NE | $82,253 | $39.54 |
| 18 | Alpharetta, GA | $78,156 | $37.58 |
| 19 | Tampa, FL | $72,812 | $35.01 |
| 20 | Denver, CO | $72,171 | $34.70 |
Digital program manager salary details
A digital program manager's salary ranges from $71,000 a year at the 10th percentile to $142,000 at the 90th percentile.
What is a digital program manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $142,000 | $11,833 | $68 |
| 75th Percentile | $120,000 | $10,000 | $58 |
| Average | $100,853 | $8,404 | $48 |
| 25th Percentile | $84,000 | $7,000 | $40 |
| 10th Percentile | $71,000 | $5,917 | $34 |
Highest paying digital program manager jobs
The highest paying types of digital program managers are marketing director, product manager, and manager, strategy.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Manager, Strategy | $109,831 | $9,153 | $52.80 | 148,326 |
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Revenue Manager | $86,270 | $7,189 | $41.48 | 110,405 |
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Content Manager | $75,124 | $6,260 | $36.12 | 108,058 |
Top companies hiring digital program managers now:
Which companies pay digital program managers the most?
Digital program manager salaries at Meta and VMware are the highest-paying according to our most recent salary estimates. In addition, the average digital program manager salary at companies like Apple and Citi are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $167,817 | $80.68 |
| 2 | VMware | $152,076 | $73.11 |
| 3 | Apple | $145,151 | $69.78 |
| 4 | Citi | $143,519 | $69.00 |
| 5 | Microsoft | $142,849 | $68.68 |
| 6 | Point B | $142,593 | $68.55 |
| 7 | Rivian | $137,201 | $65.96 |
| 8 | BNY Mellon | $137,029 | $65.88 |
| 9 | Deutsche Bank | $135,573 | $65.18 |
| 10 | J.P. Morgan | $135,323 | $65.06 |
| 11 | Agilent Technologies | $127,606 | $61.35 |
| 12 | Novartis | $127,302 | $61.20 |
| 13 | Intel | $125,987 | $60.57 |
| 14 | General Electric | $125,598 | $60.38 |
| 15 | HP | $125,410 | $60.29 |
| 16 | Abbott | $124,799 | $60.00 |
| 17 | JPMorgan Chase & Co. | $124,201 | $59.71 |
| 18 | Amazon | $122,668 | $58.98 |
| 19 | Navistar | $122,568 | $58.93 |
| 20 | Booz Allen Hamilton | $121,953 | $58.63 |
Wage gap by gender, race and education
Digital Program Manager salary by industry
The average digital program manager salary varies across industries:
- The average digital program manager salary in the technology industry is $114,509, the highest of any industry.
- The average digital program manager salary in the finance industry is $104,360.
- Digital program managers in the real estate industry earn an average salary of $95,791, the lowest of any industry.
Highest paying industries for digital program managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $114,509 | $55.05 |
| 2 | Media | $104,360 | $50.17 |
| 3 | Manufacturing | $100,678 | $48.40 |
| 4 | Health Care | $97,807 | $47.02 |
| 5 | Real Estate | $95,791 | $46.05 |
High paying digital program manager jobs
Digital program manager salary trends
The average digital program manager salary has risen by $18,557 over the last ten years. In 2014, the average digital program manager earned $82,296 annually, but today, they earn $100,853 a year. That works out to a 8% change in pay for digital program managers over the last decade.
Compare digital program manager salaries for cities or states with the national average over time.
Average digital program manager salary over time
Compare digital program manager salaries for individual cities or states with the national average.
Digital program manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $101,000 | $48.49 | +3.7% |
| 2024 | $97,100 | $46.67 | +1.9% |
| 2023 | $95,300 | $45.80 | +1.5% |
| 2022 | $93,800 | $45.10 | +0.8% |
| 2021 | $93,100 | $44.74 | +1.9% |
Recently added digital program manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Meta | Digital Merchandising Program Manager-Global | New York, NY | 06/27/2025 | $116,000 |
| Meta | Digital Merchandising Program Manager-Global | Burlingame, CA | 06/27/2025 | $116,000 |
| McKesson Corporation | Digital Mindset Program Manager | Irving, TX | 06/26/2025 | $111,000 |
| McKesson Corporation | Digital Mindset Program Manager | Alpharetta, GA | 06/26/2025 | $111,000 |
| Pilgrim's | Digital Transformation Program Manager | Greeley, CO | 06/26/2025 | $108,000 |
| JBS USA | Digital Transformation Program Manager | Greeley, CO | 06/26/2025 | $108,000 |
| Shift Digital | Program Manager-Digital Advertising and CDP | Laguna Beach, CA | 06/21/2025 | $80,000 |
| Caterpillar, Inc. | Senior Digital Program Manager | Peoria, IL | 06/16/2025 | $156,000 |
| Apple | Applecare Digital Program Manager | Sunnyvale, CA | 06/14/2025 | $115,100 |
| Samsung Research America | Program Manager, Digital Health Research | Mountain View, CA | 06/13/2025 | $141,600 |
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