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Director, marketing & promotions salary
Average director, marketing & promotions salary
$73,976
Understanding the Salary Landscape for Directors of Marketing & Promotions
The average salary for a Director of Marketing & Promotions is approximately $73,976 annually. This figure can vary based on several factors, including experience, education, and geographic location. For instance, professionals with extensive experience or those working in high-demand cities may see significantly higher salaries.
In addition, the salary can differ by state, with certain regions offering competitive pay rates. States such as California and New York often provide some of the highest salaries in this field. Furthermore, positions in larger companies or those with a significant market presence may offer enhanced compensation packages, including bonuses and benefits.
To maximize earning potential, aspiring directors should consider gaining experience in diverse marketing roles and pursuing advanced education, such as an MBA with a focus on marketing. Networking within industry circles can also provide valuable insights into job openings and salary negotiations. Explore local job boards and resources like Zippia to stay informed about the latest opportunities in the marketing and promotions sector.
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Where can a Director, Marketing & Promotions earn more?
Director, marketing & promotions salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director, marketing & promotions | $54,900 | $26.40 |
| Mid-level director, marketing & promotions | $58,700 | $28.20 |
| Senior-level director, marketing & promotions | $133,000 | $64.15 |
Average director, marketing & promotions salary by state
The highest-paying states for directors, marketing & promotions are Rhode Island, Connecticut, and California. The lowest average director, marketing & promotions salary states are South Dakota, Kansas, and Oklahoma.
- State view
- County view
Highest paying states for directors, marketing & promotions
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $93,173 | $44.79 |
| 2 | Rhode Island | $94,211 | $45.29 |
| 3 | New York | $88,655 | $42.62 |
| 4 | California | $90,695 | $43.60 |
| 5 | Massachusetts | $89,778 | $43.16 |
| 6 | Virginia | $86,442 | $41.56 |
| 7 | Texas | $77,376 | $37.20 |
| 8 | New Jersey | $79,044 | $38.00 |
| 9 | District of Columbia | $80,952 | $38.92 |
| 10 | New Hampshire | $73,937 | $35.55 |
| 11 | Oregon | $73,843 | $35.50 |
| 12 | Illinois | $78,408 | $37.70 |
| 13 | Tennessee | $75,521 | $36.31 |
| 14 | North Dakota | $73,849 | $35.50 |
| 15 | Arkansas | $63,602 | $30.58 |
| 16 | Maine | $68,159 | $32.77 |
| 17 | Mississippi | $63,481 | $30.52 |
| 18 | Pennsylvania | $66,838 | $32.13 |
| 19 | Washington | $71,470 | $34.36 |
| 20 | Maryland | $75,207 | $36.16 |
| 21 | North Carolina | $65,503 | $31.49 |
| 22 | Nevada | $69,052 | $33.20 |
| 23 | Georgia | $68,814 | $33.08 |
| 24 | West Virginia | $70,757 | $34.02 |
| 25 | Indiana | $72,459 | $34.84 |
| 26 | Minnesota | $64,554 | $31.04 |
| 27 | Vermont | $67,411 | $32.41 |
| 28 | Florida | $67,699 | $32.55 |
| 29 | Idaho | $68,643 | $33.00 |
| 30 | Michigan | $67,196 | $32.31 |
| 31 | Utah | $62,567 | $30.08 |
| 32 | Delaware | $67,778 | $32.59 |
| 33 | Louisiana | $58,843 | $28.29 |
| 34 | Iowa | $57,986 | $27.88 |
| 35 | South Dakota | $55,891 | $26.87 |
| 36 | Alabama | $57,455 | $27.62 |
| 37 | Wyoming | $57,239 | $27.52 |
| 38 | Ohio | $61,130 | $29.39 |
| 39 | Colorado | $63,212 | $30.39 |
| 40 | Hawaii | $53,181 | $25.57 |
| 41 | Oklahoma | $55,517 | $26.69 |
| 42 | New Mexico | $61,891 | $29.76 |
| 43 | Arizona | $60,524 | $29.10 |
| 44 | Kentucky | $58,254 | $28.01 |
| 45 | Wisconsin | $58,672 | $28.21 |
| 46 | Montana | $58,976 | $28.35 |
| 47 | South Carolina | $58,147 | $27.96 |
| 48 | Nebraska | $54,545 | $26.22 |
| 49 | Kansas | $55,521 | $26.69 |
| 50 | Alaska | $53,148 | $25.55 |
| 51 | Missouri | $56,510 | $27.17 |
Highest paying cities for directors, marketing & promotions
The highest-paying cities for directors, marketing & promotions are Santa Monica, CA, New York, NY, and Chicago, IL.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Santa Monica, CA | $89,451 | $43.01 |
| 2 | New York, NY | $88,858 | $42.72 |
| 3 | Chicago, IL | $78,782 | $37.88 |
| 4 | Houston, TX | $78,302 | $37.65 |
| 5 | Tampa, FL | $68,057 | $32.72 |
| 6 | Pocatello, ID | $65,788 | $31.63 |
| 7 | Boulder, CO | $63,187 | $30.38 |
| 8 | Madison, WI | $57,927 | $27.85 |
Director, marketing & promotions salary details
A director, marketing & promotions's salary ranges from $40,000 a year at the 10th percentile to $136,000 at the 90th percentile.
What is a director, marketing & promotions's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $136,000 | $11,333 | $65 |
| 75th Percentile | $101,000 | $8,417 | $49 |
| Average | $73,976 | $6,165 | $36 |
| 25th Percentile | $53,000 | $4,417 | $25 |
| 10th Percentile | $40,000 | $3,333 | $19 |
Highest paying director, marketing & promotions jobs
The highest paying types of directors, marketing & promotions are senior director of marketing, director, product marketing, and head of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Promotion Manager | $76,152 | $6,346 | $36.61 | 8,515 |
| Promotions Director | $90,074 | $7,506 | $43.30 | 8,812 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Top companies hiring directors, marketing & promotions now:
Which companies pay directors, marketing & promotions the most?
Director, marketing & promotions salaries at iHeartMedia and Univision Communications are the highest-paying according to our most recent salary estimates. In addition, the average director, marketing & promotions salary at companies like Hoffmann-LA Roche Inc and E & S Inc are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | iHeartMedia | $115,876 | $55.71 |
| 2 | Univision Communications | $111,718 | $53.71 |
| 3 | Hoffmann-LA Roche Inc | $110,429 | $53.09 |
| 4 | E & S Inc | $80,173 | $38.54 |
| 5 | University of Colorado Boulder | $66,773 | $32.10 |
| 6 | University of Houston | $60,468 | $29.07 |
| 7 | Idaho State University | $58,889 | $28.31 |
| 8 | University of Wisconsin System | $58,265 | $28.01 |
| 9 | Constellation Brands | $27,505 | $13.22 |
Wage gap by gender, race and education
Director, marketing & promotions salary trends
The average director, marketing & promotions salary has risen by $13,612 over the last ten years. In 2014, the average director, marketing & promotions earned $60,364 annually, but today, they earn $73,976 a year. That works out to a 8% change in pay for directors, marketing & promotions over the last decade.
Compare director, marketing & promotions salaries for cities or states with the national average over time.
Average director, marketing & promotions salary over time
Compare director, marketing & promotions salaries for individual cities or states with the national average.
Director, marketing & promotions salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $74,000 | $35.57 | +3.7% |
| 2024 | $71,200 | $34.23 | +1.9% |
| 2023 | $69,900 | $33.59 | +1.5% |
| 2022 | $68,800 | $33.08 | +0.8% |
| 2021 | $68,300 | $32.82 | +1.9% |
Recently added director, marketing & promotions salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Balance of Nature | Custmer Promotion and Marketing Director | Saint George, UT | 06/29/2025 | $50,000 |
| VCU | Assistant Director for Marketing & Promotions | Richmond, VA | 05/10/2025 | $45,000 |
| Virginia Commonwealth University | Assistant Director for Marketing & Promotions | Richmond, VA | 05/09/2025 | $45,000 |
| Naval Academy Athletic Association | Assistant Director of Marketing & Promotions | Annapolis, MD | 04/30/2025 | $44,000 |
| Audacy, Inc. | LAS Vegas Promotions and Marketing Director | Las Vegas, NV | 04/23/2025 | $65,000 |
| Lotus Communications Corp | Social Marketing and Promotions Director | Los Angeles, CA | 03/06/2025 | $45,000 |
| Virginia Commonwealth University | Assistant Director for Marketing & Promotions | Richmond, VA | 11/23/2024 | $45,000 |
| Effie Worldwide, Inc. | Assistant Director for Marketing & Promotions | Richmond, VA | 10/24/2024 | $45,000 |
| State of Illinois | Executive I-Marketing, Promotion and Grants | Springfield, IL | 10/09/2024 | $68,436 |
| University of San Diego | Assistant Director of Athletics for Marketing and Promotion | San Diego, CA | 10/03/2024 | $66,560 |
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