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Director of marketing and public relations salary
Average director of marketing and public relations salary
$86,626
Understanding Salary Dynamics for Directors of Marketing and Public Relations
The role of a Director of Marketing and Public Relations is crucial for organizations aiming to enhance brand visibility and manage communication strategies. As of October 2025, the average salary for this position is $86,626 per year, translating to approximately $42 per hour. Salary variations depend significantly on several factors:
- Experience: Professionals with more years in the industry can command higher wages.
- Location: States such as California and New York tend to offer higher salaries due to the cost of living and demand.
- Industry: Sectors like technology and healthcare often pay more for these roles compared to non-profits.
Understanding these factors can help job seekers better position themselves for competitive salaries. It’s essential to consider not just the average salary but also industry trends and geographic differences when evaluating potential job offers.
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Where can a Director Of Marketing And Public Relations earn more?
Average director of marketing and public relations salary by state
The highest-paying states for directors of marketing and public relations are California, Nevada, and Delaware. The lowest average director of marketing and public relations salary states are Wyoming, Louisiana, and Mississippi.
- State view
- County view
Highest paying states for directors of marketing and public relations
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Nevada | $109,906 | $52.84 |
| 2 | New Hampshire | $99,015 | $47.60 |
| 3 | Arkansas | $88,622 | $42.61 |
| 4 | California | $110,615 | $53.18 |
| 5 | Iowa | $87,429 | $42.03 |
| 6 | New York | $102,770 | $49.41 |
| 7 | District of Columbia | $99,903 | $48.03 |
| 8 | Arizona | $97,877 | $47.06 |
| 9 | Maryland | $102,835 | $49.44 |
| 10 | Delaware | $104,101 | $50.05 |
| 11 | New Mexico | $97,665 | $46.95 |
| 12 | North Carolina | $88,557 | $42.58 |
| 13 | Idaho | $102,447 | $49.25 |
| 14 | New Jersey | $102,964 | $49.50 |
| 15 | South Dakota | $85,138 | $40.93 |
| 16 | Kansas | $87,197 | $41.92 |
| 17 | Oregon | $93,884 | $45.14 |
| 18 | North Dakota | $85,728 | $41.22 |
| 19 | Virginia | $86,668 | $41.67 |
| 20 | Vermont | $95,266 | $45.80 |
| 21 | Connecticut | $85,133 | $40.93 |
| 22 | Texas | $83,399 | $40.10 |
| 23 | Nebraska | $84,670 | $40.71 |
| 24 | Pennsylvania | $80,164 | $38.54 |
| 25 | Rhode Island | $86,666 | $41.67 |
| 26 | Ohio | $80,739 | $38.82 |
| 27 | Missouri | $83,201 | $40.00 |
| 28 | Alaska | $81,293 | $39.08 |
| 29 | Hawaii | $83,692 | $40.24 |
| 30 | Maine | $74,839 | $35.98 |
| 31 | Georgia | $76,831 | $36.94 |
| 32 | Washington | $85,215 | $40.97 |
| 33 | Alabama | $72,505 | $34.86 |
| 34 | Wisconsin | $77,452 | $37.24 |
| 35 | Massachusetts | $82,838 | $39.83 |
| 36 | Kentucky | $75,315 | $36.21 |
| 37 | Tennessee | $74,831 | $35.98 |
| 38 | Minnesota | $73,233 | $35.21 |
| 39 | Mississippi | $68,016 | $32.70 |
| 40 | West Virginia | $73,858 | $35.51 |
| 41 | Louisiana | $68,648 | $33.00 |
| 42 | Wyoming | $68,743 | $33.05 |
| 43 | Oklahoma | $65,468 | $31.48 |
| 44 | Illinois | $76,288 | $36.68 |
| 45 | Indiana | $73,420 | $35.30 |
| 46 | Utah | $74,121 | $35.64 |
| 47 | Montana | $75,567 | $36.33 |
| 48 | Michigan | $71,006 | $34.14 |
| 49 | Colorado | $64,907 | $31.21 |
| 50 | Florida | $67,877 | $32.63 |
| 51 | South Carolina | $69,051 | $33.20 |
Highest paying cities for directors of marketing and public relations
The highest-paying cities for directors of marketing and public relations are San Francisco, CA, New York, NY, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $122,056 | $58.68 |
| 2 | New York, NY | $103,072 | $49.55 |
| 3 | Washington, DC | $99,870 | $48.01 |
| 4 | Charlotte, NC | $87,273 | $41.96 |
| 5 | Norwalk, CT | $85,226 | $40.97 |
| 6 | Boston, MA | $82,945 | $39.88 |
| 7 | Harlingen, TX | $79,571 | $38.26 |
| 8 | Murfreesboro, TN | $75,279 | $36.19 |
| 9 | Bozeman, MT | $75,236 | $36.17 |
| 10 | Draper, UT | $73,777 | $35.47 |
| 11 | Minneapolis, MN | $73,188 | $35.19 |
| 12 | Sumter, SC | $69,591 | $33.46 |
| 13 | Oakland Park, FL | $66,794 | $32.11 |
| 14 | Denver, CO | $64,782 | $31.15 |
Director of marketing and public relations salary details
A director of marketing and public relations's salary ranges from $58,000 a year at the 10th percentile to $129,000 at the 90th percentile.
What is a director of marketing and public relations's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $129,000 | $10,750 | $62 |
| 75th Percentile | $106,000 | $8,833 | $51 |
| Average | $86,626 | $7,219 | $42 |
| 25th Percentile | $70,000 | $5,833 | $34 |
| 10th Percentile | $58,000 | $4,833 | $28 |
Highest paying director of marketing and public relations jobs
The highest paying types of directors of marketing and public relations are senior director of marketing, vice president of public relations, and head of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Media Director | $112,564 | $9,380 | $54.12 | 22,511 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
Top companies hiring directors of marketing and public relations now:
Which companies pay directors of marketing and public relations the most?
Director of marketing and public relations salaries at Control4 and *n/a* are the highest-paying according to our most recent salary estimates. In addition, the average director of marketing and public relations salary at companies like Snap and Fairmont Schools are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Control4 | $110,960 | $53.35 |
| 2 | *n/a* | $85,560 | $41.13 |
| 3 | Snap | $85,008 | $40.87 |
| 4 | Fairmont Schools | $84,151 | $40.46 |
| 5 | FactSet | $82,988 | $39.90 |
| 6 | SFJAZZ | $79,688 | $38.31 |
| 7 | The Integer Group | $78,741 | $37.86 |
| 8 | Marine Military Academy | $75,854 | $36.47 |
| 9 | Walker Art Center | $66,620 | $32.03 |
| 10 | University of South Carolina | $49,629 | $23.86 |
Wage gap by gender, race and education
Director Of Marketing And Public Relations salary by industry
The average director of marketing and public relations salary varies across industries:
- The average director of marketing and public relations salary in the health care industry is $89,987, the highest of any industry.
- The average director of marketing and public relations salary in the finance industry is $89,433.
- Directors of marketing and public relations in the media industry earn an average salary of $77,442, the lowest of any industry.
Highest paying industries for directors of marketing and public relations
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $89,987 | $43.26 |
| 2 | Internet | $89,433 | $43.00 |
| 3 | Automotive | $85,420 | $41.07 |
| 4 | Retail | $81,941 | $39.39 |
| 5 | Media | $77,442 | $37.23 |
High paying director of marketing and public relations jobs
Director of marketing and public relations salary trends
The average director of marketing and public relations salary has risen by $20,348 over the last ten years. In 2014, the average director of marketing and public relations earned $66,278 annually, but today, they earn $86,626 a year. That works out to a 14% change in pay for directors of marketing and public relations over the last decade.
Compare director of marketing and public relations salaries for cities or states with the national average over time.
Average director of marketing and public relations salary over time
Compare director of marketing and public relations salaries for individual cities or states with the national average.
Director of marketing and public relations salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $86,600 | $41.65 | +3.9% |
| 2025 | $83,200 | $40.02 | +2.0% |
| 2024 | $81,500 | $39.20 | +3.1% |
| 2023 | $79,000 | $38.00 | +3.6% |
| 2022 | $76,200 | $36.65 | +3.0% |
Recently added director of marketing and public relations salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The Oncology Institute | Director, Brand Marketing and Public Relations | Cerritos, CA | 04/10/2025 | $110,000 |
| Jobs@Du | Director of Marketing Public Relations | Denver, CO | 03/21/2025 | $105,000 |
| The Pr Net | Digital Marketing Director-Bread & Butter PR | New York, NY | 02/17/2025 | $90,000 |
| Nhcchq | Director Marketing and Public Relations | Vista, CA | 02/16/2025 | $129,000 |
| Flint Bishop International Airport (FNT | Director of Marketing and Public Relations | Flint, MI | 01/29/2025 | $90,000 |
| Lifestream | Director, Marketing and Public Relations | San Bernardino, CA | 01/23/2025 | $15,600 |
| Adventist Healthcare | Director of Marketing and Public Relations, Day Shift, Post-Acute Services | Silver Spring, MD | 12/15/2024 | $116,228 |
| Parkland College | Director, Marketing and Public Relations | Champaign, IL | 12/11/2024 | $82,818 |
| Napavalleywineacademy | Director of Marketing & PR | Temecula, CA | 12/11/2024 | $22,957 |
| Theprnet | Digital Marketing Director-Bread & Butter PR | New York, NY | 12/10/2024 | $90,000 |
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