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Director, marketing & product development salary
Average director, marketing & product development salary
$128,950
Understanding the Salary Landscape for Directors of Marketing & Product Development
The average salary for a Director of Marketing & Product Development is approximately $128,950 annually, translating to around $62 per hour. Factors influencing this salary include geographic location, years of experience, and the specific industry.
In terms of experience, entry-level directors might earn less, while those with over ten years in the field can command significantly higher salaries. For instance, in states like California and New York, salaries can reach upwards of $150,000 due to the higher cost of living and demand for skilled professionals.
Additionally, directors working in major metropolitan areas often enjoy higher compensation. Cities such as San Francisco and New York City frequently offer the best salaries, reflecting the competitive nature of the market.
Understanding these factors can help aspiring directors position themselves effectively in their careers. By focusing on skill development and seeking opportunities in high-paying regions, candidates can enhance their earning potential in this rewarding field.
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Where can a Director, Marketing & Product Development earn more?
Director, marketing & product development salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director, marketing & product development | $95,700 | $46.02 |
| Mid-level director, marketing & product development | $102,000 | $49.15 |
| Senior-level director, marketing & product development | $233,000 | $111.82 |
Average director, marketing & product development salary by state
The highest-paying states for directors, marketing & product development are California, Rhode Island, and Oregon. The lowest average director, marketing & product development salary states are Wisconsin, South Dakota, and Montana.
- State view
- County view
Highest paying states for directors, marketing & product development
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Arizona | $133,011 | $63.95 |
| 2 | South Carolina | $130,350 | $62.67 |
| 3 | Pennsylvania | $127,949 | $61.51 |
| 4 | Texas | $138,433 | $66.55 |
| 5 | California | $155,494 | $74.76 |
| 6 | Rhode Island | $148,976 | $71.62 |
| 7 | Oregon | $141,105 | $67.84 |
| 8 | West Virginia | $119,014 | $57.22 |
| 9 | Florida | $124,642 | $59.92 |
| 10 | Utah | $123,713 | $59.48 |
| 11 | Washington | $133,405 | $64.14 |
| 12 | Connecticut | $130,565 | $62.77 |
| 13 | Georgia | $117,486 | $56.48 |
| 14 | Nevada | $117,220 | $56.36 |
| 15 | Iowa | $122,136 | $58.72 |
| 16 | Maryland | $132,371 | $63.64 |
| 17 | North Dakota | $110,681 | $53.21 |
| 18 | Virginia | $122,464 | $58.88 |
| 19 | North Carolina | $122,241 | $58.77 |
| 20 | New Jersey | $129,188 | $62.11 |
| 21 | New Mexico | $113,155 | $54.40 |
| 22 | Arkansas | $108,234 | $52.04 |
| 23 | New Hampshire | $110,139 | $52.95 |
| 24 | Massachusetts | $124,300 | $59.76 |
| 25 | Delaware | $123,317 | $59.29 |
| 26 | Maine | $108,660 | $52.24 |
| 27 | New York | $126,200 | $60.67 |
| 28 | Alaska | $112,685 | $54.18 |
| 29 | Nebraska | $109,852 | $52.81 |
| 30 | Hawaii | $128,206 | $61.64 |
| 31 | Tennessee | $106,749 | $51.32 |
| 32 | Michigan | $107,984 | $51.92 |
| 33 | Louisiana | $106,136 | $51.03 |
| 34 | Mississippi | $110,112 | $52.94 |
| 35 | Idaho | $114,906 | $55.24 |
| 36 | Alabama | $105,435 | $50.69 |
| 37 | Ohio | $105,742 | $50.84 |
| 38 | Illinois | $115,522 | $55.54 |
| 39 | Colorado | $109,653 | $52.72 |
| 40 | South Dakota | $99,194 | $47.69 |
| 41 | Missouri | $108,235 | $52.04 |
| 42 | District of Columbia | $112,295 | $53.99 |
| 43 | Wisconsin | $100,172 | $48.16 |
| 44 | Kentucky | $100,580 | $48.36 |
| 45 | Indiana | $101,012 | $48.56 |
| 46 | Vermont | $107,593 | $51.73 |
| 47 | Wyoming | $97,802 | $47.02 |
| 48 | Oklahoma | $96,538 | $46.41 |
| 49 | Kansas | $94,433 | $45.40 |
| 50 | Montana | $99,091 | $47.64 |
| 51 | Minnesota | $103,659 | $49.84 |
Highest paying cities for directors, marketing & product development
The highest-paying cities for directors, marketing & product development are Southlake, TX, Westlake, TX, and Englewood Cliffs, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Southlake, TX | $137,784 | $66.24 |
| 2 | Westlake, TX | $137,773 | $66.24 |
| 3 | Englewood Cliffs, NJ | $129,548 | $62.28 |
| 4 | New York, NY | $126,417 | $60.78 |
| 5 | Boston, MA | $124,327 | $59.77 |
| 6 | Washington, DC | $112,322 | $54.00 |
| 7 | Grand Rapids, MI | $106,896 | $51.39 |
Director, marketing & product development salary details
A director, marketing & product development's salary ranges from $92,000 a year at the 10th percentile to $180,000 at the 90th percentile.
What is a director, marketing & product development's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $180,000 | $15,000 | $87 |
| 75th Percentile | $153,000 | $12,750 | $74 |
| Average | $128,950 | $10,746 | $62 |
| 25th Percentile | $108,000 | $9,000 | $52 |
| 10th Percentile | $92,000 | $7,667 | $44 |
Highest paying director, marketing & product development jobs
The highest paying types of directors, marketing & product development are vice president product development, senior director of marketing, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Management Director | $156,724 | $13,060 | $75.35 | 170,460 |
| Product Manager | $111,729 | $9,311 | $53.72 | 125,678 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Business Development Director | $117,784 | $9,815 | $56.63 | 153,601 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Top companies hiring directors, marketing & product development now:
Which companies pay directors, marketing & product development the most?
Director, marketing & product development salaries at MakerBot and Sabre are the highest-paying according to our most recent salary estimates. In addition, the average director, marketing & product development salary at companies like UFP Industries and Accion are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | MakerBot | $134,423 | $64.63 |
| 2 | Sabre | $127,313 | $61.21 |
| 3 | UFP Industries | $113,471 | $54.55 |
| 4 | Accion | $104,172 | $50.08 |
| 5 | Fidelity Holding | $99,953 | $48.05 |
Wage gap by gender, race and education
Director, Marketing & Product Development salary by industry
The average director, marketing & product development salary varies across industries:
- The average director, marketing & product development salary in the media industry is $133,480, the highest of any industry.
- The average director, marketing & product development salary in the finance industry is $131,966.
- Directors, marketing & product development in the hospitality industry earn an average salary of $121,440, the lowest of any industry.
Highest paying industries for directors, marketing & product development
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $133,480 | $64.17 |
| 2 | Retail | $131,966 | $63.45 |
| 3 | Technology | $130,001 | $62.50 |
| 4 | Manufacturing | $125,127 | $60.16 |
| 5 | Hospitality | $121,440 | $58.38 |
High paying director, marketing & product development jobs
Director, marketing & product development salary trends
The average director, marketing & product development salary has risen by $23,728 over the last ten years. In 2014, the average director, marketing & product development earned $105,222 annually, but today, they earn $128,950 a year. That works out to a 8% change in pay for directors, marketing & product development over the last decade.
Compare director, marketing & product development salaries for cities or states with the national average over time.
Average director, marketing & product development salary over time
Compare director, marketing & product development salaries for individual cities or states with the national average.
Director, marketing & product development salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $129,000 | $61.99 | +3.7% |
| 2024 | $124,000 | $59.68 | +1.9% |
| 2023 | $122,000 | $58.56 | +1.5% |
| 2022 | $120,000 | $57.66 | +0.8% |
| 2021 | $119,000 | $57.20 | +1.9% |
Recently added director, marketing & product development salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Mat Holdings | Director-Product Development and Marketing | Long Grove, IL | 06/10/2025 | $146,500 |
| Meta | Product Marketing Director, Developer | New York, NY | 03/11/2025 | $232,000 |
| Meta | Product Marketing Director, Developer | Los Angeles, CA | 03/11/2025 | $232,000 |
| Penske Media | PMC: Associate Director-Product Development, Audience Marketing | New York, NY | 10/24/2024 | $110,000 |
| Providence Metallizing | PMC: Associate Director-Product Development, Audience Marketing | New York, NY | 10/12/2024 | $110,000 |
| Providence Metallizing | PMC: Associate Director-Product Development, Audience Marketing | Ione, CA | 10/12/2024 | $110,000 |
| Penske Media | PMC: Associate Director-Product Development, Audience Marketing | Los Angeles, CA | 10/10/2024 | $110,000 |
| Oracle | Product Marketing Director, Application Development On OCI | Atlanta, GA | 11/16/2023 | $98,900 |
| Oracle | Product Marketing Director, Application Development On OCI | Denver, CO | 11/16/2023 | $98,900 |
| Oracle | Product Marketing Director, Application Development On OCI | Phoenix, AZ | 11/16/2023 | $98,900 |
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