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Director of new product development salary
Average director of new product development salary
$139,162
Salary Insights for Directors of New Product Development
As of October 2025, the Director of New Product Development commands an average salary of $139,162 per year or $67 per hour. This position typically requires a blend of strategic thinking, market analysis, and leadership skills. Salaries vary significantly across states, with the highest compensations often found in major metropolitan areas.
Salary by Experience Level
Experience plays a critical role in determining salary. Entry-level positions may start around $90,000, while professionals with 10+ years can exceed $180,000. Additionally, industries such as technology and pharmaceuticals tend to offer higher salaries due to increased demand for innovative products.
Top-Paying States and Cities
Directors in states like California, New York, and Massachusetts often see higher salary averages due to the concentration of tech companies and startups. Cities such as San Francisco, New York City, and Boston are among the highest-paying locations. For those looking to maximize their earning potential, targeting these regions is advisable.
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Where can a Director Of New Product Development earn more?
Director of new product development salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of new product development | $103,000 | $49.67 |
| Mid-level director of new product development | $110,000 | $53.05 |
| Senior-level director of new product development | $251,000 | $120.68 |
Average director of new product development salary by state
The average director of new product development salary in Rhode Island, New Jersey, and California are the highest in the U.S. The lowest average director of new product development salary states are Alabama, Minnesota, and Oklahoma.
- State view
- County view
Highest paying states for directors of new product development
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $154,759 | $74.40 |
| 2 | Pennsylvania | $139,072 | $66.86 |
| 3 | Texas | $134,350 | $64.59 |
| 4 | New Jersey | $151,374 | $72.78 |
| 5 | New York | $141,320 | $67.94 |
| 6 | California | $145,726 | $70.06 |
| 7 | Washington | $136,584 | $65.67 |
| 8 | Arizona | $128,075 | $61.57 |
| 9 | Nevada | $128,842 | $61.94 |
| 10 | Wisconsin | $127,255 | $61.18 |
| 11 | Virginia | $136,888 | $65.81 |
| 12 | South Carolina | $132,145 | $63.53 |
| 13 | Georgia | $124,905 | $60.05 |
| 14 | Illinois | $131,088 | $63.02 |
| 15 | Alaska | $129,557 | $62.29 |
| 16 | Oregon | $126,890 | $61.00 |
| 17 | North Carolina | $130,788 | $62.88 |
| 18 | Massachusetts | $131,422 | $63.18 |
| 19 | Michigan | $122,905 | $59.09 |
| 20 | Arkansas | $112,550 | $54.11 |
| 21 | Ohio | $121,704 | $58.51 |
| 22 | New Mexico | $119,221 | $57.32 |
| 23 | West Virginia | $123,882 | $59.56 |
| 24 | Delaware | $129,025 | $62.03 |
| 25 | Utah | $118,159 | $56.81 |
| 26 | Connecticut | $129,677 | $62.34 |
| 27 | Idaho | $124,637 | $59.92 |
| 28 | District of Columbia | $121,909 | $58.61 |
| 29 | Iowa | $111,664 | $53.68 |
| 30 | Hawaii | $124,678 | $59.94 |
| 31 | Florida | $117,532 | $56.51 |
| 32 | North Dakota | $112,415 | $54.05 |
| 33 | Mississippi | $112,488 | $54.08 |
| 34 | Indiana | $113,526 | $54.58 |
| 35 | Wyoming | $104,034 | $50.02 |
| 36 | Maryland | $125,879 | $60.52 |
| 37 | Vermont | $113,807 | $54.71 |
| 38 | Tennessee | $109,405 | $52.60 |
| 39 | Louisiana | $107,151 | $51.51 |
| 40 | South Dakota | $98,726 | $47.46 |
| 41 | Minnesota | $100,200 | $48.17 |
| 42 | New Hampshire | $115,901 | $55.72 |
| 43 | Maine | $115,182 | $55.38 |
| 44 | Missouri | $108,117 | $51.98 |
| 45 | Oklahoma | $99,646 | $47.91 |
| 46 | Kentucky | $104,575 | $50.28 |
| 47 | Alabama | $100,856 | $48.49 |
| 48 | Montana | $106,799 | $51.35 |
| 49 | Nebraska | $96,794 | $46.54 |
| 50 | Kansas | $99,110 | $47.65 |
| 51 | Colorado | $101,133 | $48.62 |
Highest paying cities for directors of new product development
The highest-paying cities for directors of new product development are San Francisco, CA, Middletown, NJ, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $155,016 | $74.53 |
| 2 | Middletown, NJ | $152,907 | $73.51 |
| 3 | New York, NY | $142,070 | $68.30 |
| 4 | Horsham, PA | $140,388 | $67.49 |
| 5 | Arlington, VA | $138,418 | $66.55 |
| 6 | Seattle, WA | $137,960 | $66.33 |
| 7 | Waltham, MA | $131,568 | $63.25 |
| 8 | Charlotte, NC | $129,386 | $62.20 |
| 9 | Atlanta, GA | $125,123 | $60.16 |
| 10 | Lansing, MI | $122,173 | $58.74 |
| 11 | Washington, DC | $121,959 | $58.63 |
| 12 | Columbus, OH | $121,259 | $58.30 |
| 13 | Orlando, FL | $118,849 | $57.14 |
| 14 | Salt Lake City, UT | $117,556 | $56.52 |
| 15 | Plymouth, MN | $99,985 | $48.07 |
Director of new product development salary details
A director of new product development's salary ranges from $94,000 a year at the 10th percentile to $204,000 at the 90th percentile.
What is a director of new product development's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $204,000 | $17,000 | $98 |
| 75th Percentile | $170,000 | $14,167 | $82 |
| Average | $139,162 | $11,597 | $67 |
| 25th Percentile | $113,000 | $9,417 | $54 |
| 10th Percentile | $94,000 | $7,833 | $45 |
Highest paying director of new product development jobs
The highest paying types of directors of new product development are vice president, product management, vice president product development, and global director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Management Director | $156,724 | $13,060 | $75.35 | 170,460 |
| Global Director | $157,749 | $13,146 | $75.84 | 81,120 |
| Group Director | $149,193 | $12,433 | $71.73 | 89,420 |
| Product Manager | $111,729 | $9,311 | $53.72 | 125,678 |
| Product Lead | $118,828 | $9,902 | $57.13 | 95,557 |
| Development Manager | $110,678 | $9,223 | $53.21 | 111,137 |
Top companies hiring directors of new product development now:
Which companies pay directors of new product development the most?
Director of new product development salaries at DoorDash and Myriad Genetics are the highest-paying according to our most recent salary estimates. In addition, the average director of new product development salary at companies like Novo Nordisk and Tapad are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | DoorDash | $179,280 | $86.19 |
| 2 | Myriad Genetics | $169,460 | $81.47 |
| 3 | Novo Nordisk | $164,437 | $79.06 |
| 4 | Tapad | $162,316 | $78.04 |
| 5 | Microsoft | $159,777 | $76.82 |
| 6 | Edwards Lifesciences | $159,508 | $76.69 |
| 7 | Sanofi US | $159,272 | $76.57 |
| 8 | JUUL | $157,745 | $75.84 |
| 9 | IPSCO Tubulars Inc | $157,463 | $75.70 |
| 10 | Williams Sonoma | $156,584 | $75.28 |
| 11 | Abbott | $144,921 | $69.67 |
| 12 | Cytokinetics | $143,874 | $69.17 |
| 13 | AT&T | $140,530 | $67.56 |
| 14 | Battelle | $139,699 | $67.16 |
| 15 | Techtronic Industries TTI | $138,381 | $66.53 |
| 16 | OUC | $135,244 | $65.02 |
| 17 | B. Braun Medical | $134,561 | $64.69 |
| 18 | American Express | $134,138 | $64.49 |
| 19 | Alere | $133,325 | $64.10 |
| 20 | Avo Photonics | $131,793 | $63.36 |
Wage gap by gender, race and education
Director Of New Product Development salary by industry
The average director of new product development salary varies across industries:
- The average director of new product development salary in the media industry is $151,210, the highest of any industry.
- The average director of new product development salary in the finance industry is $140,120.
- Directors of new product development in the retail industry earn an average salary of $131,168, the lowest of any industry.
Highest paying industries for directors of new product development
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $151,210 | $72.70 |
| 2 | Manufacturing | $140,120 | $67.37 |
| 3 | Technology | $139,963 | $67.29 |
| 4 | Retail | $131,168 | $63.06 |
High paying director of new product development jobs
Director of new product development salary trends
The average director of new product development salary has risen by $25,606 over the last ten years. In 2014, the average director of new product development earned $113,556 annually, but today, they earn $139,162 a year. That works out to a 8% change in pay for directors of new product development over the last decade.
Compare director of new product development salaries for cities or states with the national average over time.
Average director of new product development salary over time
Compare director of new product development salaries for individual cities or states with the national average.
Director of new product development salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $139,000 | $66.91 | +3.7% |
| 2024 | $134,000 | $64.40 | +1.9% |
| 2023 | $131,000 | $63.20 | +1.5% |
| 2022 | $129,000 | $62.23 | +0.8% |
| 2021 | $128,000 | $61.73 | +1.9% |
Recently added director of new product development salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Athene Holding | Director New Markets Product Development | New York, NY | 06/25/2025 | $174,534 |
| Danaher | Director of New Product Introduction and Life Cycle Management | New York, NY | 06/21/2025 | $170,000 |
| Maxar Technologies Ltd. | Sales Director, New Products MEA | Herndon, VA | 06/21/2025 | $153,000 |
| Maxar Technologies Ltd. | Sales Director, New Products | Westminster, CO | 06/21/2025 | $153,000 |
| Maxar Intelligence | Sales Director, New Products MEA | Herndon, VA | 06/20/2025 | $153,000 |
| Takeda Pharmaceutical Company Ltd. | Director, Oncology New Product Planning, Early Stage Assets | Boston, MA | 06/19/2025 | $174,500 |
| Silgan Containers | Director of New Product Development | Thomaston, CT | 06/17/2025 | $175,000 |
| Neurocrine Biosciences Inc. | Director, New Product Commercialization | San Diego, CA | 06/03/2025 | $186,600 |
| Warner Bros | Director, Product Design-New Products | New York, NY | 05/27/2025 | $189,700 |
| Terumo Medical Cooperation | Director, New Product Introduction | Elkton, MD | 05/22/2025 | $157,000 |
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