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The Director of Marketing Services position commands an average salary of $120,799 per year, or $58 per hour, depending on various factors including experience, industry, and location. In states like California and New York, salaries can be significantly higher due to the cost of living and demand for marketing expertise.
Experience plays a crucial role in determining salary. Entry-level directors can expect lower compensation, while those with over ten years in the field often earn upwards of $150,000. Major cities such as San Francisco and New York City are known for offering the highest salaries, reflecting the competitive nature of the market.
For job seekers, understanding these dynamics is crucial when negotiating offers or considering a career shift. Utilizing platforms like Zippia can provide insights into job opportunities and salary trends, empowering professionals to make informed decisions in their marketing careers.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of marketing services | $89,700 | $43.11 |
| Mid-level director of marketing services | $95,800 | $46.05 |
| Senior-level director of marketing services | $218,000 | $104.75 |
The highest-paying states for directors of marketing services are Connecticut, California, and Maryland. The lowest average director of marketing services salary states are Oklahoma, Kansas, and Hawaii.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $138,406 | $66.54 |
| 2 | Rhode Island | $128,496 | $61.78 |
| 3 | California | $135,008 | $64.91 |
| 4 | Virginia | $128,930 | $61.99 |
| 5 | Utah | $125,611 | $60.39 |
| 6 | District of Columbia | $133,960 | $64.40 |
| 7 | Massachusetts | $127,042 | $61.08 |
| 8 | Washington | $131,021 | $62.99 |
| 9 | Michigan | $128,084 | $61.58 |
| 10 | Pennsylvania | $119,511 | $57.46 |
| 11 | Texas | $119,497 | $57.45 |
| 12 | Maryland | $134,196 | $64.52 |
| 13 | New Jersey | $125,183 | $60.18 |
| 14 | Tennessee | $118,926 | $57.18 |
| 15 | New York | $122,916 | $59.09 |
| 16 | Maine | $116,394 | $55.96 |
| 17 | Arizona | $120,330 | $57.85 |
| 18 | New Hampshire | $117,336 | $56.41 |
| 19 | Wisconsin | $124,795 | $60.00 |
| 20 | South Carolina | $119,207 | $57.31 |
| 21 | Oregon | $116,577 | $56.05 |
| 22 | Minnesota | $112,006 | $53.85 |
| 23 | Florida | $116,586 | $56.05 |
| 24 | Arkansas | $105,446 | $50.70 |
| 25 | Ohio | $113,575 | $54.60 |
| 26 | North Carolina | $108,720 | $52.27 |
| 27 | Georgia | $110,094 | $52.93 |
| 28 | Nevada | $111,169 | $53.45 |
| 29 | Vermont | $114,760 | $55.17 |
| 30 | West Virginia | $112,136 | $53.91 |
| 31 | South Dakota | $103,322 | $49.67 |
| 32 | Mississippi | $104,975 | $50.47 |
| 33 | Colorado | $112,103 | $53.90 |
| 34 | New Mexico | $111,216 | $53.47 |
| 35 | Idaho | $112,328 | $54.00 |
| 36 | Iowa | $102,576 | $49.32 |
| 37 | Delaware | $115,509 | $55.53 |
| 38 | Kentucky | $106,306 | $51.11 |
| 39 | Indiana | $106,862 | $51.38 |
| 40 | Oklahoma | $101,586 | $48.84 |
| 41 | Illinois | $110,344 | $53.05 |
| 42 | Alaska | $107,139 | $51.51 |
| 43 | Hawaii | $99,033 | $47.61 |
| 44 | Nebraska | $102,118 | $49.10 |
| 45 | Louisiana | $97,354 | $46.80 |
| 46 | Missouri | $107,689 | $51.77 |
| 47 | Alabama | $101,673 | $48.88 |
| 48 | Wyoming | $93,238 | $44.83 |
| 49 | Montana | $106,610 | $51.25 |
| 50 | Kansas | $99,264 | $47.72 |
| 51 | North Dakota | $94,619 | $45.49 |
The highest-paying cities for directors of marketing services are San Francisco, CA, Annapolis, MD, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $141,540 | $68.05 |
| 2 | Annapolis, MD | $134,610 | $64.72 |
| 3 | Washington, DC | $134,265 | $64.55 |
| 4 | Olympia, WA | $132,125 | $63.52 |
| 5 | Woonsocket, RI | $128,737 | $61.89 |
| 6 | Charlottesville, VA | $128,451 | $61.76 |
| 7 | Boston, MA | $127,320 | $61.21 |
| 8 | Albany, NY | $125,162 | $60.17 |
| 9 | Austin, TX | $119,600 | $57.50 |
| 10 | Harrisburg, PA | $118,707 | $57.07 |
| 11 | Tampa, FL | $117,922 | $56.69 |
| 12 | Beaverton, OR | $115,908 | $55.73 |
| 13 | Columbus, OH | $113,185 | $54.42 |
| 14 | Chicago, IL | $110,658 | $53.20 |
| 15 | Atlanta, GA | $109,890 | $52.83 |
A director of marketing services's salary ranges from $86,000 a year at the 10th percentile to $168,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $168,000 | $14,000 | $81 |
| 75th Percentile | $143,000 | $11,917 | $69 |
| Average | $120,799 | $10,067 | $58 |
| 25th Percentile | $101,000 | $8,417 | $49 |
| 10th Percentile | $86,000 | $7,167 | $41 |
The highest paying types of directors of marketing services are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Client Services Director | $117,337 | $9,778 | $56.41 | 103,218 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
Top companies hiring directors of marketing services now:
Director of marketing services salaries at Nike and Zscaler are the highest-paying according to our most recent salary estimates. In addition, the average director of marketing services salary at companies like Microsoft and Amazon are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Nike | $145,645 | $70.02 |
| 2 | Zscaler | $136,617 | $65.68 |
| 3 | Microsoft | $136,132 | $65.45 |
| 4 | Amazon | $135,773 | $65.28 |
| 5 | Hitachi Vantara | $133,148 | $64.01 |
| 6 | BD | $132,555 | $63.73 |
| 7 | Arrow Electronics | $129,503 | $62.26 |
| 8 | Beth Israel Deaconess Medical Center | $126,350 | $60.75 |
| 9 | CVS Health | $122,193 | $58.75 |
| 10 | Ricoh | $120,649 | $58.00 |
| 11 | Thermo Fisher Scientific | $120,197 | $57.79 |
| 12 | Synacor | $116,956 | $56.23 |
| 13 | Club | $116,822 | $56.16 |
| 14 | The Art Institute of Chicago | $115,568 | $55.56 |
| 15 | Public Service Credit Union | $111,143 | $53.43 |
| 16 | University of Southern California | $109,044 | $52.42 |
| 17 | Experian | $106,163 | $51.04 |
| 18 | NANA | $103,932 | $49.97 |
| 19 | MMGY Global | $101,171 | $48.64 |
| 20 | NCAA | $90,016 | $43.28 |
The average director of marketing services salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $124,762 | $59.98 |
| 2 | Construction | $117,832 | $56.65 |
| 3 | Finance | $117,460 | $56.47 |
| 4 | Manufacturing | $115,771 | $55.66 |
| 5 | Health Care | $108,311 | $52.07 |
| 6 | Retail | $106,423 | $51.16 |
| 7 | Hospitality | $102,491 | $49.27 |
The average director of marketing services salary has risen by $22,228 over the last ten years. In 2014, the average director of marketing services earned $98,571 annually, but today, they earn $120,799 a year. That works out to a 8% change in pay for directors of marketing services over the last decade.
Compare director of marketing services salaries for cities or states with the national average over time.
Compare director of marketing services salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $121,000 | $58.08 | +3.7% |
| 2024 | $116,000 | $55.90 | +1.9% |
| 2023 | $114,000 | $54.86 | +1.5% |
| 2022 | $112,000 | $54.02 | +0.8% |
| 2021 | $111,000 | $53.59 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Seneca Resorts | Director of Marketing Services | Niagara Falls, NY | 06/26/2025 | $89,961 |
| TDI | Director (Head) of Marketing, Shared Services | Washington, DC | 04/28/2025 | $135,000 |
| Abbott Laboratories | Director Marketing, Strategy & Field Services | Pleasanton, CA | 03/28/2025 | $159,100 |
| Tdinternational | Director (Head) of Marketing, Shared Services | Washington, DC | 03/26/2025 | $135,000 |
| Manhattan West | Marketing Director-Financial Services | Los Angeles, CA | 03/25/2025 | $150,000 |
| Cooley | Director of Core Marketing Services | San Francisco, CA | 02/18/2025 | $300,000 |
| Manhattan West | Marketing Director-Financial Services | Los Angeles, CA | 02/18/2025 | $150,000 |
| Tdinternational | Director of Marketing, Shared Services | Washington, DC | 02/18/2025 | $135,000 |
| Manatee Healthcare System | Director of Marketing and Volunteer Services Days | Noma, FL | 02/17/2025 | $104,350 |
| Dubinconsulting | Director of Marketing, Legal Services New | New York, NY | 02/16/2025 | $150,000 |
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