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The average salary for a Director of New Media is $82,946 per year. This figure reflects the compensation for professionals responsible for overseeing digital strategies and content production across various platforms. Factors such as experience, education, and the specific industry can influence salary levels significantly.
Salary can vary based on factors like geographic location and the size of the company. For instance, major urban areas tend to offer higher salaries compared to smaller markets. Additionally, those with extensive experience or specialized skills may command premiums.
States such as California and New York are known for offering higher salaries for this role. Job seekers should research local market trends and explore industries such as technology and entertainment, which often provide lucrative opportunities.
Comparing salary data from multiple sources can provide a clearer picture of potential earnings. Websites like Glassdoor and Payscale often feature salary estimates that help professionals understand the competitive landscape.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of new media | $61,600 | $29.60 |
| Mid-level director of new media | $65,800 | $31.62 |
| Senior-level director of new media | $150,000 | $71.93 |
The highest-paying states for directors of new media are Washington, Oregon, and Massachusetts. The lowest average director of new media salary states are Kansas, Nebraska, and Oklahoma.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Massachusetts | $110,258 | $53.01 |
| 2 | Oregon | $111,343 | $53.53 |
| 3 | New York | $102,575 | $49.31 |
| 4 | Rhode Island | $92,358 | $44.40 |
| 5 | Washington | $112,819 | $54.24 |
| 6 | Connecticut | $98,941 | $47.57 |
| 7 | North Dakota | $89,885 | $43.21 |
| 8 | Alaska | $94,967 | $45.66 |
| 9 | New Hampshire | $87,739 | $42.18 |
| 10 | North Carolina | $86,239 | $41.46 |
| 11 | Nevada | $89,174 | $42.87 |
| 12 | Idaho | $84,437 | $40.59 |
| 13 | Vermont | $79,208 | $38.08 |
| 14 | District of Columbia | $84,514 | $40.63 |
| 15 | California | $84,979 | $40.86 |
| 16 | New Jersey | $80,579 | $38.74 |
| 17 | Pennsylvania | $77,585 | $37.30 |
| 18 | Arizona | $83,204 | $40.00 |
| 19 | Illinois | $76,863 | $36.95 |
| 20 | Utah | $74,488 | $35.81 |
| 21 | Arkansas | $76,781 | $36.91 |
| 22 | Michigan | $81,583 | $39.22 |
| 23 | Maine | $79,718 | $38.33 |
| 24 | Delaware | $75,010 | $36.06 |
| 25 | Maryland | $83,362 | $40.08 |
| 26 | Montana | $71,865 | $34.55 |
| 27 | West Virginia | $77,762 | $37.39 |
| 28 | South Carolina | $79,073 | $38.02 |
| 29 | Mississippi | $66,591 | $32.01 |
| 30 | Wyoming | $67,943 | $32.66 |
| 31 | New Mexico | $72,191 | $34.71 |
| 32 | Texas | $70,403 | $33.85 |
| 33 | Virginia | $74,294 | $35.72 |
| 34 | Iowa | $71,606 | $34.43 |
| 35 | Missouri | $71,582 | $34.41 |
| 36 | Florida | $72,473 | $34.84 |
| 37 | Minnesota | $70,253 | $33.78 |
| 38 | Ohio | $68,391 | $32.88 |
| 39 | Colorado | $72,131 | $34.68 |
| 40 | Wisconsin | $68,514 | $32.94 |
| 41 | South Dakota | $65,421 | $31.45 |
| 42 | Louisiana | $61,043 | $29.35 |
| 43 | Hawaii | $68,445 | $32.91 |
| 44 | Oklahoma | $61,132 | $29.39 |
| 45 | Alabama | $60,354 | $29.02 |
| 46 | Tennessee | $64,634 | $31.07 |
| 47 | Kentucky | $63,999 | $30.77 |
| 48 | Georgia | $60,596 | $29.13 |
| 49 | Indiana | $64,988 | $31.24 |
| 50 | Nebraska | $62,002 | $29.81 |
| 51 | Kansas | $62,140 | $29.88 |
The highest-paying cities for directors of new media are Cambridge, MA, Syracuse, NY, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Cambridge, MA | $111,415 | $53.56 |
| 2 | Syracuse, NY | $103,944 | $49.97 |
| 3 | San Francisco, CA | $94,886 | $45.62 |
| 4 | Durham, NC | $87,582 | $42.11 |
| 5 | Detroit, MI | $81,766 | $39.31 |
| 6 | Arlington, VA | $76,814 | $36.93 |
| 7 | Daytona Beach, FL | $72,764 | $34.98 |
| 8 | Denver, CO | $72,054 | $34.64 |
| 9 | Minneapolis, MN | $70,251 | $33.77 |
A director of new media's salary ranges from $47,000 a year at the 10th percentile to $144,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $144,000 | $12,000 | $69 |
| 75th Percentile | $110,000 | $9,167 | $53 |
| Average | $82,946 | $6,912 | $40 |
| 25th Percentile | $62,000 | $5,167 | $30 |
| 10th Percentile | $47,000 | $3,917 | $23 |
The highest paying types of directors of new media are senior director of marketing, global director, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Management Director | $156,724 | $13,060 | $75.35 | 170,460 |
| Social Media Director | $70,846 | $5,904 | $34.06 | 39,016 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Planning Director | $131,978 | $10,998 | $63.45 | 51,861 |
| Creative Director | $137,779 | $11,482 | $66.24 | 11,610 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
Top companies hiring directors of new media now:
Director of new media salaries at Databricks and Michael Kors are the highest-paying according to our most recent salary estimates. In addition, the average director of new media salary at companies like Regeneron and Goldman Sachs are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Databricks | $178,597 | $85.86 |
| 2 | Michael Kors | $172,349 | $82.86 |
| 3 | Regeneron | $167,117 | $80.34 |
| 4 | Goldman Sachs | $160,371 | $77.10 |
| 5 | Merkle | $127,325 | $61.21 |
| 6 | KPMG LLP | $105,198 | $50.58 |
| 7 | Eka Software Solutions | $104,650 | $50.31 |
| 8 | MAC Cosmetics | $89,111 | $42.84 |
| 9 | Navy-marine Corps Relief Society | $84,703 | $40.72 |
| 10 | Daemen College | $82,011 | $39.43 |
| 11 | Capital One | $80,704 | $38.80 |
| 12 | Bauer | $78,249 | $37.62 |
| 13 | University of California-Berkeley | $75,805 | $36.44 |
| 14 | Aledade | $73,725 | $35.44 |
| 15 | AM General Holdings LLC | $73,242 | $35.21 |
| 16 | Cockroach Labs | $73,242 | $35.21 |
| 17 | Gusto | $73,141 | $35.16 |
| 18 | Connect Group | $69,053 | $33.20 |
| 19 | MSG Entertainment | $68,657 | $33.01 |
| 20 | Compass Group USA | $65,022 | $31.26 |
The average director of new media salary has risen by $15,262 over the last ten years. In 2014, the average director of new media earned $67,684 annually, but today, they earn $82,946 a year. That works out to a 8% change in pay for directors of new media over the last decade.
Compare director of new media salaries for cities or states with the national average over time.
Compare director of new media salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $82,900 | $39.88 | +3.7% |
| 2025 | $79,800 | $38.39 | +1.9% |
| 2024 | $78,300 | $37.67 | +1.5% |
| 2023 | $77,100 | $37.09 | +0.8% |
| 2022 | $76,500 | $36.80 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Cardinal Health | Director New Patient Onboarding | Bismarck, ND | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Topeka, KS | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Dover, DE | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Helena, MT | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Urban Honolulu, HI | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Nashville, TN | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Indianapolis, IN | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Augusta, ME | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Boston, MA | 06/21/2025 | $105,500 |
| Cardinal Health | Director New Patient Onboarding | Annapolis, MD | 06/21/2025 | $105,500 |
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