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The average salary for a Director of Market Analysis stands at approximately $128,913 per year, translating to about $62 per hour. This role typically requires a strong analytical background and significant experience in market research. Salaries can vary widely based on factors such as location, industry, and years of experience.
In states like California and New York, salaries tend to be higher due to the cost of living and demand for skilled professionals. For instance, directors with more than ten years of experience can expect to earn significantly more than those just starting out. Geographic factors play a crucial role in salary determination, with metropolitan areas generally offering better compensation packages.
These cities often feature a concentration of industries that require market analysis expertise, creating a competitive job market and higher salary potential.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of market analysis | $95,700 | $46.01 |
| Mid-level director of market analysis | $102,000 | $49.14 |
| Senior-level director of market analysis | $233,000 | $111.79 |
The average director of market analysis salary in Massachusetts, Rhode Island, and New Jersey are the highest in the U.S. The lowest average director of market analysis salary states are Colorado, Nebraska, and Montana.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Massachusetts | $167,132 | $80.35 |
| 2 | Rhode Island | $161,724 | $77.75 |
| 3 | New Jersey | $156,356 | $75.17 |
| 4 | Connecticut | $155,111 | $74.57 |
| 5 | Virginia | $154,651 | $74.35 |
| 6 | New York | $144,751 | $69.59 |
| 7 | West Virginia | $128,442 | $61.75 |
| 8 | Delaware | $144,186 | $69.32 |
| 9 | Pennsylvania | $137,199 | $65.96 |
| 10 | California | $142,385 | $68.45 |
| 11 | Vermont | $133,816 | $64.33 |
| 12 | Maine | $153,405 | $73.75 |
| 13 | Michigan | $147,535 | $70.93 |
| 14 | North Carolina | $135,120 | $64.96 |
| 15 | Illinois | $131,782 | $63.36 |
| 16 | New Hampshire | $137,285 | $66.00 |
| 17 | District of Columbia | $129,342 | $62.18 |
| 18 | Washington | $125,777 | $60.47 |
| 19 | South Carolina | $115,954 | $55.75 |
| 20 | Arizona | $124,849 | $60.02 |
| 21 | Louisiana | $114,279 | $54.94 |
| 22 | Wisconsin | $122,308 | $58.80 |
| 23 | Oregon | $118,426 | $56.94 |
| 24 | Mississippi | $111,886 | $53.79 |
| 25 | Florida | $122,220 | $58.76 |
| 26 | Maryland | $130,391 | $62.69 |
| 27 | Alabama | $110,313 | $53.04 |
| 28 | Ohio | $118,214 | $56.83 |
| 29 | Indiana | $119,746 | $57.57 |
| 30 | Utah | $112,367 | $54.02 |
| 31 | New Mexico | $119,723 | $57.56 |
| 32 | Kentucky | $118,553 | $57.00 |
| 33 | Nevada | $114,350 | $54.98 |
| 34 | Hawaii | $102,904 | $49.47 |
| 35 | Oklahoma | $98,549 | $47.38 |
| 36 | Alaska | $112,445 | $54.06 |
| 37 | Minnesota | $109,496 | $52.64 |
| 38 | Texas | $106,419 | $51.16 |
| 39 | Idaho | $107,744 | $51.80 |
| 40 | South Dakota | $85,755 | $41.23 |
| 41 | Georgia | $100,691 | $48.41 |
| 42 | Tennessee | $103,487 | $49.75 |
| 43 | Missouri | $107,991 | $51.92 |
| 44 | Arkansas | $93,738 | $45.07 |
| 45 | Iowa | $102,794 | $49.42 |
| 46 | Montana | $86,873 | $41.77 |
| 47 | North Dakota | $96,847 | $46.56 |
| 48 | Colorado | $92,314 | $44.38 |
| 49 | Nebraska | $86,959 | $41.81 |
| 50 | Wyoming | $85,252 | $40.99 |
| 51 | Kansas | $83,039 | $39.92 |
The highest-paying cities for directors of market analysis are Boston, MA, Hartford, CT, and Richmond, VA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Boston, MA | $188,031 | $90.40 |
| 2 | Hartford, CT | $168,045 | $80.79 |
| 3 | Richmond, VA | $165,126 | $79.39 |
| 4 | Detroit, MI | $161,317 | $77.56 |
| 5 | Albany, NY | $157,366 | $75.66 |
| 6 | San Francisco, CA | $156,396 | $75.19 |
| 7 | Dover, DE | $150,052 | $72.14 |
| 8 | Concord, NH | $143,936 | $69.20 |
| 9 | Raleigh, NC | $143,662 | $69.07 |
| 10 | Chicago, IL | $140,847 | $67.71 |
| 11 | Annapolis, MD | $133,827 | $64.34 |
| 12 | Washington, DC | $132,609 | $63.75 |
| 13 | Bellevue, WA | $131,526 | $63.23 |
| 14 | Fort Lauderdale, FL | $125,251 | $60.22 |
| 15 | Frankfort, KY | $124,510 | $59.86 |
| 16 | Hillsboro, OR | $120,489 | $57.93 |
| 17 | Carson City, NV | $120,235 | $57.81 |
| 18 | Columbus, OH | $120,224 | $57.80 |
| 19 | Columbia, SC | $117,819 | $56.64 |
| 20 | Baton Rouge, LA | $117,404 | $56.44 |
A director of market analysis's salary ranges from $75,000 a year at the 10th percentile to $220,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $220,000 | $18,333 | $106 |
| 75th Percentile | $170,000 | $14,167 | $82 |
| Average | $128,913 | $10,743 | $62 |
| 25th Percentile | $97,000 | $8,083 | $47 |
| 10th Percentile | $75,000 | $6,250 | $36 |
The highest paying types of directors of market analysis are senior director of marketing, global director, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Product Management Director | $156,724 | $13,060 | $75.35 | 170,460 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Planning Director | $131,978 | $10,998 | $63.45 | 51,861 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
Top companies hiring directors of market analysis now:
Director of market analysis salaries at Parkland Hospital and Garnet Health are the highest-paying according to our most recent salary estimates. In addition, the average director of market analysis salary at companies like UMiami Health System and Congressional Budget Office are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Parkland Hospital | $200,903 | $96.59 |
| 2 | Garnet Health | $180,427 | $86.74 |
| 3 | UMiami Health System | $175,569 | $84.41 |
| 4 | Congressional Budget Office | $173,264 | $83.30 |
| 5 | Boston Scientific | $162,981 | $78.36 |
| 6 | RingCentral | $161,297 | $77.55 |
| 7 | Natixis North America LLC | $161,291 | $77.54 |
| 8 | UBS | $156,676 | $75.33 |
| 9 | Salesforce | $153,529 | $73.81 |
| 10 | BlackRock | $148,864 | $71.57 |
| 11 | Wsp USA Buildings Inc. | $143,921 | $69.19 |
| 12 | IESC | $137,716 | $66.21 |
| 13 | Amerigroup | $136,563 | $65.66 |
| 14 | Walmart | $129,539 | $62.28 |
| 15 | Charles Schwab | $124,036 | $59.63 |
| 16 | Markel | $122,649 | $58.97 |
| 17 | Capital One | $121,299 | $58.32 |
| 18 | Dunnhumby USA, LLC | $121,207 | $58.27 |
| 19 | The Coca-Cola Company | $119,484 | $57.44 |
| 20 | Ryder System | $117,795 | $56.63 |
The average director of market analysis salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Education | $133,387 | $64.13 |
| 2 | Insurance | $122,558 | $58.92 |
| 3 | Media | $121,896 | $58.60 |
| 4 | Manufacturing | $102,137 | $49.10 |
| 5 | Transportation | $83,971 | $40.37 |
The average director of market analysis salary has risen by $23,721 over the last ten years. In 2014, the average director of market analysis earned $105,192 annually, but today, they earn $128,913 a year. That works out to a 8% change in pay for directors of market analysis over the last decade.
Compare director of market analysis salaries for cities or states with the national average over time.
Compare director of market analysis salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $129,000 | $61.98 | +3.7% |
| 2025 | $124,000 | $59.66 | +1.9% |
| 2024 | $122,000 | $58.54 | +1.5% |
| 2023 | $120,000 | $57.64 | +0.8% |
| 2022 | $119,000 | $57.19 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The Aerospace Corporation | Assistant Principal Director-Market and Supply Chain Analysis | Arlington, VA | 06/18/2025 | $168,200 |
| The Aerospace Corporation | Assistant Principal Director-Market and Supply Chain Analysis | El Segundo, CA | 06/18/2025 | $168,200 |
| ADVI Health | Director, Policy, Research and Analysis | Washington, DC | 06/17/2025 | $165,000 |
| Biomarin Pharmaceutical Inc. | Director, Decision Analysis PPM | San Rafael, CA | 06/12/2025 | $165,300 |
| Pennymac | FVP, Capital Markets Valuations and Investment Analysis | Westlake Village, CA | 06/12/2025 | $110,000 |
| Clark Davis Associates | Director of Financial Planning & Analysis for Disability Insurance | Livingston, NJ | 06/10/2025 | $170,000 |
| Metropolitan Transportation Commission | Director Title VI Analysis, Equity and Access | New York, NY | 06/10/2025 | $110,000 |
| University of North Texas System | Hourly Director, Behavior Analysis | Denton, TX | 06/03/2025 | $84,273 |
| Santander Holdings USA Inc. | Fraud SAR Director-AML Analysis & Process Oversight-Boston or Dallas or Miami | Dallas, TX | 05/31/2025 | $131,250 |
| Santander Holdings USA | Fraud SAR Director-AML Analysis & Process Oversight-Boston or Dallas or Miami | Miami, FL | 05/28/2025 | $131,250 |
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