Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The salary for a Director of User Experience varies significantly based on experience, location, and industry. The national average salary currently stands at $133,732 per year. Entry-level positions typically start lower, while experienced professionals can earn significantly more, particularly in high-demand markets.
States such as California and New York not only offer the highest salaries but also a wealth of job opportunities. Other states like Washington and Massachusetts follow closely behind.
Directors of User Experience are sought after in various sectors, including tech, finance, and healthcare. Companies are increasingly recognizing the importance of user-centered design, making this a promising career path. Exploring job boards like Zippia can help you find roles that align with your skills and aspirations.
As organizations prioritize user experience, the demand for skilled directors is expected to rise. Staying informed about salary trends and job opportunities is crucial for career advancement.
Let Zippi find your next director of user experience job
Let Zippi find your next director of user experience job
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of user experience | $99,300 | $47.73 |
| Mid-level director of user experience | $106,000 | $50.98 |
| Senior-level director of user experience | $241,000 | $115.97 |
The average director of user experience salary in Rhode Island, California, and New Jersey are the highest in the U.S. The lowest average director of user experience salary states are Kentucky, Alabama, and South Dakota.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | South Carolina | $129,800 | $62.40 |
| 2 | Wisconsin | $128,517 | $61.79 |
| 3 | Rhode Island | $157,527 | $75.73 |
| 4 | California | $156,474 | $75.23 |
| 5 | Pennsylvania | $128,838 | $61.94 |
| 6 | New Jersey | $151,639 | $72.90 |
| 7 | New York | $140,329 | $67.47 |
| 8 | Alaska | $142,833 | $68.67 |
| 9 | Michigan | $124,663 | $59.93 |
| 10 | West Virginia | $122,113 | $58.71 |
| 11 | Idaho | $121,570 | $58.45 |
| 12 | Massachusetts | $133,725 | $64.29 |
| 13 | Texas | $122,992 | $59.13 |
| 14 | North Dakota | $115,423 | $55.49 |
| 15 | Oregon | $125,486 | $60.33 |
| 16 | Delaware | $128,592 | $61.82 |
| 17 | Washington | $127,216 | $61.16 |
| 18 | Georgia | $123,881 | $59.56 |
| 19 | Connecticut | $131,232 | $63.09 |
| 20 | Nevada | $124,311 | $59.76 |
| 21 | North Carolina | $119,452 | $57.43 |
| 22 | Virginia | $126,335 | $60.74 |
| 23 | Arkansas | $109,211 | $52.51 |
| 24 | Maine | $123,802 | $59.52 |
| 25 | New Mexico | $113,684 | $54.66 |
| 26 | Vermont | $121,526 | $58.43 |
| 27 | Maryland | $125,003 | $60.10 |
| 28 | District of Columbia | $126,215 | $60.68 |
| 29 | New Hampshire | $121,127 | $58.23 |
| 30 | Arizona | $118,060 | $56.76 |
| 31 | Utah | $112,545 | $54.11 |
| 32 | Tennessee | $106,095 | $51.01 |
| 33 | Minnesota | $110,360 | $53.06 |
| 34 | Iowa | $107,613 | $51.74 |
| 35 | Mississippi | $110,029 | $52.90 |
| 36 | Indiana | $109,680 | $52.73 |
| 37 | Illinois | $115,129 | $55.35 |
| 38 | Louisiana | $104,341 | $50.16 |
| 39 | South Dakota | $98,172 | $47.20 |
| 40 | Missouri | $103,553 | $49.79 |
| 41 | Kentucky | $100,344 | $48.24 |
| 42 | Alabama | $98,763 | $47.48 |
| 43 | Wyoming | $100,871 | $48.50 |
| 44 | Ohio | $106,060 | $50.99 |
| 45 | Oklahoma | $95,887 | $46.10 |
| 46 | Kansas | $95,809 | $46.06 |
| 47 | Colorado | $109,233 | $52.52 |
| 48 | Nebraska | $93,284 | $44.85 |
| 49 | Montana | $106,176 | $51.05 |
| 50 | Hawaii | $105,987 | $50.96 |
| 51 | Florida | $102,189 | $49.13 |
The highest-paying cities for directors of user experience are San Francisco, CA, Providence, RI, and Hoboken, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $165,624 | $79.63 |
| 2 | Providence, RI | $159,562 | $76.71 |
| 3 | Hoboken, NJ | $153,638 | $73.86 |
| 4 | New York, NY | $140,743 | $67.66 |
| 5 | Boston, MA | $134,400 | $64.62 |
| 6 | Hartford, CT | $132,398 | $63.65 |
| 7 | Columbia, SC | $130,783 | $62.88 |
| 8 | Philadelphia, PA | $129,512 | $62.27 |
| 9 | Newark, DE | $128,758 | $61.90 |
| 10 | Seattle, WA | $128,637 | $61.84 |
| 11 | Arlington, VA | $128,029 | $61.55 |
| 12 | Washington, DC | $126,480 | $60.81 |
| 13 | Detroit, MI | $125,335 | $60.26 |
| 14 | Columbia, MD | $125,208 | $60.20 |
| 15 | Austin, TX | $125,083 | $60.14 |
| 16 | Atlanta, GA | $123,948 | $59.59 |
| 17 | Raleigh, NC | $121,619 | $58.47 |
| 18 | Phoenix, AZ | $118,531 | $56.99 |
| 19 | Chicago, IL | $115,875 | $55.71 |
| 20 | Salt Lake City, UT | $111,967 | $53.83 |
A director of user experience's salary ranges from $88,000 a year at the 10th percentile to $201,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $201,000 | $16,750 | $97 |
| 75th Percentile | $165,000 | $13,750 | $79 |
| Average | $133,732 | $11,144 | $64 |
| 25th Percentile | $107,000 | $8,917 | $51 |
| 10th Percentile | $88,000 | $7,333 | $42 |
The highest paying types of directors of user experience are senior director of marketing, global director, and senior director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Social Media Manager | $70,287 | $5,857 | $33.79 | 105,475 |
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Partner | $76,119 | $6,343 | $36.60 | 45,758 |
| Data Manager | $108,359 | $9,030 | $52.10 | 147,574 |
Top companies hiring directors of user experience now:
Director of user experience salaries at Roku and PayPal are the highest-paying according to our most recent salary estimates. In addition, the average director of user experience salary at companies like Meta and Eventbrite are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Roku | $205,890 | $98.99 |
| 2 | PayPal | $189,494 | $91.10 |
| 3 | Meta | $179,372 | $86.24 |
| 4 | Eventbrite | $174,073 | $83.69 |
| 5 | $173,189 | $83.26 | |
| 6 | Nike | $173,004 | $83.17 |
| 7 | Squarespace | $171,610 | $82.50 |
| 8 | Palo Alto Networks | $168,821 | $81.16 |
| 9 | University of Maryland Medical System | $165,502 | $79.57 |
| 10 | ZS | $164,828 | $79.24 |
| 11 | F5 | $164,713 | $79.19 |
| 12 | Databricks | $162,993 | $78.36 |
| 13 | The Walt Disney Company | $162,835 | $78.29 |
| 14 | Hca Hospital Services Of San Diego | $159,922 | $76.89 |
| 15 | Unity Technologies | $159,903 | $76.88 |
| 16 | Cooper's Hawk Winery and Restaurants | $159,304 | $76.59 |
| 17 | Shapeways | $158,668 | $76.28 |
| 18 | Power Home Remodeling | $158,024 | $75.97 |
| 19 | Parkland Hospital | $157,389 | $75.67 |
| 20 | PlayStation | $157,043 | $75.50 |
The average director of user experience salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $129,811 | $62.41 |
| 2 | Manufacturing | $127,232 | $61.17 |
| 3 | Professional | $125,125 | $60.16 |
| 4 | Telecommunication | $122,433 | $58.86 |
| 5 | Start-up | $120,326 | $57.85 |
| 6 | Media | $111,308 | $53.51 |
The average director of user experience salary has risen by $24,607 over the last ten years. In 2014, the average director of user experience earned $109,125 annually, but today, they earn $133,732 a year. That works out to a 8% change in pay for directors of user experience over the last decade.
Compare director of user experience salaries for cities or states with the national average over time.
Compare director of user experience salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $134,000 | $64.29 | +3.7% |
| 2024 | $129,000 | $61.89 | +1.9% |
| 2023 | $126,000 | $60.73 | +1.5% |
| 2022 | $124,000 | $59.80 | +0.8% |
| 2021 | $123,000 | $59.32 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| USAA | Director Business Process Ownership-Claims User Experience | Charlotte, NC | 06/30/2025 | $127,310 |
| Slalom | Director of Web Experience (Flexible US) | Seattle, WA | 06/29/2025 | $148,000 |
| Get It-Marketing | Director, Account Based Marketing & Experiences-Remote | Dallas, TX | 06/29/2025 | $65,000 |
| Warner Bros | Director, UX Research | New York, NY | 06/28/2025 | $154,000 |
| Clover Health | Director, Customer Experience | Jersey City, NJ | 06/28/2025 | $136,000 |
| Unitedhealth Group Inc. | Associate Director, UX and UI Design System-Remote | Minnetonka, MN | 06/27/2025 | $110,200 |
| Northwell Health | Director, Patient & Customer Experience | Mount Kisco, NY | 06/27/2025 | $98,300 |
| United Services Automobile Association (USAA | Director Business Process Ownership-Claims User Experience | San Antonio, TX | 06/27/2025 | $127,310 |
| Walmart | (USA) Director, UX Design | Bentonville, AR | 06/27/2025 | $130,000 |
| Headway | Director of Product, Patient Experience | Seattle, WA | 06/27/2025 | $297,500 |
Search for director of user experience jobs