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Director of digital strategy salary
Average director of digital strategy salary
$122,877
Understanding the Role of a Director of Digital Strategy
A Director of Digital Strategy is responsible for leading a company's digital marketing initiatives. This includes developing online marketing strategies, overseeing campaigns, and analyzing performance metrics to drive engagement and conversion. With the increasing reliance on digital platforms, the demand for this role continues to grow.
Average Salary Insights
As of October 2025, the average salary for a Director of Digital Strategy stands at $122,877 annually, translating to approximately $59 per hour. Salary can vary based on experience, location, and industry.
Salary Variances by Experience Level
Entry-level positions may start around $90,000, while experienced directors can earn above $150,000. This significant difference underscores the importance of experience and expertise in securing higher pay.
Top Paying States
The highest paying states for directors in this field include California, New York, and Texas. These regions not only offer competitive salaries but also a myriad of job opportunities in diverse sectors.
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Where can a Director Of Digital Strategy earn more?
Director of digital strategy salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of digital strategy | $91,200 | $43.85 |
| Mid-level director of digital strategy | $97,400 | $46.84 |
| Senior-level director of digital strategy | $222,000 | $106.56 |
Director of digital strategy salary estimates from across the web
Average director of digital strategy salary by state
The average director of digital strategy salary in New York, Michigan, and Rhode Island are the highest in the U.S. The lowest average director of digital strategy salary states are Nebraska, Georgia, and South Dakota.
- State view
- County view
Highest paying states for directors of digital strategy
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $136,727 | $65.73 |
| 2 | Rhode Island | $135,735 | $65.26 |
| 3 | New Jersey | $135,682 | $65.23 |
| 4 | California | $132,416 | $63.66 |
| 5 | Connecticut | $130,405 | $62.69 |
| 6 | Utah | $117,733 | $56.60 |
| 7 | West Virginia | $112,825 | $54.24 |
| 8 | North Carolina | $122,902 | $59.09 |
| 9 | Delaware | $123,142 | $59.20 |
| 10 | Illinois | $117,730 | $56.60 |
| 11 | Michigan | $135,932 | $65.35 |
| 12 | Arizona | $117,793 | $56.63 |
| 13 | Massachusetts | $115,786 | $55.67 |
| 14 | Maine | $122,427 | $58.86 |
| 15 | Texas | $112,215 | $53.95 |
| 16 | Washington | $115,398 | $55.48 |
| 17 | District of Columbia | $114,456 | $55.03 |
| 18 | Wisconsin | $112,137 | $53.91 |
| 19 | Florida | $112,185 | $53.94 |
| 20 | Oregon | $108,429 | $52.13 |
| 21 | Kentucky | $109,603 | $52.69 |
| 22 | Pennsylvania | $104,963 | $50.46 |
| 23 | South Carolina | $104,174 | $50.08 |
| 24 | Missouri | $112,699 | $54.18 |
| 25 | Alabama | $102,957 | $49.50 |
| 26 | New Mexico | $111,641 | $53.67 |
| 27 | Virginia | $110,447 | $53.10 |
| 28 | Indiana | $108,709 | $52.26 |
| 29 | New Hampshire | $107,482 | $51.67 |
| 30 | Vermont | $103,693 | $49.85 |
| 31 | Minnesota | $104,964 | $50.46 |
| 32 | Oklahoma | $100,631 | $48.38 |
| 33 | Alaska | $109,644 | $52.71 |
| 34 | Nevada | $105,258 | $50.60 |
| 35 | Louisiana | $100,121 | $48.14 |
| 36 | Maryland | $108,380 | $52.11 |
| 37 | Ohio | $102,941 | $49.49 |
| 38 | Mississippi | $102,763 | $49.41 |
| 39 | South Dakota | $90,315 | $43.42 |
| 40 | Tennessee | $100,192 | $48.17 |
| 41 | North Dakota | $100,717 | $48.42 |
| 42 | Idaho | $97,601 | $46.92 |
| 43 | Iowa | $101,682 | $48.89 |
| 44 | Arkansas | $96,399 | $46.35 |
| 45 | Hawaii | $102,151 | $49.11 |
| 46 | Georgia | $92,479 | $44.46 |
| 47 | Colorado | $97,435 | $46.84 |
| 48 | Nebraska | $93,363 | $44.89 |
| 49 | Montana | $84,929 | $40.83 |
| 50 | Wyoming | $89,435 | $43.00 |
| 51 | Kansas | $89,439 | $43.00 |
Highest paying cities for directors of digital strategy
The highest-paying cities for directors of digital strategy are Belmont, CA, New York, NY, and Hoboken, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Belmont, CA | $138,889 | $66.77 |
| 2 | New York, NY | $137,096 | $65.91 |
| 3 | Hoboken, NJ | $136,072 | $65.42 |
| 4 | Mount Pleasant, MI | $135,026 | $64.92 |
| 5 | Raleigh, NC | $125,035 | $60.11 |
| 6 | Chicago, IL | $118,490 | $56.97 |
| 7 | Phoenix, AZ | $118,037 | $56.75 |
| 8 | Salt Lake City, UT | $116,999 | $56.25 |
| 9 | Seattle, WA | $116,576 | $56.05 |
| 10 | Quincy, MA | $116,010 | $55.77 |
| 11 | Washington, DC | $114,489 | $55.04 |
| 12 | Houston, TX | $113,290 | $54.47 |
| 13 | Milwaukee, WI | $112,738 | $54.20 |
| 14 | Miami, FL | $112,438 | $54.06 |
| 15 | Kansas City, MO | $111,656 | $53.68 |
| 16 | Indianapolis, IN | $108,321 | $52.08 |
| 17 | Hillsboro, OR | $107,959 | $51.90 |
| 18 | Philadelphia, PA | $105,556 | $50.75 |
| 19 | Minnetonka, MN | $104,630 | $50.30 |
| 20 | Columbia, SC | $104,524 | $50.25 |
Director of digital strategy salary details
A director of digital strategy's salary ranges from $86,000 a year at the 10th percentile to $173,000 at the 90th percentile.
What is a director of digital strategy's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $173,000 | $14,417 | $83 |
| 75th Percentile | $147,000 | $12,250 | $71 |
| Average | $122,877 | $10,240 | $59 |
| 25th Percentile | $102,000 | $8,500 | $49 |
| 10th Percentile | $86,000 | $7,167 | $41 |
Highest paying director of digital strategy jobs
The highest paying types of directors of digital strategy are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Planning Director | $131,978 | $10,998 | $63.45 | 51,861 |
Top companies hiring directors of digital strategy now:
Which companies pay directors of digital strategy the most?
Director of digital strategy salaries at Ernst & Young and World Council of Credit Unions are the highest-paying according to our most recent salary estimates. In addition, the average director of digital strategy salary at companies like Nike and TBWA Worldwide are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Ernst & Young | $162,665 | $78.20 |
| 2 | World Council of Credit Unions | $161,757 | $77.77 |
| 3 | Nike | $155,675 | $74.84 |
| 4 | TBWA Worldwide | $152,677 | $73.40 |
| 5 | The Art Institute of Chicago | $150,222 | $72.22 |
| 6 | Exact Sciences | $149,502 | $71.88 |
| 7 | Adobe | $145,835 | $70.11 |
| 8 | RingCentral | $145,818 | $70.10 |
| 9 | VanEck | $144,982 | $69.70 |
| 10 | Epsilon | $144,908 | $69.67 |
| 11 | Carl Zeiss Meditec, Inc. | $144,333 | $69.39 |
| 12 | Hitachi Vantara | $143,508 | $68.99 |
| 13 | Wpp Us Holdings Inc | $142,614 | $68.56 |
| 14 | VitalChek | $141,939 | $68.24 |
| 15 | Amgen | $140,794 | $67.69 |
| 16 | Discovery | $139,548 | $67.09 |
| 17 | Takeda Pharmaceuticals U.S.A., Inc. | $138,595 | $66.63 |
| 18 | Vertex Pharmaceuticals | $138,545 | $66.61 |
| 19 | Nathan Associates Inc. | $137,392 | $66.05 |
| 20 | Genesys | $136,669 | $65.71 |
Wage gap by gender, race and education
Director Of Digital Strategy salary by industry
The average director of digital strategy salary varies across industries:
- The average director of digital strategy salary in the health care industry is $126,597, the highest of any industry.
- The average director of digital strategy salary in the finance industry is $126,024.
- Directors of digital strategy in the government industry earn an average salary of $79,406, the lowest of any industry.
Highest paying industries for directors of digital strategy
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $126,597 | $60.86 |
| 2 | Media | $126,024 | $60.59 |
| 3 | Professional | $120,555 | $57.96 |
| 4 | Education | $111,938 | $53.82 |
| 5 | Non Profits | $110,574 | $53.16 |
| 6 | Government | $79,406 | $38.18 |
High paying director of digital strategy jobs
Director of digital strategy salary trends
The average director of digital strategy salary has risen by $22,610 over the last ten years. In 2014, the average director of digital strategy earned $100,267 annually, but today, they earn $122,877 a year. That works out to a 8% change in pay for directors of digital strategy over the last decade.
Compare director of digital strategy salaries for cities or states with the national average over time.
Average director of digital strategy salary over time
Compare director of digital strategy salaries for individual cities or states with the national average.
Director of digital strategy salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $123,000 | $59.08 | +3.7% |
| 2025 | $118,000 | $56.87 | +1.9% |
| 2024 | $116,000 | $55.80 | +1.5% |
| 2023 | $114,000 | $54.95 | +0.8% |
| 2022 | $113,000 | $54.51 | +1.9% |
Recently added director of digital strategy salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Marketing | Director of Digital Strategy-Social Media-Remote | Los Angeles, CA | 06/29/2025 | $130,000 |
| Get It-Marketing | Director of Digital Strategy-Social Media-Remote | Phoenix, AZ | 06/29/2025 | $130,000 |
| SCU Credit Union | Director, Athletic Digital Strategy | Santa Clara, CA | 06/25/2025 | $91,800 |
| Wal-Mart | Director, Digital Strategy | Sam's Club | Hoboken, NJ | 06/18/2025 | $132,000 |
| FGS Global | Director, Digital and Campaign Strategy | Washington, DC | 06/17/2025 | $120,000 |
| Pace | Senior Director, Digital Strategy | Boone, NC | 06/12/2025 | $100,000 |
| Santa Clara University | Director, Athletic Digital Strategy | Santa Clara, CA | 06/12/2025 | $91,800 |
| 2K | Director of Digital Strategy, Social Media & Content, NBA 2K | Novato, CA | 06/09/2025 | $170,200 |
| Webster Financial Corporation | MD Finance Digital Strategy | Stamford, CT | 06/07/2025 | $170,000 |
| Manulife | Director, Digital Experience Product Strategy-Global Institutional | Boston, MA | 05/31/2025 | $105,750 |
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