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The average salary for a Director of International Marketing is approximately $95,961 per year, translating to about $46 per hour. This role is pivotal in shaping marketing strategies that resonate in diverse global markets. Factors influencing salary include experience, industry, and geographic location.
Entry-level directors can expect lower salaries, typically starting around $70,000, while those with over ten years of experience may earn upwards of $120,000.
Directors in states like California and New York tend to receive higher compensation due to the cost of living and demand for skilled professionals. Additionally, cities such as San Francisco and New York City offer premium salaries, reflecting the competitive nature of the market.
As the demand for global marketing strategies grows, so does the need for experienced directors. Companies across various sectors, including technology, finance, and consumer goods, are actively seeking talents to lead their international marketing efforts.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director, international marketing | $71,200 | $34.25 |
| Mid-level director, international marketing | $76,100 | $36.58 |
| Senior-level director, international marketing | $173,000 | $83.21 |
The average director, international marketing salary in Rhode Island, New York, and Maryland are the highest in the U.S. The lowest average director, international marketing salary states are Missouri, Montana, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $117,764 | $56.62 |
| 2 | District of Columbia | $117,015 | $56.26 |
| 3 | Washington | $103,205 | $49.62 |
| 4 | West Virginia | $94,272 | $45.32 |
| 5 | Maryland | $117,406 | $56.45 |
| 6 | Rhode Island | $123,143 | $59.20 |
| 7 | Minnesota | $101,314 | $48.71 |
| 8 | Pennsylvania | $101,334 | $48.72 |
| 9 | New Jersey | $111,291 | $53.51 |
| 10 | North Carolina | $97,386 | $46.82 |
| 11 | California | $103,277 | $49.65 |
| 12 | New Hampshire | $91,960 | $44.21 |
| 13 | Illinois | $103,595 | $49.81 |
| 14 | Maine | $88,492 | $42.54 |
| 15 | South Carolina | $99,695 | $47.93 |
| 16 | Massachusetts | $99,789 | $47.98 |
| 17 | Oregon | $94,133 | $45.26 |
| 18 | Connecticut | $92,039 | $44.25 |
| 19 | Delaware | $101,786 | $48.94 |
| 20 | Mississippi | $82,226 | $39.53 |
| 21 | Wisconsin | $87,858 | $42.24 |
| 22 | North Dakota | $83,061 | $39.93 |
| 23 | Louisiana | $80,924 | $38.91 |
| 24 | Michigan | $86,290 | $41.49 |
| 25 | Texas | $84,145 | $40.45 |
| 26 | Vermont | $88,701 | $42.64 |
| 27 | Nevada | $84,279 | $40.52 |
| 28 | Virginia | $86,305 | $41.49 |
| 29 | Hawaii | $90,642 | $43.58 |
| 30 | Colorado | $84,654 | $40.70 |
| 31 | Ohio | $81,887 | $39.37 |
| 32 | Arkansas | $78,341 | $37.66 |
| 33 | South Dakota | $72,130 | $34.68 |
| 34 | Iowa | $82,318 | $39.58 |
| 35 | New Mexico | $82,350 | $39.59 |
| 36 | Alabama | $73,824 | $35.49 |
| 37 | Florida | $81,638 | $39.25 |
| 38 | Nebraska | $78,453 | $37.72 |
| 39 | Arizona | $81,101 | $38.99 |
| 40 | Tennessee | $78,728 | $37.85 |
| 41 | Georgia | $77,817 | $37.41 |
| 42 | Utah | $69,108 | $33.23 |
| 43 | Oklahoma | $68,024 | $32.70 |
| 44 | Kentucky | $76,117 | $36.59 |
| 45 | Indiana | $77,833 | $37.42 |
| 46 | Idaho | $79,734 | $38.33 |
| 47 | Wyoming | $66,035 | $31.75 |
| 48 | Alaska | $64,912 | $31.21 |
| 49 | Kansas | $66,313 | $31.88 |
| 50 | Missouri | $68,987 | $33.17 |
| 51 | Montana | $68,577 | $32.97 |
The highest-paying cities for directors, international marketing are New York, NY, Washington, DC, and Rockville, MD.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $118,963 | $57.19 |
| 2 | Washington, DC | $118,095 | $56.78 |
| 3 | Rockville, MD | $118,065 | $56.76 |
| 4 | Elizabeth, NJ | $112,043 | $53.87 |
| 5 | San Francisco, CA | $107,512 | $51.69 |
| 6 | Chicago, IL | $105,381 | $50.66 |
| 7 | Richfield, MN | $102,271 | $49.17 |
| 8 | Morrisville, NC | $99,370 | $47.77 |
| 9 | Pittsburgh, PA | $97,190 | $46.73 |
| 10 | Manchester, NH | $92,064 | $44.26 |
| 11 | Virginia Beach, VA | $87,086 | $41.87 |
| 12 | San Antonio, TX | $85,660 | $41.18 |
| 13 | Denver, CO | $84,635 | $40.69 |
| 14 | Las Vegas, NV | $84,210 | $40.49 |
| 15 | Fort Lauderdale, FL | $82,525 | $39.68 |
| 16 | Knoxville, TN | $82,246 | $39.54 |
| 17 | Albuquerque, NM | $81,900 | $39.38 |
| 18 | Baton Rouge, LA | $81,561 | $39.21 |
| 19 | Phoenix, AZ | $81,110 | $39.00 |
| 20 | Indianapolis, IN | $77,475 | $37.25 |
A director, international marketing's salary ranges from $59,000 a year at the 10th percentile to $155,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $155,000 | $12,917 | $75 |
| 75th Percentile | $123,000 | $10,250 | $59 |
| Average | $95,961 | $7,997 | $46 |
| 25th Percentile | $74,000 | $6,167 | $36 |
| 10th Percentile | $59,000 | $4,917 | $28 |
The highest paying types of directors, international marketing are marketing vice president, senior director of marketing, and global director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Global Director | $157,749 | $13,146 | $75.84 | 81,120 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Group Director | $149,193 | $12,433 | $71.73 | 89,420 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
Top companies hiring directors, international marketing now:
Director, international marketing salaries at Baker McKenzie and OPI are the highest-paying according to our most recent salary estimates. In addition, the average director, international marketing salary at companies like Meta and AlixPartners are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Baker McKenzie | $205,956 | $99.02 |
| 2 | OPI | $176,583 | $84.90 |
| 3 | Meta | $159,118 | $76.50 |
| 4 | AlixPartners | $151,596 | $72.88 |
| 5 | Starz | $143,798 | $69.13 |
| 6 | ViacomCBS | $136,262 | $65.51 |
| 7 | West Gate Bank | $123,216 | $59.24 |
| 8 | Pwc | $118,055 | $56.76 |
| 9 | Edwards Lifesciences | $117,364 | $56.42 |
| 10 | Prudential Bank | $110,418 | $53.09 |
| 11 | Fortune International Group | $106,119 | $51.02 |
| 12 | Kforce | $105,927 | $50.93 |
| 13 | Fig | $105,166 | $50.56 |
| 14 | Keyes Realty | $104,682 | $50.33 |
| 15 | Tableau | $102,067 | $49.07 |
| 16 | Southern New Hampshire University | $97,861 | $47.05 |
| 17 | Tyson Foods | $95,879 | $46.10 |
| 18 | ITW | $94,585 | $45.47 |
| 19 | EisnerAmper | $93,753 | $45.07 |
| 20 | Roblox | $92,940 | $44.68 |
The average director, international marketing salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $105,594 | $50.77 |
| 2 | Media | $96,655 | $46.47 |
| 3 | Professional | $91,817 | $44.14 |
| 4 | Real Estate | $87,352 | $42.00 |
| 5 | Construction | $84,327 | $40.54 |
| 6 | Transportation | $84,325 | $40.54 |
| 7 | Hospitality | $67,029 | $32.23 |
| 8 | Retail | $65,984 | $31.72 |
The average director, international marketing salary has risen by $17,657 over the last ten years. In 2014, the average director, international marketing earned $78,304 annually, but today, they earn $95,961 a year. That works out to a 8% change in pay for directors, international marketing over the last decade.
Compare director, international marketing salaries for cities or states with the national average over time.
Compare director, international marketing salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,000 | $46.14 | +3.7% |
| 2024 | $92,400 | $44.41 | +1.9% |
| 2023 | $90,600 | $43.58 | +1.5% |
| 2022 | $89,300 | $42.91 | +0.8% |
| 2021 | $88,500 | $42.57 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Parts Town | Director, International Customer Partnership (Latm) | Addison, IL | 06/29/2025 | $94,050 |
| Alvarez & Marsal | Director, International Tax | Houston, TX | 06/28/2025 | $130,000 |
| Ocean Casino Resort | Director International Marketing | Atlantic City, NJ | 06/25/2025 | $61,500 |
| Abbvie | Associate Director, International Marketing, Neuroscience Parkinson's | Mettawa, IL | 06/10/2025 | $137,500 |
| ADP | Director International Treasury | Roseland, NJ | 06/02/2025 | $94,700 |
| Skagit Valley College | Director of International Programs | Mount Vernon, WA | 05/29/2025 | $85,000 |
| Ninjatrader | Director of International Growth | Chicago, IL | 05/26/2025 | $140,000 |
| Tubi | Director, B2B Marketing International | New York, NY | 05/18/2025 | $153,000 |
| Transunion | Director of International Product Marketing | Reston, VA | 05/16/2025 | $150,100 |
| Transunion | Director of International Product Marketing | Boca Raton, FL | 05/16/2025 | $150,100 |
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