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Director of consumer marketing salary
Average director of consumer marketing salary
$135,924
Understanding the Director of Consumer Marketing Salary
The average salary for a Director of Consumer Marketing stands at $135,924 annually, with variations based on experience and location. Entry-level positions might start around $80,000, while seasoned professionals can earn significantly more. For instance, directors in high-demand states like California and New York report higher average salaries.
Experience plays a crucial role; those with over 10 years in the industry typically earn upwards of $150,000. Additionally, roles in larger companies or specific industries, such as technology or healthcare, often offer more competitive salaries.
It's essential to keep in mind that salary estimates can differ across various sources. According to recent data from reputable job boards and surveys, these figures reflect current market trends and can assist potential candidates in evaluating their career paths.
To maximize earning potential, consider enhancing your skill set through certifications or advanced degrees. Networking within the industry can also open doors to higher-paying opportunities. By understanding the salary landscape, you can navigate your career effectively and aim for roles that align with your financial goals.
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Where can a Director Of Consumer Marketing earn more?
Director of consumer marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of consumer marketing | $101,000 | $48.51 |
| Mid-level director of consumer marketing | $108,000 | $51.81 |
| Senior-level director of consumer marketing | $245,000 | $117.87 |
Director of consumer marketing salary estimates from across the web
Average director of consumer marketing salary by state
The average director of consumer marketing salary in Washington, Massachusetts, and Oregon are the highest in the U.S. The lowest average director of consumer marketing salary states are Indiana, Georgia, and Alabama.
- State view
- County view
Highest paying states for directors of consumer marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $155,390 | $74.71 |
| 2 | Massachusetts | $158,547 | $76.22 |
| 3 | North Carolina | $148,603 | $71.44 |
| 4 | Arkansas | $133,661 | $64.26 |
| 5 | Connecticut | $144,953 | $69.69 |
| 6 | North Dakota | $148,488 | $71.39 |
| 7 | Washington | $159,406 | $76.64 |
| 8 | Rhode Island | $133,277 | $64.08 |
| 9 | New York | $139,045 | $66.85 |
| 10 | California | $144,484 | $69.46 |
| 11 | Florida | $136,232 | $65.50 |
| 12 | New Hampshire | $126,881 | $61.00 |
| 13 | South Carolina | $140,355 | $67.48 |
| 14 | Iowa | $121,588 | $58.46 |
| 15 | Alaska | $133,824 | $64.34 |
| 16 | Arizona | $132,767 | $63.83 |
| 17 | District of Columbia | $133,679 | $64.27 |
| 18 | Texas | $124,182 | $59.70 |
| 19 | Mississippi | $118,946 | $57.19 |
| 20 | Michigan | $130,156 | $62.58 |
| 21 | Nevada | $125,659 | $60.41 |
| 22 | Illinois | $128,138 | $61.60 |
| 23 | West Virginia | $128,387 | $61.72 |
| 24 | Pennsylvania | $119,018 | $57.22 |
| 25 | Idaho | $126,791 | $60.96 |
| 26 | Hawaii | $128,941 | $61.99 |
| 27 | Maryland | $131,131 | $63.04 |
| 28 | Maine | $119,097 | $57.26 |
| 29 | South Dakota | $111,087 | $53.41 |
| 30 | Missouri | $123,004 | $59.14 |
| 31 | New Jersey | $121,101 | $58.22 |
| 32 | Virginia | $120,754 | $58.05 |
| 33 | Utah | $118,952 | $57.19 |
| 34 | Wyoming | $111,689 | $53.70 |
| 35 | New Mexico | $119,722 | $57.56 |
| 36 | Minnesota | $116,326 | $55.93 |
| 37 | Louisiana | $110,532 | $53.14 |
| 38 | Colorado | $119,460 | $57.43 |
| 39 | Vermont | $118,552 | $57.00 |
| 40 | Tennessee | $112,530 | $54.10 |
| 41 | Alabama | $107,501 | $51.68 |
| 42 | Ohio | $111,876 | $53.79 |
| 43 | Oklahoma | $106,412 | $51.16 |
| 44 | Montana | $115,767 | $55.66 |
| 45 | Wisconsin | $111,891 | $53.79 |
| 46 | Kentucky | $110,252 | $53.01 |
| 47 | Georgia | $107,731 | $51.79 |
| 48 | Delaware | $115,786 | $55.67 |
| 49 | Indiana | $109,676 | $52.73 |
| 50 | Nebraska | $104,380 | $50.18 |
| 51 | Kansas | $105,957 | $50.94 |
Highest paying cities for directors of consumer marketing
The highest-paying cities for directors of consumer marketing are Bellevue, WA, Boston, MA, and Beaverton, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Bellevue, WA | $160,943 | $77.38 |
| 2 | Boston, MA | $159,819 | $76.84 |
| 3 | Beaverton, OR | $156,205 | $75.10 |
| 4 | San Francisco, CA | $149,809 | $72.02 |
| 5 | Hartford, CT | $145,832 | $70.11 |
| 6 | Harrison, NY | $139,657 | $67.14 |
| 7 | Washington, DC | $133,761 | $64.31 |
| 8 | Baltimore, MD | $131,313 | $63.13 |
| 9 | Highland Park, IL | $129,195 | $62.11 |
| 10 | San Antonio, TX | $125,429 | $60.30 |
| 11 | Newark, NJ | $121,483 | $58.41 |
| 12 | Denver, CO | $119,445 | $57.43 |
| 13 | Philadelphia, PA | $119,274 | $57.34 |
| 14 | Minneapolis, MN | $116,346 | $55.94 |
| 15 | Madison, WI | $111,292 | $53.51 |
| 16 | Cincinnati, OH | $109,766 | $52.77 |
| 17 | Indianapolis, IN | $109,237 | $52.52 |
| 18 | Atlanta, GA | $107,617 | $51.74 |
| 19 | Guaynabo, PR | $99,614 | $47.89 |
Director of consumer marketing salary details
A director of consumer marketing's salary ranges from $98,000 a year at the 10th percentile to $187,000 at the 90th percentile.
What is a director of consumer marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $187,000 | $15,583 | $90 |
| 75th Percentile | $161,000 | $13,417 | $77 |
| Average | $135,924 | $11,327 | $65 |
| 25th Percentile | $114,000 | $9,500 | $55 |
| 10th Percentile | $98,000 | $8,167 | $47 |
Highest paying director of consumer marketing jobs
The highest paying types of directors of consumer marketing are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Account Director | $114,728 | $9,561 | $55.16 | 132,260 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Top companies hiring directors of consumer marketing now:
Which companies pay directors of consumer marketing the most?
Director of consumer marketing salaries at The Knot and Meta are the highest-paying according to our most recent salary estimates. In addition, the average director of consumer marketing salary at companies like Nike and Condé Nast are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | The Knot | $167,012 | $80.29 |
| 2 | Meta | $162,832 | $78.28 |
| 3 | Nike | $157,790 | $75.86 |
| 4 | Condé Nast | $157,227 | $75.59 |
| 5 | First Republic Bank | $145,652 | $70.03 |
| 6 | Horizon Pharma USA, Inc. | $143,936 | $69.20 |
| 7 | Sanofi US | $143,640 | $69.06 |
| 8 | Petco Holdings, Inc. | $141,752 | $68.15 |
| 9 | Louis Vuitton | $141,456 | $68.01 |
| 10 | Allergan plc | $140,950 | $67.76 |
| 11 | Snap | $139,748 | $67.19 |
| 12 | Merck | $137,455 | $66.08 |
| 13 | Robert Half | $137,066 | $65.90 |
| 14 | BCG Digital Ventures | $136,988 | $65.86 |
| 15 | R.J. Reynolds | $135,490 | $65.14 |
| 16 | Grifols | $135,356 | $65.08 |
| 17 | Cross River | $135,213 | $65.01 |
| 18 | Gilead Sciences | $134,474 | $64.65 |
| 19 | Major League Soccer | $134,318 | $64.58 |
| 20 | Potbelly | $134,159 | $64.50 |
Wage gap by gender, race and education
Director Of Consumer Marketing salary by industry
The average director of consumer marketing salary varies across industries:
- The average director of consumer marketing salary in the media industry is $149,718, the highest of any industry.
- The average director of consumer marketing salary in the finance industry is $136,067.
- Directors of consumer marketing in the manufacturing industry earn an average salary of $124,851, the lowest of any industry.
Highest paying industries for directors of consumer marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $149,718 | $71.98 |
| 2 | Telecommunication | $136,067 | $65.42 |
| 3 | Retail | $133,048 | $63.97 |
| 4 | Manufacturing | $124,851 | $60.02 |
High paying director of consumer marketing jobs
Director of consumer marketing salary trends
The average director of consumer marketing salary has risen by $25,010 over the last ten years. In 2014, the average director of consumer marketing earned $110,914 annually, but today, they earn $135,924 a year. That works out to a 8% change in pay for directors of consumer marketing over the last decade.
Compare director of consumer marketing salaries for cities or states with the national average over time.
Average director of consumer marketing salary over time
Compare director of consumer marketing salaries for individual cities or states with the national average.
Director of consumer marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $136,000 | $65.35 | +3.7% |
| 2024 | $131,000 | $62.90 | +1.9% |
| 2023 | $128,000 | $61.73 | +1.5% |
| 2022 | $126,000 | $60.78 | +0.8% |
| 2021 | $125,000 | $60.30 | +1.9% |
Recently added director of consumer marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Gannett Co. Inc. | Consumer Marketing Strategy Director-The Tennessean | Nashville, TN | 06/26/2025 | $95,000 |
| Unitedhealth Group Inc. | Consumer Experience Director-Remote | Washington, DC | 06/21/2025 | $124,500 |
| Novo Nordisk | Director-Consumer Marketing | Downe, NJ | 06/19/2025 | $181,670 |
| Quest Diagnostics Incorporated | Director Consumer Marketing CRM | Secaucus, NJ | 06/18/2025 | $160,000 |
| Pfizer | Velsipity Consumer Marketing Director | New York, NY | 06/17/2025 | $156,600 |
| Localiq | Consumer Marketing Strategy Director | Milwaukee, WI | 06/17/2025 | $115,000 |
| Wecu | Director, Consumer Lending Production | Bellingham, WA | 06/16/2025 | $121,416 |
| Hackensack Meridian Health | Director Consumer/Patient Access | Edison, NJ | 06/14/2025 | $180,918 |
| Empower Retirement | Marketing Director, Consumer-Directed Health | Lane, KS | 06/13/2025 | $123,000 |
| Porter Design & Hospitality | Consumer Marketing Director | Seattle, WA | 06/10/2025 | $110,000 |
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